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Responsible AI in accounting: Addressing firms’ top 5 concerns

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Generative artificial intelligence is making inroads into the accounting industry, promising to greatly increase efficiency and productivity while offering real-time, deep insights that help improve performance. As firms deal with labor shortages and expand their services amid elevated client expectations, they are avidly exploring AI’s possibilities.

AI doesn’t come without caveats, particularly for accounting firms that work with highly sensitive personal and financial information of their clients. Although Gen AI’s potential benefits are considerable, firms should proceed cautiously and understand its impact on business.

For all of its potential, AI may not immediately solve all of the industry’s challenges. As the initial excitement subsides, it’s critical that IT teams ensure that any AI initiatives align with the objectives of their stakeholders — including the firm itself, clients and regulatory bodies. 

The steps to implementing responsible AI

Building a responsible AI strategy starts with a clear understanding of the specific problems or opportunities the firm aims to address with AI, coupled with a commitment to educating leadership and employees on what AI can and cannot achieve. This foundation ensures AI is implemented and used thoughtfully, with resources aligned to deliver maximum impact. 

Accounting firms also need a strong data and analytics strategy to ensure their data is well-structured before implementing AI. Structured data is the backbone of responsible AI, enabling faster, more accurate insights and transforming data into a powerful decision-making tool. Without it, AI risks stumbling on inconsistencies and poor-quality data, leading to misguided outcomes and wasted resources. In short, well-structured data unlocks AI’s full potential.

Once these fundamentals are in place, firms can assess their current maturity and readiness for AI implementation. Using a Capability Maturity Model specific to knowledge work automation provides a structured framework for this purpose, helping firms evaluate their competencies across five key considerations when adopting new technologies:

  • Information strategy;
  • Governance/resourcing;
  • Technology/IT infrastructure;
  • Level of automation; and.
  • End-user capabilities.

By using the model, firms can identify their capability levels in each category, ranging from beginner to advanced. For example, in the area of information strategy, a firm with minimal IT and business alignment may be considered a beginner, whereas one with integrated alignment across IT, business and executive functions may be classified as more advanced.

Responsible AI will prioritize safety, transparency and trustworthiness. Firms need to strike a delicate balance between innovation and security, which first requires a thorough evaluation of data connectivity, curation, and confidentiality. 

To properly incorporate responsible AI, there are five essential areas accounting firms should consider:

Protecting client privacy

Because safeguarding client information is the foundation of building trust with clients, privacy protections must be a top priority when accounting firms add solutions to their tech stack or develop new tools.

Firms can ensure they meet client expectations of confidentiality by practicing techniques like data minimization, ensuring firms handle the least amount of information required for a specific purpose. That can reduce the risk of data breaches, privacy violations and misuse.

Firms should also never share client information on public platforms like ChatGPT, which are vulnerable to cybersecurity threats that the firm has no control over.

Guarding against bias

An AI model trains by analyzing enormous volumes of data and applying what it learns to perform its tasks. Data scientists and developers need to be wary of the information they use to train and create AI algorithms. If biases exist in the training data, those biases will be replicated in the AI model’s work and generate unrelated or incorrect information. 

For example, a model may be trained to scrutinize a particular account that has a history of misstatements while overlooking new accounts in the current year. Or it may apply a biased risk profile to particular groups of clients based on historical data rather than client-specific information. IT teams should scrutinize inputs and outputs regularly to detect biased results.

Promoting trust through transparency

AI’s performance should not be a mystery; the models used by accounting firms should be simple, auditable and explainable. Explainable AI methods and tools can show how AI arrives at its decisions, allowing humans to understand the outcomes or identify and address potential issues. Establishing this level of transparency will help foster and demonstrate trust and respect with customers, users, and stakeholders.

Enforcing accountability

Better transparency enables better accountability. A user or group of users — which can include developers, deployers and even end users — should be assigned to regularly monitor and audit the firm’s AI models. They should be able to explain the rationale behind the AI’s outputs and perform updates or make adjustments to correct issues or errors. 

Redefining roles

The truth is that AI isn’t going to replace accountants, but it will redefine their roles. AI has the power to transform the way accountants work, freeing employees from mundane tasks to drive growth. Accountants need to grasp the power of pairing their expertise with AI and learn to work with it to improve performance and efficiency.

AI will need accountants to provide extensive monitoring and oversight. But by taking over a lot of routine tasks that accountants spend time on now, AI will allow them to focus on more complex high-level initiatives. In the process, AI will help alleviate the labor shortage and could improve firm retention.

Future-forward accounting firms can reap immense benefits from GenAI as they embark on their digital transformation journey. However, they need to ensure they protect privacy and security. Implementing AI within a capable knowledge work automation framework can, for example, help ensure that data remains confidential, stays within internal system boundaries and that employees have access only to the data they need.

Making sure AI models are trained on complete, bias-free data. Having accountants monitor AI’s outputs can maintain transparency and ensure efficient, effective use of the technology. AI is part of the path forward for the industry, but firms need to be sure they step carefully.

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Accounting

IRS employee union requests emergency relief

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The National Treasury Employees Union, which represents workers at the Internal Revenue Service among 37 federal agencies and offices, has asked a federal judge for emergency relief to preserve the union rights of federal employees while NTEU’s legal challenge to President Trump’s executive order stripping unions of collective bargaining rights can be heard in court.

Trump signed an executive order last Thursday removing the requirements from employees at agencies including the Treasury Department that he deemed to have national security missions. On Monday, the NTEU filed a lawsuit to stop the move arguing that Trump’s rationale for protecting national security was just a way to end union protections for federal workers. The administration also wants to prevent the unions from collecting dues automatically withheld from employee paychecks.

NTEU’s request for a preliminary injunction was filed Friday with U.S. District Judge Paul Friedman.

 “NTEU seeks emergency relief to protect itself and the workers it represents from this unlawful attempt to eliminate collective bargaining for some two-thirds of the federal workforce,” the request stated.

The NTEU contended that the Trump administration’s executive order claims that allowing workers to join a union was a threat to national security were absurd.

“We all know this has nothing to do with national security and that the true goal here is to make it easier to fire federal employees across government,” said NTEU national president Doreen Greenwald in a statement Friday. “Just five days after declaring the administration would no longer honor our contract with Health and Human Services, thousands of brilliant civil servants who work tirelessly to improve public health were let go for spurious reasons and little recourse to fight back.”

The union pointed out that Congress declared 47 years ago that collective bargaining in the federal sector was in the public’s interest by giving employees a voice in the workplace and allowing labor and management to work together. It acknowledged there is a narrow exemption in the law for groups of employees whose work directly impacts national security, but argued that Trump’s executive order is blatant retaliation against federal sector unions and ignores the laws passed by Congress creating the agencies.

In agencies where a reduction-in-force has been announced, NTEU’s contracts provide time for employees to respond to a RIF notice and explore alternatives to mitigate the impact of the layoffs.

Earlier this week, after two court rulings in California and Maryland, the IRS’s acting commissioner, Melanie Krause, announced the IRS would be bringing back approximately 7,000 probationary employees who had been fired and then put on paid administrative leave.

A bipartisan bill has been introduced in Congress to preserve collective bargaining rights for federal employees. The Protect America’s Workforce Act (H.R. 2550), sponsored by Rep. Jared Golden, D-Maine, and Brian Fitzpatrick, R-Pennsylvania, would overturn Trump’s executive order stripping collective bargaining rights from hundreds of thousands of federal workers at multiple agencies.  Separately, eight House Republicans and every House and Senate Democrat have sent letters to the White House condemning the executive order.

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Estate planning for the Tax Cuts and Jobs Act expiration

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The political calculus involved with the details of estate planning next year and beyond may be distracting financial advisors and clients from a larger, simpler conversation, one expert says.

On the off chance that the federal estate-tax exemption levels of $13.99 million for individuals (and double for couples) revert to half those amounts when Tax Cuts and Jobs Act provisions expire in 2026, only 0.2% of households would face potential duties upon transfer of assets, according to Ben Rizzuto, a wealth strategist with Janus Henderson Investors‘ Specialist Consulting Group. He predicted that most financial advisors and high net worth clients, such as those he works with and others across the industry, will see no changes. 

With few other revenue-raising provisions available to President Donald Trump and Republican lawmakers, they’re not likely to shield all estates from payments to Uncle Sam — as much as they might like to play undertaker to the “Death of the Death Tax,” Rizzuto said, using the label for estate taxes adopted by critics favoring bills like the “Death Tax Repeal Act.” Lawmakers’ decisions on future exemptions from the taxes (and when they make those decisions) remain out of advisors’ control. Meanwhile, they must remind clients that estate planning is much more than having a will and avoiding taxes, Rizzuto said.

“For financial advisors and clients, I would expect for many of them not to have to worry about federal estate taxes next year,” he said in an interview. “Even though they may not have to worry about it, there are still a lot of good conversations to be had.”

READ MORE: Tax Cuts and Jobs Act expiration: A guide for financial advisors

The 1%

Trust tools that reduce the value of the assets that will transfer to spouses or other beneficiaries upon a client’s death, combined with the available statistics about the shrinking share of estates subject to taxes, could bring some peace of mind to clients. The 2017 tax law itself pushed down estate tax liability as a percentage of gross domestic product to a quarter of its 2001 level, according to an analysis by the “Budget Model” of the University of Pennsylvania’s Wharton School. Just two years after the law’s passage, the number of taxable estates had plummeted to 1,275 — or 1% of the number at the beginning of the century.

At the same time, advisors could raise any number of questions with clients about their estates that involve varying degrees of expertise and collaboration with outside professionals. And many surveys have found that clients are expecting them to do so. For example, at least 70% out of a group of 10,000 adults contacted in January by WeAreTalker (formerly OnePoll) on behalf of online legal information service Trust & Will said advisors should offer estate planning. In addition, 40% of the group said they would switch to an advisor who provided that service.

“We’re seeing a fundamental shift in client expectations,” Trust & Will CEO Cody Barbo said in a statement. “The findings are clear. Advisors who fail to integrate estate planning into their practice aren’t just missing an opportunity; they are facing a threat to their client base as wealth transfers to younger generations over the next two decades.”

READ MORE: Ethical wills can be a crucial tool for estate planning

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Get back to the planning basics

In that context, advisors and their clients should steer clear of trying to make sense of a complicated, ever-changing flow of news from Capitol Hill as Trump and the GOP pursue major tax legislation with a year-end deadline, Rizzuto said. If clients truly could be on the hook for estate taxes, a grantor retained annuity trust, a spousal lifetime access trust or gifting strategies may eliminate the possibility. One method involved with the latter could set them up in the future to receive stock that is “highly appreciated with lower basis,” Rizzuto noted, citing the example of equities that have gained a lot of value that a client could give to their parents.

“Why not gift them upstream?” Rizzuto said. “My father holds it. I tell him, ‘Dad, you have to do these things: Live for another 12 months, make sure you don’t sell, make sure that you update your will or your instructions to gift it back to me when you die.’ That’s another idea that we’ve been talking about with advisors.”

From another perspective, these possible paths forward may beckon to clients this year, if they are tuning into Beltway news about the progress of the tax legislation, he said. To bypass the risk of client perceptions that their advisor isn’t doing any tax planning at all, Washington’s complex maneuvering around the future rules is, “if nothing else,” a “great opportunity for advisors to bring this up at a very high level,” Rizzuto said.

“Advisors will really need to go back to basics and have some foundational conversations with clients,” he said, suggesting their goals with taxes as one key point of discussion. “‘What is it that we actually control within your financial and tax plan?’ When it comes right down to it, it’s really just incomes and deductions.”

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Developing future leaders in accounting: the new imperative in an AI and automation driven era

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As technology continues to automate routine tasks, the role of finance professionals is evolving, demanding deeper capabilities in critical thinking, communication and business acumen. 

Many of PrimeGlobal’s North American firms are focused on cultivating these skills in their future leaders. Carla McCall, managing partner at AAFCPAs, Randy Nail, CEO of HoganTaylor, and Grassi managing partner Louis Grassi shared their views with PrimeGlobal CEO Steve Heathcote on the need for future leaders to balance technological proficiency with human-centered skills to thrive.

AI is transforming the sector by streamlining workflows, automating data analysis and reducing manual processes. However, rather than replacing accountants, AI is reshaping their roles, enabling them to focus on higher-value tasks. In the words of Louis Grassi, AI can be seen as a strategic partner, freeing accountants from routine tasks, enabling deeper engagement with clients, more thoughtful analysis, and ultimately better decision-making. 

Nail emphasized the importance of embracing AI, warning that those who fail to adapt risk being replaced by professionals who leverage the technology more effectively. HoganTaylor’s “innovation sprint” generated over 100 ideas for AI integration, underscoring why a proactive approach to adopting new technologies is so necessary and valuable.

McCall advocates for an educational shift that equips professionals with the skills to interpret AI-generated insights. She stressed that accounting curricula of the future must evolve to incorporate advanced technology training, ensuring future accountants are well-versed in AI tools and data analytics. Moreover, simulation-based learning is becoming increasingly crucial as traditional methods of education become obsolete in the face of automation.

Talent development and leadership growth

As AI reshapes the profession, firms must rethink how they develop and nurture their future leaders. To attract and retain top talent, firms need to prioritize personalized development plans that align with individual career goals. 

HoganTaylor’s approach to talent development integrates technical expertise with leadership and communication training. These initiatives ensure professionals are not only proficient in accounting principles but also equipped to lead teams and navigate complex client interactions.

Nail underscored the growing importance of writing and presentation skills, as AI will handle routine tasks, leaving professionals to focus on higher-level analytical and decision-making responsibilities.

Soft skills are the success skills

While technical proficiency remains vital, future leaders must also cultivate critical thinking, communication and adaptability — skills McCall refers to as the “success skills.” McCall highlights the necessity of business acumen and analytical communication, essential for interpreting data, advising clients and making strategic decisions. 

Recognizing teamwork and collaboration remain crucial in the hybrid work environment, McCall explained in detail how AAFCPA fosters collaboration through structured remote engagement strategies such as “intentional office time,” alcove sessions and stand-up meetings. Similarly, HoganTaylor supports remote teams by offering training for career advisors to ensure effective mentorship and engagement in a dispersed workforce.

McCall emphasized why global experience can be valuable in leadership development. Exposure to diverse markets and accounting practices enhances professionals’ adaptability and broadens their perspectives, preparing them for leadership roles in an increasingly interconnected world.

Grassi reminded us that an often-overlooked leadership skill is curiosity. In his view the most effective leaders of tomorrow will be inherently curious — not just about emerging technologies but about clients, market shifts and global trends. Encouraging curiosity and continuous learning within our firms will distinguish the true industry leaders from those simply reacting to change.

A balanced future

What’s clear from speaking to our leaders is PrimeGlobal’s role in fostering trust, community and knowledge sharing. McCall recommended member-driven panels to discuss AI implementation and automation strategies and share best practice. Nail, on the other hand, valued PrimeGlobal’s focus on addressing critical industry issues and encouraged continuous evolution to meet professionals’ changing needs.

The future of leadership in the accountancy profession hinges on a balanced approach, leveraging AI to enhance efficiency while cultivating essential human skills that technology cannot replicate, which Grassi highlights skills including leadership and building client trust.

As McCall and Nail advocate, the next generation of accountants must be agile thinkers, skilled communicators and strategic decision-makers. Firms that invest in these competencies will not only stay competitive but will also shape the future of the industry by developing well-rounded leaders prepared for the challenges ahead.

By investing in both AI capabilities and essential human skills, firms can not only future proof their leadership but also shape a resilient and forward-thinking profession ready to meet the challenges of the future.

As Grassi concluded, while technical skills provide the foundation, leadership in accounting increasingly demands emotional intelligence, empathy and adaptability. AI will change how we perform our work, but human connection, trust and nuanced judgment are irreplaceable. Investing in these human-centric skills today is critical for firms aiming to build resilient leaders of tomorrow. To remain relevant and thrive, professionals must prioritize developing strong success skills that will define the leaders of tomorrow.

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