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Solving talent problems: Does a CPA really need to do it?

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Fewer than 1% of small to midsized firms can find the talent they need, according to CFO Dive. This talent shortage isn’t just a minor inconvenience; it’s a critical issue that affects a firm’s capacity to attract new clients, retain existing talent and maintain operational efficiency.

While the scarcity of talent is a problem, it’s one that’s compounded by the misallocation of tasks and responsibilities.

Many processes within accounting firms are managed end to end by CPAs, despite a substantial portion of these tasks not requiring a CPA’s specialized skills or license. This misalignment leads to job dissatisfaction among highly qualified professionals and hampers the firm’s productivity and effectiveness.

To address these challenges, firms must adopt a strategic approach to talent management, focusing on getting the right people doing the right work at the right time.

A critical step in optimizing your workforce is to dissect your firm’s processes and evaluate each task through the lens of necessity: “Does a CPA need to do this?”

In our experience, when firms look honestly at their processes, they find that at least 50% of the tasks within any given process do not require a CPA’s expertise. These tasks are often repetitive and mundane and contribute significantly to job dissatisfaction among CPAs who would prefer to engage in more complex or client-facing work.

By identifying these tasks, firms can begin to reconstruct their processes in a way that more effectively leverages the skills of non-CPA employees.

Benefits of a unique-ability team

Getting the right people doing the right work at the right time offers several benefits.

1. Broadening the talent pool. Recognizing that a significant portion of work does not require CPA-level expertise opens up a new realm of possibilities for talent recruitment. Instead of focusing solely on accounting graduates, firms can broaden their search to include candidates with diverse backgrounds and skill sets, including technology, project management, data analytics, marketing, HR, and people with experience in the firms’ niche industries.

This approach alleviates the pressure on CPAs and introduces fresh perspectives and competencies into the firm, enhancing creativity and innovation. By diversifying the talent pool, firms can build more resilient and adaptable teams capable of meeting the evolving demands of the profession.

2. Strategic workload management. Another aspect of optimizing talent involves rethinking the timing and distribution of work. Workload compression — particularly during the busy season — has been an issue for ages. However, a significant portion of the work accounting professionals do from January through April 15 does not necessarily need to be performed during these months.

By critically assessing the “who, when and what” of your processes, you can identify opportunities to redistribute tasks throughout the year, easing the burden during the busy season. This strategic approach to workload management improves job satisfaction, reduces employee burnout and enhances the firm’s ability to deliver timely, high-quality service to clients.

How to implement change

Getting the right people doing the right work at the right time requires thoughtful planning and execution. Here are some steps to guide you through the process:

1. Process analysis. Begin with a comprehensive review of your firm’s processes, identifying tasks that do not require a CPA’s expertise or licensing.
2. Talent assessment. Evaluate your current team’s skills and interests, identifying opportunities to reallocate tasks to maximize job satisfaction and efficiency.
3. Recruitment strategy. Develop a recruitment strategy that targets a broader range of candidates, focusing on the specific skills and attributes needed.
4. Training and development. Invest in training and development programs to equip your team with the skills they need to excel in their roles, fostering a culture of continuous learning and improvement.
5. Workload redistribution. Analyze your firm’s workload distribution, identifying opportunities to shift tasks outside of the busy season and balance the workload more evenly throughout the year.

By embracing these strategies, you can address your firm’s talent challenges head-on and create a more satisfied, engaged and productive workforce. The key to success lies in recognizing the value of each team member’s contributions, regardless of their title or credentials, and ensuring everyone is positioned to do the work that best aligns with their skills and interests. By doing so, you can help overcome your current talent challenges and build a stronger, more resilient foundation for the future.

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Accounting

EV makers win 2-year extension to qualify for tax credits

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The Biden administration gave carmakers a partial reprieve in finalizing electric-vehicle tax credit rules intended to loosen China’s grip on battery materials crucial to the car industry’s future.

Starting in 2025, plug-in cars containing critical minerals from businesses controlled by U.S. geopolitical foes, including China, will be ineligible for up to $7,500 tax credits, the Treasury Department said Friday. Automakers will get an extra two years, however, to shore up sourcing of graphite and other materials considered difficult to trace to their origin.

The rules put finishing touches on President Joe Biden’s push to develop an alternative to China’s preeminent EV and battery supply chains. The administration is imposing stringent sourcing requirements for raw materials and components in order for electric cars to qualify for the tax credits that are a powerful draw for consumers otherwise put off by still-high prices.

“These actions provide a strong signal to automakers that we want to see EVs built here in America with components and critical minerals sourced from the U.S. and our allies and partners,” White House Climate adviser John Podesta said.

The two-year exemption speaks to the challenges automakers have had reducing their reliance on Chinese suppliers of materials such as graphite. The mineral used in battery anodes emerged as a geopolitical flashpoint last year when Beijing placed restrictions on exports, sparking fears of global shortages.

The Biden administration’s rules don’t allow tax breaks for vehicles with batteries containing critical minerals from foreign entities of concern, a term referring to businesses controlled by US geopolitical foes such as China, North Korea, Russia and Iran. Those requirements take effect in 2025, as proposed.

But Biden has given auto and battery manufacturers some flexibility on this front, too. In December, the administration decided to allow materials from foreign subsidiaries of privately owned Chinese companies in non-FEOC countries — such as Australia or Indonesia — to count toward tax credit eligibility. This drew criticism from Western miners and policymakers who want Biden to more aggressively cut China out of the supply chain.

Automakers will now have until 2027 to curb the use of certain difficult-to-trace materials from FEOCs, provided that they submit plans to comply after the two-year transition and it’s approved by the government, the Treasury Department said.

“FEOC exemptions for any battery materials should be temporary,” said Abigail Hunter, the executive director of the Center for Critical Minerals Strategy at SAFE, a Washington think tank. “We need a clear exit strategy, lest we continue our dependencies on adversaries and further undermine the competitiveness of U.S. and allied critical minerals projects.”

The rules release concludes two years of work on requirements that already have reduced the number of EVs eligible for tax credits. About 20 models qualify today, compared to as many as 70 previously. Treasury Department officials said Friday they expect the number of qualifying vehicles to continue to fluctuate as companies adjust their supply chains.

Automakers including Tesla Inc., General Motors Co. and Toyota Motor Corp. have lobbied for additional flexibility to meet requirements. A lobby group representing automakers based outside the US praised the additional two years provided for the difficult-to-trace materials.

“It will take time for the global production and sourcing of graphite and other critical minerals needed to produce EVs to match the strict standards required by automakers,” Autos Drive America President Jennifer Safavian said in a statement.

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Accounting

Oregon senator Ron Wyden demands refunds for TurboTax customers over glitch

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Senate Finance Committee Chairman Ron Wyden, D-Oregon, demanded in a letter that Intuit give a refund to Oregonians who, due to a software glitch in the company’s TurboTax tax prep software, were steered toward taking the standard deduction when they would have paid less tax if they’d itemized. The senator said the company had known of this glitch in early April, but didn’t acknowledge it until shortly before the filing deadline.

The glitch, according to the Oregonian, affected about 12,000 people, some of whom reported having to pay hundreds more in tax dollars than they needed to. They were generally using the desktop version of the software, versus the online version.

“Fixing this error will require identifying all affected Oregonians, notifying them, and ensuring they can be made whole,” said the senator. “In part because of TurboTax’s various guarantees and market share, Oregonians who overpaid due to TurboTax’s error likely assumed the software opted them into claiming state standard deduction to minimize their taxes. That assumption was wrong. And because the vast majority of taxpayers understandably dread filing season and avoid thinking about taxes after it ends, many of those affected will not learn on their own that they overpaid. Intuit must act to inform them and help them get the full tax refunds they are entitled to receive.”

The TurboTax logo on a laptop computer in an arranged photograph in Hastings-on-Hudson, New York, U.S., on Friday Sept. 3, 2021. Photographer: Tiffany Hagler-Geard/Bloomberg

Tiffany Hagler-Geard/Bloomberg

An Intuit spokesperson said the company is currently working to resolve the issue, referencing their tax return lifetime guarantee.

“As part of our tax return lifetime guarantee, we are committed to the accuracy of TurboTax tax filers’ tax returns to ensure they receive the maximum refund possible. We are quickly working to resolve an issue impacting a small number of customers and actively engaging with those filers impacted to ensure their returns are correct and that they receive the maximum refund they are owed,” said the spokesperson.

The senator has also asked Intuit for an explanation of how this glitch happened in the first place, as well as an approximate timeline for the steps it took once it became aware of it. He has also asked for a count of precisely how many people were affected, as well as Intuit’s plans for both addressing this problem and what the company will do to prevent it in the future.

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Accounting

On the move: RSM names a client experience leader

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RSM US named its first enterprise client experience leader; the Financial Accounting Foundation is looking for nominees for its Financial Accounting Standards Advisory Council; RKL named a new office managing partner; REDW appointed three new vice presidents; and other firm and personnel news from across the accounting profession.

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