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Speakers urge emphasis on wellness for both clients and staff at Xerocon

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The accounting profession must address the persistent image problem that, increasingly, is making young people hesitant to enter it in the first place, according to Ben Richmond, managing director for North America for small business accounting platform Xero. 

Speaking during the company’s annual Xerocon event this week in Nashville, Richmond noted that accountants don’t really deserve the image that much of the public carries about them, but acknowledged the unfortunate strength of this perception nonetheless.  

“We need to address this perception challenge that we’re monotone, that we’re dull, that we’re going to be automated out of existence, because that perception is wrong. You don’t deserve it. The trust our small business clients offer us, the jobs we do, means we don’t deserve it. I am proud of my profession,” said Richmond. 

He felt the general public was not aware of all the changes the profession has undergone in the last few years, notably its increasingly tech-driven nature as well as the decline of mundane compliance-based tasks in firms in favor of higher value advisory engagements. While he, himself, is “excited about what the profession has become and where it is going,” many others are not because they’re not aware of either. 

“Put yourself in the shoes of a high school student who doesn’t know what it looks like inside this crazy room [at the conference] as they think about what they are inspired to study. Are they really thinking accounting sounds exciting?” he said. 

Meeting this challenge means embracing the modern accounting practice and all the ways the profession has evolved over the years. A key part of this is truly defining one’s value as an advisor, capitalizing on the trust clients give to their accountants, something that had been difficult before as professionals were often burdened with “the compliance workload or the never-ending tax season.” 

With technology automating many routine tasks today, much more focus can be spent on what he said was the real reason why people hire accountants: peace of mind and wellbeing for clients. He talked about helping his sister find an advisor for her business. They talked to two others before settling on a third, not because of their technical acumen but because they were the ones who truly took time to understand not just her business but herself as a person, including both her aspirations and anxieties. By creating this connection, he said, she let herself be vulnerable, which allowed the advisor to see not just the numbers but the reasoning behind it. More practitioners would benefit from such an approach, he said. 

“Too many firms tell me still they’re just number crunchers. But you are a key lever to supporting your client’s wellbeing. You probably don’t wake up and think I’m the supporter of mental health for my small business clients, but think about the impact when you help them understand where they’re going. When clients know they’re talking to someone who relates, who speaks their language, that will make it easier to work with them and make them open and trusting about their fears and their concerns,” he said. 

He said emotional intelligence is highly underrated in the profession, but it’s vital if one wants to run a successful firm. There is no amount of technology, he said, that can replace it. Instead, let emotional intelligence be your differentiator, your competitive advantage in order to deepen client relationships. 

Demonstrating this kind of commitment is especially important in light of the profession’s persistent talent shortage. Speaking at another panel later in the day, Jeff Phillips, co-founder of recruiting company AccountingFly, noted that the unemployment rate for accountants and auditors in the US is just 1.8%, much lower than the 4.3% national rate

“So, what does this tell us? Everyone who wants a job has a job. There isn’t a pocket of people where you can just post a job and find them. So what can you do? You have to compete for talent and you have to go out there,” he said. 

Beyond higher pay and more support for remote work, however, Phillips noted that there is also the matter of addressing the profession’s culture. While the idea that accounting is monotonous repetitive work with no higher purpose is largely a matter of perception, it is all too true that many firms promote a punishing work schedule with little work life balance or mental health support, at least in North America. 

“We work in a profession of very hard workers who are spending so much time at work, and there isn’t much time for physical or mental health and taking care of themselves. I have a friend who owned a firm who, last year, he did not want to tell his clients he was taking vacation because he was worried about how they would feel about him being off. I thought, you’re probably not going to be really on vacation, you’ll hate your vacation with that attitude. That is a problem that needs to be addressed,” he said. 

Shayne Dueck, national leader of accounting and bookkeeping services with Canadian firm MNP raised a similar point, noting that while much is said about work life balance today, it is undermined by a certain pride leaders have in working such a schedule, an attitude which then trickles down to the staff. 

“The badge of honor is how many hours did I work and how much can I pack into a week or a season. That needs to be outright questioned. … Sometimes it’s about calling it out. I don’t want that job. Who wants that job? We have people leaving the profession because they are overworked and burnt out. We have people not wanting to go into the profession because that’s what they hear,” he said, urging accountants to not be afraid to call out this attitude and provide a better example. “You can model that you can be successful, you can have balance, you can have mental health.” 

Kayur Patel, a PwC tax partner and another panelist, said it is largely about taking the same advice they give to their clients all the time. 

“For anyone who has had clients like a family business, you’ve probably been in a situation where you advise the client they’re doing alright and they can take the foot off the gas and spend more time with family. But as an industry we don’t do that ourselves. I think we should take some of our own advice in how we run our own practice because sometimes we know what the right answer is for our clients, but we’re not doing it ourselves,” he said. 

One example to look towards might be accountants in Australia. Heather Smith, the head of Australian firm Anise Consulting, noted that the work culture is quite different not just in accounting firms but the entire country. Saying Australians are “lifestyle first people” she pointed out that workers in general get four to five weeks holiday every year, plus 10-13 public holidays annually, and a standard 37.5 hour work week. On top of that, Australia allows up to 10% of an accountant’s continuing professional education be about mental health awareness, giving credibility to the topic. 

“Australians aren’t perfect, but we are having the conversation, we are actively in communities looking out for each other,” she said. 

When she critiqued a UK accounting body she was a member of for only talking the talk about mental health, she noted that they proceeded to roll out an educational platform on the topic as well as put on more events and activities to support the profession; she noted that mental health and wellness doesn’t have to be just rest and relaxation but also nutrition and spirituality and social connectivity that lets people feel stimulated. 

Emma Reid, a partner in the UK’s Cotton Group, raised a similar point, noting that it’s okay to take an expansive view on wellness. What is important is not to make some perfunctory measure and call it a day but, rather, find what actually works for people. She noted that, at her own firm, there was little response to things like mental health apps or gym memberships. While certain firms might be tempted to call it a day regardless, her own firm continued experimenting to find something people would actually respond to, which ultimately was fun activities they can take part in. 

“It’s finding those things that actually make a difference versus offering something just because it looks good,” she said. 

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Accounting

On the move: RRBB hires tax partner

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Uddin-Suha-RRBB.jpg
Suha Uddin

BRIAN BOUMAN MEMORY CREATIO

Suha Uddin was hired as a tax partner at RRBB Advisors, Somerset. 

Sax, Paterson, announced that its annual run/walk event SAX 4 Miler, supporting the Child Life Department at St. Joseph’s Children’s Hospital in Paterson, has achieved $1 million in total funds raised since its inception in 2012.    

Withum, Princeton, rolled out a new outsourcing service offering as part of its sustainability and ESG practice designed to help companies comply with the European Corporate Sustainability Reporting Directive, the mandate requires reporting of detailed sustainability performance as it pertains to the European Sustainability Reporting Standards , effective January 2023.

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Accounting

Armanino takes on minority investment from Further Global

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Top 25 Firm Armanino LLP has taken on a strategic minority investment from private equity firm Further Global Capital Management.

The deal, which closed today, is the latest in the series of investments by private equity in large accounting firms that began in 2021 — but with a key difference, Armanino CEO Matt Armanino told Accounting Today.

“What’s maybe the punchline here — what’s really unique, I think — is that we wanted to focus on a minority investment that allowed us to retain not just operational control of the business, but ownership control of the business,” he said. “Those are some of the guiding principles that we’ve been thinking about over the last number of years, and we felt like if we could accomplish those things strategically with the right partner, it would really be just a home run, and that’s where we think we’ve landed.”

As is common with CPA firms taking on private equity investment, Armanino LLP will restructure to an alternative practice structure, splitting into two independently owned and governed professional-services entities: Armanino LLP, a licensed CPA firm wholly owned by individual CPAs, will provide attest services to clients, and Armanino Advisory LLC, a consulting and advisory firm, will perform non-attest services.

Inside the deal

As have many large firms, Armanino LLP had been looking at private equity for some time.

“We’ve been analyzing the PE trend over the last few years and our discussions with Further Global actually began several years ago, and along the way we confirmed our initial inclination that Further Global would be a great partner for us,” CEO Armanino said.

“We had the opportunity to meet with dozens of leading private equity firms,” he explained. “Ultimately we concluded that Further Global would be the best partner for us based on their expertise in partnering with professional service businesses in particular, and our desire for a minority deal structure.”

Matt Armanino
Matt Armanino

Robert Mooring

While citing Further Global’s “deep domain expertise” in financial services and business services firms, Armanino noted that this would be the PE firm’s first foray into the accounting profession: “This is their first accounting firm deal, and I think they’re only focused on this one at this time.”

An employee-owned PE firm, Further Global invests in companies in the business services and financial services industries, and has raised over $2.2 billion of capital.

Guggenheim Securities LLC served as the financial advisor and sole private placement agent to Armanino LLP, while Hunton Andrews Kurth LLP acted as its legal counsel. Further Global was advised by Pointe Advisory, with Kirkland & Ellis as legal counsel.

“Armanino ranks as high as any CPA firm in the country with the private equity community,” commented Allan Koltin, CEO of Koltin Consulting Group, who has advised Armanino for over two decades. “Their deal with Further Global fit just like a glove. They will keep control and now have the capital structure to compete on the biggest of stages.”

Internally, the Armanino partner group was unanimous in its support for the deal — and in its insistence on only selling a minority stake.

“We’ve had transparent discussions at the leadership level around not only adding an outside investor, but we knew very early on that a minority investment was the best path forward for us, and we were very excited that there was unanimous support from the entire partnership group around that decision,” Armanino said. “This structure is also going to allow the long-term owners and partners of Armanino to maintain full control over our day-to-day operations, and the proud culture that we’ve built.”

“No other firm in the Top 25 has a structure like this, and I think that’s pretty significant,” he added.

Capital plans

The goal of the deal is to give Armanino the capital it needs to take itself to a new level of growth while also addressing some of the most pressing challenges in accounting: investing in technology, pursuing inorganic growth through M&A, and attracting and retaining talent.

The firm has always been tech-forward, and recently has been a major pioneer in artificial intelligence.

“The capital will enable us to fast-track our investments in advanced technology solutions, particularly AI,” said Matt Armanino. “We’ve seen growing desire from our clients to deploy real applications for AI solutions. And while we’ve been at the forefront of automation and AI since the early days, with the development of our AI Lab a few years ago, innovative AI-driven solutions that address our clients’ most urgent challenges remain a top priority for us.”

Beyond technology investments, the firm plans to continue its aggressive M&A strategy, which has brought on 19 acquisitions since 2019.

“Those transactions have allowed us to expand our capabilities and enter into new markets and drive greater value to our clients,” said Armanino. “And we think we can accelerate that now with this capital structure that we have.”

All that M&A has brought the firm a lot of fresh talent, but no firm these days has enough, and that’s a third purpose for the new capital.

“We think there remains a lot of ripe talent across the country out there,” he said. “I think the capital will support our efforts to attract, retain, develop and reward top talent by investing in people who drive our entrepreneurial spirit here at the firm.”

The deal will allow the firm to reward top talent, for instance through equity plans that allow them to extend the firm’s ownership culture beyond the partner group that it has traditionally been restricted to.

“In many cases, for our most senior employees today, there’s not a natural mechanism to align their effort to the success of the firm to the growth of our enterprise value and how that ultimately rewards them,” explained Armanino. “And we are very excited that we have new mechanisms, and plans in place, that are going to allow us to do that very well, and effectively push down the benefits of ownership and that ownership culture to our most senior employees.”

“Finally,” he added, “speaking to our innovative culture — and that’s a big part of our brand — the capital will empower us to say ‘Yes’ more frequently to great ideas, to entrepreneurial ideas and initiatives that truly make a difference for our clients and set us apart as a leader in this industry.”

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Accounting

Cryptocurrency CPAs race to prepare clients for end of universal wallet accounting from IRS rule change

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Accountants in the cryptocurrency arena have been busy preparing their clients for what they characterize as a seismic shift in digital asset reporting before the safe harbor provision ends in January. 

IRS Revenue Procedure 2024-28, released in June, effectively ends the longstanding practice of “universal wallet” reporting, where people could account for their digital assets, especially cryptocurrency, as a combined pool. Under the new rules, which go into effect at the beginning of next year, people will now need to report their holdings on an account-by-account basis. Zach Gordon, founder of cryptocurrency accounting firm Red Five, called the change “monumental.” 

“You’re talking about going from the universal wallet concept–which is imperfect without a doubt but something we can handle today–to what is, in essence, specific IDs, where every wallet needs to be treated as its own universe for tax purposes. This is a huge change, and considering how a lot of these reporting infrastructures, even on the transactional level, were built out, it’s not ideal,” he said.

Crypto tax

To illustrate, according to Gordon, consider an entity that runs a trading algorithm with many microtransactions, hundreds or even thousands per day and possibly millions per year. Accountants will need to capture all of those transactions, trace their paths through specific wallets, and identify what is and is not taxable through it all, which theoretically can be a very time consuming process. 

The degree of ease or difficulty of helping a client through this, said Gordon, comes down largely to their overall due diligence or “wallet hygiene,” which could best be thought of as maintaining certain habits to security, privacy and effectiveness of one’s accounts. This could include tracking things like which wallets serve which purpose, which assets are held in those wallets, who has custody of them and who controls them. While these things are often on a public blockchain, and so technically auditable, it won’t always be easy. 

Pat Camuso, founder of digital asset-focused accounting firm Camuso CPA, noted that assisting clients through this change is basically a matter of tracking and tracing assets through identifying the relevant data and drilling down at the transaction level on an asset-by-asset basis. This allows them to track the flow of funds so as to, ultimately, map the client’s accounts, everything in them, and what assets are inbound and outbound. He said it’s kind of like being a forensic accountant. 

“It takes a lot of digging, a lot of piecing together, just a tangled mess of a puzzle every time. And now this revenue procedure requires that whole tangled mess to be accurate,” he said, noting that today most just try to determine gains or losses and move on. 

If someone has already been practicing proper wallet hygiene, these engagements won’t be that difficult to get through. Unfortunately, many do not. For instance, both Gordon and Camuso noted that it’s not just possible but common for people to literally forget about a wallet and lose track of just how many they have. 

“I was just looking at an account from before, we’ve been doing their accounting since 2017, and there was a painful reconciliation process that covered maybe 12-13 wallets they didn’t tell us about, and several exchanges as well,” he said. 

Because the new rules increase complexity, the engagements will become more complex, which means they will take longer and cost more. But given the difficulty of navigating the labyrinth of assets held by some clients, Camuso said there’s not much other choice. 

“[You’ll need to be] going asset by asset, down a whole list, and ensuring that everything is allocated right. You may have 25 lots of Ethereum and now we have to snapshot your wallets and allocate them appropriately to each wallet, so with that level of complication, yes, that will increase fees,” he said. As for ongoing maintenance, “it has always been that tangled mess and fees have always reflected that as a result, because there is no way around that.”

Gordon, from Red Five, noted that even just scoping these engagements out have become a little more challenging—while many CPAs are moving away from the billable hour, he said it can sometimes be a struggle to determine a fair estimate for this work. However, he said he is less concerned about the economics of the matter than he is about the timing, as there’s a lot to do and not much more time to do it. 

“It seems like everything takes way longer. There’s way more stuff to do and the deeper you get the more challenging it gets to come up with the right answer. It depends on the platform. There’s the large institutional ones, and they’re going to be okay, they will figure out a way to make sure we’re ramped up and ready to go, but there’s some of the newer [blockchains] out there, the newer platforms are working hard but these standards are very hard to maintain,” he said. 

Camuso added that many of the accounting solutions used for cryptocurrency have been coded with the universal wallet methodology in mind, and many of them have not yet adjusted to the new rules, with a few exceptions. 

Ledgible, a cryptocurrency solutions provider, is one. CEO Kell Canty noted that users have always been able to select either a universal wallet or account-by-account approach, meaning that the only real change that had to happen was disabling the former option. Making the shift, though, may not necessarily be as easy as clicking a button. Canty said that the difficulty and complexity of the operation depends entirely on the user, there is no one size fits all. Some have exhaustive books and records and rules on how they document and approach allocations, and so won’t have much difficulty; others are a little less fastidious, and so may have a more difficult time. 

Canty added that another major challenge is that there are a lot of people, some of whom may not be as sophisticated as others, who either know very little about the change or don’t even know about it at all. Something as big as this, he said, you’d think they’d be more aware, but many don’t really think much about taxes and how they’re calculated until around April or October. It’s been a tumultuous year and people’s attention is being pulled in a lot of direction, he said, and this is a very intricate and complex change, so those who aren’t professionals won’t necessarily know to look into the implications of this. 

“It will be an education process. Not just among our own users but universally for the [professionals] and platforms to educate what it will mean on a going forward basis and how the safe harbor only exists up until January 1,” he said. 

As for Ledgible itself, he said they’re gearing up for customer service because they think they will soon be getting a lot of requests from users who suddenly become aware of the change. He noted this is more complex for the average used, and what’s more they’ll have to learn about it in a compressed timeframe, which he said might cause more confusion. Ledgible is also planning for an information campaign to help users understand what is happening and why. 

“It’s a little difficult to get casual users interested in the intricacies of tax regulations, but we will try,” he said. 

Compounding the challenge is the fact that while the shift from universal wallet to account-by-account reporting is the most prominent new rule, it’s not the only one. Another big change is first-in-first-out now becoming the default methodology. For years, many cryptocurrency holders preferred a highest-in-first-out methodology, which tended to produce better tax outcomes. Switching to a FIFO default methodology could have tax consequences for those who have meticulously structured their assets the other way, said Gordon. But he added that this will be a difficult thing for the IRS to enforce and wondered whether it might later permit other methodologies like last-in-first-out. 

“If you’ve been around this industry long enough, you know that enforcing something like this is challenging because you’re dealing with a lot of unique transactions … For certain groups or individuals, LIFO might make more sense for those who are very detail oriented while specific identification might make more sense [in others],” he said. “FIFO being the law of the land is potentially a big deal and I can see there being pushback from those who are trying to file compliantly, and at the same time there are also potential tax consequences as well.” 

Camuso noted that this will also require users with multiple wallets to be more meticulous in how they structure their assets. 

“Now in 2025 they’re creating a scenario where you can’t just plug your transactions in and pick the highest cost and call it a day–you must manage funds appropriately and flow of funds must match capital gains calculations. … It is to eliminate this idea of cherry picking the highest cost basis,” he said.  

When asked about the best practices they’ve found in helping clients through this situation, both Camuso and Gordon had similar advice: maintaining accurate records, both on the part of the client and the firm. Camuso noted that making sure the calculations are accurate up to that point is really half the battle, if this is covered then the allocations will not be very complex. Meanwhile, Gordon said it’s vital to understand all the wallets involved, what transitions are related to each of them, and making sure records are updated regularly. Preparation, overall, is key. Of course, this might be a tall order in October. Stil, Camuso said it’s important to make clients aware of this and to impress upon them it’s much better to do this before the Jan. 1 deadline. 

“To the degree that someone does not follow up with me before Jan. 1, the big thing is that deadline. It’s not even Jan. 15, it’s Jan. 1. If someone is lackadaisical and overlooks that, it won’t be a good sign. Then there becomes the question of what we will do next year,” he said. 

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