Connect with us

Accounting

Stop being so faithful to your old ideas

Published

on

Complimentary Access Pill

Enjoy complimentary access to top ideas and insights — selected by our editors.

I was listening to a podcast the other day, and the guest and host kept using the term “promiscuity.” At first I was taken aback until I realized they were talking about being intellectually promiscuous — not falling so in love with an idea that you’re unwilling to change for the better.

The mindset is that great managers and leaders are always willing to change the way they think and run their businesses. Instead of staying married to the same old ideas and processes, maybe it’s time for us in this profession to become more intellectually promiscuous. 

Before we go any further, let’s clear the air: I’ve been happily married for almost 20 years. With a happy marriage, you are 100% committed, and you’ve “burned the boats” on self-doubt. Businesses are different. Technology changes, client expectations change, and your ideas should be changing too.

As accountants, we’re constantly feeling time pressure. Too often we don’t give ourselves enough time to work on our businesses because we’re so busy working in our businesses. Steven Covey would say, “We’re so busy sawing that we don’t have time to sharpen the saw.”

When getting work out the door is the top (and only) priority for your firm every day, you don’t have the luxury of looking for ways to get the work done faster, more efficiently and less stressfully. As a result, you get married to the same few ideas about how to run a firm, what it means to be a CPA and how to treat clients. It’s hard to get better and grow when you have such a narrow mindset. Ultimately it leads to declining revenue and staff turnover.

Fortunately (or unfortunately, depending on your perspective), change is here to stay. You can’t keep saying: “We’re going to ‘white knuckle’ our way through this thing until all this change is done.” That’s not going to work. Being “anti-fragile is what works — becoming stronger by leaning into change rather than running away from it. 

Al Davis, maverick former owner of the Oakland/Las Vegas Raiders liked to say, “I’d rather be right than be consistent.” Davis never stopped pushing the boundaries of how an NFL owner should behave. Sure, Davis made plenty of enemies, but he never stopped looking for ways to give his team an edge in the cutthroat world of professional football.

As accounting firm leaders, competitive threats are all around us. Those threats used to be limited to rival accounting firms.  Now, every aspect of your business is being encroached on by other industries that want in your clients’ pockets.  

As the old saying goes: “What got you here won’t get you there.” The way you ran your business five or 10 years ago won’t keep working today; it’s certainly not going to work in the future. You need to keep evolving if you want to stay in the game.

Client expectations. Client communications. Client response time. All those things have changed dramatically and will continue to change dramatically in the years ahead. Clients now expect it to be as easy to do business with their CPA as it is to do business with Amazon, Netflix and Uber. Take client portals, which weren’t even a term 10 years ago.

Even five years ago, having a client portal meant that you sent clients a link to a shared file where they could upload documents. That may have seemed cutting-edge then, but today you can’t say you have a client portal unless it offers real-time communication, CRM, data gathering and workflow tools. That’s how quickly things have changed. Clients want more real-time access to their information and their accountant with less friction and more efficiency. That’s never going to change.

When portals first emerged, many firm leaders downplayed them. They told themselves clients would never use them or trust them. That’s just being foolishly faithful to the idea that clients really enjoyed gathering up their documents and receipts, making photocopies and schlepping down to your office, paying for parking and dropping off their bundle so they could sit around for weeks waiting for you to call them with the results of their return. Why? Because that’s the way it has always been done. Ouch!

Great ideas from outside the industry (and from those in the trenches)

Part of being intellectually promiscuous is recognizing that many good ideas impacting our profession are coming from outside the accounting industry. Take private equity and other sources of capital coming into our world. These players are aggressive. They’re bringing ideas that work successfully outside of professional services and implementing them in the accounting world. 

The more attached you get to certain notions about how things should be done, the harder it gets to keep up, much less evolve. That’s because you’ve associated yourself and your personal brand with those legacy ideas. But if you can stay emotionally detached from your firm’s processes and ideas and simply tell your team, “I don’t care who’s right. I only care that we get it right,” then you’re on the right track. But not every firm leader has the courage to make that leap. Also, the best ideas about how to interface with clients, how to get them onboarded and how to run more efficiently, are going to come from your client service associates — the folks in the trenches — not from the partners. If you’re still defending ideas because they’re yours, or because they weren’t invented by your firm or by top management, then you may not be on the right path for the future. 

When it comes to a lifelong relationship, marriage is a great thing. When it comes to ideas, be more promiscuous. Try new things, get comfortable being uncomfortable. Your firm will be better for it. How are you upgrading your processes and ideas? I’d love to hear from you. 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Accounting

GASB issues guidance on capital asset disclosures

Published

on

The Governmental Accounting Standards Board issued guidance today that will require separate disclosures for certain types of capital assets for the purposes of note disclosures.

GASB Statement No. 104, Disclosure of Certain Capital Assets, also establishes requirements and additional disclosures for capital assets held for sale. 

The statement requires certain types of assets to be disclosed separately in the note disclosures about capital assets. The intent is to allow users to make better informed decisions and to evaluate accountability. The requirements are effective for fiscal years beginning after June 15, 2025, and all reporting periods thereafter, though earlier application is encouraged.

The guidance requires separate disclosures for four types of capital assets:

  1. Lease assets reported under Statement 87, by major class of underlying asset;
  2. Intangible right-to-use assets recognized by an operator under Statement 94, by major class of underlying asset;
  3. Subscription assets reported under Statement 96; and,
  4. Intangible assets other than those listed in items 1-3, by major class of asset.

Under the guidance, a capital asset is a capital asset held for sale if the government has decided to pursue the sale of the asset, and it is probable the sale will be finalized within a year of the financial statement date. A government should disclose the historical cost and accumulated depreciation of capital assets held for sale, by major class of asset.

Continue Reading

Accounting

On the move: RRBB hires tax partner

Published

on

Uddin-Suha-RRBB.jpg
Suha Uddin

BRIAN BOUMAN MEMORY CREATIO

Suha Uddin was hired as a tax partner at RRBB Advisors, Somerset. 

Sax, Paterson, announced that its annual run/walk event SAX 4 Miler, supporting the Child Life Department at St. Joseph’s Children’s Hospital in Paterson, has achieved $1 million in total funds raised since its inception in 2012.    

Withum, Princeton, rolled out a new outsourcing service offering as part of its sustainability and ESG practice designed to help companies comply with the European Corporate Sustainability Reporting Directive, the mandate requires reporting of detailed sustainability performance as it pertains to the European Sustainability Reporting Standards , effective January 2023.

Continue Reading

Accounting

Armanino takes on minority investment from Further Global

Published

on

Top 25 Firm Armanino LLP has taken on a strategic minority investment from private equity firm Further Global Capital Management.

The deal, which closed today, is the latest in the series of investments by private equity in large accounting firms that began in 2021 — but with a key difference, Armanino CEO Matt Armanino told Accounting Today.

“What’s maybe the punchline here — what’s really unique, I think — is that we wanted to focus on a minority investment that allowed us to retain not just operational control of the business, but ownership control of the business,” he said. “Those are some of the guiding principles that we’ve been thinking about over the last number of years, and we felt like if we could accomplish those things strategically with the right partner, it would really be just a home run, and that’s where we think we’ve landed.”

As is common with CPA firms taking on private equity investment, Armanino LLP will restructure to an alternative practice structure, splitting into two independently owned and governed professional-services entities: Armanino LLP, a licensed CPA firm wholly owned by individual CPAs, will provide attest services to clients, and Armanino Advisory LLC, a consulting and advisory firm, will perform non-attest services.

Inside the deal

As have many large firms, Armanino LLP had been looking at private equity for some time.

“We’ve been analyzing the PE trend over the last few years and our discussions with Further Global actually began several years ago, and along the way we confirmed our initial inclination that Further Global would be a great partner for us,” CEO Armanino said.

“We had the opportunity to meet with dozens of leading private equity firms,” he explained. “Ultimately we concluded that Further Global would be the best partner for us based on their expertise in partnering with professional service businesses in particular, and our desire for a minority deal structure.”

Matt Armanino
Matt Armanino

Robert Mooring

While citing Further Global’s “deep domain expertise” in financial services and business services firms, Armanino noted that this would be the PE firm’s first foray into the accounting profession: “This is their first accounting firm deal, and I think they’re only focused on this one at this time.”

An employee-owned PE firm, Further Global invests in companies in the business services and financial services industries, and has raised over $2.2 billion of capital.

Guggenheim Securities LLC served as the financial advisor and sole private placement agent to Armanino LLP, while Hunton Andrews Kurth LLP acted as its legal counsel. Further Global was advised by Pointe Advisory, with Kirkland & Ellis as legal counsel.

“Armanino ranks as high as any CPA firm in the country with the private equity community,” commented Allan Koltin, CEO of Koltin Consulting Group, who has advised Armanino for over two decades. “Their deal with Further Global fit just like a glove. They will keep control and now have the capital structure to compete on the biggest of stages.”

Internally, the Armanino partner group was unanimous in its support for the deal — and in its insistence on only selling a minority stake.

“We’ve had transparent discussions at the leadership level around not only adding an outside investor, but we knew very early on that a minority investment was the best path forward for us, and we were very excited that there was unanimous support from the entire partnership group around that decision,” Armanino said. “This structure is also going to allow the long-term owners and partners of Armanino to maintain full control over our day-to-day operations, and the proud culture that we’ve built.”

“No other firm in the Top 25 has a structure like this, and I think that’s pretty significant,” he added.

Capital plans

The goal of the deal is to give Armanino the capital it needs to take itself to a new level of growth while also addressing some of the most pressing challenges in accounting: investing in technology, pursuing inorganic growth through M&A, and attracting and retaining talent.

The firm has always been tech-forward, and recently has been a major pioneer in artificial intelligence.

“The capital will enable us to fast-track our investments in advanced technology solutions, particularly AI,” said Matt Armanino. “We’ve seen growing desire from our clients to deploy real applications for AI solutions. And while we’ve been at the forefront of automation and AI since the early days, with the development of our AI Lab a few years ago, innovative AI-driven solutions that address our clients’ most urgent challenges remain a top priority for us.”

Beyond technology investments, the firm plans to continue its aggressive M&A strategy, which has brought on 19 acquisitions since 2019.

“Those transactions have allowed us to expand our capabilities and enter into new markets and drive greater value to our clients,” said Armanino. “And we think we can accelerate that now with this capital structure that we have.”

All that M&A has brought the firm a lot of fresh talent, but no firm these days has enough, and that’s a third purpose for the new capital.

“We think there remains a lot of ripe talent across the country out there,” he said. “I think the capital will support our efforts to attract, retain, develop and reward top talent by investing in people who drive our entrepreneurial spirit here at the firm.”

The deal will allow the firm to reward top talent, for instance through equity plans that allow them to extend the firm’s ownership culture beyond the partner group that it has traditionally been restricted to.

“In many cases, for our most senior employees today, there’s not a natural mechanism to align their effort to the success of the firm to the growth of our enterprise value and how that ultimately rewards them,” explained Armanino. “And we are very excited that we have new mechanisms, and plans in place, that are going to allow us to do that very well, and effectively push down the benefits of ownership and that ownership culture to our most senior employees.”

“Finally,” he added, “speaking to our innovative culture — and that’s a big part of our brand — the capital will empower us to say ‘Yes’ more frequently to great ideas, to entrepreneurial ideas and initiatives that truly make a difference for our clients and set us apart as a leader in this industry.”

Continue Reading

Trending