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The decline in accounting majors: What’s behind the shift?

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In recent years, higher education has seen a marked decline in the number of students pursuing accounting degrees, a trend that raises concerns for the profession’s future. 

According to the American Institute of CPAs, the number of accounting graduates dropped by nearly 17% between 2016 and 2020, and the number of candidates sitting for the CPA exam has decreased by 27% over the past decade. This decline is the result of changed perceptions of the profession, more rewarding alternative career paths, and broader challenges affecting higher education. 

Failure of universities to address these changes risks further erosion of their student base. Before college administrators can implement changes to reverse this trend, critical reflection and understanding of the changes underlying the decline are essential. Accordingly, below I will address each of the factors contributing to this issue.

Changed perceptions of the accounting profession

Until recently, accounting has often been associated with high job security, competitive salaries, and career advancement. However, today’s students are drawn to careers that are perceived as more dynamic, offering greater opportunities for growth and innovation. Professions such as finance, marketing and entrepreneurship are seen as more creative, impactful and future-oriented. In contrast, accounting has become associated with routine, rule-bound activities, and limited opportunities for applying critical thinking or adaptive learning to complex decision-making.

Moreover, technological advances — including automation, artificial intelligence, and robotics — have raised concerns about the viability of traditional accounting jobs. The U.S. Bureau of Labor Statistics estimates that employment in bookkeeping, accounting and auditing will decline by 5% from 2022 to 2032 due to automation. Consequently, students are increasingly skeptical about the long-term value of pursuing a degree in accounting when compared to other fields that seem less susceptible to obsolescence.

Influence of other business disciplines

Accounting requires considerable knowledge of tax codes and regulatory reporting frameworks. However, compared to finance, which also involves a numbers-oriented and analytical focus, accounting lacks the appeal of careers in investment banking, private equity, or portfolio management. The average salary for investment bankers in the U.S. is approximately $133,000 per year, significantly higher than the $77,250 median salary for accountants and auditors reported by the Bureau of Labor Statistics in 2022.

Similar opportunities abound in fields like data science and business analytics, which students view as more tech-oriented and futuristic. For example, the global market for data science is projected to grow to $103 billion by 2027, with professionals in this field commanding starting salaries often exceeding $100,000. These disciplines also offer greater prestige and the potential for significant financial rewards, making them a major draw for students deciding between business majors.

The financial burden of higher education

Given the rising cost of college tuition, students are increasingly considering the return on investment of their chosen degree. According to the Education Data Initiative, the average cost of a four-year public college education in the U.S. has risen to over $25,000 annually for in-state students, with private institutions exceeding $54,000 annually. In this context, accounting degrees are often viewed as less financially rewarding compared to alternative business disciplines with quicker or more lucrative career trajectories.

College graduates bloomberg

Additionally, accounting students face the significant financial and time investment required to become a CPA. Most states require 150 credit hours for CPA licensure, which often necessitates additional coursework beyond a bachelor’s degree. Furthermore, the CPA exam has a notoriously low pass rate of approximately 50%, adding further risk and uncertainty for prospective accounting majors. 

This combination of costs and challenges makes accounting a less attractive option when compared to other business paths that do not require comparable post-graduate certification hurdles.

What universities can do

If accounting is to survive as a viable career path — a viability with important implications for the future of American and global business — business schools must adopt a more proactive stance in addressing the current decline. Administrators must modernize accounting curricula to incorporate elements of artificial intelligence, data analytics, and blockchain. Emphasizing these technologies would elevate accounting as a science, potentially earning it STEM (Science, Technology, Engineering, and Mathematics) designation. This shift could help reframe accounting as a forward-thinking and innovative discipline.

Furthermore, universities should highlight the global nature of accounting work and its strategic importance to a variety of organizations, including startups, nonprofits, and multinational corporations. By showcasing the diverse opportunities available to students through an accounting degree, schools can attract those who might otherwise pursue alternative business majors.

To complement these efforts, the CPA certification process should be streamlined. Replacing the additional 30 credit hours most states require for CPA licensure with alternative internship experiences would reduce the financial burden of post-graduate education while providing students with practical experience essential for job success. Offering internships as undergraduate credit would not only lower costs but also enhance students’ readiness for the workforce.

Conclusion

A combination of shifting perceptions, evolving career interests, and financial pressures underlies the decline in the number of students pursuing accounting degrees. Nonetheless, accounting remains a critical component of business, serving as the language for communicating financial results. Moreover, with the retirement of an older generation of accountants and the ongoing demand for qualified professionals, opportunities in the field are likely to grow. 

Reversing the trend will require a significant commitment by business schools to modernize curricula, incorporate emerging technologies, and educate students about the promising career paths arising from these advancements. By making these changes, administrators can ensure that accounting remains at the forefront of business education and continues to attract a new generation of highly motivated professionals.

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XcelLabs launches to help accountants use AI

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Jody Padar, an author and speaker known as “The Radical CPA,” and Katie Tolin, a growth strategist for CPAs, together launched a training and technology platform called XcelLabs.

XcelLabs provides solutions to help accountants use artificial technology fluently and strategically. The Pennsylvania Institute of CPAs and CPA Crossings joined with Padar and Tolin as strategic partners and investors.

“To reinvent the profession, we must start by training the professional who can then transform their firms,” Padar said in a statement. “By equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”

Padar-Jody- new 2019

Jody Padar

The platform includes XcelLabs Academy, a series of educational online courses on the basics of AI, being a better advisor, leadership and practice management; Navi, a proprietary tool that uses AI to help accountants turn unstructured data like emails, phone calls and meetings into insights; and training and consulting services. These offerings are currently in beta testing.

“Accountants know they need to be more advisory, but not everyone can figure out how to do it,” Tolin said in a statement. “Couple that with the fact that AI will be doing a lot of the lower-level work accountants do today, and we need to create that next level advisor now. By showing accountants how to unlock patterns in their actions and turn client conversations into emotionally intelligent advice, we can create the accounting professional of the future.”

Tolin-Katie-CPA Growth Guides

Katie Tolin

“AI is transforming how CPAs work, and XcelLabs is focused on helping the profession evolve with it,” PICPA CEO Jennifer Cryder said in a statement. “At PICPA, we’re proud to support a mission that aligns so closely with ours: empowering firms to use AI not just for efficiency, but to drive growth, value and long-term relevance.”

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Accounting is changing, and the world can’t wait until 2026

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The accountant the world urgently needs has evolved far beyond the traditional role we recognized just a few years ago. 

The transformation of the accounting profession is not merely an anticipated change; it is a pressing reality that is currently shaping business decisions, academic programs and the expected contributions of professionals. Yet, in many areas, accounting education stubbornly clings to outdated, overly technical models that fail to connect with the actual demands of the market. We must confront a critical question: If we continue to train accountants solely to file tax reports, are we truly equipping them for the challenges of today’s world? 

This shift in mindset extends beyond individual countries or educational systems; it is a global movement. The recent announcement of the CIMA/CGMA 2026 syllabus has made it unmistakably clear: merely knowing how to post journal entries is insufficient. Today’s accountants are required to interpret the landscape, anticipate risks and act with strategic awareness. Critical thinking, sustainable finance, technology and human behavior are not just supplementary topics; they are essential components in the education of any professional seeking to remain relevant. 

The CIMA/CGMA proposal for 2026 is not just a curriculum update; it is a powerful manifesto. This new program positions analytical thinking, strategic business partnering and technology application at the core of accounting education. It unequivocally highlights sustainability, aligning with IFRS S1 and S2, and expands the accountant’s responsibilities beyond mere numbers to encompass conscious leadership, environmental impact and corporate governance. 

The current changes in the accounting profession underscore an urgent shift in expectations from both educators and employers. Today, companies of all sizes and industries demand accountants who can do far more than interpret balance sheets. They expect professionals who grasp the deeper context behind the numbers, identify inconsistencies, anticipate potential issues before they escalate into losses, and act decisively as a bridge between data and decision making. 

To meet these expectations, a radical mindset shift is essential. There are firms still operating on autopilot, mindlessly repeating tasks with minimal critical analysis. Likewise, many academic programs continue to treat accounting as purely a technical discipline, disregarding the vital elements of reflection, strategy and behavioral insight. This outdated approach creates a significant mismatch. While the world forges ahead, parts of the accounting profession remain stuck in the past. 

The consequences of this shift are already becoming evident. The demand for compliance, transparency and sustainability now applies not only to large corporations but also to small and mid-sized businesses. Many of these organizations rely on professionals ill-equipped to drive the necessary changes, putting both business performance and the reputation of the profession at risk. 

The positive news is that accountants who are ready to thrive in this new era do not necessarily need additional degrees. What they truly need is a commitment to awareness, a dedication to continuous learning, and the courage to step beyond their comfort zones. The future of accounting is here, and it is firmly rooted in analytical, strategic and human-oriented perspectives. The 2026 curriculum is a clear indication of the changes underway. Those who fail to think critically and holistically will be left behind. 

In contrast, accountants who see the big picture, understand the ripple effects of their decisions, and actively contribute to the financial and ethical health of organizations will undeniably remain indispensable, anywhere in the world.

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Republicans push Musk aside as Trump tax bill barrels forward

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Congressional Republicans are siding with Donald Trump in the messy divorce between the president and Elon Musk, an optimistic sign for eventual passage of a tax cut bill at the root of the two billionaires’ public feud.

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. Musk, the biggest political donor of the 2024 cycle, has threatened to help primary anyone who votes for the legislation, but lawmakers are betting that staying in the president’s good graces is the safer path to political survival.

“The tax bill is not in jeopardy. We are going to deliver on that,” House Speaker Mike Johnson told reporters on Friday.

“I’ll tell you what — do not doubt, don’t second guess and do not challenge the President of the United States Donald Trump,” he added. “He is the leader of the party. He’s the most consequential political figure of our time.”

A fight between Trump and Musk exploded into public view this week. The sparring started with the tech titan calling the president’s tax bill a “disgusting abomination,” but quickly escalated to more personal attacks and Trump threatening to cancel all federal contracts and subsidies to Musk’s companies, such as Tesla Inc. and SpaceX which have benefitted from government ties.

Republicans on Capitol Hill, who had —  until recently — publicly embraced Musk, said they weren’t swayed by the billionaire’s criticism that the bill cost too much. Lawmakers have refuted official estimates of the package, saying that the tax cuts for households, small businesses and politically important groups — including hospitality and hourly workers — will generate enough economic growth to offset the price tag.

“I don’t tell my friend Elon, I don’t argue with him about how to build rockets, and I wish he wouldn’t argue with me about how to craft legislation and pass it,” Johnson told CNBC earlier Friday.

House Budget Committee Chair Jodey Arrington told reporters that House lawmakers are focused on working with the Senate as it revises the bill to make sure the legislation has the political support in both chambers to make it to Trump’s desk for his signature. 

“We move past the drama and we get the substance of what is needed to make the modest improvements that can be made,” he said.

House fiscal hawks said that they hadn’t changed their prior positions on the legislation based on Musk’s statements. They also said they agree with GOP leaders that there will be other chances to make further spending cuts outside the tax bill. 

Representative Tom McClintock, a fiscal conservative, said “the bill will pass because it has to pass,” adding that both Musk and Trump needed to calm down. “They both need to take a nap,” he said.

Even some of the House bill’s most vociferous critics appeared resigned to its passage. Kentucky Representative Thomas Massie, who voted against the House version, predicted that despite Musk’s objections, the Senate will make only small changes.

“The speaker is right about one thing. This barely passed the House. If they muck with it too much in the Senate, it may not pass the House again,” he said.

Trump is pressuring lawmakers to move at breakneck speed to pass the tax-cut bill, demanding they vote on the bill before the July 4 holiday. The president has been quick to blast critics of the bill — including calling Senator Rand Paul “crazy” for objecting to the inclusion of a debt ceiling increase in the package.

As the legislation worked its way through the House last month, Trump took to social media to criticize holdouts and invited undecided members to the White House to compel them to support the package. It passed by one vote.

Senate Majority Leader John Thune — who is planning to unveil his chamber’s version of the bill as soon as next week — said his timeline is unmoved by Musk. 

“We are already pretty far down the trail,” he said.

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