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The Forgotten User: Why Business Banking Startups are Criminally Underutilizing Accountants

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In the last decade, the financial technology (FinTech) sector has seen a dramatic rise in business banking startups across the globe, with a particularly significant boom in the United States. Startups like Rho and Mercury have emerged with the mission to revolutionize business banking, a domain that has long been plagued with inefficiencies, outdated systems, and cumbersome processes. By focusing on creating user-friendly platforms and innovative products, these startups aim to simplify the complexities of managing business finances. However, in their quest to “fix” business banking, some of these startups have overlooked a critical group of users: accountants.

Accountants: the forgotten users in fintech innovations

When business banking startups develop new features—whether it’s an accounts payable product or a mobile check deposit function—they typically prioritize the user experience for business owners and managers. This approach is logical; after all, these are the people who directly interact with the platform daily. However, this often overlooks the professionals working behind the scenes to ensure the accuracy and efficiency of business finances: accountants.

At this point, some in the FinTech industry might express confusion. Many FinTech companies claim to focus extensively on accountants, particularly when developing referral or customer acquisition strategies. However, this attention rarely extends beyond surface-level engagement. The deep, process-oriented needs of accountants are often neglected, leaving them with tools that may attract new clients but complicate their work. The focus remains on the immediate user—the business owner—rather than considering the broader implications for those responsible for reconciling and recording these transactions.

Why business banking startups overlook accountants

One of the primary reasons accountants are often overlooked is the narrow definition of the “user” within the product development lifecycle. Business Banking platforms tend to define their target users as those who directly interact with the app to make payments, deposit checks, or manage invoices. They see the process as complete once the payment is made. However, this perspective fails to account for the critical post-transaction processes that accountants must manage, such as reconciliation, financial reporting, and tax preparation.

For instance, a startup might develop a seamless, one-click payment solution that appears to save time and reduce complexity. However, if this transaction isn’t automatically and accurately synced with the business’s accounting software, the supposed efficiency quickly dissolves. What initially seemed like a streamlined process for the business owner now creates a new set of challenges for the accountant, who must manually enter or adjust records, potentially dealing with discrepancies and errors along the way.

Moreover, many FinTech companies fail to recognize the complexity of the accounting process. Business owners might only see the front-end interaction, while accountants are tasked with managing the entire financial life cycle, from data entry to reconciliation, reporting, and beyond. Without a deep understanding of these processes, startups inadvertently create tools that add layers of manual work, undermining the very efficiencies they aimed to introduce. Ask any accountant about an integration that promised to change their work drastically. They will tell you how it was nicely marketed but didn’t deliver on what was promised. 

The critical role of accountants in business banking

Accountants bring a wealth of knowledge and expertise that is often underutilized by FinTech startups. These professionals understand the nuances of financial management that business owners might overlook. They see the entire financial picture, not just individual transactions, and are intimately familiar with the challenges of keeping records accurate, compliant, and up-to-date.

By ignoring accountants during the product development process, startups miss out on the opportunity to create truly effective financial tools. Accountants can offer valuable insights into the full lifecycle of a financial transaction, highlighting potential pain points and suggesting ways to streamline the integration with existing accounting systems. Their involvement could help startups avoid creating products that are superficially appealing but ultimately add complexity to the accounting process.

Moving forward: integrating accountants into the development process

To address these issues and create more comprehensive financial tools, business banking startups must begin to view accountants as key users, not just ancillary stakeholders. Here are several steps that FinTech companies can take to better integrate accountants into their product development process:

  1. Involve Accountants Early in the Development Cycle: Startups should engage accountants from the outset, involving them in the brainstorming and design phases. By understanding their workflows, startups can identify potential friction points and design products that truly simplify financial management.
  2. User Testing with Accountants: Just as products are user-tested with business owners and managers, they should also be tested with accountants. This will help ensure that the tools function well not just in making payments or deposits, but in integrating seamlessly with accounting software and reducing the manual work required to maintain accurate records.
  3. Focus on End-to-End Solutions: Startups should aim to develop solutions that consider the entire financial transaction lifecycle, from initiation to reconciliation and reporting. This might involve deeper integrations with popular accounting platforms, automated data syncing, and features that help reduce the manual workload for accountants.
  4. Continuous Feedback and Iteration: After a product is launched, the feedback loop should include accountants as well. Continuous engagement with accounting professionals can help startups identify areas for improvement and iterate on their products to better meet the needs of all users.

In their mission to disrupt and innovate within the business banking sector, FinTech startups must broaden their perspective on who their users truly are. Accountants play a vital role in the financial health of businesses, and their needs should be prioritized in the development of new banking tools. By involving accountants in the development process, testing products with them, and focusing on end-to-end solutions, startups can create products that are not only innovative but also truly effective. Ignoring this critical user group not only limits the success of new products but also risks alienating a key segment of the market. In the competitive landscape of business banking, the startups that recognize and address the needs of accountants will be the ones that ultimately stand out and succeed.

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XcelLabs launches to help accountants use AI

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Jody Padar, an author and speaker known as “The Radical CPA,” and Katie Tolin, a growth strategist for CPAs, together launched a training and technology platform called XcelLabs.

XcelLabs provides solutions to help accountants use artificial technology fluently and strategically. The Pennsylvania Institute of CPAs and CPA Crossings joined with Padar and Tolin as strategic partners and investors.

“To reinvent the profession, we must start by training the professional who can then transform their firms,” Padar said in a statement. “By equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”

Padar-Jody- new 2019

Jody Padar

The platform includes XcelLabs Academy, a series of educational online courses on the basics of AI, being a better advisor, leadership and practice management; Navi, a proprietary tool that uses AI to help accountants turn unstructured data like emails, phone calls and meetings into insights; and training and consulting services. These offerings are currently in beta testing.

“Accountants know they need to be more advisory, but not everyone can figure out how to do it,” Tolin said in a statement. “Couple that with the fact that AI will be doing a lot of the lower-level work accountants do today, and we need to create that next level advisor now. By showing accountants how to unlock patterns in their actions and turn client conversations into emotionally intelligent advice, we can create the accounting professional of the future.”

Tolin-Katie-CPA Growth Guides

Katie Tolin

“AI is transforming how CPAs work, and XcelLabs is focused on helping the profession evolve with it,” PICPA CEO Jennifer Cryder said in a statement. “At PICPA, we’re proud to support a mission that aligns so closely with ours: empowering firms to use AI not just for efficiency, but to drive growth, value and long-term relevance.”

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Accounting is changing, and the world can’t wait until 2026

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The accountant the world urgently needs has evolved far beyond the traditional role we recognized just a few years ago. 

The transformation of the accounting profession is not merely an anticipated change; it is a pressing reality that is currently shaping business decisions, academic programs and the expected contributions of professionals. Yet, in many areas, accounting education stubbornly clings to outdated, overly technical models that fail to connect with the actual demands of the market. We must confront a critical question: If we continue to train accountants solely to file tax reports, are we truly equipping them for the challenges of today’s world? 

This shift in mindset extends beyond individual countries or educational systems; it is a global movement. The recent announcement of the CIMA/CGMA 2026 syllabus has made it unmistakably clear: merely knowing how to post journal entries is insufficient. Today’s accountants are required to interpret the landscape, anticipate risks and act with strategic awareness. Critical thinking, sustainable finance, technology and human behavior are not just supplementary topics; they are essential components in the education of any professional seeking to remain relevant. 

The CIMA/CGMA proposal for 2026 is not just a curriculum update; it is a powerful manifesto. This new program positions analytical thinking, strategic business partnering and technology application at the core of accounting education. It unequivocally highlights sustainability, aligning with IFRS S1 and S2, and expands the accountant’s responsibilities beyond mere numbers to encompass conscious leadership, environmental impact and corporate governance. 

The current changes in the accounting profession underscore an urgent shift in expectations from both educators and employers. Today, companies of all sizes and industries demand accountants who can do far more than interpret balance sheets. They expect professionals who grasp the deeper context behind the numbers, identify inconsistencies, anticipate potential issues before they escalate into losses, and act decisively as a bridge between data and decision making. 

To meet these expectations, a radical mindset shift is essential. There are firms still operating on autopilot, mindlessly repeating tasks with minimal critical analysis. Likewise, many academic programs continue to treat accounting as purely a technical discipline, disregarding the vital elements of reflection, strategy and behavioral insight. This outdated approach creates a significant mismatch. While the world forges ahead, parts of the accounting profession remain stuck in the past. 

The consequences of this shift are already becoming evident. The demand for compliance, transparency and sustainability now applies not only to large corporations but also to small and mid-sized businesses. Many of these organizations rely on professionals ill-equipped to drive the necessary changes, putting both business performance and the reputation of the profession at risk. 

The positive news is that accountants who are ready to thrive in this new era do not necessarily need additional degrees. What they truly need is a commitment to awareness, a dedication to continuous learning, and the courage to step beyond their comfort zones. The future of accounting is here, and it is firmly rooted in analytical, strategic and human-oriented perspectives. The 2026 curriculum is a clear indication of the changes underway. Those who fail to think critically and holistically will be left behind. 

In contrast, accountants who see the big picture, understand the ripple effects of their decisions, and actively contribute to the financial and ethical health of organizations will undeniably remain indispensable, anywhere in the world.

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Republicans push Musk aside as Trump tax bill barrels forward

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Congressional Republicans are siding with Donald Trump in the messy divorce between the president and Elon Musk, an optimistic sign for eventual passage of a tax cut bill at the root of the two billionaires’ public feud.

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. Musk, the biggest political donor of the 2024 cycle, has threatened to help primary anyone who votes for the legislation, but lawmakers are betting that staying in the president’s good graces is the safer path to political survival.

“The tax bill is not in jeopardy. We are going to deliver on that,” House Speaker Mike Johnson told reporters on Friday.

“I’ll tell you what — do not doubt, don’t second guess and do not challenge the President of the United States Donald Trump,” he added. “He is the leader of the party. He’s the most consequential political figure of our time.”

A fight between Trump and Musk exploded into public view this week. The sparring started with the tech titan calling the president’s tax bill a “disgusting abomination,” but quickly escalated to more personal attacks and Trump threatening to cancel all federal contracts and subsidies to Musk’s companies, such as Tesla Inc. and SpaceX which have benefitted from government ties.

Republicans on Capitol Hill, who had —  until recently — publicly embraced Musk, said they weren’t swayed by the billionaire’s criticism that the bill cost too much. Lawmakers have refuted official estimates of the package, saying that the tax cuts for households, small businesses and politically important groups — including hospitality and hourly workers — will generate enough economic growth to offset the price tag.

“I don’t tell my friend Elon, I don’t argue with him about how to build rockets, and I wish he wouldn’t argue with me about how to craft legislation and pass it,” Johnson told CNBC earlier Friday.

House Budget Committee Chair Jodey Arrington told reporters that House lawmakers are focused on working with the Senate as it revises the bill to make sure the legislation has the political support in both chambers to make it to Trump’s desk for his signature. 

“We move past the drama and we get the substance of what is needed to make the modest improvements that can be made,” he said.

House fiscal hawks said that they hadn’t changed their prior positions on the legislation based on Musk’s statements. They also said they agree with GOP leaders that there will be other chances to make further spending cuts outside the tax bill. 

Representative Tom McClintock, a fiscal conservative, said “the bill will pass because it has to pass,” adding that both Musk and Trump needed to calm down. “They both need to take a nap,” he said.

Even some of the House bill’s most vociferous critics appeared resigned to its passage. Kentucky Representative Thomas Massie, who voted against the House version, predicted that despite Musk’s objections, the Senate will make only small changes.

“The speaker is right about one thing. This barely passed the House. If they muck with it too much in the Senate, it may not pass the House again,” he said.

Trump is pressuring lawmakers to move at breakneck speed to pass the tax-cut bill, demanding they vote on the bill before the July 4 holiday. The president has been quick to blast critics of the bill — including calling Senator Rand Paul “crazy” for objecting to the inclusion of a debt ceiling increase in the package.

As the legislation worked its way through the House last month, Trump took to social media to criticize holdouts and invited undecided members to the White House to compel them to support the package. It passed by one vote.

Senate Majority Leader John Thune — who is planning to unveil his chamber’s version of the bill as soon as next week — said his timeline is unmoved by Musk. 

“We are already pretty far down the trail,” he said.

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