Connect with us

Accounting

The Forgotten User: Why Business Banking Startups are Criminally Underutilizing Accountants

Published

on

In the last decade, the financial technology (FinTech) sector has seen a dramatic rise in business banking startups across the globe, with a particularly significant boom in the United States. Startups like Rho and Mercury have emerged with the mission to revolutionize business banking, a domain that has long been plagued with inefficiencies, outdated systems, and cumbersome processes. By focusing on creating user-friendly platforms and innovative products, these startups aim to simplify the complexities of managing business finances. However, in their quest to “fix” business banking, some of these startups have overlooked a critical group of users: accountants.

Accountants: the forgotten users in fintech innovations

When business banking startups develop new features—whether it’s an accounts payable product or a mobile check deposit function—they typically prioritize the user experience for business owners and managers. This approach is logical; after all, these are the people who directly interact with the platform daily. However, this often overlooks the professionals working behind the scenes to ensure the accuracy and efficiency of business finances: accountants.

At this point, some in the FinTech industry might express confusion. Many FinTech companies claim to focus extensively on accountants, particularly when developing referral or customer acquisition strategies. However, this attention rarely extends beyond surface-level engagement. The deep, process-oriented needs of accountants are often neglected, leaving them with tools that may attract new clients but complicate their work. The focus remains on the immediate user—the business owner—rather than considering the broader implications for those responsible for reconciling and recording these transactions.

Why business banking startups overlook accountants

One of the primary reasons accountants are often overlooked is the narrow definition of the “user” within the product development lifecycle. Business Banking platforms tend to define their target users as those who directly interact with the app to make payments, deposit checks, or manage invoices. They see the process as complete once the payment is made. However, this perspective fails to account for the critical post-transaction processes that accountants must manage, such as reconciliation, financial reporting, and tax preparation.

For instance, a startup might develop a seamless, one-click payment solution that appears to save time and reduce complexity. However, if this transaction isn’t automatically and accurately synced with the business’s accounting software, the supposed efficiency quickly dissolves. What initially seemed like a streamlined process for the business owner now creates a new set of challenges for the accountant, who must manually enter or adjust records, potentially dealing with discrepancies and errors along the way.

Moreover, many FinTech companies fail to recognize the complexity of the accounting process. Business owners might only see the front-end interaction, while accountants are tasked with managing the entire financial life cycle, from data entry to reconciliation, reporting, and beyond. Without a deep understanding of these processes, startups inadvertently create tools that add layers of manual work, undermining the very efficiencies they aimed to introduce. Ask any accountant about an integration that promised to change their work drastically. They will tell you how it was nicely marketed but didn’t deliver on what was promised. 

The critical role of accountants in business banking

Accountants bring a wealth of knowledge and expertise that is often underutilized by FinTech startups. These professionals understand the nuances of financial management that business owners might overlook. They see the entire financial picture, not just individual transactions, and are intimately familiar with the challenges of keeping records accurate, compliant, and up-to-date.

By ignoring accountants during the product development process, startups miss out on the opportunity to create truly effective financial tools. Accountants can offer valuable insights into the full lifecycle of a financial transaction, highlighting potential pain points and suggesting ways to streamline the integration with existing accounting systems. Their involvement could help startups avoid creating products that are superficially appealing but ultimately add complexity to the accounting process.

Moving forward: integrating accountants into the development process

To address these issues and create more comprehensive financial tools, business banking startups must begin to view accountants as key users, not just ancillary stakeholders. Here are several steps that FinTech companies can take to better integrate accountants into their product development process:

  1. Involve Accountants Early in the Development Cycle: Startups should engage accountants from the outset, involving them in the brainstorming and design phases. By understanding their workflows, startups can identify potential friction points and design products that truly simplify financial management.
  2. User Testing with Accountants: Just as products are user-tested with business owners and managers, they should also be tested with accountants. This will help ensure that the tools function well not just in making payments or deposits, but in integrating seamlessly with accounting software and reducing the manual work required to maintain accurate records.
  3. Focus on End-to-End Solutions: Startups should aim to develop solutions that consider the entire financial transaction lifecycle, from initiation to reconciliation and reporting. This might involve deeper integrations with popular accounting platforms, automated data syncing, and features that help reduce the manual workload for accountants.
  4. Continuous Feedback and Iteration: After a product is launched, the feedback loop should include accountants as well. Continuous engagement with accounting professionals can help startups identify areas for improvement and iterate on their products to better meet the needs of all users.

In their mission to disrupt and innovate within the business banking sector, FinTech startups must broaden their perspective on who their users truly are. Accountants play a vital role in the financial health of businesses, and their needs should be prioritized in the development of new banking tools. By involving accountants in the development process, testing products with them, and focusing on end-to-end solutions, startups can create products that are not only innovative but also truly effective. Ignoring this critical user group not only limits the success of new products but also risks alienating a key segment of the market. In the competitive landscape of business banking, the startups that recognize and address the needs of accountants will be the ones that ultimately stand out and succeed.

Continue Reading

Accounting

FASB proposes guidance on accounting for government grants

Published

on

The Financial Accounting Standards Board issued a proposed accounting standards update Tuesday to establish authoritative guidance on the accounting for government grants received by business entities. 

U.S. GAAP currently doesn’t provide specific authoritative guidance about the recognition, measurement, and presentation of a grant received by a business entity from a government. Instead, many businesses currently apply the International Financial Reporting Standards Foundation’s International Accounting Standard 20, Accounting for Government Grants and Disclosure of Government Assistance, by analogy, at least in part, to account for government grants.

In 2022 FASB issued an Invitation to Comment, Accounting for Government Grants by Business Entities—Potential Incorporation of IAS 20, Accounting for Government Grants and Disclosure of Government Assistance, into GAAP. In response, most of FASB’s stakeholders supported leveraging the guidance in IAS 20 to develop accounting guidance for government grants in GAAP, believing it would reduce diversity in practice because entities would apply the guidance instead of analogizing to it or other guidance, thus narrowing the variability in accounting for government grants.

Financial Accounting Standards Board offices with new FASB logo sign.jpg
FASB offices

Patrick Dorsman/Financial Accounting Foundation

The proposed ASU would leverage the guidance in IAS 20 with targeted improvements to establish guidance on how to recognize, measure, and present a government grant including (1) a grant related to an asset and (2) a grant related to income. It also would require, consistent with current disclosure requirements, disclosure about the nature of the government grant received, the accounting policies used to account for the grant, and significant terms and conditions of the grant, among others.

FASB is asking for comments on the proposed ASU by March 31, 2025.

“It will not be a cut and paste of IAS 20,” said FASB technical director Jackson Day during a session at Financial Executives International’s Current Financial Reporting Insights conference last week. “First of all, the scope is going to be a little bit different, probably a little bit more narrow. Second of all, the threshold of recognizing a government grant will be based on ‘probable,’ and ‘probable’ as we think of it in U.S. GAAP terms. We’re also going to do some work to make clarifications, etc. There is a little bit different thinking around the government grants for assets. There will be a deferred income approach or a cost accumulation approach that you can pick. And finally, there will be different disclosures because the disclosures will be based on what the board had previously issued, but it does leverage IAS 20. A few other things it does as far as reducing diversity. Most people analogized IAS 20. That was our anecdotal findings. But what does that mean? How exactly do they do that? This will set forth the specifics. It will also eliminate from the population those that were analogizing to ASC 450 or 958, because there were a few of those too. So it will go a long way in reducing diversity. It will also head down a model that will be generally internationally converged, which we still think about. We still collaborate with the staff [of the International Accounting Standards Board]. We don’t have any joint projects, but we still do our best when it makes sense to align on projects.”

Continue Reading

Accounting

In the blogs: Questions for the moment

Published

on

Fighting scope creep; QCDs as the year ends; advising ministers; and other highlights from our favorite tax bloggers.

Questions for the moment

  • CLA (https://www.claconnect.com/en/resources?pageNum=0): One major question of the moment: What can nonprofits expect from future federal tax policies?
  • Mauled Again (http://mauledagain.blogspot.com/): Not long ago, about a dozen states would seize property for failure to pay property taxes and, instead of simply taking their share of unpaid taxes, interest, and penalties and returning the excess to the property owner, they would pocket the entire proceeds of the sales. Did high court intervention stem this practice? Not so much.
  • TaxConnex (https://www.taxconnex.com/blog-): What are the best questions to pin down sales tax risk and exposure?
  • Current Federal Tax Developments (https://www.currentfederaltaxdevelopments.com/): In Surk LLC v. Commissioner, the Tax Court was presented with the question of basis computations related to an interest in a partnership. The taxpayer mistakenly deducted losses that exceeded the limitation in IRC Sec. 704(d), raising the question: Should the taxpayer reduce its basis in subsequent years by the amount of those disallowed losses or compute the basis by treating those losses as if they were never deducted?

Creeping

On the table

  • Don’t Mess with Taxes (http://dontmesswithtaxes.typepad.com/): What to remind them, as end-of-year planning looms, about this year’s QCD numbers.
  • Parametric (https://www.parametricportfolio.com/blog): If your clients are using more traditional commingled products for their passive exposures, they may not know how much tax money they’re leaving on the table. A look at possible advantages of a separately managed account. 
  • Turbotax (https://blog.turbotax.intuit.com): Whether they’re talking diversification, gainful hobby or income stream, what to remind them about the tax benefits of investing in real estate.
  • The National Association of Tax Professionals (https://blog.natptax.com/): Q&A from a recent webinar on day cares’ unique income and expense categories.
  • Boyum & Barenscheer (https://www.myboyum.com/blog/): For larger manufacturers, compliance under IRC 263A is essential. And for all manufacturers, effective inventory management goes beyond balancing stock levels. Key factors affecting inventory accounting for large and small manufacturing businesses.
  • U of I Tax School (https://taxschool.illinois.edu/blog/): What to remind them — and yourself — about the taxation of clients who are ministers.
  • Withum (https://www.withum.com/resources/): A look at the recent IRS Memorandum 2024-36010 that denied the application of IRC Sec. 245A to dividends received by a controlled foreign corporation.

Continue Reading

Accounting

PwC funds AI in Accounting Fellowship at Bryant University

Published

on

PwC made a $1.5 million investment to Bryant University, in Smithfield, Rhode Island, to fund the launch of the PwC AI in Accounting Fellowship.

The experiential learning program allows undergraduate students to explore AI’s impact in accounting by way of engaging in research with faculty, corporate-sponsored projects and professional development that blends traditional accounting principles with AI-driven tools and platforms. 

The first cohort of PwC AI in Accounting Fellows will be awarded to members of the Bryant Honors Program planning to study accounting. The fellowship funds can be applied to various educational resources, including conference fees, specialized data sheets, software and travel.

PwC sign, branding

Krisztian Bocsi/Bloomberg

“Aligned with our Vision 2030 strategic plan and our commitment to experiential learning and academic excellence, the fellowship also builds upon PwC’s longstanding relationship with Bryant University,” Bryant University president Ross Gittell said in a statement. “This strong partnership supports institutional objectives and includes the annual PwC Accounting Careers Leadership Institute for rising high school seniors, the PwC Endowed Scholarship Fund, the PwC Book Fund, and the PwC Center for Diversity and Inclusion.”

Bob Calabro, a PwC US partner and 1988 Bryant University alumnus and trustee, helped lead the development of the program.

“We are excited to introduce students to the many opportunities available to them in the accounting field and to prepare them to make the most of those opportunities, This program further illustrates the strong relationship between PwC and Bryant University, where so many of our partners and staff began their career journey in accounting” Calabro said in a statement.

“Bryant’s Accounting faculty are excited to work with our PwC AI in Accounting Fellows to help them develop impactful research projects and create important experiential learning opportunities,” professor Daniel Ames, chair of Bryant’s accounting department, said in a statement. “This program provides an invaluable opportunity for students to apply AI concepts to real-world accounting, shaping their educational journey in significant ways.”

Continue Reading

Trending