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Thomson Reuters makes major investment in AI cross-selling software provider Propense

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Thomson Reuters has made a major investment in Propense, a SaaS platform using AI technology to drive cross-selling revenue for professional services firms.

The investment not only enables Propense to continue advancing its proprietary cross-selling technology, the company also plans to use the investment and partnership with Thomson Reuters Ventures to further expand its customer base. Specifically, it aims to expand its reach among accounting firms, which it believes represents a $33 billion uncaptured revenue opportunity.

“Collaborating with Thomson Reuters Ventures gives us the market access, professional services expertise and strategic support to deliver data-driven insights to even more accounting and legal professionals who want to exceed client expectations and expand their clients’ relationships with the firm,” said Timothy Keith, CEO and founder of Propense. “In order to better serve clients in an increasingly competitive market, firms must be able to predict and solve client needs by identifying historical engagement patterns and capitalizing on market trends. Propense helps firms do just that.”

The offices of Thomson Reuters in Stamford, Connecticut

The specific terms of the deal were not disclosed. However, a Propense spokesperson said that Thomson Reuters did receive an ownership stake in exchange for the investment. The specific amount of this stake was not disclosed, but the spokesperson confirmed it is not a controlling interest.

This is but the latest AI-related acquisition made by Thomson Reuters. Just last week the company announced it had fully acquired Materia, a company that specializes in the technology for tax and accounting purposes. Thomson Reuters’ overall vision is to provide each professional it serves with a generative AI assistant. Materia’s agentic AI assistant, research and document analysis capabilities were built for tax, audit and accounting use cases.

“Thomson Reuters Ventures is driving the future of enterprise technology by investing in visionary businesses like Propense,” said Tamara Steffens, managing director of Thomson Reuters Ventures. “As dedicated, long-term partners, we’re committed to championing Propense’s innovative spirit and determination to provide firms with the exact solutions they need to remain competitive and profitable in the ever-changing professional services industry.”

These moves are part and parcel of the company’s rebranding in March to emphasize its commitment to investing in products and technology that leverage generative AI. The rebranding — with a new promise and messaging, evolved tone of voice, a new color palette, a simplified logo and modernized fonts — is meant to position the company squarely as a technology company. The changes to the Thomson Reuters brand have taken place throughout 2024, with a new logo and updated visuals across key websites and social media channels.

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Accounting

In the blogs: Just in time

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BOI is back; phantom stocks; continuous compliance; and other highlights from our favorite tax bloggers.

Just in time

  • Tax Vox (https://www.taxpolicycenter.org/taxvox): Who benefits and who loses from extending major provisions of the Tax Cuts and Jobs Act?
  • Taxing Subjects (https://www.drakesoftware.com/blog): The Republican party can shape legislative priorities for the next two years, setting the stage for long-term policy changes. A downloadable resource offers a breakdown of key policy areas and action steps for tax pros and small businesses. 
  • AICPA & CIMA Insights (https://www.aicpa-cima.com/blog): How the IRS and tax pros can both start prepping for any government shutdown.
  • Eide Bailly (https://www.eidebailly.com/taxblog): “Just in time for the holidays,” a federal appeals court has restored the Corporate Transparency Act requirement for businesses to disclose their beneficial owners.
  • Taxable Talk (http://www.taxabletalk.com/): And just like that, yet again, with an injunction’s stay, course is reversed.
  • Current Federal Tax Developments (https://www.currentfederaltaxdevelopments.com/): At least they extended the deadlines a whisker.
  • The Tax Times (https://www.thetaxtimes.com): The IRS continues to claw back from non-filers, to the tune of 10 figures and counting.
  • The National Association of Tax Professionals (https://blog.natptax.com/): Favorite headline of the week: “The best gifts for the tax pro in your life this holiday season.”
  • National Taxpayer Advocate (https://www.taxpayeradvocate.irs.gov/taxnews-information/blogs-nta/): “‘Twas the night before tax season, and all through the land; Tax professionals were working, each with pen in hand; The forms were all sorted with numbers just right; who says tax accounting can’t thrill and excite?”

2025

Continuity

Size matters

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Accounting

H&R Block releases Santa Claus’s tax return

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That doesn’t look like a 1040 … .

H&R Block has given the world just what it wants to see this holiday season: Santa Claus’s tax return.

Santa has a lot of itemizations to consider. Eight tiny reindeer depend on him for food and shelter, for instance, but are they dependents? How much can you give to one person before reporting it? Does Santa keep good mileage records for his 41.5 million miles? Santa isn’t an employee, so compensation (even in cookie form) over the threshold may create a 1099-NEC.

Old St. Nick, who files MFJ with Mrs. Claus, did all right on 1040 Line 34, but some of his numbers do bear examination: 6.3 million cookies and 2 million gallons of milk means a third of a gallon of milk per cookie. Will the deduction of coal, magic dust and sleighbells stand up to audit? At least Santa has plenty of time on his hands between January and April to find a good preparer.

Santa's tax return

“Even the jolly man in red takes time to report taxes,” reads the announcement from the tax prep giant. “He’s probably the world’s most famous small-business owner, running a gift-giving workshop and distribution network across the globe … Santa is giving us the first ever peek at his tax return and showing us how he used H&R Block Online and AI Tax Assist to get his maximum refund.”

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Accounting

5 changes coming to IRAs and 401(k)s in 2025

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The SECURE 2.0 Act contained several changes to traditional and Roth individual retirement accounts and 401(k) plans that are being phased in over the coming years, with several notable changes coming in 2025. The Illinois CPA Society highlighted five changes coming to IRAs and 401(k)s in 2025:

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