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Trump’s backlash isn’t ‘game over’ for ESG investing

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A mobile billboard rolls past the U.S. Capitol on May 10, 2023.

Jemal Countess | Getty Images Entertainment | Getty Images

Investors have pulled money from so-called ESG funds in recent years, amid political backlash, high interest rates and other headwinds.

But analysts say the outlook and long-term investment thesis for the fund category, which stands for “environmental, social and governance,” are favorable.

President Donald Trump’s agenda “isn’t ‘game over’ for ESG investing,” Diana Iovanel, a senior markets economist at Capital Economics, wrote in a research note on Tuesday.

Demand for ESG investments “is here to stay” even in the face of political pressure, Iovanel wrote.

ESG outflows amid ‘anti-ESG backlash’

How is an ESG fund really built?

“I don’t think we really expected something different, because of the anti-ESG backlash in the U.S. and the political environment there,” said Hortense Bioy, head of sustainable investing research at Morningstar.

Critics call ESG a form of “woke capitalism” that sacrifices returns for the sake of liberal goals.

Advocates argue that ESG investing positions investors for higher long-term returns because companies that adopt such practices are poised to be more resilient, and therefore more successful, than peers.

Outflows follow years of steady growth

Two years of consecutive outflows — in 2023 and 2024 — followed years of steady ESG growth.

Investors have funneled a total $130 billion into U.S. ESG funds over the past decade, according to Morningstar. For example, investors pumped more than $50 billion into ESG funds in 2020 and almost $70 billion in 2021, a record high, according to Morningstar.

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Despite outflows, overall ESG fund assets grew slightly in 2024, to $344 billion, due to market appreciation, Morningstar found.

Investor demand also appears relatively high, especially among younger investors, analysts said.

About 84% of individual investors in the U.S. are interested in sustainable investing, according to a 2024 Morgan Stanley survey. Roughly two thirds, 65%, of respondents said their interest had increased in the prior two years.

Politics poses headwinds for ESG

But the political backlash against initiatives underlying ESG funds has intensified “very quickly” since President Trump was elected, Bioy said.

Within the first few days of his inauguration, Trump pulled the U.S. out of the Paris agreement, blocked subsidies for electric vehicles, pushed for more fossil-fuel production and started a “huge pushback” against diversity, equity and inclusion policies, Iovanel of Capital Economics wrote.

The Republican-led Securities and Exchange Commission on Thursday said it would stop defending a climate-change disclosure rule in court. The regulation required a baseline transparency around climate risks and greenhouse gas emissions from certain U.S. publicly listed companies.

There’s also uncertainty about the fate of the Inflation Reduction Act, a historic climate change mitigation law signed by President Joe Biden.

Even before President Trump’s second term, at least 18 Republican-led states had adopted “anti-ESG legislation,” prompting some large asset managers to “pare back” their ESG efforts, Iovanel wrote.

The number of ESG funds contracted for the first time ever in 2024 — to 587 from 646 in 2023, a 9% decline, according to Morningstar. That means asset managers made fewer options available for investors.

“It’s very tricky for any asset manager now to be selling ESG products,” Bioy said. “They don’t want to draw attention.”

Non-political headwinds

ESG funds have suffered from non-political headwinds, too, analysts said.

In fact, high interest rates have likely been more of a hindrance than politics, analysts said. High borrowing costs negatively impact sectors like clean energy more than others because they’re more capital-intensive, analysts said.

Performance has also lagged in recent years. For example, less than half — 42% — of sustainable funds ranked in the top half of their respective investment categories, according to a Morningstar analysis of investment returns.

It’s very tricky for any asset manager now to be selling ESG products. They don’t want to draw attention.

Hortense Bioy

head of sustainable investing research at Morningstar

Underperformance in recent years is partly due to high interest rates, analysts said.

Additionally, oil and gas prices boomed after Russia invaded Ukraine in 2022. The top 10 stocks in the S&P 500 that year were from the energy sector, for example. ESG portfolios that minimize fossil-fuel exposure looked like relative laggards as a result, analysts said.

However, performance was “very good” prior to 2022, Bioy said.

For example, the typical U.S. ESG stock fund beat returns of its peers by about 4 percentage points in 2020, according to a Morgan Stanley analysis. ESG bond funds outperformed by about 1 point that year, it found.

“Any investment and any ESG investment are no different — they go through lows and highs,” Bioy said.

ESG is investing, ‘not philanthropy’

But it’s the long term, not the short term, where ESG investing is poised for clear outperformance, analysts say.

McKinsey research found that companies with C-suite leaders “who chase growth without considering how their strategies could impact people, the planet, and their firm’s long-term sustainability” are less likely to “lead their companies to full growth potential,” the consultancy said in a 2023 analysis of the 10,000 largest global companies from 2016 to 2022.

The goal of ESG investing is to reduce a portfolio’s long-term risk, said Jennifer Coombs, the head of content and development at the U.S. Sustainable Investment Forum, known as US SIF.

Money managers who oversee ESG portfolios also don’t aim to sacrifice investment returns for the sake of pursuing an environmental or social agenda, Coombs said. Instead, they generally believe that investing according to ESG principles ultimately boosts risk-adjusted returns for long-term investors, she said.

“This is investing,” Coombs said. “It’s not philanthropy.”

“Sustainability takes a long time,” she said. “It’s long term. And that’s the whole idea.”

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Personal Finance

Maximizing Returns in High Rate Climate and market uncertainty

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Maximizing Returns in High-Rate Climate

In the macroeconomic environment of late July 2026, personal cash management requires an active, structured approach to wealth preservation. With central bank benchmark rates remaining elevated to ensure long-term disinflation, conservative yield-bearing vehicles—such as short-term U.S. Treasury bills, money market funds, and high-yield savings accounts (HYSAs)—continue to offer reliable nominal returns between 4% and 5%. For individual investors, maximizing net returns requires moving beyond passive checking accounts and executing a disciplined cash laddering strategy.

Leaving substantial liquid capital in traditional bank deposits creates an invisible drag on personal net worth due to ongoing inflation. By implementing a tiered liquidity framework, individuals can split emergency cash reserves and short-term capital allocations across rolling maturities. Allocating cash into 4-week, 8-week, and 13-week Treasury bills creates a continuous cycle of maturing liquidity, allowing investors to continuously reinvest capital at prevailing market yields while maintaining immediate access to emergency funds.

Tax efficiency represents a critical dimension of high-yield cash optimization. For high-earning individuals residing in states with substantial local income taxes, direct holdings in short-term U.S. Treasury instruments often deliver superior net post-tax yields compared to standard commercial bank HYSAs. Because interest earned on federal Treasury bills is strictly exempt from state and local taxation, investors can retain a larger portion of their compounding interest gains without taking on additional credit or market risk.

Ultimately, personal wealth accumulation in mid-2026 relies on intentional capital deployment. Cash should be managed as a productive asset class that generates consistent, risk-free returns. Regularly auditing account yield terms, automating recurring transfers, and leveraging tax-advantaged fixed-income instruments ensures that personal liquidity remains fully optimized against macroeconomic fluctuations.

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Personal Finance

Algorithmic Wealth Management: Balancing Automated Financial Planning with Human Oversight

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Balancing Automated Financial Planning with Human Oversight

The personal finance industry in July 2026 is experiencing a technological evolution, driven by the wide deployment of next-generation algorithmic wealth management tools. Modern digital financial platforms have expanded far beyond basic automated index investing; today’s robo-advisors utilize real-time tax-loss harvesting, dynamic portfolio rebalancing, and hyper-personalized spending analysis to optimize retail investor outcomes. However, as these digital solutions become ubiquitous, investors face the crucial challenge of balancing automated execution with human strategic judgment.

The core advantage of automated financial planning platforms lies in their ability to remove emotional bias from investment execution. During periods of market volatility or localized sector realignments, automated algorithms systematically rebalance portfolios back to target asset allocations without falling victim to panic selling or speculative enthusiasm. Furthermore, integrated cash-flow monitoring algorithms analyze individual spending patterns in real time, automatically sweeping surplus income into designated retirement or debt-liquidation accounts to accelerate net worth accumulation.

Despite these operational advantages, algorithmic tools have inherent structural limitations when addressing complex, highly personalized financial life events. Decisions involving multi-generational estate planning, highly complex tax strategies, small business exits, or nuanced real estate transactions require contextual human judgment that software models cannot replicate. Relying solely on automated models without periodic human professional review can result in misaligned risk profiles or overlooked tax liabilities during major life transitions.

The optimal approach for personal financial planning in late 2026 is a hybrid advisory model. Individuals should utilize automated platforms for routine asset allocation, continuous tax optimization, and low-cost passive index tracking, while engaging qualified human financial advisors for periodic strategic planning, estate structuring, and qualitative risk evaluations. This dual approach ensures maximum cost efficiency and disciplined execution while retaining essential strategic guidance.

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Personal Finance

High-Yield Optimization: Structuring Personal Cash Reserves in a Sustained Rate Environment

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Structuring Personal Cash Reserves in a Sustained Rate Environment

In the financial environment of mid-2026, personal cash management has re-emerged as a vital component of holistic wealth building. With central bank policy rates holding firm to maintain long-term price stability, yield-bearing instruments such as money market funds, high-yield savings accounts (HYSAs), and short-term Treasury bills continue to offer compounding returns around 4% to 5%. For individual investors, effectively structuring cash reserves requires shifting away from passive bank deposits toward active yield optimization.

A frequent pitfall in personal asset management is leaving substantial liquid capital in traditional checking or low-yield savings accounts, where real returns are continuously eroded by baseline inflation. By implementing a disciplined ‘cash ladder’ strategy—allocating liquid funds across tiered maturities using ultra-short Treasury instruments and FDIC-insured high-yield accounts—individuals can secure maximal yields while retaining immediate liquidity for emergency expenses or tactical investment opportunities.

Simultaneously, investors must evaluate the tax efficiency of their cash holdings based on their tax bracket and geographic location. For high earners situated in states with high local income taxes, direct holdings in short-term U.S. Treasury bills often yield a higher net post-tax return than standard high-yield savings accounts, as Treasury interest is strictly exempt from state and local taxation. Understanding these nuanced tax distinctions allows individuals to capture significant incremental gains without taking on additional market risk.

Ultimately, personal financial health in late 2026 hinges on intentional liquidity management. Cash reserves should not be viewed merely as static emergency funds, but as a dynamic asset class that contributes positively to net worth growth. Regularly auditing yield terms, automating cash transfers, and optimizing for post-tax efficiency ensures that personal capital remains fully productive across all economic conditions.

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