Connect with us

Accounting

Use strategic planning to meet a firm’s growth goals

Published

on

No matter where a CPA practice is in its lifecycle, owners should have growth in mind. A young practice will strive for growth by adding clients and offering new service lines, sometimes sacrificing margins to bring in new opportunities. Midlife practices may want to acquire other practices or merge with competitors to form a new entity. 

Mature practices, where the founders may be looking to retire or sell, should keep the practice in growth mode. This is to ensure the highest valuation when the practice goes on the market but typically doesn’t want to invest new dollars in the growth strategy.

As a business owner, here are some lessons learned and tools I’ve used to strategically plan for the future.

Types of growth

Expanding a business can happen through organic or inorganic growth. Organic growth occurs when a practice increases its main lines of business by attracting new clients, offering additional services, raising prices or using technological advancements so staff can serve more clients. 

Inorganic growth occurs when a practice merges with or acquires another company. The revenue streams of the target practice are added to those of the purchasing practice, increasing its size and reach. 

CPA practices may achieve growth through a combination of organic and inorganic growth. Strategic planning is a powerful tool for maximizing growth regardless of type.

Who should be involved in strategic planning?

While it may be unwieldy to include all members of the staff in the core strategic planning group, everyone should have input, through focus groups, surveys and team meetings. Getting input from all areas of the practice helps ensure everyone feels ownership in the finished product and all areas of the operation are considered.

Strategic planning process

A strategic plan helps the practice define where it wants to go and what its priorities are. It gives everyone in the company a shared vision so they can tailor their work toward accomplishing its aims.

A good starting point for a strategic plan is the company’s mission and vision statements. The mission statement should convey what the practice does, e.g., “Smith, Brown, & Jones, CPAs offers its clients the ultimate in accurate, timely and insightful accounting services.” The vision statement should paint a picture of how the practice wants to be seen, e.g., “Smith, Brown, & Jones, CPAs will be the most highly trusted accounting practice in the Tri-State area.”

SWOT analysis

The next step is to carry out a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

  • Strengths include those activities that the practice does well, such as “maintains excellent client communications,” “has a high client retention rate,” or “offers advising services not available from other CPAs in the area.”
  • Opportunities represent potential areas for growth or more effective competition, e.g., “the owner of a local CPA practice is looking to sell their practice,” or “new investments in AI would allow existing staff to serve more clients.”
  • Weaknesses might include “technology is not up to date,” or “staff turnover has been higher than ideal.” 
  • Threats could range from “a regional CPA practice just moved into the area and could take away clients” to “our technology is outdated and could be hacked.”

Setting goals

With a completed SWOT analysis, the team can develop a set of goals to help address weaknesses and threats while capitalizing on strengths and opportunities. It’s important to keep the list of goals to a manageable size (maybe three or four) and to prioritize them so everyone will know which goals to pursue in case two or more conflict.

For the above examples, a practice might make the following goals:

  • Invest in technology upgrades to make use of AI and to improve cybersecurity.
  • Acquire a retiring competitor’s practice to better compete with the new regional practice.
  • Intentionally incorporate the practice’s good communications methods into staff training.

How to go from plan to reality

Once the goals are set, it’s important for each one to be assigned a lead who is responsible for progress on it. The plan should be revisited regularly and updated to reflect new conditions, and incentive compensation for management and employees should then be tied to achieving the goals.

For larger-scale goals, such as carrying out an acquisition, it’s important to bring in outside experts who can keep the project on track and alert the team to any potential problems. A legal advisor and a trusted lending partner should join the practice’s own accounting team. Together, they can help bring a deal to a successful conclusion.

Continue Reading

Accounting

XcelLabs launches to help accountants use AI

Published

on

Jody Padar, an author and speaker known as “The Radical CPA,” and Katie Tolin, a growth strategist for CPAs, together launched a training and technology platform called XcelLabs.

XcelLabs provides solutions to help accountants use artificial technology fluently and strategically. The Pennsylvania Institute of CPAs and CPA Crossings joined with Padar and Tolin as strategic partners and investors.

“To reinvent the profession, we must start by training the professional who can then transform their firms,” Padar said in a statement. “By equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”

Padar-Jody- new 2019

Jody Padar

The platform includes XcelLabs Academy, a series of educational online courses on the basics of AI, being a better advisor, leadership and practice management; Navi, a proprietary tool that uses AI to help accountants turn unstructured data like emails, phone calls and meetings into insights; and training and consulting services. These offerings are currently in beta testing.

“Accountants know they need to be more advisory, but not everyone can figure out how to do it,” Tolin said in a statement. “Couple that with the fact that AI will be doing a lot of the lower-level work accountants do today, and we need to create that next level advisor now. By showing accountants how to unlock patterns in their actions and turn client conversations into emotionally intelligent advice, we can create the accounting professional of the future.”

Tolin-Katie-CPA Growth Guides

Katie Tolin

“AI is transforming how CPAs work, and XcelLabs is focused on helping the profession evolve with it,” PICPA CEO Jennifer Cryder said in a statement. “At PICPA, we’re proud to support a mission that aligns so closely with ours: empowering firms to use AI not just for efficiency, but to drive growth, value and long-term relevance.”

Continue Reading

Accounting

Accounting is changing, and the world can’t wait until 2026

Published

on

The accountant the world urgently needs has evolved far beyond the traditional role we recognized just a few years ago. 

The transformation of the accounting profession is not merely an anticipated change; it is a pressing reality that is currently shaping business decisions, academic programs and the expected contributions of professionals. Yet, in many areas, accounting education stubbornly clings to outdated, overly technical models that fail to connect with the actual demands of the market. We must confront a critical question: If we continue to train accountants solely to file tax reports, are we truly equipping them for the challenges of today’s world? 

This shift in mindset extends beyond individual countries or educational systems; it is a global movement. The recent announcement of the CIMA/CGMA 2026 syllabus has made it unmistakably clear: merely knowing how to post journal entries is insufficient. Today’s accountants are required to interpret the landscape, anticipate risks and act with strategic awareness. Critical thinking, sustainable finance, technology and human behavior are not just supplementary topics; they are essential components in the education of any professional seeking to remain relevant. 

The CIMA/CGMA proposal for 2026 is not just a curriculum update; it is a powerful manifesto. This new program positions analytical thinking, strategic business partnering and technology application at the core of accounting education. It unequivocally highlights sustainability, aligning with IFRS S1 and S2, and expands the accountant’s responsibilities beyond mere numbers to encompass conscious leadership, environmental impact and corporate governance. 

The current changes in the accounting profession underscore an urgent shift in expectations from both educators and employers. Today, companies of all sizes and industries demand accountants who can do far more than interpret balance sheets. They expect professionals who grasp the deeper context behind the numbers, identify inconsistencies, anticipate potential issues before they escalate into losses, and act decisively as a bridge between data and decision making. 

To meet these expectations, a radical mindset shift is essential. There are firms still operating on autopilot, mindlessly repeating tasks with minimal critical analysis. Likewise, many academic programs continue to treat accounting as purely a technical discipline, disregarding the vital elements of reflection, strategy and behavioral insight. This outdated approach creates a significant mismatch. While the world forges ahead, parts of the accounting profession remain stuck in the past. 

The consequences of this shift are already becoming evident. The demand for compliance, transparency and sustainability now applies not only to large corporations but also to small and mid-sized businesses. Many of these organizations rely on professionals ill-equipped to drive the necessary changes, putting both business performance and the reputation of the profession at risk. 

The positive news is that accountants who are ready to thrive in this new era do not necessarily need additional degrees. What they truly need is a commitment to awareness, a dedication to continuous learning, and the courage to step beyond their comfort zones. The future of accounting is here, and it is firmly rooted in analytical, strategic and human-oriented perspectives. The 2026 curriculum is a clear indication of the changes underway. Those who fail to think critically and holistically will be left behind. 

In contrast, accountants who see the big picture, understand the ripple effects of their decisions, and actively contribute to the financial and ethical health of organizations will undeniably remain indispensable, anywhere in the world.

Continue Reading

Accounting

Republicans push Musk aside as Trump tax bill barrels forward

Published

on

Congressional Republicans are siding with Donald Trump in the messy divorce between the president and Elon Musk, an optimistic sign for eventual passage of a tax cut bill at the root of the two billionaires’ public feud.

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. Musk, the biggest political donor of the 2024 cycle, has threatened to help primary anyone who votes for the legislation, but lawmakers are betting that staying in the president’s good graces is the safer path to political survival.

“The tax bill is not in jeopardy. We are going to deliver on that,” House Speaker Mike Johnson told reporters on Friday.

“I’ll tell you what — do not doubt, don’t second guess and do not challenge the President of the United States Donald Trump,” he added. “He is the leader of the party. He’s the most consequential political figure of our time.”

A fight between Trump and Musk exploded into public view this week. The sparring started with the tech titan calling the president’s tax bill a “disgusting abomination,” but quickly escalated to more personal attacks and Trump threatening to cancel all federal contracts and subsidies to Musk’s companies, such as Tesla Inc. and SpaceX which have benefitted from government ties.

Republicans on Capitol Hill, who had —  until recently — publicly embraced Musk, said they weren’t swayed by the billionaire’s criticism that the bill cost too much. Lawmakers have refuted official estimates of the package, saying that the tax cuts for households, small businesses and politically important groups — including hospitality and hourly workers — will generate enough economic growth to offset the price tag.

“I don’t tell my friend Elon, I don’t argue with him about how to build rockets, and I wish he wouldn’t argue with me about how to craft legislation and pass it,” Johnson told CNBC earlier Friday.

House Budget Committee Chair Jodey Arrington told reporters that House lawmakers are focused on working with the Senate as it revises the bill to make sure the legislation has the political support in both chambers to make it to Trump’s desk for his signature. 

“We move past the drama and we get the substance of what is needed to make the modest improvements that can be made,” he said.

House fiscal hawks said that they hadn’t changed their prior positions on the legislation based on Musk’s statements. They also said they agree with GOP leaders that there will be other chances to make further spending cuts outside the tax bill. 

Representative Tom McClintock, a fiscal conservative, said “the bill will pass because it has to pass,” adding that both Musk and Trump needed to calm down. “They both need to take a nap,” he said.

Even some of the House bill’s most vociferous critics appeared resigned to its passage. Kentucky Representative Thomas Massie, who voted against the House version, predicted that despite Musk’s objections, the Senate will make only small changes.

“The speaker is right about one thing. This barely passed the House. If they muck with it too much in the Senate, it may not pass the House again,” he said.

Trump is pressuring lawmakers to move at breakneck speed to pass the tax-cut bill, demanding they vote on the bill before the July 4 holiday. The president has been quick to blast critics of the bill — including calling Senator Rand Paul “crazy” for objecting to the inclusion of a debt ceiling increase in the package.

As the legislation worked its way through the House last month, Trump took to social media to criticize holdouts and invited undecided members to the White House to compel them to support the package. It passed by one vote.

Senate Majority Leader John Thune — who is planning to unveil his chamber’s version of the bill as soon as next week — said his timeline is unmoved by Musk. 

“We are already pretty far down the trail,” he said.

Continue Reading

Trending