Customers shop in a Walmart Supercenter on February 20, 2024 in Hallandale Beach, Florida.
Joe Raedle | Getty Images News | Getty Images
Walmart’s majority-owned fintech startup One has begun offering buy now, pay later loans for big-ticket items at some of the retailer’s more than 4,600 U.S. stores, CNBC has learned.
The move puts One in direct competition with Affirm, the BNPL leader and exclusive provider of installment loans for Walmart customers since 2019. It’s a relationship that the Bentonville, Arkansas, retailer expanded recently, introducing Affirm as a payment option at Walmart self-checkout kiosks.
It also likely signals that a battle is brewing in the store aisles and ecommerce portals of America’s largest retailer. At stake is the role of a wide spectrum of players, from fintech firms to card companies and established banks.
One’s push into lending is the clearest sign yet of its ambition to become a financial superapp, a mobile one-stop shop for saving, spending and borrowing money.
Since it burst onto the scene in 2021, luring Goldman Sachs veteran Omer Ismail as CEO, the fintech startup has intrigued and threatened a financial landscape dominated by banks — and poached talent from more established lenders and payments firms.
But the company, based out of a cramped Manhattan WeWork space, has operated mostly in stealth mode while developing its early products, including a debit account released in 2022.
Now, One is going head-to-head with some of Walmart’s existing partners like Affirm who helped the retail giant generate $648 billion in revenue last year.
Walmart’s Fintech startup One is now offering BNPL loans in Secaucus, New Jersey.
Hugh Son | CNBC
On a recent visit by CNBC to a New Jersey Walmart location, ads for both One and Affirm vied for attention among the Apple products and Android smartphones in the store’s electronics section.
Offerings from both One and Affirm were available at checkout, and loans from either provider were available for purchases starting at around $100 and costing as much as several thousand dollars at an annual interest rate of between 10% to 36%, according to their respective websites.
Electronics, jewelry, power tools and automotive accessories are eligible for the loans, while groceries, alcohol and weapons are not.
Buy now, pay later has gained popularity with consumers for everyday items as well as larger purchases. From January through March of this year, BNPL drove $19.2 billion in online spending, according to Adobe Analytics. That’s a 12% year-over-year increase.
Walmart and One declined to comment for this article.
Who stays, who goes?
One’s expanding role at Walmart raises the possibility that the company could force Affirm, Capital One and other third parties out of some of the most coveted partnerships in American retail, according to industry experts.
“I have to imagine the goal is to have all this stuff, whether it’s a credit card, buy now, pay later loans or remittances, to have it all unified in an app under a single brand, delivered online and through Walmart’s physical footprint,” said Jason Mikula, a consultant formerly employed at Goldman’s consumer division.
Affirm declined to comment about its Walmart partnership. Shares of Affirm climbed 2% Tuesday, rebounding after falling more than 8% in premarket activity.
For Walmart, One is part of its broader effort to develop new revenue sources beyond its retail stores in areas including finance and health care, following rival Amazon’s playbook with cloud computing and streaming, among other segments. Walmart’s newer businesses have higher margins than retail and are a part of its plan to grow profits faster than sales.
In February, Walmart said it was buying TV maker Vizio for $2.3 billion to boost its advertising business, another growth area for the retailer.
‘Bank of Walmart’
When it comes to finance, One is just Walmart’s latest attempt to break into the banking business. Starting in the 1990s, Walmart made repeated efforts to enter the industry through direct ownership of a banking arm, each time getting blocked by lawmakers and industry groups concerned that a “Bank of Walmart” would crush small lenders and squeeze big ones.
To sidestep those concerns, Walmart adopted a more arms-length approach this time around. For One, the retailer created a joint venture with investment firm firm Ribbit Capital — known for backing fintech firms including Robinhood, Credit Karma and Affirm — and staffed the business with executives from across finance.
Walmart has not disclosed the size of its investment in One.
The startup has said that it makes decisions independent of Walmart, though its board includes Walmart U.S. CEO, John Furner, and its finance chief, John David Rainey.
One doesn’t have a banking license, but partners with Coastal Community Bank for the debit card and installment loans.
After its failed early attempts in banking, Walmart pursued a partnership strategy, teaming up with a constellation of providers, including Capital One, Synchrony, MoneyGram, Green Dot, and more recently, Affirm. Leaning on partners, the retailer opened thousands of physical MoneyCenter locations within its stores to offer check cashing, sending and receiving payments, and tax services.
From paper to pixels
But Walmart and One executives have made no secret of their ambition to become a major player in financial services by leapfrogging existing players with a clean-slate effort.
One’s no-fee approach is especially relevant to low- and middle-income Americans who are “underserved financially,” Rainey, a former PayPal executive, noted during a December conference.
“We see a lot of that customer demographic, so I think it gives us the ability to participate in this space in maybe a way that others don’t,” Rainey said. “We can digitize a lot of the services that we do physically today. One is the platform for that.”
One could generate roughly $1.6 billion in annual revenue from debit cards and lending in the near term, and more than $4 billion if it expands into investing and other areas, according to Morgan Stanley.
Walmart can use its scale to grow One in other ways. It is the largest private employer in the U.S. with about 1.6 million employees, and it already offers its workers early access to wages if they sign up for a corporate version of One.
Walmart’s next card
There are signs that One is making a deeper push into lending beyond installment loans.
Walmart recently prevailed in a legal dispute with Capital One, allowing the retailer to end its credit-card partnership years ahead of schedule. Walmart sued Capital One last year, alleging that its exclusive partnership with the card issuer was void after it failed to live up to contractual obligations around customer service, assertions that Capital One denied.
The lawsuit led to speculation that Walmart intends to have One take over management of the retailer’s co-branded and store cards. In fact, in legal filings Capital One itself alleged that Walmart’s rationale was less about servicing complaints and more about moving transactions to a company it owns.
“Upon information and belief, Walmart intends to offer its branded credit cards through One in the future,” Capital One said last year in response to Walmart’s suit. “With One, Walmart is positioning itself to compete directly with Capital One to provide credit and payment products to Walmart customers.”
A Capital One Walmart credit card sign is seen at a store in Mountain View, California, United States on Tuesday, November 19, 2019.
Yichuan Cao | Nurphoto | Getty Images
Capital One said last month that it could appeal the decision. The company declined to comment further.
Meanwhile, Walmart said last year when its lawsuit became public that it would soon announce a new credit card option with “meaningful benefits and rewards.”
One has obtained lending licenses that allow it to operate in nearly every U.S. state, according to filings and its website. The company’s app tells users that credit building and credit score monitoring services are coming soon.
Catching Cash App, Chime
And while One’s expansion threatens to supersede Walmart’s existing financial partners, Walmart’s efforts could also be seen as defensive.
Fintech players including Block’s Cash App, PayPal and Chime dominate account growth among people who switch bank accounts and have made inroads with Walmart’s core demographic. The three services made up 60% of digital player signups last year, according to data and consultancy firm Curinos.
But One has the advantage of being majority owned by a company whose customers make more than 200 million visits a week.
It can offer them enticements including 3% cashback on Walmart purchases and a savings account that pays 5% interest annually, far higher than most banks, according to customer emails from One.
Those terms keep customers spending and saving within the Walmart ecosystem and helps the retailer better understand them, Morgan Stanley analysts said in a 2022 research note.
“One has access to Walmart’s sizable and sticky customer base, the largest in retail,” the analysts wrote. “This captive and underserved customer base gives One a leg up vs. other fintechs.”
U.S. President Donald Trump meets China’s President Xi Jinping at the start of their bilateral meeting at the G20 summit in Osaka, Japan, on June 29, 2019.
Kevin Lemarque | Reuters
BEIJING — China is emphasizing its willingness to negotiate as increased tariffs on exports to the United States may soon become a reality.
China’s Ministry of Commerce has always maintained communication with “relevant” U.S. authorities on economy and trade, ministry spokesperson He Yadong said in response on Thursday.
“The Chinese side hopes that under the strategic guidance of the two heads of state, both sides will … strengthen dialogue and communication, properly manage differences, expand mutually beneficial cooperation and promote the stable and healthy development of China-U.S. economic and trade relations,” He added during a weekly press conference. That’s according to a CNBC translation of his Mandarin-language remarks.
Trump said last week that he spoke with Chinese President Xi Jinping over the phone about TikTok and trade. The Chinese side’s readout did not mention the social media app, but said Xi called for cooperation and cast the two countries’ economic ties as mutually beneficial.
“Tariffs are not conducive to China or the U.S., or the entire world,” commerce spokesperson He said.
“China is willing to work with the U.S. to push bilateral economic and trade relations in a stable, healthy and sustainable direction,” He said, noting that was on the basis of “mutual respect, peaceful coexistence and win-win cooperation.”
The comments echoed those of China’s Foreign Ministry spokesperson Mao Ning on Tuesday.
“We stand ready to maintain communication with the U.S., properly handle differences, expand mutually beneficial cooperation and pursue a steady, sound and sustainable development of China-U.S. relationship,” Mao said when asked about negotiations over tariffs.
“China will also firmly defend its own interests,” she said. That’s according to an official English-language transcript.
Even if 10% tariffs are imposed on China, that’s far lower than the original 60% that Trump had floated during his campaign.
Hours after his inauguration on Monday, Trump reiterated plans for 25% tariffs on Mexico and Canada, without specifying a figure for China. He said only that increased duties might be used to force Beijing-based ByteDance to sell social media app TikTok, whose future availability in the U.S. is now in question.
When asked about TikTok on Thursday, Chinese commerce spokesperson He said China “hopes the U.S. side will listen more to the voices of businesses and the public,” and “do more things that are conducive to economic and trade cooperation between China and the United States and the well-being of the people.”
Chinese and U.S. flags flutter near The Bund, before U.S. trade delegation meet their Chinese counterparts for talks in Shanghai, China July 30, 2019.
Aly Song | Reuters
BEIJING — A record share of U.S. companies in China are accelerating their plans to relocate manufacturing or sourcing, according to a business survey released Thursday.
About 30% of the respondents considered or started such diversification in 2024, surpassing the prior high of 24% in 2022, according to annual surveys from the American Chamber of Commerce in China.
That also exceeded the 23% share reported for 2017, when U.S. President Donald Trump began his first term and started raising tariffs on Chinese goods.
In addition to U.S.-China tensions, “one of the major impacts that we’ve seen in the last five years was Covid and how China closed itself off from the world because of Covid,” Michael Hart, Beijing-based president of AmCham China, told reporters Thursday.
“That’s been one of the largest triggers as people realized they needed to diversify their supply chains,” he said. “I don’t see that trend slowing down.”
China restricted international travel and locked down parts of the country during the Covid-19 pandemic in an attempt to restrict the spread of the disease.
While India and Southeast Asian countries remained the most popular destination for relocating production, the survey showed 18% of the respondents considered relocating to the U.S. in 2024, up from 16% the prior year.
The majority of U.S. companies did not plan to diversify. Just over two-thirds, or 67%, of respondents said they were not considering relocating manufacturing, a 10 percentage point drop from 2023, the survey showed.
The latest AmCham China survey covered 368 members from Oct. 21 to Nov. 15. Trump was re-elected U.S. president on Nov. 5.
Trump this week affirmed plans to raise tariffs on Chinese goods by 10%, and said the duties could come as soon as Feb. 1. That follows an increasingly tough U.S. stance on China. The Biden administration had emphasized the U.S. is in competition with China and issued sweeping restrictions on the ability of Chinese companies to access high-end U.S. tech.
More than 60% of the respondents said U.S.-China tensions were the biggest challenge for doing business in China in the year ahead. Competition from local state-owned companies or privately owned Chinese companies was the second-biggest challenge for U.S. businesses operating in China, according to the survey.
Slower economic growth
Adding to geopolitical pressures, growth in the world’s second-largest economy has slowed, with muted consumer spending since the pandemic. Chinese authorities in late September started ramping up efforts to stimulate growth and halt the real estate slump.
For a third-straight year, more than half of AmCham China respondents said they did not make a profit in the country, adding that the region had become less competitive in terms of margins versus other global markets.
The proportion of companies no longer listing China as a preferred investment destination climbed to 21%, doubling from pre-pandemic levels, the survey said.
Looking ahead, however, tech, industrial and consumer businesses said they viewed growth in domestic consumption as the top business opportunity for 2025, the survey said. Services firms said their top opportunity was Chinese companies looking to expand overseas.
Hart noted that many members are still optimistic on Chinese consumers as a “sizeable, important market.”
FRANCE – 2025/01/20: In this photo illustration, Trump Meme , Trump the Crypto president, is seen displayed on a smartphone screen. (Photo Illustration by Romain Doucelin/SOPA Images/LightRocket via Getty Images)
Romain Doucelin | Getty Images
Cryptocurrency firm bosses are optimistic about the changes of comprehensive federal rules for the industry passing this year now that Donald Trump, who is a backer of bitcoin, returned to the White House.
The CEOs of Coinbase, Binance and Circle told CNBC they now see a clearer path toward securing some concrete rules on digital assets — unlike the previous U.S. administration, which took aggressive enforcement action against several major crypto companies.
Coinbase’s Brian Armstrong said that he sees crypto entering the “dawn of a new day” with a Trump-led U.S. administration.
“You have to remember: the last four years, we really felt like we were being attacked by this administration,” Armstrong told CNBC in a TV interview at the World Economic Forum’s annual event in Davos, Switzerland.
“They tried to weaponize the lack of clarity in the rules to really push back, even on the good actors,” Armstrong added. “There were some bad actors too, to be fair — but they even really tried to go after the good actors, I think, like us.”
Coinbase is the biggest crypto trading platform in the U.S. The firm often touts itself as a regulated alternative to offshore exchanges, like Binance.
Regulatory clarity to boost sector
On Tuesday, the U.S. Securities and Exchange Commission announced the launch of a “crypto task force” aimed at “developing a comprehensive and clear regulatory framework for crypto assets.”
The SEC panel will be tasked with developing a clear set of rules for the crypto sector, while also addressing issues regarding registration of coins, according to a statement from the agency.
Coinbase’s Armstrong said the current main priority for crypto as an industry is working to get legislation passed in the U.S. to offer clarity.
“The industry is just ready for this new change,” he told CNBC. “They’re ready for clear rules. And that’s our big push.”
Richard Teng, CEO of Binance, highlighted token issuance, trading and asset management as some of the key things he’s expecting to see progress on in terms of crypto-specific legislation in the U.S.
Teng said he sees “much clearer regulation” happening in the U.S. this year — and that this would be supportive for bitcoin and other digital assets.
“If you look at past cycles, this year will be a year that we see a new all-time high for the crypto industry,” Teng said in a CNBC-hosted fireside discussion in Davos, Switzerland.
Bitcoin, the world’s largest cryptocurrency, passed the $100,000 price milestone for the first time last year, as traders grew optimistic about the crypto industry’s prospects under a Trump administration.
As of Wednesday, the token was trading at a price of about $104,000, according to CoinGecko data.
U.S. strategic bitcoin reserve
Binance’s Teng is also expecting the U.S. to establish a strategic bitcoin reserve — something Trump suggested he’d do during his campaign.
Jeremy Allaire, CEO of Circle, said he believes “it would be prudent for central banks to hold some reserves in something like bitcoin,” adding this could cause a return to commodity-backed money.
“If we look back when we decoupled from non-sovereign commodity money, we really saw around the world incredible abuses through fiat and that goes on,” Allaire said. “The vast majority of governments in the world are significantly in debt.”
“It’s taken kind of open heart surgery, shock therapy, in a place like Argentina to get out of this vicious cycle. And I respect that this is a important topic for the U.S. government now,” he added.
Trump has previously suggested that a U.S. national bitcoin reserve could be underpinned by crypto assets seized from criminal operations, such as hackers and fraud rings.
Stablecoin laws expected
Along with a pro-crypto president, the U.S. now also has senators and representatives who are supportive of the technology and want to put regulation in place — something that’s “absolutely appropriate,” Allaire stressed.
Allaire noted there are already “American champions” in the crypto space such as Circle, Coinbase and blockchain platform Solana. “I think under this new administration, we’ll see very likely rapid progress in rule making and policy making to advance this industry,” he said.
Circle’s CEO sees the U.S. advancing legislation particularly around so-called stablecoins — digital tokens designed to be pegged to real-world assets like the dollar — given that there’s already bipartisan support in Congress for such tokens. Circle is behind USDC, which is one of the largest stablecoins.
The Clarity for Payment Stablecoins Act, a bill that seeks to establish a regulatory regime to license issuers of stablecoins, was working its way through Congress before last year’s election. It has yet to pass a House vote.