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While Apple faces Indonesia ban, Chinese smartphone maker Honor enters

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Pictured here is the Grand Indonesia shopping mall in Jakarta on Friday, Jan. 5, 2024.

Bloomberg | Bloomberg | Getty Images

BEIJING — Huawei spinoff Honor announced Tuesday it plans to launch smartphone sales in Indonesia by the end of March, becoming the latest Chinese company to enter a market that has banned Apple’s iPhone 16 over domestic production requirements.

Indonesia requires that for smartphones sold in the country, 40% of their components must be domestically sourced. That rule has prevented Apple from selling its newest phone in the market, where it is reportedly negotiating a $1 billion investment.

Honor has an office in Indonesia and is working with one local manufacturing partner, Justin Li, the Chinese company’s president of South Pacific operations, told reporters last week. He said a folding phone will be among Honor’s first set of locally sold products — 10 items in the medium to high-end segment.

The company aims to offer around 30 products from phones to tablets in Indonesia by the end of the year. The Southeast Asian country is home to the world’s fourth-largest country by population, just behind the United States.

“Although 80% of the market is dominated by devices priced under $200, as Southeast Asia’s largest and fastest-growing economy, Indonesia presents immense potential for long-term growth,” Canalys analyst Chiew Le Xuan said in an email.

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“Indonesia is emerging as a key market in Southeast Asia, driven by rapid economic growth and an expanding middle class,” Chiew said, noting the country accounts for 35% of smartphone shipments in the region and can serve as a strategic regional hub.

As of November, Oppo, Xiaomi and Transsion — all China-based — held the top three spots in Indonesia by smartphone shipments, according to Canalys. Shenzhen-based Oppo in November held its global launch for its flagship Find X8 phone in Indonesia, where the company also has a factory.

Samsung ranked fourth in Indonesia with a 16% share, tied with Vivo, another Chinese brand, the Canalys data showed.

Excluding China and Japan, just under 8% of Apple’s sales come from Asia-Pacific.

Li claimed the decision to enter Indonesia was independent of Apple’s presence in the country, and was confident in Honor’s ability to compete. He said Honor had observed the Indonesian market for years, before doubling down on expansion efforts in the last half year.

While he declined to share a current breakdown of Indonesian to Chinese staff, Li said Honor is still hiring in the country and aims to have a predominately local staff in the future.

Honor plans to open at least 10 of its own stores in Indonesia this year, in addition to selling through a local retailer, Li said.

Outside of China, Honor primarily sells in Europe and parts of Southeast Asia. Its phones are not directly sold in the U.S. The company claimed that in December, more than half of its sales came from outside China for the first time.

Honor, which is planning to go public, was spun off from Chinese telecommunications giant Huawei in November 2020 after the parent company was hit by U.S. sanctions. Huawei said it does not hold any shares in Honor or have involvement in business decisions.

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Insiders at UnitedHealth are scooping up tarnished shares

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Key Points

  • UnitedHealth Group saw some of its insiders step in and purchase declining shares this week.
  • Kristen Gil, a director at the firm, bought 3,700 shares worth roughly $1 million on Thursday.
  • Shares of UnitedHealth plunged nearly 11% to $274.35 on Thursday following a report in The Wall Street Journal that the Department of Justice is conducting a criminal investigation into possible Medicare fraud.

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Federal Reserve will reduce staff by 10% in coming years, Powell memo says

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U.S. Federal Reserve in Washington, DC, on January 30, 2024.

Mandel Ngan | Afp | Getty Images

The Federal Reserve will look to reduce its headcount by 10% over the next couple of years, including offering deferred resignation to some older employees, central bank chair Jerome Powell said in a memo.

“Experience here and elsewhere shows that it is healthy for any organization to periodically take a fresh look at its staffing and resources. The Fed has done that from time to time as our work, priorities, or external environment have changed,” Powell said in a memo obtained by CNBC.

The central bank chief added that he has instructed leaders throughout the Fed “to find incremental ways to consolidate functions where appropriate, modernize some business practices, and ensure that we are right-sized and able to meet our statutory mission.” One method for shrinking the staff will be to offer a voluntary deferred resignation program to employees of the Federal Reserve Board who would be fully eligible to retire at the end of 2027.

The central bank said in its 2023 annual report that it had just under 24,000 employees. A 10% reduction would bring that number below 22,000.

The memo comes as the Trump administration has pushed for cost cuts across civil service agencies, spearheaded by Elon Musk and the so-called Department of Government Efficiency. Musk has previously called the Fed “absurdly overstaffed.” Powell’s memo did not mention Musk or DOGE as a factor in the decision to shrink headcount.

The planned staff cuts were first reported by Bloomberg News.

— CNBC’s Matt Cuddy contributed reporting.

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Stocks making the biggest moves midday: AMAT, NVO, CAVA, VST

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