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Why voters ages 50 and up may decide the 2024 presidential election

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A person arrives to vote at a polling station on Election Day, in The Villages, Florida. 

Miguel J. Rodriguez Carrillo | Afp | Getty Images

In a heated presidential race, there’s one age cohort — voters ages 50 and up — who may help decide the ultimate winner.

“We expect the 50-plus electorate to be the majority of the electorate, and we think at the end of the day they’re going to determine the outcome of the election, particularly in the swing states,” said John Hishta, senior vice president for campaigns at AARP, an interest group focusing on issues related to individuals 50 and up.

About 90% ages 50 and up say they are extremely motivated to vote, AARP has found, versus 75% of voters under age 50.

Follow: Election 2024 live updates: Trump and Harris await Presidential election results

Much of whether individuals in the 50-plus camp choose the Republican candidate, former President Donald Trump, or the Democratic candidate, Vice President Kamala Harris, comes down to who they perceive to be better for their wallets.

“It’s all related to day-to-day pocketbook issues, and who’s better able to handle those issues moving forward,” Hishta said.

Inflation ranks as a top concern, as well as Social Security due to the high cost of living, he said.

Prescription drug prices, which tend to take up a larger share of household budgets as people age, are also top of mind. Caregiving is another area this cohort is paying attention to, since a substantial portion of people ages 50 and over serve in those roles, he said.

Inflation is still top of mind

To be sure, voters ages 50 and up are not the same. Those ages 50 to 64 tend to lean Republican, while those ages 65 and up are now split about 50/50, Hishta said.

As with voters across the board, there is a gender split. Trump has a “fairly substantial lead” among 50-plus men, Hishta said, while women 50 and up lean toward Harris.

Older Republican women ages 50 and over cite immigration and inflation as their top issues, a KFF survey from earlier this year found. For older Democratic women, threats to Democracy tops their list.

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Kathy Shanks, 74, of Pinellas County, Florida, cites inflation, immigration and overseas spending of taxpayer dollars as the top issues she’s worried about. She cast her ballot early, voting for Trump for president for the third time.

In 2020, President Joe Biden won Pinellas County, while Trump won Florida overall. Consequently, that county on the western coast, which was recently hit by Hurricane Milton, is one to watch this election.

Though Shanks receives Social Security, she still works as a security guard, saying “there’s no way” she could make it on her monthly retirement benefit checks alone.

Even as the pace of inflation has come down from post pandemic highs, Shanks said her cost of living is still high and her car insurance rates recently increased significantly.

Social Security a ‘very important’ issue

Experts are also keeping a close eye on battleground states where support for the Republican and Democratic candidates is particularly close.

Results in eight states — Arizona, Georgia, Michigan, Nebraska, Nevada, North Carolina, Wisconsin and Pennsylvania — could decide who wins the White House.

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Bill Astle of Oro Valley, Arizona, who is 87, said he voted early for Harris.

Astle, who was previously a faculty member at the Colorado School of Mines, a state university, relies on a pension for income. Though he does not receive Social Security retirement benefits, he worries about the future of the program on behalf of everyone else who relies on it for income.

Most Americans say Social Security is “one of the top” or a “very important” issue in how they will vote this election, a CNBC poll found. The program faces looming trust fund depletion dates as soon as 2033, which may require benefit cuts, unless lawmakers act sooner.

Astle lives a little over 60 miles from the Mexican border, and said the talk of higher crime in the area due to immigration is exaggerated. “It’s one of the safest places in the country,” he said.

‘Very much a purple situation’

While both Shanks and Astle have cast their votes, they lament the lack of communication they have with voters who have opposing political views.

“Our social circle seems to have evolved, and some might say devolved, into largely people who think like we do,” Astle said of he and his wife’s social group.

But local news reports show “it is very much a purple situation,” or a blend of blue Democrats and red Republicans, he said.

Likewise, Shanks said she’d like to hear more from Democratic voters on the reasons why they back Harris.

“People who are voting blue, they won’t tell me why,” Shanks said.

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Personal Finance

Top 10 S&P 500 stock winners since Election Day

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Stock traders on the floor of the New York Stock Exchange.

Michael M. Santiago | Getty Images News | Getty Images

Many large U.S. companies have seen their stocks swell since the presidential election.

The top 10 performing stocks in the S&P 500 index saw returns of 18% or more since Election Day, according to data provided by S&P Global Market Intelligence, which analyzed returns based on closing prices from Nov. 5 to Nov. 20.

Two companies — Axon Enterprise (AXON), which provides law-enforcement technology, and Tesla (TSLA), the electric-vehicle maker led by Elon Musk, an advisor to President-elect Donald Trump — saw their stocks gain more than 35%, according to S&P Global Market Intelligence.

By contrast, the S&P 500 gained about 2% over the same period.

‘Usually a bad idea’ to buy on short-term gain

Investors should be cautious about buying individual stocks based on short-term boosts, said Jeremy Goldberg, a certified financial planner, portfolio manager and research analyst at Professional Advisory Services, Inc., which ranked No. 37 on CNBC’s annual Financial Advisor 100 list.

“It’s usually a bad idea,” Goldberg said. “Momentum is a powerful force in the market, but relying solely on short-term price moves as an investment strategy is risky.”

Investors should understand what’s driving the movement and whether the factors pushing up a stock price are sustainable, Goldberg said.

Why did these stocks outperform?

Lofty stock returns were partly driven by Trump administration policy stances expected to benefit certain companies and industries, investment experts said.

Deregulation and a softer view toward mergers and acquisitions are two “key” themes driving bullish sentiment after Trump’s win, said Jacob Manoukian, head of U.S. investment strategy at J.P. Morgan Private Bank.

Trump administration may try to reverse Biden-era climate policies: former U.S. energy secretary

Relying solely on short-term price moves as an investment strategy is risky.

Jeremy Goldberg

portfolio manager and research analyst at Professional Advisory Services, Inc.

Rosy earnings and AI

Likewise, Axon beat analysts’ estimates in its Nov. 7 earnings results, with officials touting its “AI era plan” and raising earnings guidance, Goldberg said.

Axon and Palantir stocks were up 38% and 22%, respectively, from Nov. 5 to Nov. 20, according to S&P Global Market Intelligence.

Some companies benefited from a combination of policy and earnings, experts said.

Rows of servers fill Data Hall B at Facebook’s Fort Worth Data Center in Texas.

Paul Moseley/Fort Worth Star-Telegram/Tribune News Service via Getty Images

Take Vistra Corp. (VST), an energy provider, for example. The company’s stock jumped 27% after Election Day.

Vistra is in talks with large data centers — or “hyperscalers” — in Texas, Pennsylvania and Ohio to build or upgrade gas and nuclear plants, Stacey Doré, Vistra’s chief strategy and sustainability officer, said on the company’s Q3 earnings call Nov. 7.

Tech companies are building more and more such data centers to fuel the AI revolution — and need to source increasing amounts of energy to run them.

The ‘Elon Musk premium’

President-elect Donald Trump and Elon Musk talk ring side during the UFC 309 event at Madison Square Garden on Nov. 16, 2024 in New York.

Chris Unger | Ufc | Getty Images

But Tesla stock has additional tailwinds, experts said.

For one, Trump wants to end a $7,500 federal tax credit for EVs. Scrapping that policy is expected to hurt Tesla’s EV rivals.

Tesla has also been developing technology for driverless vehicles. In Tesla’s recent earnings call, Musk said he’d use his influence in Trump’s administration to establish a “federal approval process for autonomous vehicles.”

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Student loan legal battles delay SAVE borrowers’ path to forgiveness

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Matthias Ritzmann | The Image Bank | Getty Images

With the Biden administration’s new student loan repayment plan is tied up in legal battles, millions of borrowers have had their monthly payments put on hold.

The break from the bills is likely a relief to the many federal student loan borrowers enrolled in the Saving on a Valuable Education plan, known as SAVE. But it may also be causing them anxiety over the fact that they won’t get credit on their timeline to debt forgiveness.

For example, those also enrolled in the Public Service Loan Forgiveness program, who are entitled to loan cancellation after 10 years, have seen their journey toward that relief halted during the forbearance.

“Borrowers are frustrated about the delay toward forgiveness,” said higher education expert Mark Kantrowitz. “They feel like they’ve been waiting for Godot.”

Here’s what borrowers enrolled in SAVE should know about the delay to debt cancellation.

Delay could stretch on for months

In October, the U.S. Department of Education said that roughly 8 million federal student loan borrowers will remain in an interest-free forbearance while the courts decide the fate of the SAVE plan.

A federal court issued an injunction earlier this year preventing the Education Department from implementing parts of the SAVE plan, which the Biden administration had described as the most affordable repayment plan in history. Under SAVE’s terms, many people expected to see their monthly bills cut in half. 

The forbearance is supposed to help borrowers who were counting on those lower monthly bills. But unlike the Covid-era pause on federal student loan payments, this forbearance does not bring borrowers closer to debt forgiveness under an income-driven repayment plan or Public Service Loan Forgiveness.

Adding to borrowers’ annoyance is that “those enrolled in the SAVE Plan were not given the choice of forbearance,” said Elaine Rubin, director of corporate communications at Edvisors, which helps students navigate college costs and borrowing. If borrowers want to stay in SAVE, they can’t opt out of this pause.

Borrowers enrolled in PSLF are especially concerned, Kantrowitz said. That program requires borrowers to work in public service while they’re repaying their student loans.

“They have been working in a qualifying job, but aren’t making progress toward forgiveness,” he said. “Some borrowers are working a job they hate, but are sticking with it in the expectation of qualifying for forgiveness. Others are close to retirement and don’t want to have to work past their normal retirement age just to get the forgiveness.”

What borrowers can do

Despite the delay toward forgiveness, there are still a few good reasons for borrowers to stay enrolled in SAVE, experts say. During the forbearance, borrowers are excused from payments and interest on their debt does not accrue.

Keep in mind: Even if you make payments under SAVE during the forbearance, your loan servicer will just apply that money toward future payments owed once the pause ends, the Education Department says.

If you’re eager to be back on your way to debt cancellation, you have options.

You may be able switch into another income-driven repayment plan that is still available. Under that new plan, you may have to start making payments again. Yet if you earn under around $20,000 as a single person, your monthly payment could still be $0, and therefore you might not lose anything by switching, Kantrowitz said.

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Changing plans might be especially appealing to those who are very close to crossing the finish line to debt forgiveness and just want to see their balance wiped away, experts said. (You’ll likely be placed in a processing forbearance for a period while your loan servicer makes that switch. During that time, you will get credit toward forgiveness.)

The Education Department is also offering those who’ve been working in public service for 10 years the chance to “buy back” certain months in their payment history. This allows borrowers to make payments to cover previous months for which they didn’t get credit. But to be eligible for the option, the purchased months need to bring you to the 120 payments required for loan forgiveness.

“The buyback option might be eliminated under the Trump administration,” Kantrowitz said. “So, if you want to use it, you should use it now.”

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The must-have gift of the season may be a ‘dupe’

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Caiaimage/Paul Bradbury | Caiaimage | Getty Images

‘Tis the season for giving… dupes?

Buying a dupe — short for duplicates — rose to the top of this year’s holiday wish-lists. A dupe gift is a gift that is a cheaper alternative to a more expensive, branded item. They were largely kept under the radar until recently because a “fake” was dubbed inferior to the real thing, but a lot has changed.

In some cases these brand imitators are now even preferred to their pricier counterparts.

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This year, 79% of consumers said they would buy a dupe as a gift for their loved ones for the holidays, according to a survey of more than 1,000 shoppers by CouponCabin.

More than half — 51% — of those that the coupon site polled said dupes are better than the original.

Even when consumers can get the real thing, nearly 33% of adults intentionally purchased a dupe of a premium product at some point, a separate report by Morning Consult also found. The business intelligence company polled more than 2,000 adults in early October.

When is a dupe an appropriate gift? 

Before you buy a dupe, think about who you’re shopping for, experts say. 

For instance, some family members or friends might especially appreciate a dupe for what it is, said Ellyn Briggs, a brands analyst at Morning Consult. 

“It’s kind of a badge of honor for young people to get a dupe,” she said.

On the other hand, you risk disappointing someone if they have been asking for a specific product for a while, said Melanie Lowe, CouponCabin’s savings expert

If that is the case, consider the cost of the name-brand item and assess if it is within budget. The key is to know when to splurge or save, Lowe said.

“If you’re talking about a product that you’ll use daily… invest in the original,” Lowe said. “That purchase is usually worth it.”

Alternatively, “if it seems appropriate in the situation — if it is a more light-hearted gift — you can definitely go the dupe route,” she said. 

‘It’s a dupe for a reason’

While some shoppers take pride in buying dupes, roughly 86% of shoppers have been disappointed by their purchase of a dupe, CouponCabin found. 

“It’s a dupe for a reason,” said Lauren Beitelspacher, professor of marketing at Babson College. “We don’t know where it’s made, who is making it or the quality.”

Visa's View on the Holiday Shopping Season

Shopping secondhand this season

Consumers should make the same value considerations when buying secondhand, which has also become more popular, even for gifting.

Three in four shoppers said that giving secondhand gifts has become more accepted over the past year — notching a 7% increase from the year before, according to the 2024 OfferUp recommerce report. OfferUp, an online marketplace for buying and selling new and used items, polled 1,500 adults in July.

The majority, or 83%, of shoppers are also open to receiving secondhand gifts this holiday season, the report found.

Shoppers have increasingly turned to resale for a number of reasons, including value, sustainability and as a means to secure hard-to-find luxury items. Because secondhand shopping is considered eco-friendly, it’s also become more socially acceptable. OfferUp’s report credited Generation Z for driving a shift in mindset.

“The stigma around secondhand gifting is rapidly diminishing,” said Todd Dunlap, OfferUp’s CEO. 

However, the same buyer-beware mentality applies, cautioned Babson’s Beitelspacher, especially if you are ordering secondhand goods online. “You might not get what you want,” she said.

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