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Xero announces new tagline, “Your business supercharged”

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Small business ERP provider Xero announced a new tagline, “Your business supercharged,” which it says indicated its commitment to providing small businesses and their advisors with the tools, insights, and connections they need to thrive. 

To promote this new tagline, Xero will be launching a new marketing campaign featuring a series of ads that will begin rolling out across Australia, New Zealand, the UK, the US, South Africa, Canada, and Singapore.

“Our platform is more powerful, personalized and automated than ever before and ‘Your business supercharged’ synthesises the overall benefit our customers have come to know and expect,” says James Kyd, executive general manager of brand and marketing at Xero. “Small business owners know what’s best for their business and accountants and bookkeepers play a pivotal role in helping realize these aspirations. ‘Your business supercharged’ reflects this while also acknowledging the role Xero plays – by providing an intuitive platform, actionable insights, and access to an expert community.”

Xero partnered with brand consultancy Interbrand, leveraging their network across London, New York and Sydney to build a truly global positioning. Market research firm, Insights Exchange, supported through the delivery of large scale research across key geographies.

“Small business owners crave control, and they want to feel that they have the specific support they need for their business. Accountants and bookkeepers want to help their clients grow. These insights are true around the world, for current and potential Xero customers alike. We are delighted to have collaborated with the Xero team around the world to develop their new global brand platform and are excited to see what’s next,” says Sam Ashken, senior strategy director at Interbrand.

The new tagline comes a few months after Xero announced the winners of its Beautiful Business Fund, which itself came about a month after the company announced it is buying reporting and analytics platform Syft.

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Accounting

PCAOB posts more staff presentations on QC 1000

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The Public Company Accounting Oversight Board posted more staff presentations to help with the implementation of QC 1000, A Firm’s System of Quality Control.

The videos cover roles and responsibilities, ethics and independence, people resources, and technological and intellectual resources. In April, the PCAOB posted more staff presentations covering acceptance and continuance, engagement performance, governance and leadership, and information communication. 

PCAOB logo - office - NEW 2022

The roles and responsibilities video covers the requirements involving the assignment of roles and responsibilities within the firm’s QC system. The ethics and independence video covers the firm and individual responsibilities under ethics and independence requirements applicable for engagements performed under PCAOB standards. 

The people resources video covers the firm’s responsibilities when employing people resources to the design, implementation and operation of the QC system. Finally, the technological and intellectual resources video focuses on the firm’s responsibilities when employing technological and intellectual resources in the QC system.

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Accounting

On the move: EY hires AI-focused principal

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PICPA installs new president; PCAOB appoints acting chief economist; and more news from across the profession.

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Accounting

Tech news: KPMG rolls out AI trust service

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Plus, EY announces Integrated Finance Managed Service; Ignition debuts AutoCollect solution; and other accounting tech news and updates.

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