Chinese consumer electronics company Xiaomi revealed Thurs., Dec. 28, 2023, its long-awaited electric car, but declined to share its price or specific release date.
CNBC | Evelyn Cheng
BEIJING — Chinese smartphone company Xiaomi said Thursday it will sell its first car for far less than Tesla’s Model 3, as price wars heat up in China’s fiercely competitive electric car market.
Xiaomi CEO Lei Jun said the standard version of the SU7 will sell for 215,900 yuan ($30,408) in the country — a price he acknowledged would mean the company was selling each car at a loss.
Lei claimed the standard version of the SU7 beat the Model 3 on more than 90% of its specifications, except on two aspects that he said it might take Xiaomi at least three to five years to catch up with Tesla on. He also said the SU7 had a minimum driving range of 700 kilometers (nearly 435 miles) versus the Model 3’s 606 kilometers. The company said orders had exceeded 50,000 cars in the 27 minutes since sales started at 10 p.m. Beijing time Thursday.
Deliveries are set to start by the end of April, Lei said. Lei also claimed that Xiaomi’s car factory, for which all “key” steps are fully automated, can produce an SU7 every 76 seconds. It was not immediately clear whether the factory was fully operational.
Earlier this week, the Xiaomi CEO said on social media the SU7 would be the best sedan “under 500,000 yuan” ($69,328).
The car is entering a fiercely competitive market in China, where companies are launching a slew of new models and cutting prices in order to survive. Chinese telecommunications giant Huawei has partnered with traditional automakers, most notably launching the Aito brand whose vehicles are often on display in Huawei smartphone showrooms.
Tesla‘s Model 3 is the best-selling new energy sedan in China that has a driving range of at least 600 kilometers (372 miles) and costs less than 500,000 yuan, according to data from industry website Autohome.
BYD‘s Han sedan starts at 169,800 yuan, according to Autohome.
Nio‘s ET5 starts at 298,000 yuan, while Xpeng‘s P7 starts at 209,900 yuan, the data showed. Geely-owned Zeekr’s 007 sedan starts at 209,900 yuan, according to Autohome.
Sales of new energy vehicles, which include battery-only powered cars, have surged in China to account for about one-third of new passenger cars sold, according to the China Passenger Car Association.
Accessories
The heads of competing electric car startups Nio, Xpeng and Li Auto were among the featured guests at the Xiaomi SU7 launch event.
Lei on Thursday showed off a range of accessories such as an in-car refrigerator, a custom front-window shade, and a smartphone holder, some available for free with a car purchase before the end of April, and others for a separate price.
The SU7 supports Apple’s Car Play and can integrate with the iPad, Lei said. He also revealed driver-assist tech for highways and cities, set to be fully available in China in August.
Tesla’s Autopilot for driver assist on highways is available in China, but the company’s “Full Self Driving” for city streets has yet to be released in the country.
Despite saying Xiaomi wanted to compete with Porsche at a car tech event in December, Lei acknowledged that the SU7 had longer to go before it might be able to compete at this more premium level. He announced that the “Max” version of the SU7, aimed as a competitor with Porsche’s Taycan, would sell for 299,900 yuan.
Ecosystem of devices
The SU7 is part of Xiaomi’s recently launched “Human x Car x Home” strategy that seeks to build an ecosystem of devices connected to its new HyperOS operating system. Most of the company’s revenue is from phones, with just under 30% coming from appliances and other consumer products.
Although Xiaomi is generally known for more affordable products, its President Lu Weibing told CNBC earlier this year the company has been pursuing a premiumization strategy since 2020 — and that there are about 20 million users in that price segment who might buy the SU7.
Lu told CNBC that the SU7 will first be sold to consumers in China, and that it would take at least two to three years for any overseas launch.
The company showed off the car at Mobile World Congress in Barcelona in late February, following a reveal of the vehicle’s exterior and tech in Beijing in late December.
U.S. Federal Reserve Chair Jerome Powell speaks during a press conference following a two-day meeting of the Federal Open Market Committee on interest rate policy in Washington, U.S., November 7, 2024.
Annabelle Gordon | Reuters
The Federal Reserve on Wednesday projected only two quarter-point rate cuts in 2025, fewer than previously forecast, according to the central bank’s medium projection for interest rates.
The so-called dot-plot, which indicates individual members’ expectations for rates, showed officials see interest rates falling to 3.9% by the end of 2025, equivalent to a target range of 3.75% to 4%.The Fed had projected four quarter-point cuts, or a full percentage point reduction in 2025, in September.
A total of 14 out of 19 officials penciled in two quarter-point rate cuts or fewer in 2025. Only five members projected more than two rate cuts next year.
Assuming quarter-point increments, officials indicated two more cuts in 2026 and another in 2027. Over the longer term, the committee sees the “neutral” funds rate at 3%, 0.1 percentage point higher than the September update as the level has drifted gradually higher this year.
Here are the Fed’s latest targets from 19 FOMC members, both voters and nonvoters:
The projections also will showed slightly higher expectations for inflation. Projections for headline and core inflation according to the Fed’s preferred gauge were hiked to respective estimates of 2.4% and 2.8%, compared to the September estimates of 2.3% and 2.6%.
The committee also pushed up its projection for full-year gross domestic product growth to 2.5%, half a percentage point higher than September. However, in the following years, the officials expect GDP to slow down to its long-term projection of 1.8%.
As for unemployment rate, the Fed lowered its estimate to 4.2% from 4.4% previously.
Check out the companies making headlines in midday trading. Nvidia – Nvidia shares popped more than 4%, reversing earlier week-to-date losses that pushed the stock briefly into correction territory. Shares have surged more than 175% since the start of 2024. General Mills — The consumer products maker slid 2.6% after telling investors to expect a weaker outlook than previously expected. General Mills said adjusted earnings per share should pull back by between 3% and 1%, despite an earlier range of between a loss of 1% and gain of 1%. Jabil — The electronics components stock surged 9.5% after earnings and guidance surpassed Wall Street expectations. Jabil posted $2 in core earnings per share on $6.99 billion in revenue for the first quarter, while analysts surveyed by FactSet anticipated just $1.88 a share and $6.61 billion. Heico — The aerospace stock tumbled 10% on weaker-than-expected revenue. Heico reported $1.01 billion, just shy of the $1.03 billion consensus forecast from analysts, according to FactSet. Ollie’s Bargain Outlet — The retail stock added 2.4% and hit a 52-week high following a double upgrade at Citi to buy from sell. The bank called Ollie’s the “king of closeouts” and believes the company is well-positioned to win in the uncertain retail landscape. Xometry – Shares gained more than 7% after JPMorgan upgraded the artificial intelligence-powered industrial marketplace to overweight from neutral . The investment bank said it’s one of the “best secular growth stories across our coverage universe” for the next three to five years. Netgear – Shares jumped 11.8% after the Wall Street Journal reported that the U.S. is considering a ban on routers made in China. Netgear, which is based in California, can benefit given it also produces routers. Birkenstock — The shoe maker jumped 4.5% on the back of better-than-anticipated earnings and revenue for the fourth fiscal quarter. Adjusted earnings before interest, taxes, depreciation and amortization also exceeded expectations. Rivian — The electric vehicle stock shed 4% following a downgrade to neutral from outperform at Baird. While the firm remains positive on Rivian’s long-term prospects, there’s “sees few catalysts in 2025” and “sluggish” EV sales ahead. Box — The content solutions stock climbed 1.9% on the heels of an initiation at buy from DA Davidson. The firm said the company is in the early innings of a “positive inflection to growth” following recent platform expansions. Disney — The entertainment giant saw shares jumping about 2% after Morgan Stanley named the stock a top pick in 2025. The Wall Street firm said it expects “substantial” streaming profits from both Disney and Warner Bros Discovery. Academy Sports — The sporting goods retailer popped 3.9% following Citi’s initiation at a buy rating. Citi said the company has a noteworthy growth runway. Expedia — The online travel booking platform rose 2% after Bank of America’s upgrade to buy from neutral. The bank dubbed Expedia a top value stock tied to the internet. DoubleVerify — The software stock added 3% following an initiation at outperform from Raymond James. The firm called DoubleVerify a market leader. Rocket Pharmaceuticals — The biotech stock advanced 5% after Jefferies initiated coverage of Rocket Pharmaceuticals with a buy rating, saying the company has a promising pipeline of gene therapies for rare diseases. In particular, analyst Andrew Tsai expects a clinical trial for RP-A501 (AAV9) , a treatment for Danon disease, will be successful, and serve as a positive catalyst for the stock. — CNBC’s Samantha Subin, Yun Li, Lisa Han, Sean Conlon, Michelle Fox and Sarah Min contributed reporting
Check out the companies making headlines before the bell. General Mills — The maker of consumer food products such as Cheerios and Cocoa Puffs sank 5% after trimming its outlook for 2025. General Mills said it now expects adjusted earnings per share to fall between 3% and 1%. The company previously expected that figure to come in down 1% to up 1%. Jabil — The electronics components stock surged 8% on stronger-than-expected fiscal first quarter earnings and guidance. Jabil posted core earnings per share of $2 on $6.99 billion in revenues. The company also lifted its full-year revenue and EPS guidance. Nvidia — Shares rose nearly 3% after four straight losing sessions. The chipmaker entered correction territory after falling 10% from its all-time high earlier in the week. Merck — Shares added 1% on news that the pharmaceutical company has signed a $2-billion deal to develop, manufacture and commercialize China-based Hansoh Pharma’s obesity drug. Merck will pay $112 million for the rights. Heico — The aerospace stock slumped more than 4% after posting mixed fiscal fourth-quarter results. Heico topped earnings expectations by 1 cent per share but revenues fell short of the $1.03 billion expected by analyst polled by FactSet. Warren Buffett’s Berkshire Hathaway is a holder. Ollie’s Bargain Outlet — Shares popped more than 3% after Citi double-upgraded the stock to buy from sell, saying that “good stuff cheap is a retail model that outperforms in any environment.” The firm’s $133 price target implies more than 15% upside from Tuesday’s close. Xometry — Shares of the artificial intelligence-powered industrial marketplace jumped 4.6% on the heels of JPMorgan’s upgrade to overweight from neutral. The bank called the stock one of the “best secular growth stories across our coverage universe” for the next three to five years. Birkenstock Holding — The apparel stock rose about 2% after fourth-quarter earnings beat expectations. Birkenstock reported 29 euro cents in adjusted earnings per share, topping analyst expectations of 26 euro cents, according to FactSet. Revenue rose more than 21% year over year to 455.8 million euros. Rivian — Shares slipped 0.9% after Baird downgraded the electric vehicle startup to neutral from outperform , citing “few catalysts in 2025” and lower EV sales expectations. — CNBC’s Sarah Min, Pia Singh, Jesse Pound and Alex Harring contributed reporting