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Your CPA firm’s advisory board — now powered by AI

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Complimentary Access Pill

Enjoy complimentary access to top ideas and insights — selected by our editors.

A few months ago, I did something I rarely do; I signed up for a high-priced out-of-town workshop. These kinds of gatherings are often disappointing for me, but I figured this one might be different. It promised two full days of insight from one of the leading voices about business growth and scaling, which is something I’ve been thinking about a lot lately. 

I flew in the night before, showed up early the next morning, and settled into my seat, notebook in hand, ready to learn. One problem. The expert, whose name was all over the promotional materials and my ticket, wasn’t there. Instead, we had to sit through a series of presentations from the leader’s team. The content wasn’t bad, but it wasn’t what I came for. After a few hours, I realized this workshop wasn’t the best use of my time (or money).

So, I left.

Back in my hotel room, I opened my laptop and pulled up ChatGPT. I typed in: “I want you to be [this expert business leader]. These are the questions I need answered for my business. Help me build a 12-month action plan.”

And it worked. 

(Disclaimer: The author receives no compensation or promotional consideration for products and services mentioned in this article.)

Because so much of this leader’s thinking was already in the public domain — in podcasts, books and interviews — my AI bot could channel his voice very accurately. My AI experience wasn’t just better than sitting in the conference room with the expert’s team — it was like having a private advisory session with the leader himself. Through AI I could ask follow-up questions, drill down into specifics, and get feedback that was tailored to my exact situation

That’s when it hit me: if I could do this with one expert, why not use AI to build an entire advisory board composed of the people I most want to learn from?

The dream-team advisory board

Most accounting firms are wrestling with similar challenges today: pricing, process improvement, recruiting, retention, new technology adoption, improving client experience, and standing out in the marketplace.

Now, imagine calling a board meeting and having Jeff Bezos (pricing and scale), Elon Musk (innovation), Charlie Munger (mental models) and Indra Nooyi (culture and leadership) sitting around the table with you. That’s not wishful thinking anymore. With AI, you can get their perspectives in real time on a wide range of subjects.

Here’s what I did after my disappointing workshop: I prompted ChatGPT with the following: “Act as Jeff Bezos. How would you redesign the pricing strategy of an accounting firm to scale while adding more client value?” Then I tried this prompt: “You are Charlie Munger. Walk me through the decision-making traps I might be falling into as I think about M&A”.

Are the answers perfect? No. But they’re thought-provoking. They shake you out of the same circular conversations you keep having with partners. Sometimes just hearing the words phrased in a different way can unlock a new angle. It’s like getting to borrow someone else’s brain for an hour — and it’s entirely free.

Giving your client a seat

The second kind of advisory board might be even more important: your client avatar.

Here’s the reality — most firms don’t really know what their clients think. We like to assume. We like to project. We like to imagine. But if we ask clients directly we discover that they care about things we never thought were important. Now, you can give your clients a permanent seat at the table.

Here’s how:

  1. Start by defining your ideal client in detail. Let’s say it turns out to be a 50-year-old real estate investor with a handful of rental properties and growing interest in multifamily deals. Let’s also say she uses LLCs and partnerships but isn’t fully confident that the structure of her businesses is tax optimized. Her biggest fear is missing deductions or setting up an incorrect entity structure that leads to an audit. Her biggest frustration? Having to explain real estate basics to her CPA instead of the other way around.
  2. Feed that profile into AI and tell it: “From now on, you are this client. Answer my questions as she would.”
  3. Then ask AI what you’d ask if the client was literally in the room: “What frustrates you about working with an accounting firm?” or “What would make you feel we were indispensable?”

When I tried this approach, the answers were uncomfortably honest. They reminded me that while I take pride in my technical sophistication, my ideal clients care more about my availability and proactive guidance. And that’s the kind of client insight you want shaping your decisions.

You can make the avatar sharper by layering in real client survey data or feedback from past tax seasons. The point isn’t to avoid talking to clients — it’s to keep their voice present in every strategic conversation you and your team have.

Why this matters

Here’s the big takeaway: access to expertise is no longer the problem. Execution is.

Ten years ago, a mid-sized accounting firm couldn’t access Jeff Bezos’s perspective on pricing or run a role-play with their perfect client avatar. Today it can. That means the firms that get ahead won’t be the ones with the most money or the fanciest consultants. It will be the ones that build execution discipline around today’s tools.

If you want to make this real, schedule a quarterly “advisory board meeting.” Invite your chosen “members.” Maybe Bezos, Munger and your client avatar. Come with three questions you need answered. Run the prompts. Debate the responses with your team. Then walk away with three concrete decisions to act on.

It might sound unconventional, but after trying a virtual advisory board meeting myself, I can tell you it works. And once you start, you’ll never want to go back to guessing or recycling the same stale ideas.

Closing thought

I spent thousands of dollars and half a day at a workshop to realize something I could have done from my own office: the best advisory board you’ll ever have is already available to you. The only question is whether you’ll invite them into the room.

What is your firm doing to get more out of your advisory board meetings?  I’d love to hear from you.

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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