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Book explains how CPAs can break into wealth management

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A financial planner working at the intersection of wealth management and tax wrote and compiled a guide on how accountants can leap into the related but often separate field.

Holistic Guide to Wealth Management” by Rory Henry, a director of Marina Del Rey, California-based Arrowroot Family Office, and nearly three dozen other contributors offers a blueprint into how certified public accountants should understand comprehensive planning and begin integrating it into their practices. The book is available for pre-order through the publishing arm of tax and finance news outlet CPA Trendlines.

“Historically, the professions worked in silos, and I don’t think the technology was there just yet. But, as we’re seeing the advancements in technology, I think we’re seeing a greater integration of the professions,” Henry, who’s also a podcast host and a contributing writer to Financial Planning and FP sister publication Accounting Today, said in an interview. “[Clients] absolutely love it. Historically, the professions stayed in their lanes.”

READ MORE: Taxes + wealth: 2 connected but still (for now) distinct fields are merging

He cited examples of how that’s beginning to change, such as the rollout this year of a new certification in tax planning from The American College of Financial Services. Other developments in that regard include the addition of planning topics to the CPA exam and technology that adapts artificial intelligence into advisors’ procedures or finds tax savings opportunities through, for example, ongoing loss-harvesting identification throughout the year rather than with a cumbersome manual process in the fourth quarter.

 “Holistic Guide to Wealth Management” is available for pre-order from CPA Trendlines.
“Holistic Guide to Wealth Management” is available for pre-order from CPA Trendlines.

Rory Henry

“For CPAs, offering holistic wealth management services can be a game changer for your practice,” Kelly Waltrich, co-founder of financial services and technology marketing consultancy Intention.ly, writes in a section of the book devoted to the communications aspect of branching into wealth management. “These services are a clear opportunity to provide top-notch guidance to clients while fueling additional revenue streams. But let’s be real — simply hanging out a ‘wealth management’ shingle won’t cut it in an industry in which competition is abundant, and differentiation is key. Making your clients and prospects aware of your expanded offerings and growing your business as a result of those offerings requires a much more targeted approach.”

Other sections consist of those outlining the services in a full wealth management menu, the practice management lessons for CPAs trying to figure out what their advisory practices will need to make the transition, an appendix that delves into mental and physical health and business transformation and an opening group of essays introducing Henry’s approach. 

Henry drew collaborators among some other names familiar to many financial advisors and tax professionals like planning entrepreneur, writer and podcaster Michael Kitces, Nitrogen (formerly Riskalyze) founder Aaron Klein and commission-free annuities firm CEO David Lau of DPL Financial Partners. 

In his introductory essay, Henry shares the common refrains that CPAs often say when asked why they don’t provide wealth management — which are similar to those of advisors who may hesitate to discuss topics related to taxes

  • “I don’t have the time to get the appropriate licenses and certifications.”
  • “I don’t know how to service the clients.”
  • “I’m afraid that a bad investment outcome during a bear market could cost me a lifetime tax client.”
  • “I don’t understand the investment and wealth protection side well enough.”
  • “I don’t want to sell my clients investment products.”
  • “I don’t know how to price the services when it’s not a deliverable like a tax return.”
  • “I’m not able to set up and manage the back end sufficiently.”
  • “It’s not a right fit for our firm.”

“As a CPA, you are the trusted guide in your client’s financial life,” Henry writes. “I’ve always believed in putting the spotlight on other people, i.e., your clients, rather than yourself. You should take pride in helping them become successful. It goes back to my notion of ROR (‘return on relationship‘). By guiding your client through the unpredictable and often difficult business and financial terrain of modern life, you’re making your client the hero, rather than yourself.”

READ MORE: Financial planner’s new book ties family meetings to long-term wealth

As an illustration of how opening the new line of business may require a different way of thinking about money and careers, Henry’s introduction discusses how being in an improv class has been integral to his professional development and what he gleaned from talented siblings as a middle child with a father in the banking business and a mother who was a school principal.

Rory Henry is a director of Marina Del Rey, California-based Arrowroot Family Office
Rory Henry is a director of Marina Del Rey, California-based Arrowroot Family Office.

Rory Henry

“Mom was always reading books when I grew up, and she encouraged my siblings and I to do the same,” Henry writes. “She once appeared on the TV game show, ‘The $25,000 Pyramid,’ and walked away with $25,000 in prize money after sailing through the rounds without missing a question. In fact, she only got one question wrong on her SATs. I also have no doubt that my mom is the source of my creative thinking and my thirst for lifelong learning. That curiosity, combined with being a voracious reader, allowed me to obtain both the CFP (certified financial planner) and BFA (behavioral financial advisor) accreditation in less than six months.”

The personal side of money and finance leads directly to adapting holistic planning into previously tax or investment-management dominant businesses, Henry said.

“The glue that puts everything together is really the human-first approach, so I wanted people to learn more about Rory the human,” he said. “I believe so much in relationships because I believe that’s going to carry us on into the future.”

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SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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