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CFO roles will expand and create more value in 2025

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2025 is shaping up to be a year of rapid change for CFOs across their accounting and finance departments. Continuing talent challenges, increasingly dangerous cyber threats, renewed focus on ROI and the rise of AI will all influence — and permanently change — the way CFOs work and how they drive value for their organizations. 

IBM’s 2024 CFO Survey found that the top 9% of CFOs in terms of performance were significantly more engaged than the average in activities including cybersecurity, brand reputation, enterprise strategy and execution, technology and talent. Because of the connection between performance and wider involvement, the biggest trend we expect to affect CFOs in 2025 is the need to consider and contribute to activities across the organization. 

In some cases, this engagement may look like a convergence or overlap between the roles of CFO and COO. CFOs who haven’t already forged working partnerships across their companies may want to start by making closer connections to the CIO or CTO for the biggest early wins. For example, 65% of CFOs who participated in the CFO survey said, “Their organization is under pressure to accelerate ROI across their technology portfolio,” but just a third said finance and technology strategize together early in the IT planning process. 

The CFO embraces data-driven storytelling

To help different departments improve their ROI, CFOs increasingly need storytelling skills to craft narratives based on financial data. This is important for conveying to other decision makers how they can create value in a way that resonates with their department’s goals and the company’s goals. If leaders in other areas of the business can understand the how and the why behind the CFO’s budget and purchasing input, they’re more likely to factor that input into their decisions and strategies. 

AI continues to reshape accounting and finance functions

In 2024, only 34% of finance departments had implemented standard AI use cases, and just 11% were using generative AI. Those numbers will almost certainly grow in 2025, as more organizations implement use cases like automating accounts payable, accounts receivable, and monthly closing tasks, so that people can shift their time to value-added work. 

More organizations may also adopt AI-powered forecasting and budgeting, so these become real-time processes rather than static activities that only get updated once a year. Challenges for finance and accounting leaders who want to leverage AI include standardizing data for AI models and monitoring the AI model’s output for accuracy. 

Talent shortages will require new strategies

A dwindling pipeline of accounting graduates and employees’ increasing desire for better work-life balance will force CFOs and accounting managers to find new ways to get the work done. Without the option to simply hire more full-time employees or to expect people to work 80-hour weeks, automating basic tasks with AI may allow organizations to get the same amount of work done with fewer employees. The use of outsourced talent will also continue to grow in 2025, as smaller companies seek people to handle their workloads and larger companies use outsourcing strategically.

Even the CFO role can be outsourced. The use of fractional CFOs — contract CFO talent that works part-time for multiple clients — can help companies maintain stability while they search for a permanent CFO or cover for a CFO who’s on leave. Smaller companies and early-stage startups that don’t need a full-time CFO can benefit from working with a fractional CFO to set strategy and focus on value creation. This kind of temporary leadership role has grown by 57% since 2020 and is likely to keep growing as more companies discover the benefits of accessing CFO expertise without a full-time commitment. 

Cybersecurity becomes a CFO concern

CFO collaboration with security will be increasingly important in 2025 because of the rise in AI-enabled security threats. These include cyberattacks on organizations’ networks to steal data or disrupt operations, email attacks designed to steal funds or employee network credentials, and brand impersonation attacks on customers that can inflict heavy damage on brand reputation and trust. 

The potential for financial losses to theft, reputational damage, compliance penalties and post-attack recovery gives CFOs an urgent need to collaborate with IT leaders on their organizations’ security efforts. For example, the average cost of a data breach in 2024 was $4.88 million, the highest figure yet. But only a third of midmarket organizations put the CFO in charge of cybersecurity budgets in early 2024. As attacks get more expensive, look for more companies to loop in the CFO on cybersecurity investment decisions or change how CFOs staff and utilize different team members.

These skills will matter more in 2025

People in accounting and finance will need some new skills to make the most of the technology, security and strategy trends we expect to see in 2025. One area where almost everyone needs to upskill is data literacy, to support AI initiatives. Employees don’t need to become data scientists in addition to accountants or finance leaders, but everyone in the organization needs to understand how to look at data, spot anomalies and analyze them.

Soft skills will matter even more. Effective collaboration, storytelling and relationship building skills can help everyone, especially CFOs who may be called on to work with a growing number of other leaders and groups within their business. 

Strengthening data literacy and interpersonal skills are ways to build another critical skill for 2025, which is staying adaptable to change. Flexibility is a requirement in today’s accounting and finance landscape, which is changing faster than ever, as these trends indicate. CFOs and accounting professionals who can keep up will be in the best position to create value for their organizations in 2025.

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Accounting

IAASB tweaks standards on working with outside experts

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The International Auditing and Assurance Standards Board is proposing to tailor some of its standards to align with recent additions to the International Ethics Standards Board for Accountants’ International Code of Ethics for Professional Accountants when it comes to using the work of an external expert.

The proposed narrow-scope amendments involve minor changes to several IAASB standards:

  • ISA 620, Using the Work of an Auditor’s Expert;
  • ISRE 2400 (Revised), Engagements to Review Historical Financial Statements;
  • ISAE 3000 (Revised), Assurance Engagements Other than Audits or Reviews of Historical Financial Information;
  • ISRS 4400 (Revised), Agreed-upon Procedures Engagements.

The IAASB is asking for comments via a digital response template that can be found on the IAASB website by July 24, 2025.

In December 2023, the IESBA approved an exposure draft for proposed revisions to the IESBA’s Code of Ethics related to using the work of an external expert. The proposals included three new sections to the Code of Ethics, including provisions for professional accountants in public practice; professional accountants in business and sustainability assurance practitioners. The IESBA approved the provisions on using the work of an external expert at its December 2024 meeting, establishing an ethical framework to guide accountants and sustainability assurance practitioners in evaluating whether an external expert has the necessary competence, capabilities and objectivity to use their work, as well as provisions on applying the Ethics Code’s conceptual framework when using the work of an outside expert.  

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Accounting

Tariffs will hit low-income Americans harder than richest, report says

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President Donald Trump’s tariffs would effectively cause a tax increase for low-income families that is more than three times higher than what wealthier Americans would pay, according to an analysis from the Institute on Taxation and Economic Policy.

The report from the progressive think tank outlined the outcomes for Americans of all backgrounds if the tariffs currently in effect remain in place next year. Those making $28,600 or less would have to spend 6.2% more of their income due to higher prices, while the richest Americans with income of at least $914,900 are expected to spend 1.7% more. Middle-income families making between $55,100 and $94,100 would pay 5% more of their earnings. 

Trump has imposed the steepest U.S. duties in more than a century, including a 145% tariff on many products from China, a 25% rate on most imports from Canada and Mexico, duties on some sectors such as steel and aluminum and a baseline 10% tariff on the rest of the country’s trading partners. He suspended higher, customized tariffs on most countries for 90 days.

Economists have warned that costs from tariff increases would ultimately be passed on to U.S. consumers. And while prices will rise for everyone, lower-income families are expected to lose a larger portion of their budgets because they tend to spend more of their earnings on goods, including food and other necessities, compared to wealthier individuals.

Food prices could rise by 2.6% in the short run due to tariffs, according to an estimate from the Yale Budget Lab. Among all goods impacted, consumers are expected to face the steepest price hikes for clothing at 64%, the report showed. 

The Yale Budget Lab projected that the tariffs would result in a loss of $4,700 a year on average for American households.

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Accounting

At Schellman, AI reshapes a firm’s staffing needs

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Artificial intelligence is just getting started in the accounting world, but it is already helping firms like technology specialist Schellman do more things with fewer people, allowing the firm to scale back hiring and reduce headcount in certain areas through natural attrition. 

Schellman CEO Avani Desai said there have definitely been some shifts in headcount at the Top 100 Firm, though she stressed it was nothing dramatic, as it mostly reflects natural attrition combined with being more selective with hiring. She said the firm has already made an internal decision to not reduce headcount in force, as that just indicates they didn’t hire properly the first time. 

“It hasn’t been about reducing roles but evolving how we do work, so there wasn’t one specific date where we ‘started’ the reduction. It’s been more case by case. We’ve held back on refilling certain roles when we saw opportunities to streamline, especially with the use of new technologies like AI,” she said. 

One area where the firm has found such opportunities has been in the testing of certain cybersecurity controls, particularly within the SOC framework. The firm examined all the controls it tests on the service side and asked which ones require human judgment or deep expertise. The answer was a lot of them. But for the ones that don’t, AI algorithms have been able to significantly lighten the load. 

“[If] we don’t refill a role, it’s because the need actually has changed, or the process has improved so significantly [that] the workload is lighter or shared across the smarter system. So that’s what’s happening,” said Desai. 

Outside of client services like SOC control testing and reporting, the firm has found efficiencies in administrative functions as well as certain internal operational processes. On the latter point, Desai noted that Schellman’s engineers, including the chief information officer, have been using AI to help develop code, which means they’re not relying as much on outside expertise on the internal service delivery side of things. There are still people in the development process, but their roles are changing: They’re writing less code, and doing more reviewing of code before it gets pushed into production, saving time and creating efficiencies. 

“The best way for me to say this is, to us, this has been intentional. We paused hiring in a few areas where we saw overlaps, where technology was really working,” said Desai.

However, even in an age awash with AI, Schellman acknowledges there are certain jobs that need a human, at least for now. For example, the firm does assessments for the FedRAMP program, which is needed for cloud service providers to contract with certain government agencies. These assessments, even in the most stable of times, can be long and complex engagements, to say nothing of the less predictable nature of the current government. As such, it does not make as much sense to reduce human staff in this area. 

“The way it is right now for us to do FedRAMP engagements, it’s a very manual process. There’s a lot of back and forth between us and a third party, the government, and we don’t see a lot of overall application or technology help… We’re in the federal space and you can imagine, [with] what’s going on right now, there’s a big changing market condition for clients and their pricing pressure,” said Desai. 

As Schellman reduces staff levels in some places, it is increasing them in others. Desai said the firm is actively hiring in certain areas. In particular, it’s adding staff in technical cybersecurity (e.g., penetration testers), the aforementioned FedRAMP engagements, AI assessment (in line with recently becoming an ISO 42001 certification body) and in some client-facing roles like marketing and sales. 

“So, to me, this isn’t about doing more with less … It’s about doing more of the right things with the right people,” said Desai. 

While these moves have resulted in savings, she said that was never really the point, so whatever the firm has saved from staffing efficiencies it has reinvested in its tech stack to build its service line further. When asked for an example, she said the firm would like to focus more on penetration testing by building a SaaS tool for it. While Schellman has a proof of concept developed, she noted it would take a lot of money and time to deploy a full solution — both of which the firm now has more of because of its efficiency moves. 

“What is the ‘why’ behind these decisions? The ‘why’ for us isn’t what I think you traditionally see, which is ‘We need to get profitability high. We need to have less people do more things.’ That’s not what it is like,” said Desai. “I want to be able to focus on quality. And the only way I think I can focus on quality is if my people are not focusing on things that don’t matter … I feel like I’m in a much better place because the smart people that I’ve hired are working on the riskiest and most complicated things.”

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