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The tax complexity of NIL pay for NCAA athletes

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Financial advisors and tax professionals could help college athletes save a lot of money on their name, image and likeness pay — but only with better guidance, a new study found.

Outlining more than a half dozen possible trust and estate-planning strategies for a women’s basketball star named “Jane Doe,” the academic paper by Doron Narotzki of the University of Akron and Yariv Brauner of the University of Florida was published last month in the American University Business Law Review. Each strategy came with complicating factors. However, with the right planning for Doe’s $225,000 in annual earnings at “XYZ University,” her tax liability could be reduced by as much as $32,816, according to their estimates. 

Four years ago, the National Collegiate Athletic Association legalized (NIL) payments to college student-athletes for endorsements, social media campaigns, video games and the other growing sources of potential compensation. But experts say the talented youngsters, who can net millions of dollars a year, still need much more guidance about how to avoid scams and costly tax bills

“College athletes face significant challenges in navigating the complex tax landscape,” Narotzki and Brauner wrote. “The shift from being a student-athlete to a taxable entity requires a steep learning curve in financial literacy and tax compliance. Many athletes may lack the necessary resources or guidance to manage these responsibilities effectively. The NCAA should recognize this dramatic change and consider altering its fiduciary duty, or that of the universities, toward student-athletes by providing them with legal and tax consultation. This support could include workshops on financial literacy, access to professional advisors, and tailored resources to help athletes understand and fulfill their tax obligations. By taking these steps, the NCAA and universities can better support student-athletes in managing their new financial realities and responsibilities.”

READ MORE: Big NIL deals bring cash — and alarms about financial literacy

The need for education

Financial advisors frequently covet athletes and entertainers as clients, but those customers often must overcome errors tied to their wealth before they begin tapping into tax savings methods on the level of, say, Shohei Ohtani’s 2023 deal with the Los Angeles Dodgers

NIL money poses a lot of the same challenges with sudden wealth that can come up with early career doctors, according to Palash Islam, the founder of San Ramon, California-based Synergy Financial Group and a onetime front-office employee with the National Basketball Association franchise then called the Seattle SuperSonics. In addition, his daughter is following in his footsteps as a student manager with the men’s basketball team at his alma mater, the University of Washington Huskies. 

Islam’s practice works with many professional athletes.

“I don’t even mess with players on their first contracts because there will be so many mistakes that will be made that it’s not worth it. You get them on the second,” he said. “It’s just challenging when you’re 21, 22 to be able to manage your money and to make it last.”

The athletes often struggle to look past the question of the size of their NIL pay, to the detriment of other aspects including long-term tax and planning implications, and athletic programs can find “only so many hours of practice” or NCAA-regulated meeting times to devote to financial literacy, according to Pat Brown. A former all-conference linebacker with the University of Kansas Jayhawks, Brown is now a 23-year veteran wealth manager with Creative Planning at the firm’s Will & Trust Center and the founder of an organization called Financial Literacy For Student Athletes. He provides financial coaching and education to teams at KU and more than a dozen other universities.

“Having these conversations with them, I know it’s falling on deaf ears, because, ‘I just want to play ball, I just want to get paid.’ At a certain point I’m not able to be in front of them enough to get them to realize how important it is,” Brown said. “Now it’s upon these kids to take time out of their schedule to either sit down with someone like me or sit down with any financial professional. Some of these guys are making quite a bit of money.”

Under NCAA rules, the athletes must inform their colleges of their NIL deals and perform “legitimate services” in exchange for the money, and they’re allowed to hire professional advisors, agents or marketing representatives, according to Narotzki and Brauner. Schools can and do offer the athletes resources and education, but the colleges are not permitted to seek or negotiate NIL deals for the athletes. Firms like Merrill and Morgan Stanley are investing resources aimed at finding potential clients, and financial technology companies are expanding their tools for NIL planning. However, the tax implications pose a lot of complexity.

“The era of name, image and likeness agreements has catapulted collegiate sports into a new dimension, offering student-athletes opportunities to profit from their personal brands,” former University of Miami Hurricanes basketball player Justin Heller, the founder of Heller Private Wealth, wrote in a piece for Financial Planning last year. “Yet, this financial windfall comes with a hidden peril: an array of tax obligations threatening to entangle unprepared student-athletes in potentially daunting tax situations that many are ill-equipped to handle.”

READ MORE: Giving student-athletes a running start through financial literacy

Case study and policy recommendations

That’s why there is “a critical need for educational programs and resources to help student-athletes understand their tax obligations,” and universities, boosters and financial advisors “should collaborate to provide comprehensive tax education and support” in a manner comparable to programs developed through the National Football League Players’ Association, according to Narotzki and Brauner. They could also use some practical advice on the rules specific to NIL pay from the IRS, they wrote.

“While the IRS has provided some general guidelines on self-employment and freelance income, specific guidance on NIL earnings remains limited,” Narotzki and Brauner wrote. “This ambiguity can lead to confusion and unintentional non-compliance among student-athletes, who are already at a built-in disadvantage and are more vulnerable and susceptible to finding themselves in non-compliance with the law.”

As part of their analysis of the key tax questions tied to NIL pay and their study of Jane Doe’s situation, they delved into seven different self-employed business owner classification strategies for her compensation. 

A sole proprietorship or a revocable trust came with the biggest tax liability at $75,056, followed by an S-corporation with an irrevocable trust that retained all her earnings ($68,393.50), an irrevocable trust that retained the income ($67,693.50), an S-corporation that distributed part of the earnings to another beneficiary ($57,940), an S-corporation with a revocable trust ($56,100) and, at the lowest end of the spectrum, an irrevocable trust with distributed income ($42,240). Besides the estimates of the federal, state or local and payroll taxes, each strategy brings added costs for hiring professionals to help file returns or create those entities, the requirement for careful recordkeeping of all earnings and expenses and a far-reaching search for any possible deductions or credits, Narotzki and Brauner wrote.

“Both sole proprietor and revocable trust calculations result in the same tax liability since the income is taxed to Jane,” they wrote. For the irrevocable trust, distributing income to beneficiaries results in the lowest tax liability. The S-corporation provides significant tax savings compared to a sole proprietorship. The S-corporation with an irrevocable trust can offer additional tax savings if dividends are distributed to beneficiaries in a lower tax bracket but may result in higher taxes if income is retained in the trust. Using an S-corporation alone provides substantial tax savings compared to a sole proprietorship, whereas adding an irrevocable trust to the S-corporation structure can result in further tax savings if dividends are distributed to beneficiaries with lower tax rates.”

READ MORE: Free NIL Long Game course teaches NCAA athletes financial literacy

The outlook for NIL and taxes

Only a “few and far between” colleges have developed resources to explain the potential of such sophisticated planning strategies for athletes, according to Brown.

“I just would hope that more kids are looking for this exposure, especially the kids who realize that they can make some life-changing money. Not everyone is going to go to the league,” Brown said. “As young as they are, it’s going to compound, and time is on their side. … If they don’t understand taxes or how to mitigate tax as much as possible, then that can definitely be harmful as well.”

In order to guide the student-athletes through the implications of their legalized earnings, the IRS should ramp up its guidance on the regulations for NIL earnings, the universities ought to give them tax education as part of their athletic program and the NCAA must create a standard level of tools for planning and compliance, Narotzki and Brauner wrote.  

“Understanding the tax implications of NIL earnings is crucial for college athletes like Jane to maximize their financial opportunities and comply with tax laws,” they wrote. “This case study highlights the complexity of tax responsibilities and the need for better education and resources. By addressing these challenges, we can ensure that athletes are well-prepared to manage their NIL income effectively.”

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SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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