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How will firms respond when AI agents reshape your firm’s business model?

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Agentic AI holds much promise for the accounting profession. AI agents, defined as “software that is capable of at least some degree of autonomy to make decisions and interact with tools outside itself in order to achieve some sort of goal—whether booking a flight, sending a bill, or buying a gift—without constant human guidance” (by Chris Gaetano here) are particularly poised to revolutionize accounting firms’ business models.

Generative AI is already ushering in this change, and AI agents will take it to another level, fundamentally reshaping how firms win. Here are three ways AI agents will force a business model reckoning in accounting.

1. Death of the billable hour accelerates

The billable hour has been under scrutiny for years, but agentic AI will accelerate its demise at an unprecedented rate. Why? Because AI agents can scale 100 times faster than humans at a fraction of the labor costs, resulting in parallelized work for greater speed and efficiency. In this agentic AI world, the traditional time-and-materials billing model becomes increasingly nonsensical.

Imagine an army of AI agents that can:

  • Generate many tax returns with reasonable “judgment” for initial reviews in the background, reducing the need for manual first-pass preparation;
  • Reconcile financial statements instantly, identifying anomalies and inconsistencies with greater accuracy than a human who is manually doing this work;
  • Draft audit reports overnight, improving speed and consistency without requiring overtime or additional staffing.

I cannot stress this enough: the firms that successfully transition to value-based pricing will be the winners in this new agentic AI economy. I hear of firms instituting technology fees or passing on specific software costs as a response to time saved in achieving an outcome. This is not enough if we want our profession to thrive.

True transformation requires a shift in how we define, price, and deliver value; it’s time to rip off the band-aid and do the hard work. 

2. Current outsourcing models become obsolete

Outsourcing has been a great capacity expansion and cost-optimization solution for firms looking to grow and serve their clients well. Many times, outsourced roles focus on less complex and more deterministic work like reconciliations and tax prep and are managed by more senior accountants in the home office.

These are precisely the types of tasks AI agents will take over. As the agentic AI technology improves, firms will increasingly appreciate that AI agents don’t get sick, work 24/7 without burnout, can be quickly “onboarded” upon a firm-wide trained repository of data, and don’t leave for another job with higher pay. It is inevitable that agentic AI will eventually replace human-based outsourcing models as we know it, forcing firms to reallocate budgets and rethink staffing.

Outsourcing firms will not disappear overnight and there is still a great ROI to be gained from further investment today. However, over time, the nature of outsourcing will evolve dramatically. My many talented friends in the accounting outsourcing business are already aware of this shift and are actively working to redefine the value that outsourcing entities of the future can bring for firms.

3. Cost structures and workforce metrics transform

Nvidia CEO Jensen Huang said something clever at the CES show in January: “The IT department of every company is going to be the HR department of AI agents in the future.” He is pointing out the inevitable shift of firms who will soon be “hiring” AI agents alongside human employees.

Today, we judge the efficacy of engagements based on KPIs such as realization, utilization and bill rates. But in a world where AI agents execute on increasing portions of work alongside humans, how we measure profitability, cost structures and engagement performance will change.

Key shifts include:

  • Human staff impact will be quantified differently, explicitly including their ability to manage AI agents for compensation considerations.
  • Performance metrics will evolve—how do we measure AI agent vs. human staff performance, productivity and their direct contributions to success?
  • IT budgets will increase as firms invest in AI agents to increase their “labor capacity.”

This transformation will require new benchmarking, financial models and internal engagement cost allocation between IT and HR.

How to prepare for the agentic AI world

The firms that win in this era of agentic AI will be those that take a proactive approach to business model evolution and rethink their approaches to value creation, talent management and financial modeling.

1. Transition to value-based pricing

The firms that wait too long to make this transition will struggle to justify their fees in an environment where AI agents dramatically reduce the time and cost required to deliver services. Key steps to take include:

  • Identify high-value services that can be decoupled from time and materials billing.
  • Educate clients on why they are paying for outcomes, not effort.
  • Experiment with fixed-fee engagements where possible, ensuring pricing resilience in an AI-driven world.
  • Incentivize teams based on client outcomes rather than hours logged.

2. Evolve your workforce strategy

The workforce of the future is hybrid—humans and AI agents working side by side. Firms that fail to adapt to this reality will overpay for human labor where AI could be leveraged or will fall behind competitors who optimize AI-human collaboration. Key steps to take include:

  • Collaborate with outsourcing partners that are actively evolving their business models and technology capabilities alongside agentic AI developments.
  • Create training programs in preparation for the agentic AI future.

3. Adjust cost structures and performance metrics

Firms that don’t rethink their profitability, cost allocation and engagement performance tracking will be flying blind in an agentic AI world. Key steps to take include:

  • Redefine staff performance impact—factor in how well human staff work with technology and AI in performance and compensation models.
  • Treat AI investments as labor-expanding strategies, not just tech expenses.
  • Update engagement profitability models to incorporate AI-driven workstreams alongside human contributions.

AI agents are no longer a far-off concept. While they are not quite ready for prime time for a mainstream CPA audience, they are here and slowly but surely changing the accounting profession. Firms that embrace these changes with strategic intent will thrive in the agentic AI economy.

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Accounting

KPMG report encourages AI for sustainability

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A KPMG report says that AI, despite its large energy burden, can still be a positive tool for corporate sustainability efforts. 

The report, “AI for the Chief Sustainability Officer: Understanding the Intersection of AI and Sustainability,” notes there are many ways entities can use AI to reduce their environmental impact and advance their sustainability goals. 

AI-driven analytics, for example, can help a company gain deeper insights into their carbon footprint as well as identify inefficiencies for target emission reduction measures. It could also be used to optimize energy and water consumption in buildings and industrial processes, as well as supply chain logistics, via analysis of real-time use patterns. The report also explains that AI can be used for sustainability reporting, which often draws on many different data sources, both financial and nonfinancial. KPMG noted that AI can be an innovation tool that can assist in designing sustainable products and services, as well as forecast extreme weather events and analyze historical and real-time market data to predict future trends. 

KPMG noted that it is using AI for these purposes itself. For clients, the firm uses AI to identify its most impactful decarbonization pathways for target reduction, offers AI-guided solutions to accelerate reporting and compliance with sustainability standards, provide optimized AI tools that can reduce manual efforts within the sustainability data management and reporting process, as well as offer ongoing guidance on emerging AI technologies. 

And for itself, the firm said it is actively working to integrate AI and sustainability into its larger environmental strategy. It is currently exploring the development of AI tools that will help enhance its sustainability professionals’ efficiency and accuracy. Beyond that, it’s also working with international teams to assess the impact of their own AI use, especially on data centers they own, as well as within the context of Scope 2 emissions. KPMG is working with its key technology partners to understand the impact of AI use outside its direct control. The firm sees sustainability as a core component of its trusted AI framework. 

Despite these measures, there is the matter of AI being highly energy intensive. For instance, in Google’s most recent environment report, it revealed that its emissions have increased 13% from last year and 48% from their 2019 target, which the tech company mainly attributed to a rise in data center energy consumption and supply chain emissions, which it said was at least partially due to AI. The company conceded that as it further integrates AI into its products, reducing emissions may be challenging due to increasing energy demands from the greater intensity of AI computing, and the emissions associated with the expected increases in its technical infrastructure investment. For example, another estimate says that one query to ChatGPT uses approximately as much electricity as lighting one lightbulb for about 20 minutes. The KPMG report acknowledged this can be a challenge but is hopeful that technological advances can address the issue. 

“The computational power required for AI can lead to significant resource use and an increase in emissions, potentially offsetting sustainability gains,” said the report. “However, recent advancements in energy-efficient AI technologies and renewable infrastructure are promising in reducing energy consumption, carbon emissions and water usage. As the AI landscape continues to rapidly evolve in cost and energy efficiencies, companies may focus on emissions from owned data centers and cloud computing providers, in order to create a clear path to decarbonize.” 

Tegan Keele, KPMG US climate data and tech leader, who co-authored the report, said in an email that while AI does consume a lot of energy, it’s not the whole story when it comes to emissions. 

“While companies should be mindful of AI’s energy footprint, focusing on AI computing alone won’t move the needle on emissions. We need to look holistically at overall Scope 2 consumption and value chain impacts,” said Keele. 

Maura Hodge, KPMG US’s sustainability leader and another of the report’s authors, added that KPMG’s own efforts to help clients reduce their carbon footprint, in turn, can be useful in creating a net environmental benefit for AI solutions. 

“This is why at KPMG, we’re actively working to maximize AI’s immense potential to help drive decarbonization, while simultaneously mitigating the impacts of its energy and water consumption. It’s about finding a way to strike the balance, where AI ultimately delivers net positive environmental impact,” said Hodge. “We recommend that companies work closely with their technology partners to understand the full impact of their AI usage and development, especially for operations outside their direct control.”

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Accounting

Cloud backup strategies are critical for accountants

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For over a decade, I’ve been shouting from the rooftops that accounting firms need to get into the cloud. And guess what? We’re finally here. OK, maybe it took a global pandemic to force some firms to catch up, but hey, we made it. But now, in 2025, it’s time to ask ourselves — is the cloud really as safe as you think it is?

Sure, moving to the cloud brought you efficiency, flexibility and scalability. But the cloud isn’t some magical fortress that protects your data from every possible threat. If you’re not thinking about cloud backups, your firm is vulnerable. Here’s why cloud backups are critical today.

Too many firms assume their cloud providers have everything under control when it comes to data protection. However, Vijay Krishna, CEO of SysCloud, calls cloud security a shared responsibility.  

“Cloud providers ensure infrastructure security, but the data itself is the firm’s responsibility,” Krishna said.

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And that means trouble. Accidental deletions, ransomware attacks, and even disgruntled employees with lingering access can all lead to catastrophic data loss. And guess what? Your cloud provider isn’t going to swoop in and fix it for you.

It’s easy to fall into the “I’m in the cloud, so I’m good” trap, but the truth is, your firm still owns the responsibility of safeguarding client data. Whether your files live on your hard drive or in someone else’s data center, they’re still your problem.

And firms are learning this lesson the hard way. Krishna shared that even companies with solid cloud strategies deal with data restoration requests all the time — from accidental deletions to integrations gone wrong. It happens more than you’d think.

The real problem is everyday mishaps

When we think about data loss, we imagine worst-case scenarios like servers crashing, ransomware attacks and total wipeouts. But Donny Shimamoto, managing director of IntrapriseTechKnowlogies, says that’s not where firms should be focusing.

“It’s not just about disaster recovery anymore. Firms need to think about incremental data loss like an employee accidentally overwriting records or an automation script flooding systems with bad data,” said Shimamoto. “These smaller incidents can cause significant operational disruptions.”

We’re always worried about big disasters, but in reality, it’s the small, everyday mistakes that cost firms the most time and money. Losing even a few hours of work can be a major disruption, especially during tax season. Imagine scrambling to recreate critical data right before a deadline. Ouch!

Without a solid cloud backup solution, your team could waste hours, over even days, trying to fix what went wrong, and no one has time for that.

How data retention is evolving

If compliance wasn’t already a big deal, it’s about to get even bigger. Regulatory bodies are tightening their grip, and firms need to get serious about data retention. In addition to retention requirements, there are cybersecurity laws and data privacy regulations like IRS guidelines, GDPR and state-specific mandates. 

“Several states now offer safe harbor provisions for firms that can demonstrate compliance with cybersecurity frameworks like NIST,” Shimamoto said. 

So as long as your backup processes are documented and aligned with the right frameworks, you could be in a much stronger position when regulators come knocking.

Krishna mentioned the NIST 3-2-1 rule that recommends keeping three copies of your data, stored on two different types of media, with at least one copy kept offline. The last part gets to air-gapped storage and it’s what keeps that data safe from hackers, ransomware and rogue employees. That backup is untouched and ready to restore if ever needed.

Compliance isn’t just another box to check. It’s a strategy for survival. Firms that can prove they have their data under control are the ones that will avoid regulatory fines and protect their reputations. 

Leveraging backup for insights

Cloud backups aren’t just about recovering lost files anymore. They can actually help your firm work smarter. Krishna explains how advanced platforms offer anomaly detection, tracking unusual spikes in data deletions or changes.

“By monitoring trends and patterns, firms can catch potential threats before they escalate,” he said. “It’s about shifting from reactive to proactive data management.”

This is a big deal. Imagine getting alerts before a major data issue arises or spotting trends in employee activity that could indicate a problem before it gets out of hand.

As firms embrace automation and AI, the ability to proactively monitor data changes could be the key to staying ahead of the competition. Being reactive isn’t enough. You have to take control of your data before it takes control of you.

If your firm needs to step up its cloud backup game, don’t panic. Here are a few practical steps you can take today:

  • Audit your backup strategy. Do you have a reliable backup solution? Make sure it covers both full-system and incremental data recovery.
  • Own your data security. Understand that cloud providers won’t save you. Your firm must take an active role in protecting client data.
  • Stay alert. Use backup tools that detect anomalies, unauthorized access, or unusual activity to stay proactive.
  • Get compliant. Align your firm with regulatory standards like NIST and take advantage of safe harbor provisions.
  • Educate your team. Data protection isn’t just for IT. Everyone in the firm needs to know how to safeguard client information.

It’s not just about having the right technology; it’s about having the right mindset.
Stop thinking of backups as an afterthought and start treating them as an essential part of your data strategy. It’s a whole new era of accounting, and being able to thrive is dependent on embracing secure, proactive cloud strategies.

Because in 2025, it’s not about “if” you should back up your cloud data, it’s about whether you can afford not to.

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Tax Fraud Blotter: Reached their limit

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Fell a little short; oh brother; only one hitch; and other highlights of recent tax cases.

Tacoma, Washington: The second of two Nigerian men residing in Canada who defrauded U.S. pandemic aid programs has been sentenced to 54 months in prison for wire fraud and aggravated ID theft.

Fatiu Ismaila Lawal was extradited from Canada last July and pleaded guilty in September. Lawal and co-defendant Sakiru Olanrewaju Ambali used the stolen IDs of thousands of workers to submit more than 1,700 claims for pandemic unemployment benefits to more than 25 states. The claims sought some $25 million, but the conspirators obtained some $2.7 million, primarily from pandemic unemployment benefits.

Lawal admitted that he submitted claims for $1,345,472. He submitted at least 790 unemployment claims using the stolen IDs of 790 workers and established four internet domain names that were used for fraud.

Between 2018 and November 2022, Lawal used stolen personal information to submit 3,000 income tax returns for $7.5 million in refunds. The IRS detected the fraud and paid just $30,000. The two conspirators tried to use the stolen American IDs for Economic Injury Disaster Loans, submitting some 38 applications. The Small Business Administration paid only $2,500.

Lawal and Ambali had the proceeds of their fraud sent to cash cards or to “money mules” who transferred the funds according to instructions given by the conspirators. They also allegedly used stolen IDs to open bank accounts and have the money deposited directly into those accounts.

Lawal, who received a substantial portion of the scam’s proceeds, was ordered to pay $1,345,472 in restitution. Ambali was sentenced to 42 months in prison last  March.

Houston: Clothing business owner Philip Ogbeide has admitted making fraudulent and false statements on his federal returns.

Ogbeide signed false U.S. individual income tax 1040s from 2018 through 2022 to receive inflated, undeserved refunds. His returns included false entries claiming fraudulent itemized deductions and undeserved credits. He also omitted income from his clothing business and from the proceeds of a fraud scheme.

He admitted that because of the false deductions and unreported income, he owes the U.S. Treasury $166,929.

Sentencing is April 15. Ogbeide faces up to three years in prison and a $250,000 fine.

Washington, D.C.: A federal court has issued a permanent injunction barring tax preparer Chris Elmer, of Sacramento, California, from preparing federal returns for others after Oct. 14, 2010.

The permanent injunction also bars Elmer’s tax prep company, Associated Tax Planners Inc., and its principals (Elmer’s sons and son-in-law) from promoting a variety of improper tax schemes; it also requires Elmer to divest himself of his interest in Associated. Elmer and the co-defendants consented to the entry of the injunction.

The government’s complaint alleged that Associated repeatedly claimed false or inflated business deductions, many of which were allegedly claimed as business expenses of sham partnerships. The complaint also alleged that in many instances the defendants claimed purported partnership business losses on clients’ individual returns regardless of whether the customers had a partnership or other business.

The government asserted that the defendants often did not file a corresponding partnership return when their customers reported partnership losses on their individual returns or fabricated IRS tax ID numbers for the partnerships.       

The terms of the order also require that any of the remaining defendants (other than Chris Elmer) who wish to continue to prepare returns for others must pass the IRS’s Enrolled Agent’s exam within three years. The injunction also provides for appointment of a neutral monitor to evaluate whether Associated is abiding by terms of the injunction.       

Hands-in-jail-Blotter

LaPorte, Indiana: Raymond Calvin Smith and Bruce Milik Smith, brothers, have been sentenced after pleading guilty to federal felony charges.

Raymond Smith was sentenced to 70 months in prison and two years of supervised release. Bruce Smith was sentenced to 39 months in prison and two years of supervised release. 

From about January to December 2021, the Smiths operated a scheme using Indiana mobile sports wagering applications. Using such personal information of victims as bank account numbers and passwords, they set up dozens of accounts in victims’ names on at least eight different wagering applications and funneled money from victims’ bank accounts to themselves.

The Smiths stole a total of $723,832.64 and unsuccessfully attempted to steal an additional $930,782. Both brothers pleaded guilty to the mail fraud; Raymond Smith also pleaded guilty to evading taxes on the proceeds he received in 2021.

The two brothers were ordered to pay $723,832.64 in restitution to the victims of their offense, and Raymond Smith was ordered to pay $162,928.62 in restitution to the IRS.

Montgomery, Alabama: Tax preparer Cynthia Lee Price, 50, of Cape Coral, Florida, has been sentenced to two years in prison for filing false returns, according to published reports.

News outlets said Price, who worked at No Limit Tax Pro in Montgomery, admitted to preparing fraudulent returns for herself and others from 2017 to 2022, resulting in illegal refunds. Price also reportedly falsified her 2021 return and inflated a client’s charitable contributions to increase the refund.

The total loss to the IRS reportedly exceeded $532,000.

After her prison sentence, Price will be on supervised release for a year and will pay a $15,000 fine along with restitution to the IRS, news outlets added.

Boston: Richard Cooper, of Billerica, Massachusetts, owner of a local paving company, has been sentenced to six months in prison for a multiyear income tax evasion scheme.

From 2017 to 2020, in addition to depositing customer payments into bank accounts in the name of his company, Rick Cooper Paving, Cooper also cashed more than $5.1 million in customer checks. When Cooper had his taxes prepared, he did not tell his preparer about the checks he was cashing, resulting in his returns underreporting the business’ gross receipts by millions. Cooper kept more than $1.1 million that he should have paid in federal and state income taxes.

Cooper, who pleaded guilty in October, was also sentenced to two years of supervised release and ordered to pay $989,819 in restitution to the IRS.

Gardner, Kansas: Business owner Marvin Vail has been sentenced to 17 months in prison for failing to forward more than $1 million in employment tax collections to the IRS.

As owner and operator of Marvin’s Tow Service, Vail failed to pay employment taxes for at least 23 calendar quarters from 2012 to 2017. IRS agents interviewed the office administrator for the company and were told Vail wouldn’t allow the administrator to pay the owed federal taxes.

Vail was also ordered to pay $1,512,283 in restitution to the IRS.

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