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The accounting profession’s complicated relationship with creativity.

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You may not associate the accounting profession with creativity, but creative thinking has always been an essential skill for accountants. Navigating ambiguous business transactions, determining accounting treatments for unprecedented situations, and developing operational workflows requires more than subject matter expertise. It requires creative problem-solving abilities. 

Routine accounting tasks such as assigning value to various elements of a bundled arrangement, attributing revenue to a free service period, or identifying an anomaly worth investigating, all require a level of creativity to form your professional judgement. 

A prime example is the creative thinking involved to determine the accounting treatment for crypto currencies. It was the creative thinkers of the accounting world that proposed new rules to capitalize certain labor costs tied to internally developed technology. This fueled innovation and contributed to the tech boom of the 1980s.

Accounting needs creative professionals now more than ever. With the rise of artificial intelligence and outsourced labor, today’s accountants need to be forward-thinking advisors who drive innovation and add value in ways that can’t easily be outsourced or automated. 

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The World Economic Forum reported that analytical thinking and creative thinking are the top two core skills for workers. While the accounting profession has always targeted professionals who are highly analytical, there hasn’t been enough emphasis on targeting creative thinkers. This has created a skills gap. 

Ever since Enron’s notorious accounting scandal in 2001, being a “creative accountant” has had a negative connotation. It insinuates cooked books, shady dealings and compromised ethics. It’s such a career-ending quality that the accounting profession seemingly did everything it could to dissociate itself from creativity. 

That approach has had unintended consequences. There’s a deeply rooted belief that accountants are boring and lack creativity and social skills. Those stereotypes are repelling college students at a level that threatens the livelihood of the profession. This has been a major contributing factor to the well-documented shortage of accountants in the pipeline. 

Righting the ship

It’s time for accountants to reclaim their creative spirit. There’s a long history of accountants flexing their creativity and driving innovation. The founder of Nike and the inventor of bubble gum were accountants. Marvel poached Simu Liu from the Big Four, and Robert Plant and Mick Jagger were the rockstars of their accounting classes. 

By embracing creative thinkers, the accounting profession can boost its appeal with students and better meet the evolving needs of its clients. Celebrate those that break the mold, challenge the status quo, and resist the “same as last year” practice. Praise the creative problem-solvers who find and implement process efficiencies, craft alternative procedures and identify automation opportunities. Instead of suppressing creativity, highlight it. 

For those accountants who claim they’re not creative, I beg to differ. You’re likely more creative in your accounting work than you realize. It’s also important to recognize that creativity is a muscle that can be developed with practice. Here are a few exercises that accountants can use to sharpen their creative thinking skills. 

1. Change your environment. It’s no coincidence that your best ideas come to you while you’re on a walk or taking a shower. A change in environment can stimulate creativity. Next time your team needs to brainstorm, skip the video call and opt for a phone call where everyone takes a walk. Create calendar blocks to dedicate time for thinking away from your desk. Reduce distractions and resist the urge to multi-task. These small changes will help to attract inspiration. 

2. Encourage idea generation. Accountants tend to be perfectionists and that can stifle creativity. Oftentimes a perfect solution doesn’t exist, so try to take a “no idea is a bad idea” approach. That first idea is rarely the best one, so use a stream of consciousness to keep the ideas flowing. Your brain has limited working memory as well, so get those ideas down on paper to help free up your headspace. By breaking big problems into small ones, you’ll find that narrowing your focus helps to clear those mental roadblocks. 

3. Utilize visual thinking and perspective-shifting. Using metaphors can be a great way to make sense of complexity. This could mean picturing the problem as an iceberg to surface hidden complications, a tree to help identify root causes or a staircase of individual steps that leads to a desired outcome. By analyzing why an idea is bad, you can uncover the changes needed to improve it. If you get stuck in granular details, zoom out and try to see the big picture of what you’re solving for. 

Conclusion

Creative thinking has always been an essential skill for accountants, but it’s never been more important than it is today. It’s time to fully embrace creative thinkers and become the innovative and forward-thinking advisors that the business world demands. 

By building a culture around innovation, the accounting profession can overcome outdated stereotypes and attract new joiners that are equipped to thrive in this rapidly evolving industry.

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Accounting

IAASB tweaks standards on working with outside experts

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The International Auditing and Assurance Standards Board is proposing to tailor some of its standards to align with recent additions to the International Ethics Standards Board for Accountants’ International Code of Ethics for Professional Accountants when it comes to using the work of an external expert.

The proposed narrow-scope amendments involve minor changes to several IAASB standards:

  • ISA 620, Using the Work of an Auditor’s Expert;
  • ISRE 2400 (Revised), Engagements to Review Historical Financial Statements;
  • ISAE 3000 (Revised), Assurance Engagements Other than Audits or Reviews of Historical Financial Information;
  • ISRS 4400 (Revised), Agreed-upon Procedures Engagements.

The IAASB is asking for comments via a digital response template that can be found on the IAASB website by July 24, 2025.

In December 2023, the IESBA approved an exposure draft for proposed revisions to the IESBA’s Code of Ethics related to using the work of an external expert. The proposals included three new sections to the Code of Ethics, including provisions for professional accountants in public practice; professional accountants in business and sustainability assurance practitioners. The IESBA approved the provisions on using the work of an external expert at its December 2024 meeting, establishing an ethical framework to guide accountants and sustainability assurance practitioners in evaluating whether an external expert has the necessary competence, capabilities and objectivity to use their work, as well as provisions on applying the Ethics Code’s conceptual framework when using the work of an outside expert.  

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Accounting

Tariffs will hit low-income Americans harder than richest, report says

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President Donald Trump’s tariffs would effectively cause a tax increase for low-income families that is more than three times higher than what wealthier Americans would pay, according to an analysis from the Institute on Taxation and Economic Policy.

The report from the progressive think tank outlined the outcomes for Americans of all backgrounds if the tariffs currently in effect remain in place next year. Those making $28,600 or less would have to spend 6.2% more of their income due to higher prices, while the richest Americans with income of at least $914,900 are expected to spend 1.7% more. Middle-income families making between $55,100 and $94,100 would pay 5% more of their earnings. 

Trump has imposed the steepest U.S. duties in more than a century, including a 145% tariff on many products from China, a 25% rate on most imports from Canada and Mexico, duties on some sectors such as steel and aluminum and a baseline 10% tariff on the rest of the country’s trading partners. He suspended higher, customized tariffs on most countries for 90 days.

Economists have warned that costs from tariff increases would ultimately be passed on to U.S. consumers. And while prices will rise for everyone, lower-income families are expected to lose a larger portion of their budgets because they tend to spend more of their earnings on goods, including food and other necessities, compared to wealthier individuals.

Food prices could rise by 2.6% in the short run due to tariffs, according to an estimate from the Yale Budget Lab. Among all goods impacted, consumers are expected to face the steepest price hikes for clothing at 64%, the report showed. 

The Yale Budget Lab projected that the tariffs would result in a loss of $4,700 a year on average for American households.

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Accounting

At Schellman, AI reshapes a firm’s staffing needs

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Artificial intelligence is just getting started in the accounting world, but it is already helping firms like technology specialist Schellman do more things with fewer people, allowing the firm to scale back hiring and reduce headcount in certain areas through natural attrition. 

Schellman CEO Avani Desai said there have definitely been some shifts in headcount at the Top 100 Firm, though she stressed it was nothing dramatic, as it mostly reflects natural attrition combined with being more selective with hiring. She said the firm has already made an internal decision to not reduce headcount in force, as that just indicates they didn’t hire properly the first time. 

“It hasn’t been about reducing roles but evolving how we do work, so there wasn’t one specific date where we ‘started’ the reduction. It’s been more case by case. We’ve held back on refilling certain roles when we saw opportunities to streamline, especially with the use of new technologies like AI,” she said. 

One area where the firm has found such opportunities has been in the testing of certain cybersecurity controls, particularly within the SOC framework. The firm examined all the controls it tests on the service side and asked which ones require human judgment or deep expertise. The answer was a lot of them. But for the ones that don’t, AI algorithms have been able to significantly lighten the load. 

“[If] we don’t refill a role, it’s because the need actually has changed, or the process has improved so significantly [that] the workload is lighter or shared across the smarter system. So that’s what’s happening,” said Desai. 

Outside of client services like SOC control testing and reporting, the firm has found efficiencies in administrative functions as well as certain internal operational processes. On the latter point, Desai noted that Schellman’s engineers, including the chief information officer, have been using AI to help develop code, which means they’re not relying as much on outside expertise on the internal service delivery side of things. There are still people in the development process, but their roles are changing: They’re writing less code, and doing more reviewing of code before it gets pushed into production, saving time and creating efficiencies. 

“The best way for me to say this is, to us, this has been intentional. We paused hiring in a few areas where we saw overlaps, where technology was really working,” said Desai.

However, even in an age awash with AI, Schellman acknowledges there are certain jobs that need a human, at least for now. For example, the firm does assessments for the FedRAMP program, which is needed for cloud service providers to contract with certain government agencies. These assessments, even in the most stable of times, can be long and complex engagements, to say nothing of the less predictable nature of the current government. As such, it does not make as much sense to reduce human staff in this area. 

“The way it is right now for us to do FedRAMP engagements, it’s a very manual process. There’s a lot of back and forth between us and a third party, the government, and we don’t see a lot of overall application or technology help… We’re in the federal space and you can imagine, [with] what’s going on right now, there’s a big changing market condition for clients and their pricing pressure,” said Desai. 

As Schellman reduces staff levels in some places, it is increasing them in others. Desai said the firm is actively hiring in certain areas. In particular, it’s adding staff in technical cybersecurity (e.g., penetration testers), the aforementioned FedRAMP engagements, AI assessment (in line with recently becoming an ISO 42001 certification body) and in some client-facing roles like marketing and sales. 

“So, to me, this isn’t about doing more with less … It’s about doing more of the right things with the right people,” said Desai. 

While these moves have resulted in savings, she said that was never really the point, so whatever the firm has saved from staffing efficiencies it has reinvested in its tech stack to build its service line further. When asked for an example, she said the firm would like to focus more on penetration testing by building a SaaS tool for it. While Schellman has a proof of concept developed, she noted it would take a lot of money and time to deploy a full solution — both of which the firm now has more of because of its efficiency moves. 

“What is the ‘why’ behind these decisions? The ‘why’ for us isn’t what I think you traditionally see, which is ‘We need to get profitability high. We need to have less people do more things.’ That’s not what it is like,” said Desai. “I want to be able to focus on quality. And the only way I think I can focus on quality is if my people are not focusing on things that don’t matter … I feel like I’m in a much better place because the smart people that I’ve hired are working on the riskiest and most complicated things.”

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