Spanish lender Banco Santander has eclipsed Swiss giant UBS as continental Europe’s largest bank by market capitalization, as U.S. tariffs ripple through the region’s bruised banking sector.
UBS — whose share took a deep tumble after the April 2 announcement of U.S. President Donald Trump’s baseline and reciprocal duties on Washington’s trade counterparties — had a market cap of 79.5 Swiss francs ($97.23 billion) as of the Wednesday close, according to FactSet data, with Banco Santander at 91.3 billion euros ($103.78 billion).
The two banks’ shares have diverged over recent months, with the Swiss lender shedding 17.2% in the year to date, while Banco Santander has gained nearly 35%, according to LSEG data.
Both banks, along with Europe’s broader banking sector, have suffered since the imposition of the White House’s protectionist trade policies, given the shrinking growth outlook for tariff-struck European countries and the prospect of a recession in the U.S.
Washington imposed 20% tariffs on imports from the European Union, but has lowered them to 10% under a 90-day pause announced by Trump on April 9.
Switzerland — which is not a member of the EU — faces a steeper 31% levy after the pause lifts and the Trump administration has also threatened additional duties on imported drugs. This could deliver a blow to the Swiss pharmaceutical industry that “grew robustly” in the fourth quarter and “contributed significantly” to the country’s exports over the period.
More broadly, European Union banks received a boost from the announcement of the European Union’s ReArm initiative in March, which is set to loosen regional fiscal rules and trigger further borrowing activity to boost defense spending.
U.S. exposure
Continental Europe’s two largest lenders have very different exposures to the U.S. market.
Banco Santander is the fifth-largest auto lender in the country and is expanding through a recent partnership with telecom giant Verizon. Nevertheless, it only logged around 9% of its total profits for 2024 Stateside.
European banks
The U.S. is, meanwhile, a key market for UBS’ lucrative core global wealth management division, with roughly half of the Swiss lender’s invested assets concentrated in the broader Americas region last year, according to its annual report.
UBS’ outlook has also been clouded by a shroud of uncertainty surrounding potential new — and steeper — capital requirements from Swiss authorities. This follows its expansion in the wake of absorbing collapsed domestic peer Credit Suisse, from which it also inherited a significant U.S. presence. The lender expects to receive further clarity on these guidelines next month.
UBS’ profitability could also be impacted by a strong Swiss franc — historically a safe haven asset during market turmoil — which has appreciated by roughly 8% against the U.S. dollar since the imposition of the latest tariffs.
Switzerland’s appreciating currency — whose strength local trade groups had flagged as damaging to exports even before tariffs came into effect — could, along with depressed inflation in the country, see the Swiss National Bank make further defensive cuts to interest rates, which were already reduced to just 0.25% in March.
In comparison, the European Central Bank is also widely expected to trim its key deposit facility rate by a quarter point when it meets later on Thursday, although this will take it to 2.25%.
The potential interest rate cut would take place after the ECB said in March that its monetary policy was “becoming meaningfully less restrictive” — in a signal some analysts interpreted as indicating restraint when it comes to lowering rates further.
Declines in national interest rates typically weigh on local lenders’ net interest income revenues from loans.
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A sign in German that reads “part of the UBS group” in Basel on May 5, 2025.
Fabrice Coffrini | AFP | Getty Images
The Swiss government on Friday proposed strict new capital rules that would require banking giant UBS to hold an additional $26 billion in core capital, following its 2023 takeover of stricken rival Credit Suisse.
The measures would also mean that UBS will need to fully capitalize its foreign units and carry out fewer share buybacks.
“The rise in the going-concern requirement needs to be met with up to USD 26 billion of CET1 capital, to allow the AT1 bond holdings to be reduced by around USD 8 billion,” the government said in a Friday statement, referring to UBS’ holding of Additional Tier 1 (AT1) bonds.
The Swiss National Bank said it supported the measures from the government as they will “significantly strengthen” UBS’ resilience.
“As well as reducing the likelihood of a large systemically important bank such as UBS getting into financial distress, this measure also increases a bank’s room for manoeuvre to stabilise itself in a crisis through its own efforts. This makes it less likely that UBS has to be bailed out by the government in the event of a crisis,” SNB said in a Friday statement.
‘Too big to fail’
UBS has been battling the specter of tighter capital rules since acquiring the country’s second-largest bank at a cut-price following years of strategic errors, mismanagement and scandals at Credit Suisse.
The shock demise of the banking giant also brought Swiss financial regulator FINMA under fire for its perceived scarce supervision of the bank and the ultimate timing of its intervention.
Swiss regulators argue that UBS must have stronger capital requirements to safeguard the national economy and financial system, given the bank’s balance topped $1.7 trillion in 2023, roughly double the projected Swiss economic output of last year. UBS insists it is not “too big to fail” and that the additional capital requirements — set to drain its cash liquidity — will impact the bank’s competitiveness.
At the heart of the standoff are pressing concerns over UBS’ ability to buffer any prospective losses at its foreign units, where it has, until now, had the duty to back 60% of capital with capital at the parent bank.
Higher capital requirements can whittle down a bank’s balance sheet and credit supply by bolstering a lender’s funding costs and choking off their willingness to lend — as well as waning their appetite for risk. For shareholders, of note will be the potential impact on discretionary funds available for distribution, including dividends, share buybacks and bonus payments.
“While winding down Credit Suisse’s legacy businesses should free up capital and reduce costs for UBS, much of these gains could be absorbed by stricter regulatory demands,” Johann Scholtz, senior equity analyst at Morningstar, said in a note preceding the FINMA announcement.
“Such measures may place UBS’s capital requirements well above those faced by rivals in the United States, putting pressure on returns and reducing prospects for narrowing its long-term valuation gap. Even its long-standing premium rating relative to the European banking sector has recently evaporated.”
The prospect of stringent Swiss capital rules and UBS’ extensive U.S. presence through its core global wealth management division comes as White House trade tariffs already weigh on the bank’s fortunes. In a dramatic twist, the bank lost its crown as continental Europe’s most valuable lender by market capitalization to Spanish giant Santander in mid-April.
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