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CFOs reassess plans amid tariff increases

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CFOs and other senior finance executives are feeling less optimistic about their business expansion plans as tariff worries increase in the U.S. and other parts of the world, according to a new survey.

The survey, released Tuesday by Brex, polled over 500 senior finance executives at global enterprises in the first quarter of the year, and found that optimism falling off sharply in recent months when it comes to growth.

“Strong early-in-the-year optimism around growth, IPOs, and M&As eroded sharply post-tariffs, with growth positivity alone dropping nearly 20 points,” wrote Brex president and CFO Ben Gammell. “Expansion plans have been replaced with calls for stronger risk management frameworks, and leaders are delaying major moves not out of caution, but out of strategic patience. They’re quickly recognizing that moving fast doesn’t always mean moving first.”

Two-thirds (67%) of the finance leaders polled rank mitigating geopolitical instability as the top external concern for 2025. Amid the whiplash over tariff policy, business outlooks have shifted, with positivity about fundraising declining 25 points from 87% to 62%. Employment rates have similarly fallen 24 points from 91% to  67%. Global talent and hiring is also down 20 points from 92% to 72%, while company growth prospects have decreased 18 points from 93% to 75%.

The percentage of leaders who are feeling “significantly more bullish” on the IPO market has dropped from 29% to 18%, while those who are feeling “moderately more bullish” fell from 56% to 48%. Meanwhile, the percentage of CFOs who are feeling “moderately more bearish” doubled from 6% to 18%.

M&A outlook followed a similar pattern, with the percentage of significantly more bullish respondents declining from 40% to 22%, and those who are “moderately more bearish” respondents doubled from 8% to 16%.

Companies feel under pressure to do more with less, and CFOs need to step into more strategic, cross-functional roles, with 95% of the respondents saying their role extends beyond traditional finance, including AI and sales. Among the respondents, 86% of their organizations have a chief accounting officer, and nearly half were hired in the past year. However, only about 50% of finance leaders believe they have real control over where the money goes.

CFOs are consolidating tools, accelerating payments, and proving the return on investment of artificial intelligence as they streamline operations and scale global finance, Three-fourths (75%) of the finance leaders polled indicated they are feeling pressure to prove AI’s ROI, and 87% of finance leaders said their vendors should offer more services so they can consolidate their tech stack. Some 70% of the respondents feel their tools and software are too complex, 73% believe their expense and accounting processes are too manual, and 69% say they have too many financial vendors.

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Accounting

In the blogs: Nothing’s perfect

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Mapping the talent hunt; what taxpayers don’t know; new blog on the block; and other highlights from our favorite tax bloggers.

Nothing’s perfect

Validation

Maintaining momentum

  • Boyum & Barenscheer (https://www.myboyum.com/blog/): What helpful suggestions can nonprofit clients mine from their own audit reports?
  • Palm Beach Financial and Accounting Services (https://www.pbafs.com/blog): Half a dozen smart ways for young-adult clients to use their refunds.
  • Institute on Taxation and Economic Policy (https://itep.org/category/blog/): The State of Washington came into the year with strong momentum — the Capital Gains Excise Tax on the state’s highest-income households and the new Working Families Tax Credit, for example. But lawmakers in Olympia now face a $16 billion shortfall, impending federal funding uncertainty and a new governor calling for billions in budget cuts.

New to us

  • Trout CPA (https://www.troutcpa.com/blog): This Pennsylvania firm offers an array of services in various industries (including agriculture, funeral homes and auto dealerships, among many others) and a fine blog. Recent topics include recent IRS revisions to the 6765 and depreciation recapture on real estate sales. Welcome!

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Accounting

How to manage client rental real estate investments

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If financial advisors ask clients the rate of return for their rental real estate investment property, they should expect to hear a number at least 5 percentage points higher than the actual one, according to the founder of The Real Estate Whisperer Financial Planning.

That’s because of calculations based on “optimistic assumptions, untracked costs and the absence of formal benchmarking” among many owners, said Rich Arzaga, founder of the Monument, Colorado-based firm, in a presentation at this week’s Financial Planning Association Retreat in Oak Brook, Illinois.

“It’s where ownership bias meets the reality of returns,” Arzaga added. “Whatever they say, knock out at least 5%.”

Despite the substantial role of real estate in wealth, the asset class may sometimes get overlooked by planners who leave an often-emotional decision that is critical to clients’ retirements to professionals from other fields who work more closely on investment properties. 

READ MORE: The tax benefits of real estate investing

A void in the profession?

Instead, more planners should maximize their value to clients by taking them through a realistic cash-flow estimate incorporating every expense that they can then apply to a long-term forecast of their assets in retirement, Arzaga said. Even for high net worth clients in particular who generate tens of thousands of dollars in rental income each year, the risks and costs of a property that isn’t meeting their investment expectations can eat up their holdings over time.

“I want to propose that this is an idea that you can use that will expand your thinking about the way we approach this business,” Arzaga said. “I think the way we approach it now is great, but I still don’t see it in any of the curriculum — whether it be the licensing certifications, none of the designations — none of them focus directly on real estate investments.”

Arzaga shared the case study of two 58-year-old clients from San Francisco he called Kevin and Lynn who had a net worth of $3.6 million and rental income of $75,000 per year through a property that was separate from their residence. Through debt service payments and other expenses, however, their costs on the property amounted to $76,000. If the couple followed through on their plan to retire when they turned 65 while keeping the same quality of life that cost them $312,000 a year, they would run out of their assets by age 84, Arzaga estimated.

“Somebody with a $3.6 million net worth, this is kind of not what they expect, right?” he said. “So that’s why they come to us. And luckily, they came to us.”

READ MORE: Ask an advisor: When is real estate an investment?

A better course of action

If the couple were to sell the property in a tax-advantaged 1031 exchange for a better-performing asset or simply spin off their rental holding, absorb the taxes and reinvest the holdings into their long-term portfolio strategy, their assets could amass value hundreds of thousands of dollars or even millions higher than their current scenario.

One of the main misunderstandings stems from the cost of maintaining rental properties, according to Arzaga. In his example, the clients mentioned their amount of income and told him that the number included their expenses. He saw that they had miscalculated when he examined their itemized deductions on Schedule A of their tax returns.

Operating expenses include taxes and the preparation of them, insurance premiums, legal fees related to entity filings and other matters and two major areas — maintenance reserves and property management. In terms of maintenance, the owners should build in costs of about $30,000 to $40,000 every decade for concrete, foundation work, a roof replacement or similar upkeep, Arzaga said. Property management poses difficulty as well.

“Most people like to do that on their own. Most people aren’t capable of that,” he said. “It’s important, and it’s a big asset. And some decisions they’re making are because they’re not professionals in this area.”

READ MORE: The top 20 real estate funds of the decade  

Providing value outside investment portfolios

These realities may be tough for the clients to hear, but they usually come around after planners lay out the cold calculation of the costs and risks involved with a lot of small-scale rental properties. Assisting clients in making smarter choices about their real estate is “more significant than beating the S&P 500” and a “much more noble cause,” Arzaga said.

“Understanding how real estate can impact a family’s finances, I think, is essential to being a comprehensive advisor,” he said. “You’ve got to be comfortable talking about these things. You don’t have to be an expert, but addressing them, to do a service for your clients.

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Accounting

Citrin Cooperman cofounder leaves firm

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Joel Cooperman, cofounder and former CEO of Citrin Cooperman, left the firm on March 31 after over 40 years.

Cooperman founded the firm, alongside Niles Citrin, in 1979 when two English rock bands provided the seed money needed to open shop in a small New York apartment. Now, the Top 25 Firm reports over $870 million in revenue, with 27 offices, 455 partners and 3,190 employees.

“I can assure you that Niles Citrin and I never had any plans to build a firm larger than the two of us and maybe a couple of others,” Cooperman said in a statement. “In the early years, accounting was still viewed primarily as a profession and not as a full business – this never really made sense to me. We felt that for long-term success it was critical to create a culture and environment that our partners and employees would enjoy as we all worked to build a thriving sustainable business.”

Joel Cooperman
Joel Cooperman

Citrin Cooperman

Citrin Cooperman was one of the first instances of a major accounting firm accepting a private equity investment, from New Mountain Capital, in October 2021. Then in January of this year, Blackstone acquired a majority stake in the firm from New Mountain, making it the first instance of an accounting firm to transfer private equity ownership from one group to another. And since its founding, the firm has acquired or merged over 65 professional services firms and added other lateral partners.

Cooperman offered advice to those early in their career: “I have always been surprised that so many people do not really understand how much they have to offer, how much potential they have.  If I could offer any advice, it would be to figure out what you are good at and what you love to do, make a plan, write it down, and then go after it every day.”

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