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What TikTok’s ‘underconsumption core’ trend means for your money

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Sophie Hinn with a pencil holder her mom made out of trash.

Courtesy Sophie Hinn

Using only one water bottle. Finishing that tube of makeup before buying another. Owning furniture that’s been passed down through generations.

This isn’t the lifestyle that social media influencers promoting their Amazon storefront or their brand discount codes show. So-called “underconsumption core,” however, is one of the latest personal finance trends to go viral on TikTok, with many videos about the topic receiving millions of views.

On social media, the “core” ending is often used to describe a shared aesthetic among users. Non-personal finance examples include cottage core and goblin core. Underconsumption core showcases the old items that people are still using.

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The trend is coming into play at a point when consumers feel increasingly cash-strapped.

“I think it’s romanticizing being middle class,” real estate agent Sophie Hinn of Okoboji, Iowa, told CNBC.

She has posted about how she embodies the trend, including using old towels for cleaning rags and filling her home with furniture that’s “thrifted, gifted, repurposed, [or] family hand-me-downs.”

‘Wrong to throw away perfectly usable things’

Maya Feldman with her old hairdryer.

Courtesy Maya Feldman

In a July video — one of the first using the term “underconsumption core” — 18-year-old Maya “Liu” Feldman from Germany shows the old hair dryer she still uses, and clothes from seventh grade and holey jeans she still wears.

Feldman’s TikTok immediately went viral, racking up more than 436,500 likes and 2.3 million views. Many users commented that they lead a similar lifestyle or that they were motivated to spend less after watching Feldman’s video.

“I didn’t really have a lot as a kid, and it kind of gave me this mentality of it being wrong to throw away perfectly usable things,” Feldman told CNBC.

The underconsumption core trend follows other recent pushes on social media to normalize not spending, such as “loud budgeting” and “de-influencing.”

“This one just puts a little bit more emphasis on upcycling items,” sustainability influencer Sabrina Pare told CNBC. A video showcasing her version of the trend — including the “7+ years old” leggings she still wears, and how she cuts open makeup products to “get every last drop” — received 210,600 likes.

She said de-influencing “was just focusing on not buying, and this was more focused on using what you have.”

Underconsumption or normal consumption?

Some creators have also argued that underconsumption core should instead be called “normal consumption core” because some of the behaviors frequently shown in the videos, such as reusing items, are a part of many people’s everyday lives. 

“With TikTok Shop and just people always trying to sell you something, I think it’s refreshing for people to see [that] other people don’t consume,” Hinn said.

Still, it’s possible for the underconsumption core trend to go too far, said Douglas Boneparth, a certified financial planner and the founder of Bone Fide Wealth, a wealth management firm based in New York City. He is also a member of CNBC’s Financial Advisor Council.

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He pointed to the Financial Independence, Retire Early movement that gained popularity a few years ago as another example of people wanting to save money. Followers of the movement aim to save up to 75% of their income, often sacrificing current comforts for the goal of exiting the workforce early.

“The flip side is if you get too caught up in that, are you basically sucking the joy out of things?” Boneparth said. “Are you not allowing yourself to actually partake in some of the more fun or frilly things in life? If you’re in the extreme camp of each, neither is good.”

‘The key word in personal finance is personal’

Hinn, Feldman and Pare all showed different interpretations of underconsumption core in their TikToks. Also, none of them expressed interest in changing their lifestyles much because they felt they already had the underconsumption core mindset, even if the term didn’t exist yet.

“I think [sustainability] is definitely a part of my everyday life,” Pare said. “It’ll always be a part of my content.”

Still, she said she’s curious if people will be using the term “underconsumption core” a few months into the future.

While the videos about underconsumption core can serve as inspiration for how to save money, Boneparth emphasized that the strategies they promote shouldn’t necessarily be immediately adopted. It’s smart to assess how a certain change fits, and what kind of benefit you may see from the effort.

Even when the underconsumption core trend fades out on social media, a balanced financial lifestyle will still be important, he said.

“The key word in personal finance is personal,” Boneparth said. “The ultimate goal should be finding the thing that works for you that allows you to be consistent and allows you to be disciplined, whether we’re talking about savings, investing [or] the accumulation of assets.”

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Social Security overpayment withholding rate drops to 50% for some

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Fertnig | E+ | Getty Images

Just weeks after announcing a 100% withholding rate on new overpayments of benefits, the Social Security has slashed the rate down to 50% for certain beneficiaries.

Yet that clawback on monthly benefit checks may still cause a financial burden for individuals who are affected, experts say.

For new overpayment notices sent on or after April 25, the 50% default withholding rate will apply to so-called Title II benefits, which include retirement, survivors and disability insurance, according to an emergency message released by the Social Security Administration.

The withholding rate for Supplemental Security Income benefits remains 10%.

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“Obviously, it’s better not to lose all of your income,” said Kate Lang, director of federal income security at Justice in Aging, a national organization focused on fighting senior poverty.

“But if you’re relying on your benefits to pay your rent or your mortgage and buy food, losing half of that income is going to be devastating and can still result in people becoming homeless,” Lang said.

How beneficiaries end up owing Social Security

Beneficiaries may owe the Social Security Administration money due to overpayments — when their monthly benefit checks are more than what they are owed. The erroneous payments can happen for a variety of reasons, such as if a beneficiary fails to report a change in their circumstances to the agency or if the agency does not process information promptly or enters errors in its data.

When the Social Security Administration determines a beneficiary has been overpaid, a notice is sent to request a full and immediate refund, according to the agency.

Beneficiaries typically have 90 days to request a lower rate of withholding, a reconsideration or waiver of recovery. If they do not make such a request within that 90-day window, the agency will withhold up to 50% of their benefits until the sum of the amount that was overpaid is fully recovered, according to the agency’s update.

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The Social Security Administration had previously announced that it would increase the default withholding rate for overpayments to 100%. Under President Joe Biden’s administration, the default withholding rate had been dropped to 10% of a beneficiary’s monthly benefit or $10 — whichever was greater. Generally, the rate beneficiaries are subject to is based on the terms at the time they were notified.

“In the last 100 days, we’ve gone from as low as 10 [percent] to 100 and now to 50,” said Richard Fiesta, executive director of the Alliance for Retired Americans.

The 100% withholding rate was “ridiculously draconian and cruel,” Fiesta said. The Social Security Administration had said the change to that full recovery rate would generate about $7 billion in program savings in the next decade, based on estimates from the chief actuary.

Yet even with the default withholding rate cut in half, beneficiaries may still struggle financially.

“Losing 50% [of benefits] for a lot of people could put them into immediate economic hardship,” Fiesta said.

In most cases, it wasn’t the beneficiary’s fault that they were overpaid, Fiesta said. “They shouldn’t be put in a worse situation because of something they never caused in the first place,” he said.

‘A lot of discretion’ in negotiating repayment terms

While beneficiaries do have the ability to negotiate the payments, there is no guarantee they will be successful and the outcomes may vary, according to Lang.

“There are thousands of employees that individual beneficiaries are going to be dealing with to ask for a waiver or ask to negotiate a different repayment rate,” Lang said. “And those employees have a lot of discretion in what they decide.”

Beneficiaries who are dealing with overpayment issues also face long wait times to make an appointment to visit a Social Security Administration office, which can interfere with their ability to exercise the options available to them, she said.

The Social Security Administration did not respond to CNBC’s request for comment.

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Student loan collections restart for borrowers in default

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A person walks on campus at Muhlenberg College in Allentown, Pennsylvania, U.S. March 26, 2025. 

Hannah Beier | Reuters

Borrowers face plan changes, long waits for help

Collection activity on federal student loans has mostly been paused for half a decade. During that period, there have been sweeping changes and disruptions to the lending system.

Millions of borrowers who signed up for the Biden administration’s new repayment plan, known as SAVE, were caught in limbo after GOP-led lawsuits managed to get the plan blocked in the summer of last year. Many of those borrowers will now have to switch out of a Biden-era payment pause and into another repayment plan that will spike their monthly bill.

In recent months, the Trump administration has eliminated the forgiveness provision from some student loan repayment plans.

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It also terminated staff at the Education Department, including many of the people who helped assist borrowers. Now some student loan borrowers report waiting hours on the phone before being able to reach someone about their debt. (The Trump administration has told defaulted borrowers to contact the department for options on getting current.)

“The timing of the layoffs is unfortunate, given the need for borrowers to get help,” said higher education expert Mark Kantrowitz, who added that he’s heard from people stuck waiting on hold as long as eight hours to speak with someone at the department or their loan servicer.

Borrowers in default may see credit scores decline

Restarting collections while the federal student loan system is facing so much uncertainty “will further fan the flames of economic chaos for working families across this country,” said Mike Pierce, the executive director of the Student Borrower Protection Center.

In addition to garnished paychecks and benefits, the millions of borrowers who are already late on their payments may see their credit scores tank by as much as 129 points as the Education Department ramps up collection activity, VantageScore recently wrote.

Meanwhile, the Federal Reserve predicted in March that some people with a delinquency could see their scores fall by as much as 171 points. Credit scores typically range from 300 to 850, with around 670 and higher considered good.

Lower credit scores can lead to higher borrowing costs on consumer loans such as mortgages, car loans and credit cards.

“We’ve been seeing clients with delinquent accounts who reached out after noticing a drop in their credit scores,” said Carolina Rodriguez, director of the Education Debt Consumer Assistance Program in New York.

She said one client hasn’t made a payment on her student debt since last year because she can’t afford her $200 monthly bill.

“She’s making $45,000 and living in New York City,” Rodriguez said. “Every month, she’s in the red.”

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How students choose a college

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Is it best to go to college or dive straight into the working world?

Ethan Bianco, 17, waited right up until the May 1 deadline before deciding which college he would attend in the fall.

The senior at Kinder High School for the Performing and Visual Arts in Houston was accepted to several schools, and had whittled down his choices to Vanderbilt University and University of Texas at Austin. Ultimately, the cost was a significant factor in his final decision.

“UT is a much better award package,” he said. In-state tuition for the current academic year is $10,858 to $13,576 a year, which would be largely covered by Bianco’s financial aid offer.

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Vanderbilt, on the other hand, consistently ranks among the best private colleges for financial aid and promises to meet 100% of a family’s demonstrated need.

The school initially offered Bianco $35,000 in aid, he said. With that package, “it would be about $40,000 more for my family to attend Vanderbilt per year.”

However, he successfully appealed his award package and leveraged private scholarships to bring the price down further — and committed to Vanderbilt on National College Decision Day.

How cost plays into college choices

For most graduating high school seniors, the math works out differently. The rising cost of college has resulted in a higher percentage of students enrolling in public schools over private ones, according to Robert Franek, editor-in-chief of The Princeton Review.

“Currently, it is about 73% of the undergraduate population — but this year, with increasing uncertainties about financial aid and changing policies about student loans, it is very likely that number will go up,” Franek said.

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Soaring college costs and looming student debt balances have pushed this trend, and this year, there are added concerns about the economy and dwindling federal loan forgiveness options. As a result, this year’s crop of high school seniors is more likely to choose local and less-expensive public schools rather than private universities far from home, Franek said.

Price is now a bigger consideration among students and parents when choosing a college, other reports also show. Financial concerns govern decision-making for 8 in 10 families, according to one report by education lender Sallie Mae, outweighing even academics when choosing a school

“Choosing a school is a personal and individual decision,” said Chris Ebeling, head of student lending at Citizens Financial Group. Along with academics and extracurriculars, “equally important is the cost,” he said. “That needs to be weighed and considered carefully.”

Carlos Marin, 17, on National College Decision Day.

Courtesy of AT&T

On National College Decision Day, Carlos Marin, a senior at Milby High School, also in Houston, enrolled at the University of Houston-Downtown. Marin, 17, who could be the first person in his family to graduate from college, said he plans to live at home and commute to classes.

“The other schools I got into were farther away but the cost of room and board was really expensive,” Marin said.

College costs keep rising

College costs have risen significantly in recent decades, with tuition increasing 5.6% a year, on average, since 1983 — outpacing inflation and other household expenses, according to a recent report by J.P. Morgan Asset Management.

Deep cuts in state funding for higher education have also contributed to the soaring price tag and pushed more of the costs onto students. Families now shoulder 48% of college expenses, up from 38% a decade ago, J.P. Morgan Asset Management found, with scholarships, grants and loans helping to bridge the gap.

Nearly every year, students and their families have been borrowing more, which boosted total outstanding student debt to where it stands today, at more than $1.6 trillion.

A separate survey by The Princeton Review found that taking on too much debt is the No. 1 worry among all college-bound students.

Incoming Vanderbilt freshman Bianco qualified for a number of additional private scholarships and even received a free laptop from AT&T so that he could submit the Free Application for Federal Student Aid and fill out college applications. He said he is wary of taking out loans to make up for the difference.

“I believe that student loans can be beneficial but there’s also the assumption that you’ll be in debt for a very long time,” Bianco said. “It almost becomes a burden that is too much to bear.”

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