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What TikTok’s ‘underconsumption core’ trend means for your money

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Sophie Hinn with a pencil holder her mom made out of trash.

Courtesy Sophie Hinn

Using only one water bottle. Finishing that tube of makeup before buying another. Owning furniture that’s been passed down through generations.

This isn’t the lifestyle that social media influencers promoting their Amazon storefront or their brand discount codes show. So-called “underconsumption core,” however, is one of the latest personal finance trends to go viral on TikTok, with many videos about the topic receiving millions of views.

On social media, the “core” ending is often used to describe a shared aesthetic among users. Non-personal finance examples include cottage core and goblin core. Underconsumption core showcases the old items that people are still using.

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The trend is coming into play at a point when consumers feel increasingly cash-strapped.

“I think it’s romanticizing being middle class,” real estate agent Sophie Hinn of Okoboji, Iowa, told CNBC.

She has posted about how she embodies the trend, including using old towels for cleaning rags and filling her home with furniture that’s “thrifted, gifted, repurposed, [or] family hand-me-downs.”

‘Wrong to throw away perfectly usable things’

Maya Feldman with her old hairdryer.

Courtesy Maya Feldman

In a July video — one of the first using the term “underconsumption core” — 18-year-old Maya “Liu” Feldman from Germany shows the old hair dryer she still uses, and clothes from seventh grade and holey jeans she still wears.

Feldman’s TikTok immediately went viral, racking up more than 436,500 likes and 2.3 million views. Many users commented that they lead a similar lifestyle or that they were motivated to spend less after watching Feldman’s video.

“I didn’t really have a lot as a kid, and it kind of gave me this mentality of it being wrong to throw away perfectly usable things,” Feldman told CNBC.

The underconsumption core trend follows other recent pushes on social media to normalize not spending, such as “loud budgeting” and “de-influencing.”

“This one just puts a little bit more emphasis on upcycling items,” sustainability influencer Sabrina Pare told CNBC. A video showcasing her version of the trend — including the “7+ years old” leggings she still wears, and how she cuts open makeup products to “get every last drop” — received 210,600 likes.

She said de-influencing “was just focusing on not buying, and this was more focused on using what you have.”

Underconsumption or normal consumption?

Some creators have also argued that underconsumption core should instead be called “normal consumption core” because some of the behaviors frequently shown in the videos, such as reusing items, are a part of many people’s everyday lives. 

“With TikTok Shop and just people always trying to sell you something, I think it’s refreshing for people to see [that] other people don’t consume,” Hinn said.

Still, it’s possible for the underconsumption core trend to go too far, said Douglas Boneparth, a certified financial planner and the founder of Bone Fide Wealth, a wealth management firm based in New York City. He is also a member of CNBC’s Financial Advisor Council.

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He pointed to the Financial Independence, Retire Early movement that gained popularity a few years ago as another example of people wanting to save money. Followers of the movement aim to save up to 75% of their income, often sacrificing current comforts for the goal of exiting the workforce early.

“The flip side is if you get too caught up in that, are you basically sucking the joy out of things?” Boneparth said. “Are you not allowing yourself to actually partake in some of the more fun or frilly things in life? If you’re in the extreme camp of each, neither is good.”

‘The key word in personal finance is personal’

Hinn, Feldman and Pare all showed different interpretations of underconsumption core in their TikToks. Also, none of them expressed interest in changing their lifestyles much because they felt they already had the underconsumption core mindset, even if the term didn’t exist yet.

“I think [sustainability] is definitely a part of my everyday life,” Pare said. “It’ll always be a part of my content.”

Still, she said she’s curious if people will be using the term “underconsumption core” a few months into the future.

While the videos about underconsumption core can serve as inspiration for how to save money, Boneparth emphasized that the strategies they promote shouldn’t necessarily be immediately adopted. It’s smart to assess how a certain change fits, and what kind of benefit you may see from the effort.

Even when the underconsumption core trend fades out on social media, a balanced financial lifestyle will still be important, he said.

“The key word in personal finance is personal,” Boneparth said. “The ultimate goal should be finding the thing that works for you that allows you to be consistent and allows you to be disciplined, whether we’re talking about savings, investing [or] the accumulation of assets.”

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Personal Finance

Missing quarterly tax payment could trigger ‘unexpected penalties’

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Israel Sebastian | Moment | Getty Images

The fourth-quarter estimated tax deadline for 2024 is Jan. 15, and missing a payment could trigger “unexpected penalties and fees” when filing your return, according to the IRS.

Typically, estimated taxes apply to income without withholdings, such as earnings from freelance work, a small business or investments. But you could still owe taxes for full-time or retirement income if you didn’t withhold enough.

You could also owe fourth-quarter taxes for year-end bonuses, stock dividends, capital gains from mutual fund payouts or profits from crypto sales and more, the IRS said.    

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Federal income taxes are “pay as you go,” meaning the IRS expects payments throughout the year as you make income, said certified public accountant Brian Long, senior tax advisor at Wealth Enhancement in Minneapolis. 

If you miss the Jan. 15 deadline, you may incur an interest-based penalty based on the current interest rate and how much you should have paid. That penalty compounds daily.

Tax withholdings, estimated payments or a combination of the two, can “help avoid a surprise tax bill at tax time,” according to the IRS.

What to know about the ‘safe harbor’ rules

However, you could still owe taxes for 2024 if you make more than expected and don’t adjust your tax payments.

“The good thing about this last quarterly payment is that most individuals should have their year-end numbers finalized,” said Sheneya Wilson, a CPA and founder of Fola Financial in New York.

How to make quarterly estimated tax payments

Tax Tip: Child Credit

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Personal Finance

California wildfire relief: Where to give

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Firefighters work as a brush fire burns in Pacific Palisades, California on Jan. 7, 2025.

David Swanson | AFP | Getty Images

Massive wildfires are devastating the Los Angeles area of Southern California. As of Thursday morning, at least five people were killed, more than 100,000 residents have been ordered to evacuate and nearly 2,000 homes and businesses were destroyed.

Many people around the country, and world, want to help, whether by donating money or emergency supplies. However, there are already fundraising scams trying to capitalize on the crisis.

To make sure your funds get into the right hands, third-party evaluator Charity Navigator compiled a list of highly rated nonprofits currently engaged in relief and recovery efforts in the Pacific Palisades and the surrounding areas — including support for first responders. 

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“We’ve vetted the organizations that are there,” said Michael Thatcher, CEO of Charity Navigator. “These are all outstanding.”

Here are some of the groups that earned high marks from the organization for providing immediate support to the victims of the wildfires and wildfire-affected communities.

How to avoid wildfire-related scams

The BBB Wise Giving Alliance also offers tips for donating to the California wildfire relief efforts.

It recommends donors check whether a charity is accredited and take extra precautions on crowdfunding sites, including reviewing how postings are screened as well what transaction fees may apply.

In addition, be wary of relief appeals that have vague descriptions or do not explain what programs your support will assist.

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Personal Finance

New Social Security increases may prompt higher tax bills, Medicare premiums

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Sdi Productions | E+ | Getty Images

Nearly 3 million individuals are poised to see their Social Security benefits increase, thanks to new changes signed into law by President Joe Biden this week. But with the higher checks could come additional tax burdens.

The Social Security Fairness Act — which passed by a bipartisan majority in both the House and Senate — ends reductions of Social Security benefits for certain individuals who also receive pension income from work in the public sector as firefighters, police officers, teachers and local, state and federal employees.

Those beneficiaries are set to see an increase to their monthly benefit checks. Because the legislation applies to benefits paid throughout 2024, they will also receive lump-sum payments to make up for that time.

The details of how those increases will be implemented are now being determined, according to the Social Security Administration.

In total, the benefit increases will cost $196 billion over a decade, according to the Congressional Budget Office. The additional outlay will move Social Security’s trust fund depletion dates six months closer. The program’s combined trust funds may pay full benefits until 2035, at which point just 83% of scheduled benefits may be payable, the program’s trustees projected last year.

How Social Security benefits may change

About 2.1 million beneficiaries — those who were affected by the Windfall Elimination Provision, or WEP — may see $360 more in monthly benefits on average, according to CBO estimates as of December 2025. The WEP, which has now been eliminated, reduced Social Security benefits for workers who also had pension or disability benefits from jobs where they did not pay Social Security payroll taxes.

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Additionally, about 380,000 spouses would see average benefit increases of $700 and 390,000 surviving spouses would see an average of $1,190 more, according to CBO’s estimates for December 2025.

Those beneficiaries were affected by the now-defunct Government Pension Offset, or GPO, which reduced Social Security benefits for spouses, widows and widowers who also receive their own pensions from public sector work.

The elimination of the provisions in many ways simplifies retirement income planning for affected beneficiaries, financial advisors say.

“For the people who are affected by this, you’re looking at a pretty significant increase, in many cases, of what their retirement income is going to be,” said Michael Daley, director of marketing at HealthView Services. “It’s good news for them.”

For financial planners and their clients, the challenge now is gauging how much of a benefit increase to expect and when to expect it, said Joe Elsasser, founder and president of Covisum, a Social Security claiming software company.

The extra income may also present some complications when it comes to affected beneficiaries’ taxes and Medicare premiums, experts say.

Beneficiaries could see higher taxes on benefits

Maximizing your Social Security benefits

Individuals pay taxes on up to 50% of their benefits if their combined income is between $25,000 and $34,000, or for married couples with between $32,000 and $44,000.

Individuals may pay taxes on up to 85% of their benefits if their combined income is more than $34,000; or for married couples with more than $44,000.

“Because Social Security benefits are taxed differently than everything else, people are going to really want to pay attention to their other sources of income,” Elsasser said of the anticipated benefit increases and lump sum payments.

For example, if a retiree has both a taxable account and traditional individual retirement account, they may want to prioritize withdrawals from the taxable account because only the gains would be taxed rather than the entire withdrawal, Elsasser explained. In the event the lump-sum payment of retroactive Social Security benefits is not distributed, they may take an IRA withdrawal later in the year.

Beneficiaries may see higher Medicare costs

Additional benefit income for individuals affected by the Social Security Fairness Act may also result in higher income-based surcharges for Medicare Parts B and D.

Medicare beneficiaries with higher incomes must pay what’s known as income-related monthly adjustment amounts, or IRMAAs, for their Part B and Part D premiums.

“If you get a lump sum but you’re not paying attention to your other incomes, you could unwittingly be pushed into higher Medicare premiums two years down the road,” Elsasser said.

That will mostly be a concern for people who are on the cusp of the income thresholds, he said.

In 2025, Medicare Part B beneficiaries who file individual tax returns with $106,000 or less in modified adjusted gross income — or married couples who file jointly with $212,000 or less — pay a standard monthly premium of $185 per month.

Beneficiaries above those income thresholds pay higher Part B premium payments, based on an IRMAA. This year’s rates are based on income on tax returns filed in 2023.

In 2025, Part D beneficiaries over the $106,000 threshold for individuals and $212,000 for married couples are also subject to income-related monthly adjustment amounts in addition to their plan premiums. Those monthly premiums are also based on yearly income reported on tax filings for 2023. In 2025, the national base Part D premium is $36.78.

Steps to take now

Beneficiaries who are affected by the Social Security Fairness Act should consider consulting with a financial advisor to assess the implications of the change on their personal financial circumstances, said Ron Mastrogiovanni, chairman and CEO of HealthView Services.

Additionally, it would help to sit down with a certified public accountant when filing their taxes to plan for 2025, he said.

The Social Security Administration also plans to provide more guidance on the new law as more details become available.

For now, the agency recommends verifying that direct deposit and mailing address it has on file is still accurate. To update that information, the Social Security recommends changing it online or calling or visiting a Social Security office in person.

Some individuals may now become eligible for Social Security benefits for the first time, now that the WEP and GPO provisions have been eliminated.

To file for benefits, the Social Security Administration recommends either filing online or scheduling an appointment with the agency.

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