Accounting
The MP Elite on stacking the pipeline
Published
4 months agoon
Accounting’s top managing partners are doing what they can to ensure there will be new generations of people they can lead — and tap to succeed them — in the coming years.
For all eight of this year’s MP Elite honorees, the strategies for solving the pipeline problem fall into a few general categories. And they also span a timeline from immediate application to long-term planning.
As stated by Sikich CEO Christopher Geier: “To address the shortage of people entering the accounting field, the profession needs to undertake a comprehensive and forward-thinking approach. This strategy should not only tackle immediate perception issues but also lay the groundwork for long-term sustainability and appeal.”
Public perception
The MP Elite agree that a good start for the accounting profession is better branding.
For RKL CEO Edward Monborne, this translates into creating “compelling narratives and marketing communication efforts that shift perceptions of the old accounting model to the exciting possibilities that exist in today’s dynamic advisory environment.”
“The accounting profession faces a significant challenge in how it’s perceived, particularly by younger generations,” said Geier. “To combat this, we need to launch a multi-tiered education and awareness campaign.”
Geier’s proposed campaign includes two parts:
- Start early. “Introduce the exciting aspects of accounting careers to high school students. This could involve interactive workshops, guest speakers from diverse accounting backgrounds and hands-on projects that showcase the analytical and problem-solving nature of the profession.”
- Highlight diverse career paths. “Demonstrate that accounting is not just about numbers, but about strategic thinking, leadership, and driving business decisions. Showcase success stories of CPAs who have become CEOs, entrepreneurs and influential board members.”
Aaron Dawson, CEO of Opsahl Dawson & Co. Advisors, is also well aware his firm is on the front lines of combatting outdated notions of accountants.
“We believe that CPA firms have an image problem,” he explained. “There are several things that we’re doing to keep the image of public accounting enthusiastic.”
Among those is an involvement with the firm’s local colleges, including WSU Vancouver — Washington State University where firm members attend career fairs, speak at their classes, and invite students to the office to immerse them in the possibilities of an accounting career.
Closer partnerships
Dawson emphasized that the relationships with these educational institutions span longer than the duration of a career fair.
“We also make it a priority to stay connected with the faculty and the administration because we need to be well known not just at the student level, but at every level,” Dawson said. “That visibility is good not only for our firm but for our profession as a whole.”
His fellow MP Elite honorees agreed that educational partnerships are key to attracting future accountants.
“Partner with universities and colleges to offer programs that build a robust pipeline of candidates, such as the partnership we’ve fostered with several area colleges to offer onsite externships,” said Monborne.
Bartlett, Pringle & Wolf hosts a “Discover BPW” day for local college students majoring in economics and accounting, according to managing partner Eileen Sheridan. “This initiative allows us to connect with accounting students, explaining our work and generating enthusiasm for the field,” she said. “The day is filled with activities, community service, tours and interviews, making it engaging and informative for all involved.”
Additionally, Bartlett, Pringle & Wolf offers a comprehensive intern program for junior and senior students.
Al-Nesha Jones, founder at ASE Group, also fosters these early relationships.
“I mentor graduate students in Montclair State University’s accounting program, providing essential guidance for their transition into the profession,” she explained. “Additionally, we offer paid internships to give students practical, hands-on experience.”
Geier is also a proponent of university involvement: “Work closely with accounting programs to ensure curricula are aligned with industry needs and showcase emerging specialties like data analytics, sustainability accounting and cybersecurity risk management.”
More (career and licensure) flexibility
Speaking of specialties, the MP Elite stressed the importance of publicizing the diverse career paths available in accounting.
“Be open to creating career paths in adjacent professional areas like data analytics, cybersecurity, M&A and more,” Monborne advised firms.
Jay Rammes, managing director at Barnes Dennig, would agree, as a proponent of “investing in [talent] and showing them a path that’s challenging and rewarding. And as the firm grows, we’re continually creating new career paths and new opportunities for growth.”
Firms should also promote the aspects of accounting that go beyond career trajectories, according to Geier, who listed a few areas younger employees prioritize — so firms should, too:
- Industry impact and purpose, as “today’s professionals, particularly younger generations, seek careers with meaning and impact.”
- Economic influence: “Clearly articulate how accounting plays a crucial role in local, national, and global economies, driving growth and stability.”
- Social responsibility.
- Personal values.
In addition to firms offering more options in professional development, many MP Elite agreed the profession as a whole could follow suit by loosening up CPA exam requirements.
“Revise the 150-hour requirement,” urged Geier. “Consider replacing part of this with relevant work experience, allowing for a more practical and appealing route to qualification.”
Additionally, he recommended integrating technology and AI into the exam.
Technology investment
Technology as a whole was oft-mentioned by the MP Elite as a big attraction for the next generation.
Carla McCall, who in addition to being managing partner at AAFCPAs is the chair of the American Institute of CPAs, advocates for technology integration and the evolution of the accounting business model to better promote accounting careers.
“We are super excited about how automation is changing our industry, and it can’t come fast enough,” says Carla. “This is such an exciting time to be in our profession, and we hope our young professionals realize the amazing opportunities there are to be a part of this shift, which is creating even more diversity of work and leadership opportunities.”
Monborne urges firms to “invest in innovation and technology to drive better efficiency by leveraging AI, data analytics and blockchain.”
And Geier advocates for firms to “provide ongoing training in emerging technologies and data analysis techniques to keep the workforce at the cutting edge.” They should also better showcase their innovation, he added: “Highlight how technology is transforming the role of accountants from number crunchers to strategic advisors and decision-makers.”
Cultural fit
Of course, as any good leader of any good firm would say, culture is of paramount importance to attracting the right people. And integral to any great culture is an environment of inclusion.
In her inaugural address as incoming AICPA chair, McCall emphasized the importance of diversity, equity, inclusion and belonging as key elements to growing the pipeline.
These efforts are part of McCall’s “broader goal to push the needle of progress and continue the work of past AICPA Chairs in driving diversity and inclusion within the profession.”
This should begin early, according to Monborne, who advises: “Invest in inclusive recruiting practices that build pipelines within underrepresented groups.”
“Actively engage with minority schools and underrepresented communities to showcase accounting as a viable and rewarding career path,” said Geier.
For Jones, inclusivity is intertwined with flexibility.
“The accounting profession should address the pipeline problem by focusing on mentorship, flexible career paths and inclusivity,” she said. “Engaging students early through educational partnerships and offering practical, real-world training can spark interest in the field. Creating flexible, remote work opportunities and fostering inclusive environments will make accounting careers more attractive to a diverse range of individuals. Actively working to eliminate the stereotype that our industry has been plagued by for decades (that successful accountants are burned out accountants) requires a collective effort and can be achieved through support networks, mentorship and even public awareness campaigns to showcase our impact on the economy as a whole, and how rewarding and versatile an accounting career can be.”
Rammes also emphasized flexibility. “It’s understanding what new generations of talent are looking for in their careers and meeting them where they are,” he explained. “Flexibility is huge, and by that I don’t mean remote work though that’s part of it. Talent just entering the field wants to be in the office at least part of the time, learning and building relationships, and we’re leaning into that while emphasizing true flexibility that enables people to effectively balance their personal and professional lives with reduced stress and greater peace of mind.”
At ASE Group, Jones, like her fellow 2024 MP Elite, practices what she preaches: “We intentionally create a desirable, people-first work environment with remote work options, a year-round four-day work week, and comprehensive benefits like 401(k) matching, bonuses and paid time off for all team members.”
Even with all their proposed ideas, the MP Elite acknowledged the pipeline problem remains an urgent one without simple solutions.
“The pipeline is such a systemic problem, and I don’t know that we have a solution for it as an industry yet,” said Rammes. “While we work together to solve it — and we have a long history of solving the toughest challenges — we have to keep moving forward, testing new ideas and scaling what works.”
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Accounting
The accounting implications of a Bitcoin reserve
Published
2 hours agoon
January 10, 2025With the Trump administration in the midst of preparing to return to the White House, there is a range of issues and campaign promises that various stakeholders will be looking to see fulfilled. One notable item that has continued to gain momentum both in the media/social media spheres and policy circles, following a speech at Bitcoin 2024, is the idea of establishing a strategic Bitcoin reserve.
With the nomination of David Sacks to the AI and crypto “czar” role at the White House, as well as policymakers such as Senator Cynthia Lummis continuing to promote the BITCOIN Act, the likelihood of some policy action in this direction would appear to be significant. This is in addition to market actions by firms such as BlackRock and MicroStrategy, both of which continue to introduce new Bitcoin-affiliated products and/or purchase bitcoin, respectively. Lastly, with state-based Bitcoin reserves also a possibility following the submission of legislation by the statehouses in Pennsylvania and Texas, it would seem a distinct possibility that some government-level purchasing of Bitcoin is on the horizon.
The question facing CPAs and other financial advisors given these forces is two-fold. First, what are some of the topics and questions that financial professionals should be ready to respond to and advise on going forward? Secondly, with the accounting standard-setting process more deliberative and slower than either the executive order or state-based legislative processes, what accounting-adjacent changes might emerge from these policies? Let’s take a look at that as the calendar prepares to shift to 2025.
Is there a business case for a Bitcoin reserve?
The proposal to establish strategic Bitcoin reserves by President-elect Donald Trump and various state governments has sparked considerable debate, and it is worth discussing both the potential benefits as well as drawbacks of such proposals.
First, many proponents are advocating for a Bitcoin reserve given that any significant value appreciation could be used to mitigate the U.S. national debt. For instance, Senator Lummis introduced legislation proposing that the U.S. government acquire up to 1 million bitcoins over the next two decades, aiming to reduce the national debt without taxpayer dollars. However, Bitcoin’s price volatility itself poses a significant risk. Large-scale government investments could lead to substantial fluctuations in reserve valuations, potentially impacting overall financial stability. And while supporters note that over time and with greater liquidity, Bitcoin’s volatility could diminish, critics warn that taxpayer exposure to any such volatility could be detrimental and economically harmful.
In addition, proponents note that incorporating Bitcoin into national reserves could diversify assets beyond traditional holdings like gold and foreign currencies, potentially enhancing financial stability. Bitcoin’s decentralized nature offers a unique complement to traditional reserve assets. However, safeguarding substantial Bitcoin holdings requires robust security measures to prevent hacking or theft, and any breaches could result in significant financial losses and potentially economic damage.
Lastly, a Bitcoin reserve may position the U.S. as a leader in financial innovation, encouraging the development of cryptoasset technologies and related industries. This could attract investment and talent, fostering economic growth, but would require notable regulatory and legislative clarity progress before that could take place.
Stablecoin leadership will continue
Given the forays by multiple TradFi institutions into the crypto sector, accelerated via the announcement that PayPal will allow crypto transactions to be conducted by both merchants and individuals, the appetite for crypto transactions with lower volatility will continue to increase. Since these cryptoassets are purpose built to be used as a medium of exchange with little to no price volatility, this subset of crypto has proven to be an effective on-ramp for users seeking to gain exposure to crypto without the complications of higher volatility cryptoassets.
With the premise of a pro-crypto SEC, pro-crypto majority in Congress, and pro-crypto White House all but finalized, it stands to reason that crypto adoption will continue, with stablecoins playing a prominent role in this adoption. Even with talk and speculation about either a federal Bitcoin reserve or the possibility of Bitcoin reserves at the state level, the tokenization of the U.S. dollar will continue to gain supporters as TradFi institutions and policy advisors alike experience the benefits first-hand. With the vast majority of dollar transactions already virtual in nature, and competition from other currencies increasing, the technological upgrade that tokenization provides is reason enough to forecast an increasingly important role for stablecoins.
As the IRS continues to propagate and extend tax reporting rules originally applied to cash transactions and centralized broker dealers, and stablecoins continue to attract new users, CPAs will almost inevitably acquire new clients that are interacting with the crypto space for the first time. Remaining up to speed on both the specifics of stablecoins as well as the tax reporting and data collection changes will both be essential going into 2025.
Tax headaches are an opportunity
In the most directly accounting-focused changes in the crypto landscape, the IRS has continued to issue updates, pronouncements and guidance around crypto tax issues. The amending of both Sections 6045 and 6050 to include crypto transactions, the creation of an entirely new tax form with the launch of the 1099-DA document, the issuance of new guidance for both centralized and decentralized exchanges, and the potential delay of tax reporting changes are making the crypto tax landscape look even more uncertain. With interest and investment in crypto continuing to increase, propelled in no small part as a result of strong lobbying efforts by the crypto industry, the likelihood of CPAs with clients that are exposed to crypto will only increase.
While these tax changes and modifications remain the subject of debates and conversations, the fact remains that crypto tax reporting, data collection and payments are going to be substantially more complicated than in the past as these proposed changes are phased in over the next several years. To remain up to speed and able to provide effective tax services to clients, CPAs and other accounting professionals are going to need to remain proactive with regard to education and client engagement.
2025 looks to be a dynamic year for the wider cryptoasset marketplace, but with the dynamic changes there will also be opportunities for forward-looking and motivated accounting professionals.
Accounting
Life insurance performance evaluation strategies for accountants and clients
Published
2 hours agoon
January 10, 2025Life insurance is an integral part of an overall financial plan. Regular reviews can determine whether the policy is performing according to expectations and meeting the client’s current financial objectives. Most importantly it will determine whether the client’s coverage will be in place when needed, at the insured’s passing. There are many factors to consider that will impact the performance of a life insurance policy. A periodic review of your client’s life insurance portfolio will determine that the product’s features, benefits and costs, as well as the client’s current planning objectives, are being met. One of the most significant reasons for doing so is to determine a life insurance policy’s current and all-important future cash value and how it’s being impacted by the policy’s cost of insurance.
Knowing the current accumulated cash value allows one to make several important assumptions, the most prominent being whether the cash value will be sufficient to prevent the policy’s coverage from expiring prematurely. Non-guaranteed universal life insurance is an asset class that must be actively managed in the same manner as a client would evaluate the performance of their stock, bond, or real estate portfolio.
During the past 30 years, many owners of life insurance policies have found and are continuing to discover that if they purchased life insurance between the early 1980s and early 2000s, there was a three out of four chance that their policy was of a non–guaranteed nature, meaning its duration of coverage was entirely dependent on the overall accumulated cash value based on the cumulative interest rate earned by their life insurance policy. For example, In the 1980s, when interest rates were 17 to 18% and many owners of these new non-guaranteed universal life insurance policies mistakenly assumed that the current interest rate would always remain in the vicinity of the initial 17 to 18%, over the next 20 to 30+ years. But as rates continuously declined, with the exception of the last two years, they in fact only earned an average of 4 to 5%. Unfortunately, the owners of these non- guaranteed policies have since found themselves in a situation where 30 to 35% of these existing non-guaranteed contracts have been and are continuing to expire prematurely at a steadily increasing rate. The accumulated cash value was simply insufficient to cover the policy’s annual costs when the insured was in their mid-80s
In the case of a lapsing policy with a loan, the policy owner is subject to income taxes, as a result of forgiveness of debt if the policy expires before the insured. Likewise, if a trustee or grantor forgets to pay the premium or assumes no premium is due when in fact it is, the insurance companies will at the broker’s initial request based on a checkmark on the application pay the premium to keep the policy in force. Further, it will consider those premiums as a loan and charge a cumulative 5 to 6% interest rate on the loan each year. The trustee and the grantor are often unaware that this loan and the accruing interest on that loan are draining the policy’s cash value, thus accelerating the policy’s premature expiration. It’s of paramount importance that the policy not be allowed to expire before the insured does.
My experience over the last 35 years has shown me that a typical unskilled trustee, usually the eldest son or daughter of the insured, was not given proper guidance that a non-guaranteed policy was no longer a “buy and hold” asset that could be placed in a drawer and forgotten and had instead become a “buy and manage” asset. As a result, there were no procedures in place to properly manage a personally owned or trust-owned life insurance policy. Further exacerbating the problem is the fact that the insurance agent/broker may no longer be involved, and the insurance company, contrary to popular belief, is not obligated, beyond sending an annual statement with important information about the fact that interest rates could adversely impact the duration of coverage, buried somewhere on page 4 of an eight-page report.
Here’s a little-known fact: It’s not in the insurance company’s best interest that one’s coverage remains in force. The reason being, they profit when policies expire prematurely. Consider the fact that after years of an insured paying their premiums, a death benefit is not required to ever be paid because the policy lapsed.
Such are the consequences of sustained reduced interest rates and years of in- attention on the part of the sons and daughters acting as the private owners or unskilled trustees of their parents’ life insurance policies. Sons and daughters that didn’t know that they were 100% responsible for the performance of their policies. Nor did they know they should have increased the premium they paid to the insurance company over the last 20 to 30 years as that would have been the only way they could have made up for the reduced earnings caused by falling interest rates. (with exception of the last two years)
As a result, an increasing number of trust beneficiaries and their families are finding themselves left without the life insurance proceeds they were otherwise expecting to receive. Many of those beneficiaries are now litigating against other family members and their advisors who didn’t know any better but should have. These situations leave owners in a position where they must decide whether it makes sense to continue their coverage so it lasts through their life expectancy at a significantly higher cost than their current premium, or to give up (lapse) all or part of the coverage.
So how can an attorney or accountant, acting as a trustee themselves or an advisor to the policy owner or trustee, know if the universal life policy they, or their clients, own has problems? The most reliable way to understand how a policy is performing is to order an in-force historic re-projection. This evaluation illustrates the policy from its inception until the present and contains all premiums paid to date and the policy’s current cash values. These values must now be projected into the future based on current guaranteed crediting rates and on the current increasing mortality costs and costs of insurance that the insurance company charges the insured each year. The tools to provide these analytical services are available; they just need to be used.
The best course of action for a son or daughter acting as an accommodation or unskilled trustee, or for their advisor attempting to maintain their client’s life insurance coverage, would be for them to engage an experienced independent life insurance consultant to conduct a performance evaluation to determine whether the policy funding their trust is one of the 70% of non-guaranteed policies that are most likely to be in danger of expiring prematurely. This is then followed by setting up a plan for corrective action with the objective of making changes in strategies meant to best remedy the current situation so as to maintain the policy’s coverage.
Should you come across a client in this position, consider an alternate exit strategy rather than merely surrendering the policy back to the insurer and instead engage a licensed life settlement broker to consider the sale of the policy in the secondary marketplace to an institutional investor. In doing, so you will find that it’s common for a client to receive an offer that’s two to three times higher than the cash surrender offered by the insurance company. The ideal candidate for such a transaction is an insured person over the age of 70 and ideally in poorer health than they were when they applied to the coverage. Basically, an older insured person in poor health will receive a better offer than a younger individual in good health.
Another important reason to consider a sale of a policy rather than allowing it to lapse is in the case of a lapsing policy with a loan, the policy owner can be subject to income taxes, as a result of forgiveness of debt if the policy expires before the insured. If the policy with the debt survives the insured, the debt is forgiven and no taxes are due. Likewise, if a trustee or grantor forgets to pay the premium or assumes no premium is due when in fact it is, most insurance companies — based on the agent or broker checking the box to prevent the policy from lapsing — will automatically pay the premium to keep the policy in force. Further, it will consider those premiums to be a loan and charge a cumulative 5% interest rate on the loan each year. The trustee and the grantor are often unaware that this loan and the accruing interest on that loan are draining the policy’s cash value, thus causing it to expire prematurely.
Many accountants and attorneys have suggested that their high-net-worth clients use an institutional trustee for their trust-owned life insurance policies, while others have chosen to serve as trustees of such trusts themselves. Since institutional trustees charge a fee for their services, only a small portion of trust-owned life insurance policies — less than 10% — use a corporate or institutional trustee to professionally manage a client’s irrevocable life insurance trust. The other 90% ask a family member or close friend or an advisor to act in the capacity of an accommodation or unskilled trustee.
Lastly, it’s important for any trustee to be aware that with the title and fee comes a significant amount of responsibility and fiduciary liability to evaluate the performance of a client’s portfolio. If they are not equipped to do so, it’s their duty to engage the services of a professional who can.
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