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Managing generative AI in your accounting firm

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Generative artificial intelligence, or gen AI, is a type of artificial intelligence that can create content, generate insights and even simulate human-like conversations. Gen AI tools like ChatGPT and Microsoft Copilot are transforming the business world and accounting firms.

While the technology offers many benefits, its rapid adoption also creates challenges for firm leaders. We’ve talked to many firm leaders who think they can simply block these sites at their firms or forbid employees from using them, avoiding the inherent risks. However, this approach is short-sighted and risky. This article explains why and offers a better alternative.
 
What is gen AI?

Generative AI refers to machine learning models that can produce new data similar to the data they were trained on. These models can create text, images, music and more, making them incredibly versatile tools. You might not realize it, but AI is likely already a part of your everyday activities. Here are some common examples:

  • Browsing social media. AI algorithms suggest content tailored to your interests.
  • Using digital assistants. Virtual assistants like Siri and Alexa use AI to understand and respond to your commands.
  • Online shopping. Websites generate personalized recommendations based on your browsing and purchase history.
  • Unlocking your phone. Facial recognition systems utilize AI for secure access.
  • Navigational apps. AI optimizes routes and provides real-time traffic updates.
  • Editing photos. AI tools enhance and modify images seamlessly.
  • Autocorrect and autocomplete. AI improves typing accuracy and speed.
  • Playing video games. AI opponents provide dynamic and challenging gameplay.
  • Auto-generated playlists. Music-streaming services curate playlists based on your listening habits.
Generative AI

The dangers of gen AI

While there are many benefits to using gen AI, it also brings several risks that firm leaders must address.

  • Data protection and privacy. AI systems often require vast amounts of data, raising concerns about how tech companies collect, store and use that data.
  • Ethical guidelines. We’re still working out how to ensure that AI operates within ethical boundaries to prevent misuse.
  • Industry-specific regulations. Because this technology is moving so quickly, accounting and tax-specific regulations haven’t yet caught up.
  • Data leakage. Protecting sensitive information from unauthorized access and leaks is a top priority. How can you stop employees from copying and pasting sensitive client or firm data into a Generative AI tool?
  • Intellectual property protection. AI-generated content can blur the lines of intellectual property rights.
  • Bias and discrimination. AI models can inadvertently perpetuate biases present in the training data.
  • Fake content and misinformation. Generative AI is prone to “hallucinations” or incorrect or misleading results. It’s easy to create realistic fake content without verifying authenticity.

Establishing usage policies and guidelines

Given the potential risks, firm leaders must develop comprehensive AI usage policies.

Proper guidelines help minimize the dangers of AI usage and give employees a reference point for ethical AI use. Trying to prohibit AI tools outright can lead to unauthorized use.

Consider the following findings from Microsoft and LinkedIn’s 2024 Work Trend Index Annual Report:

  • 75% of global knowledge workers are using generative AI;
  • 78% of AI users are bringing their own AI tools to work (BYOAI); and,
  • 52% of people who use AI at work are reluctant to admit using it for their most important tasks.

You don’t have to start from scratch — many of your existing data protection and privacy guidelines can be adapted for AI.

If you’re wondering where to start, create an exploratory committee to oversee AI implementation. This committee should include a cross-functional group of people from multiple departments and be led by IT. The committee can vet AI tools and opportunities, compare the cost to the potential ROI and establish priorities. This helps ensure a structured approach to implementing and using GenAI.

It’s also crucial to train employees, helping them understand how to ethically and responsibly use AI tools. This proactive approach safeguards the firm and empowers your team members to leverage AI’s benefits responsibly.

Generative AI offers firms exciting opportunities to accomplish more and free up employees for higher-value work, but it also creates challenges for CPA firms. By developing an AI usage policy, exploring AI tools in your firm and educating your team members on how to use AI responsibly, you can harness the power of AI while minimizing risks. Remember, while the technology is new, you likely established principles of governance, ethics and data protection long ago. Embrace the innovation, but do so cautiously and responsibly.

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Accounting

GASB issues guidance on capital asset disclosures

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The Governmental Accounting Standards Board issued guidance today that will require separate disclosures for certain types of capital assets for the purposes of note disclosures.

GASB Statement No. 104, Disclosure of Certain Capital Assets, also establishes requirements and additional disclosures for capital assets held for sale. 

The statement requires certain types of assets to be disclosed separately in the note disclosures about capital assets. The intent is to allow users to make better informed decisions and to evaluate accountability. The requirements are effective for fiscal years beginning after June 15, 2025, and all reporting periods thereafter, though earlier application is encouraged.

The guidance requires separate disclosures for four types of capital assets:

  1. Lease assets reported under Statement 87, by major class of underlying asset;
  2. Intangible right-to-use assets recognized by an operator under Statement 94, by major class of underlying asset;
  3. Subscription assets reported under Statement 96; and,
  4. Intangible assets other than those listed in items 1-3, by major class of asset.

Under the guidance, a capital asset is a capital asset held for sale if the government has decided to pursue the sale of the asset, and it is probable the sale will be finalized within a year of the financial statement date. A government should disclose the historical cost and accumulated depreciation of capital assets held for sale, by major class of asset.

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Accounting

On the move: RRBB hires tax partner

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Suha Uddin

BRIAN BOUMAN MEMORY CREATIO

Suha Uddin was hired as a tax partner at RRBB Advisors, Somerset. 

Sax, Paterson, announced that its annual run/walk event SAX 4 Miler, supporting the Child Life Department at St. Joseph’s Children’s Hospital in Paterson, has achieved $1 million in total funds raised since its inception in 2012.    

Withum, Princeton, rolled out a new outsourcing service offering as part of its sustainability and ESG practice designed to help companies comply with the European Corporate Sustainability Reporting Directive, the mandate requires reporting of detailed sustainability performance as it pertains to the European Sustainability Reporting Standards , effective January 2023.

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Accounting

Armanino takes on minority investment from Further Global

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Top 25 Firm Armanino LLP has taken on a strategic minority investment from private equity firm Further Global Capital Management.

The deal, which closed today, is the latest in the series of investments by private equity in large accounting firms that began in 2021 — but with a key difference, Armanino CEO Matt Armanino told Accounting Today.

“What’s maybe the punchline here — what’s really unique, I think — is that we wanted to focus on a minority investment that allowed us to retain not just operational control of the business, but ownership control of the business,” he said. “Those are some of the guiding principles that we’ve been thinking about over the last number of years, and we felt like if we could accomplish those things strategically with the right partner, it would really be just a home run, and that’s where we think we’ve landed.”

As is common with CPA firms taking on private equity investment, Armanino LLP will restructure to an alternative practice structure, splitting into two independently owned and governed professional-services entities: Armanino LLP, a licensed CPA firm wholly owned by individual CPAs, will provide attest services to clients, and Armanino Advisory LLC, a consulting and advisory firm, will perform non-attest services.

Inside the deal

As have many large firms, Armanino LLP had been looking at private equity for some time.

“We’ve been analyzing the PE trend over the last few years and our discussions with Further Global actually began several years ago, and along the way we confirmed our initial inclination that Further Global would be a great partner for us,” CEO Armanino said.

“We had the opportunity to meet with dozens of leading private equity firms,” he explained. “Ultimately we concluded that Further Global would be the best partner for us based on their expertise in partnering with professional service businesses in particular, and our desire for a minority deal structure.”

Matt Armanino
Matt Armanino

Robert Mooring

While citing Further Global’s “deep domain expertise” in financial services and business services firms, Armanino noted that this would be the PE firm’s first foray into the accounting profession: “This is their first accounting firm deal, and I think they’re only focused on this one at this time.”

An employee-owned PE firm, Further Global invests in companies in the business services and financial services industries, and has raised over $2.2 billion of capital.

Guggenheim Securities LLC served as the financial advisor and sole private placement agent to Armanino LLP, while Hunton Andrews Kurth LLP acted as its legal counsel. Further Global was advised by Pointe Advisory, with Kirkland & Ellis as legal counsel.

“Armanino ranks as high as any CPA firm in the country with the private equity community,” commented Allan Koltin, CEO of Koltin Consulting Group, who has advised Armanino for over two decades. “Their deal with Further Global fit just like a glove. They will keep control and now have the capital structure to compete on the biggest of stages.”

Internally, the Armanino partner group was unanimous in its support for the deal — and in its insistence on only selling a minority stake.

“We’ve had transparent discussions at the leadership level around not only adding an outside investor, but we knew very early on that a minority investment was the best path forward for us, and we were very excited that there was unanimous support from the entire partnership group around that decision,” Armanino said. “This structure is also going to allow the long-term owners and partners of Armanino to maintain full control over our day-to-day operations, and the proud culture that we’ve built.”

“No other firm in the Top 25 has a structure like this, and I think that’s pretty significant,” he added.

Capital plans

The goal of the deal is to give Armanino the capital it needs to take itself to a new level of growth while also addressing some of the most pressing challenges in accounting: investing in technology, pursuing inorganic growth through M&A, and attracting and retaining talent.

The firm has always been tech-forward, and recently has been a major pioneer in artificial intelligence.

“The capital will enable us to fast-track our investments in advanced technology solutions, particularly AI,” said Matt Armanino. “We’ve seen growing desire from our clients to deploy real applications for AI solutions. And while we’ve been at the forefront of automation and AI since the early days, with the development of our AI Lab a few years ago, innovative AI-driven solutions that address our clients’ most urgent challenges remain a top priority for us.”

Beyond technology investments, the firm plans to continue its aggressive M&A strategy, which has brought on 19 acquisitions since 2019.

“Those transactions have allowed us to expand our capabilities and enter into new markets and drive greater value to our clients,” said Armanino. “And we think we can accelerate that now with this capital structure that we have.”

All that M&A has brought the firm a lot of fresh talent, but no firm these days has enough, and that’s a third purpose for the new capital.

“We think there remains a lot of ripe talent across the country out there,” he said. “I think the capital will support our efforts to attract, retain, develop and reward top talent by investing in people who drive our entrepreneurial spirit here at the firm.”

The deal will allow the firm to reward top talent, for instance through equity plans that allow them to extend the firm’s ownership culture beyond the partner group that it has traditionally been restricted to.

“In many cases, for our most senior employees today, there’s not a natural mechanism to align their effort to the success of the firm to the growth of our enterprise value and how that ultimately rewards them,” explained Armanino. “And we are very excited that we have new mechanisms, and plans in place, that are going to allow us to do that very well, and effectively push down the benefits of ownership and that ownership culture to our most senior employees.”

“Finally,” he added, “speaking to our innovative culture — and that’s a big part of our brand — the capital will empower us to say ‘Yes’ more frequently to great ideas, to entrepreneurial ideas and initiatives that truly make a difference for our clients and set us apart as a leader in this industry.”

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