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Best practices for recruiting accounting college students

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The relationships between firms and colleges to recruit talent to a profession with a diminishing pipeline have never been more important as fewer students are studying accounting and even fewer are going on to earn their CPA license. 

So what are the best recruiting practices for firms looking to strengthen their pipeline amid a labor shortage?

For one, start recruiting efforts earlier. While college juniors and seniors are typically identified as ideal intern candidates, especially since the implementation of the 150-credit requirement for CPA licensure which traditionally takes five years, firms should not underestimate the importance of planting the seed with younger students. 

For Ernst & Young, recruiting begins freshman year. The outreach for this cohort is focused on explaining what the profession is, who EY is and what offerings they have. They then connect students with working professionals who can start building relationships and answering the students’ deeper questions. EY will extend internship offers to college sophomores, even though they may not start with the firm for another 12 to 18 months. 

It’s important to remember that not all students will take a full five years to complete their 150 credits, said EY Americas director of university relations Ellen Glazerman. Many will finish sooner for financial reasons or opportunity costs.

“The reality of it is that the competitive nature for this talent is so strong that we’ve had to accelerate it,” EY’s director of talent and acquisition Francesca Jones said. “We will still be on campus this year looking at those third and fourth year students — we will still have some positions available — but we know that we want to capture that talent as soon as it comes and keep that commitment to them. Being at the door early on is important.”

There are many ways for firms to show their face on campus. Firms should be present at events like career fairs, interact with accounting clubs and societies like the National Association of Black Accountants and Alpha Beta Psi, and talk with accounting students in class to give real-world examples and contextualize the content they’re learning.

“The more you’re in their face, the more you have a chance of impressing them,” Stan Veliotis, associate professor of accounting at Fordham University, said. “Bring people that are very energetic and have charisma so that you attract people to a field that sometimes has a reputation of being boring.”

Firms must also invest in relationships with faculties.

“The faculty relationships are very important, particularly in the majors in which we recruit out of, because they’re the ones interacting with the students on a regular basis. They’re talking to them, guiding them, giving them direction,” said Derek Thomas, KPMG’s national partner in charge of university talent acquisition.

And while colleges offer firms new talent, firms should consider what they can offer colleges in return. For example, firms can help accounting faculty stay current with the profession, such as by providing materials to stay up to date on quickly-changing tax laws, or helping them understand new technologies like artificial intelligence and their applications to the profession. Firms should also have representatives present on colleges’ accounting and business advisory boards. 

College students

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Advice for small firms
For small firms with less money, time and talent to dedicate to recruiting, Veliotis suggested an unlikely talent hub: law schools where firms can find tax lawyers who, frankly, couldn’t get a job. He said firms should also look at students majoring in economics, which can translate well into an accounting career. But these alternative talent channels will require firms to be open minded about whether they require their accountants to have a CPA license, Veliotis noted. 

Small firms can also utilize student job boards to extend their reach to campuses they can’t physically reach. Tracey Niemotko, an accounting professor at Marist College, says her students use one website called Handshake to find internship opportunities. 

At the end of the day, recruiting resources are limited for everyone, including Big Four firms. EY’s Glazerman recommends that firms ask college faculty where they need help: “If we’re going to spend some money to help you really attract the best students and facilitate your ability to bring them up to speed, what does that look like on your individual campus?”

Margaret Burke, PwC talent acquisition and development leader, said, “One of the best ways to build meaningful relationships with colleges and faculty is simply to listen to them.”

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Accounting

GASB issues guidance on capital asset disclosures

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The Governmental Accounting Standards Board issued guidance today that will require separate disclosures for certain types of capital assets for the purposes of note disclosures.

GASB Statement No. 104, Disclosure of Certain Capital Assets, also establishes requirements and additional disclosures for capital assets held for sale. 

The statement requires certain types of assets to be disclosed separately in the note disclosures about capital assets. The intent is to allow users to make better informed decisions and to evaluate accountability. The requirements are effective for fiscal years beginning after June 15, 2025, and all reporting periods thereafter, though earlier application is encouraged.

The guidance requires separate disclosures for four types of capital assets:

  1. Lease assets reported under Statement 87, by major class of underlying asset;
  2. Intangible right-to-use assets recognized by an operator under Statement 94, by major class of underlying asset;
  3. Subscription assets reported under Statement 96; and,
  4. Intangible assets other than those listed in items 1-3, by major class of asset.

Under the guidance, a capital asset is a capital asset held for sale if the government has decided to pursue the sale of the asset, and it is probable the sale will be finalized within a year of the financial statement date. A government should disclose the historical cost and accumulated depreciation of capital assets held for sale, by major class of asset.

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Accounting

On the move: RRBB hires tax partner

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Suha Uddin

BRIAN BOUMAN MEMORY CREATIO

Suha Uddin was hired as a tax partner at RRBB Advisors, Somerset. 

Sax, Paterson, announced that its annual run/walk event SAX 4 Miler, supporting the Child Life Department at St. Joseph’s Children’s Hospital in Paterson, has achieved $1 million in total funds raised since its inception in 2012.    

Withum, Princeton, rolled out a new outsourcing service offering as part of its sustainability and ESG practice designed to help companies comply with the European Corporate Sustainability Reporting Directive, the mandate requires reporting of detailed sustainability performance as it pertains to the European Sustainability Reporting Standards , effective January 2023.

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Accounting

Armanino takes on minority investment from Further Global

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Top 25 Firm Armanino LLP has taken on a strategic minority investment from private equity firm Further Global Capital Management.

The deal, which closed today, is the latest in the series of investments by private equity in large accounting firms that began in 2021 — but with a key difference, Armanino CEO Matt Armanino told Accounting Today.

“What’s maybe the punchline here — what’s really unique, I think — is that we wanted to focus on a minority investment that allowed us to retain not just operational control of the business, but ownership control of the business,” he said. “Those are some of the guiding principles that we’ve been thinking about over the last number of years, and we felt like if we could accomplish those things strategically with the right partner, it would really be just a home run, and that’s where we think we’ve landed.”

As is common with CPA firms taking on private equity investment, Armanino LLP will restructure to an alternative practice structure, splitting into two independently owned and governed professional-services entities: Armanino LLP, a licensed CPA firm wholly owned by individual CPAs, will provide attest services to clients, and Armanino Advisory LLC, a consulting and advisory firm, will perform non-attest services.

Inside the deal

As have many large firms, Armanino LLP had been looking at private equity for some time.

“We’ve been analyzing the PE trend over the last few years and our discussions with Further Global actually began several years ago, and along the way we confirmed our initial inclination that Further Global would be a great partner for us,” CEO Armanino said.

“We had the opportunity to meet with dozens of leading private equity firms,” he explained. “Ultimately we concluded that Further Global would be the best partner for us based on their expertise in partnering with professional service businesses in particular, and our desire for a minority deal structure.”

Matt Armanino
Matt Armanino

Robert Mooring

While citing Further Global’s “deep domain expertise” in financial services and business services firms, Armanino noted that this would be the PE firm’s first foray into the accounting profession: “This is their first accounting firm deal, and I think they’re only focused on this one at this time.”

An employee-owned PE firm, Further Global invests in companies in the business services and financial services industries, and has raised over $2.2 billion of capital.

Guggenheim Securities LLC served as the financial advisor and sole private placement agent to Armanino LLP, while Hunton Andrews Kurth LLP acted as its legal counsel. Further Global was advised by Pointe Advisory, with Kirkland & Ellis as legal counsel.

“Armanino ranks as high as any CPA firm in the country with the private equity community,” commented Allan Koltin, CEO of Koltin Consulting Group, who has advised Armanino for over two decades. “Their deal with Further Global fit just like a glove. They will keep control and now have the capital structure to compete on the biggest of stages.”

Internally, the Armanino partner group was unanimous in its support for the deal — and in its insistence on only selling a minority stake.

“We’ve had transparent discussions at the leadership level around not only adding an outside investor, but we knew very early on that a minority investment was the best path forward for us, and we were very excited that there was unanimous support from the entire partnership group around that decision,” Armanino said. “This structure is also going to allow the long-term owners and partners of Armanino to maintain full control over our day-to-day operations, and the proud culture that we’ve built.”

“No other firm in the Top 25 has a structure like this, and I think that’s pretty significant,” he added.

Capital plans

The goal of the deal is to give Armanino the capital it needs to take itself to a new level of growth while also addressing some of the most pressing challenges in accounting: investing in technology, pursuing inorganic growth through M&A, and attracting and retaining talent.

The firm has always been tech-forward, and recently has been a major pioneer in artificial intelligence.

“The capital will enable us to fast-track our investments in advanced technology solutions, particularly AI,” said Matt Armanino. “We’ve seen growing desire from our clients to deploy real applications for AI solutions. And while we’ve been at the forefront of automation and AI since the early days, with the development of our AI Lab a few years ago, innovative AI-driven solutions that address our clients’ most urgent challenges remain a top priority for us.”

Beyond technology investments, the firm plans to continue its aggressive M&A strategy, which has brought on 19 acquisitions since 2019.

“Those transactions have allowed us to expand our capabilities and enter into new markets and drive greater value to our clients,” said Armanino. “And we think we can accelerate that now with this capital structure that we have.”

All that M&A has brought the firm a lot of fresh talent, but no firm these days has enough, and that’s a third purpose for the new capital.

“We think there remains a lot of ripe talent across the country out there,” he said. “I think the capital will support our efforts to attract, retain, develop and reward top talent by investing in people who drive our entrepreneurial spirit here at the firm.”

The deal will allow the firm to reward top talent, for instance through equity plans that allow them to extend the firm’s ownership culture beyond the partner group that it has traditionally been restricted to.

“In many cases, for our most senior employees today, there’s not a natural mechanism to align their effort to the success of the firm to the growth of our enterprise value and how that ultimately rewards them,” explained Armanino. “And we are very excited that we have new mechanisms, and plans in place, that are going to allow us to do that very well, and effectively push down the benefits of ownership and that ownership culture to our most senior employees.”

“Finally,” he added, “speaking to our innovative culture — and that’s a big part of our brand — the capital will empower us to say ‘Yes’ more frequently to great ideas, to entrepreneurial ideas and initiatives that truly make a difference for our clients and set us apart as a leader in this industry.”

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