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Is now the time for accountants to add AI to their practices?

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Even before the groundbreaking launch of OpenAI’s ChatGPT model in late 2022, accounting professionals have been wading into the artificial intelligence space through traditional and generative tools. Some are still apprehensive about the technology, but many who are fully embracing AI are starting to see the payoffs.

Research released by Accounting Today earlier this year polled 226 experts across the profession to learn more about their concerns regarding AI and what possible use cases there are for the technology.

Of the top three worries surrounding generative AI, models returning nonsensical or inaccurate information to end users, more commonly known as hallucinations, was the biggest, with 85% of respondents saying they were very or somewhat concerned about this risk. Exposing customer data and degradation of client trust and transparency filled out the rest of the top three concerns, at 83% and 81% respectively.

Adolfo Marquez, marketing manager for MBS Accounting in Fresno, California, said even though his firm has been using AI since last year to assist staff with notetaking and keeping in touch with clients, executives approach the technology with two consistent thoughts: “Will this preserve or impede our relationship with our clients?” and “How should this not be used in our accounting firm.”

“The advisory nature of our services demands a level of human interaction that can never be replaced with any dashboard or stale, impersonal chatbot conversation,” Marquez said.

Talent replacement has been another threat looming on the horizon for many professionals. Eight percent of experts surveyed said that anywhere from a quarter (26%) to three-quarters (75%) of their jobs could be taken over by AI today. In three to five years’ time, that employee share jumps to 47% and includes those who feel that AI could handle up to 99% of their jobs.

Read more: Accounting’s reluctant AI revolution

These concerns still persist even among those using AI, but gradual, targeted adoption campaigns can help firms get comfortable with smaller use cases before diving deeper into wide-spread integrations.

Back in 2018, Maryland-based GWCPA started using AI in the firm’s audit processes to help with risk assessment, testing of transactions, sampling, and journal entry testing. The positive results from that campaign led executives to add further automation across the organization in areas like marketing, client tax queries and research, internal documentation and more as of 2023.

Other examples range from RSM US’s automated compliance system, which uses large language models for compliance automation and tax position documentation, to CLA’s $500 million investment towards building a proprietary tool known as CLAgpt.

“[AI] has positioned us to better serve our clients, refine our operations and maintain our high standards, all while ensuring the security of client data by using closed models and paid platforms, with anonymous data uploads for added protection,” said Samantha Bowling, managing partner of GWCPA.

Read more: Making the (use) case for AI

The interest in AI that these firms demonstrate is matched by the growing AI appetite among software providers and other financial technology firms across the financial services space.

Data published this month by Stamford, Connecticut-based business advisory and research firm Gartner predicts that roughly 80% of vendors will integrate generative AI into their enterprise applications by 2026 — up from less than 1% in 2023.

But experts warn that with rapid adoption of new technologies, comes new challenges.

Diligent leaders can start by establishing an AI working group within their organizations composed of team members with different skill sets across various departments, and should ultimately be led by IT, Amanda Wilkie, a consultant for Boomer Consulting Inc., said in an opinion article for Accounting Today. 

Employee education is a key part of this approach, ensuring that any tools are used properly to safeguard the firm against many risks.

“By developing an AI usage policy, exploring AI tools in your firm and educating your team members on how to use AI responsibly, you can harness the power of AI while minimizing risks,” Wilkie said.

Read on to learn more about how accounting firms and software providers alike are exploring AI adoption and how the technology stands to change the industry.

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Accounting

In the blogs: Nothing’s perfect

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Mapping the talent hunt; what taxpayers don’t know; new blog on the block; and other highlights from our favorite tax bloggers.

Nothing’s perfect

Validation

Maintaining momentum

  • Boyum & Barenscheer (https://www.myboyum.com/blog/): What helpful suggestions can nonprofit clients mine from their own audit reports?
  • Palm Beach Financial and Accounting Services (https://www.pbafs.com/blog): Half a dozen smart ways for young-adult clients to use their refunds.
  • Institute on Taxation and Economic Policy (https://itep.org/category/blog/): The State of Washington came into the year with strong momentum — the Capital Gains Excise Tax on the state’s highest-income households and the new Working Families Tax Credit, for example. But lawmakers in Olympia now face a $16 billion shortfall, impending federal funding uncertainty and a new governor calling for billions in budget cuts.

New to us

  • Trout CPA (https://www.troutcpa.com/blog): This Pennsylvania firm offers an array of services in various industries (including agriculture, funeral homes and auto dealerships, among many others) and a fine blog. Recent topics include recent IRS revisions to the 6765 and depreciation recapture on real estate sales. Welcome!

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Accounting

How to manage client rental real estate investments

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If financial advisors ask clients the rate of return for their rental real estate investment property, they should expect to hear a number at least 5 percentage points higher than the actual one, according to the founder of The Real Estate Whisperer Financial Planning.

That’s because of calculations based on “optimistic assumptions, untracked costs and the absence of formal benchmarking” among many owners, said Rich Arzaga, founder of the Monument, Colorado-based firm, in a presentation at this week’s Financial Planning Association Retreat in Oak Brook, Illinois.

“It’s where ownership bias meets the reality of returns,” Arzaga added. “Whatever they say, knock out at least 5%.”

Despite the substantial role of real estate in wealth, the asset class may sometimes get overlooked by planners who leave an often-emotional decision that is critical to clients’ retirements to professionals from other fields who work more closely on investment properties. 

READ MORE: The tax benefits of real estate investing

A void in the profession?

Instead, more planners should maximize their value to clients by taking them through a realistic cash-flow estimate incorporating every expense that they can then apply to a long-term forecast of their assets in retirement, Arzaga said. Even for high net worth clients in particular who generate tens of thousands of dollars in rental income each year, the risks and costs of a property that isn’t meeting their investment expectations can eat up their holdings over time.

“I want to propose that this is an idea that you can use that will expand your thinking about the way we approach this business,” Arzaga said. “I think the way we approach it now is great, but I still don’t see it in any of the curriculum — whether it be the licensing certifications, none of the designations — none of them focus directly on real estate investments.”

Arzaga shared the case study of two 58-year-old clients from San Francisco he called Kevin and Lynn who had a net worth of $3.6 million and rental income of $75,000 per year through a property that was separate from their residence. Through debt service payments and other expenses, however, their costs on the property amounted to $76,000. If the couple followed through on their plan to retire when they turned 65 while keeping the same quality of life that cost them $312,000 a year, they would run out of their assets by age 84, Arzaga estimated.

“Somebody with a $3.6 million net worth, this is kind of not what they expect, right?” he said. “So that’s why they come to us. And luckily, they came to us.”

READ MORE: Ask an advisor: When is real estate an investment?

A better course of action

If the couple were to sell the property in a tax-advantaged 1031 exchange for a better-performing asset or simply spin off their rental holding, absorb the taxes and reinvest the holdings into their long-term portfolio strategy, their assets could amass value hundreds of thousands of dollars or even millions higher than their current scenario.

One of the main misunderstandings stems from the cost of maintaining rental properties, according to Arzaga. In his example, the clients mentioned their amount of income and told him that the number included their expenses. He saw that they had miscalculated when he examined their itemized deductions on Schedule A of their tax returns.

Operating expenses include taxes and the preparation of them, insurance premiums, legal fees related to entity filings and other matters and two major areas — maintenance reserves and property management. In terms of maintenance, the owners should build in costs of about $30,000 to $40,000 every decade for concrete, foundation work, a roof replacement or similar upkeep, Arzaga said. Property management poses difficulty as well.

“Most people like to do that on their own. Most people aren’t capable of that,” he said. “It’s important, and it’s a big asset. And some decisions they’re making are because they’re not professionals in this area.”

READ MORE: The top 20 real estate funds of the decade  

Providing value outside investment portfolios

These realities may be tough for the clients to hear, but they usually come around after planners lay out the cold calculation of the costs and risks involved with a lot of small-scale rental properties. Assisting clients in making smarter choices about their real estate is “more significant than beating the S&P 500” and a “much more noble cause,” Arzaga said.

“Understanding how real estate can impact a family’s finances, I think, is essential to being a comprehensive advisor,” he said. “You’ve got to be comfortable talking about these things. You don’t have to be an expert, but addressing them, to do a service for your clients.

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Accounting

Citrin Cooperman cofounder leaves firm

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Joel Cooperman, cofounder and former CEO of Citrin Cooperman, left the firm on March 31 after over 40 years.

Cooperman founded the firm, alongside Niles Citrin, in 1979 when two English rock bands provided the seed money needed to open shop in a small New York apartment. Now, the Top 25 Firm reports over $870 million in revenue, with 27 offices, 455 partners and 3,190 employees.

“I can assure you that Niles Citrin and I never had any plans to build a firm larger than the two of us and maybe a couple of others,” Cooperman said in a statement. “In the early years, accounting was still viewed primarily as a profession and not as a full business – this never really made sense to me. We felt that for long-term success it was critical to create a culture and environment that our partners and employees would enjoy as we all worked to build a thriving sustainable business.”

Joel Cooperman
Joel Cooperman

Citrin Cooperman

Citrin Cooperman was one of the first instances of a major accounting firm accepting a private equity investment, from New Mountain Capital, in October 2021. Then in January of this year, Blackstone acquired a majority stake in the firm from New Mountain, making it the first instance of an accounting firm to transfer private equity ownership from one group to another. And since its founding, the firm has acquired or merged over 65 professional services firms and added other lateral partners.

Cooperman offered advice to those early in their career: “I have always been surprised that so many people do not really understand how much they have to offer, how much potential they have.  If I could offer any advice, it would be to figure out what you are good at and what you love to do, make a plan, write it down, and then go after it every day.”

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