Accounting
How CPAs can manage deadlines, optimize client communication and reduce year-end stress
Time management is critical in every industry and for all organizations. Budgeting employee resources, managing workflows and hitting deadlines are all part and parcel to doing business. But in the accounting world, time management isn’t just important – it’s elemental.
CPAs and accounting firms live (or die) by calendars and clear communication, with daily and annual deadlines — and many more intermediary checkpoints in between — dictating their day-to-day activities and priorities. Most of you in the field have an intrinsic understanding of this standard, and you have likely adapted your work rhythms to meet those demands.
But here’s a thought: What about your clients?
No matter how meticulous your team may be about managing time and meeting deadlines, clients can always be counted on to complicate the process. A CPA can only work as fast as their client does, and every delay and missed deadline has the potential to shift workflows and introduce new complexities that threaten to affect business — including that of other clients. Pick your metaphor — slippery slope, snowball effect, house of cards. None of them bodes well for an accounting firm trying to stay on task and satisfy a plurality of clients whose tax and accounting needs often culminate simultaneously.
So what’s the answer for accountants and auditors hoping to reduce work stress, promote smarter time management and reliably communicate deadlines and workflows to all stakeholders, especially when industry-related chokepoints inevitably arrive?
Start with communication best practices
The office can be a wild place, with a diversity of cognition and communication patterns — not only among colleagues but also clients. It’s an ecosystem like any other. But without rules in place to dictate how, when, why and to whom we convey information to one another, much of that communication is at risk of being lost in translation.
For instance, who handles your firm’s social media account? It may be a single employee or a team, but everyone involved must be on the same page about the goal, or goals, of social media. (For instance, is it community outreach? Marketing? Lead generation? All of the above?) That includes a plan that outlines precisely what information should be communicated, what forms they will take and clear direction about voice and tone.
At the end of the day, the crux of a firm’s communication best practices should be overcommunication. Careful consideration should be given to what needs to be covered in every face-to-face, Zoom call, email and marketing campaign. After each client interface, for example, a bullet-pointed list of next steps that includes key dates and deadlines can be a useful reminder to all stakeholders that also helps appropriately prioritize workflows for all. Building in regular communications, often via automation, through email updates, social media, SMS and text messaging helps ensure that clients are aware of and striving to meet the deadlines that are so critical to your business.
Create a better calendar
Hopefully you’re no longer relying only on the old-school broadsheet calendar tucked into the vinyl corners. There simply isn’t a desk big enough to hold the paper calendar you would need to denote every task and deadline coming down the pike. But even the standard-issue digital calendar built into your computer or handheld device likely isn’t sufficient when it comes to maintaining your busy schedule, let alone aligning it with those of a team and a long list of clients. In the mission of time management, streamlining and simplifying is the name of the game — and a truly dynamic calendar is your game-changer.
The key: high-quality calendar tools — including add to calendar widgets and subscription calendar features. A quick look under the hood reveals the kind of horsepower delivered by what could be mistaken as standard or basic offerings:
- Help CPAs, auditors and their teams stay organized by easily adding important deadlines and events to their personal calendars.
- Add events to clients’ calendars to help ensure that all stakeholders involved in a project are on the same page, while reducing the risk of missed meetings or deadlines.
- Subscription options that allow for clients and teams to follow those calendars and receive synced updates, making it easier for teams and clients to stay informed and manage their workflows.
Does this feature seem like something nearly every business and individual employee could benefit from? Quite likely, yes. Especially considering the time crunches accounting firms routinely face at specific points every year, like everyone’s favorite — tax season.
Given the full-stop necessity of receiving client paperwork within deadlines, a dynamic and easy-to-use calendar features are a CPA’s and auditor’s best friend.
The value of creating free informational resources
The usefulness of setting, changing and sharing deadlines with teams and clients in real time should be self-evident, particularly for accounting firms. But an integrated, dynamic and shareable calendar is just a single piece of the puzzle.
Getting clients to your conference table on time is a necessary step, but you’ve got to give them a reason to show up in the first place – and to then keep coming back. Creating informational content is an excellent way to showcase your firm’s expertise, introduce topics and concepts that spur conversation with clients and drive additional business. Readily accessible landing pages, blog posts and infographics — featured statically on your firm’s website, but also shared on social media and via email and message campaigns — build confidence in your firm’s capabilities and help promote and sell offerings that clients otherwise may not have even realized they needed or wanted.
Levels of attentiveness and tech savvy differ widely among prospects and clients. Make your tools and campaigns as simple, accessible and user-friendly as possible, whether that’s a straightforward “add an event” button or informational content that clearly aligns with your firm’s marketing materials and business offerings. Your frazzled, overworked future self will thank you for it later.
Sweating the small stuff to avoid chronic stress
You may be sensing a theme here: a monastic attention to the details of work communication. And while the approach might be cynically viewed as micromanagement, the alternative — leaving stones unturned — is the quickest path to a snarl of missed deadlines, long nights of making up for lost time and a work-life balance for an entire staff that feels like a never-ending case of collective vertigo.
The best antidote to that worst-case scenario is a blend of established communication goals, best-practices development and the organization-wide employment of tech-based communication tools. In the case of CPAs, the old adage of failing to plan holds true: Take decisive and deliberate steps toward building a communication infrastructure that can be understood and adhered to by all involved stakeholders, or you might as well be planning to fail.
Accounting
Developing future leaders in accounting: the new imperative in an AI and automation driven era
As technology continues to automate routine tasks, the role of finance professionals is evolving, demanding deeper capabilities in critical thinking, communication and business acumen.
Many of PrimeGlobal’s North American firms are focused on cultivating these skills in their future leaders. Carla McCall, managing partner at AAFCPAs, Randy Nail, CEO of HoganTaylor, and Grassi managing partner Louis Grassi shared their views with PrimeGlobal CEO Steve Heathcote on the need for future leaders to balance technological proficiency with human-centered skills to thrive.
AI is transforming the sector by streamlining workflows, automating data analysis and reducing manual processes. However, rather than replacing accountants, AI is reshaping their roles, enabling them to focus on higher-value tasks. In the words of Louis Grassi, AI can be seen as a strategic partner, freeing accountants from routine tasks, enabling deeper engagement with clients, more thoughtful analysis, and ultimately better decision-making.
Nail emphasized the importance of embracing AI, warning that those who fail to adapt risk being replaced by professionals who leverage the technology more effectively. HoganTaylor’s “innovation sprint” generated over 100 ideas for AI integration, underscoring why a proactive approach to adopting new technologies is so necessary and valuable.
McCall advocates for an educational shift that equips professionals with the skills to interpret AI-generated insights. She stressed that accounting curricula of the future must evolve to incorporate advanced technology training, ensuring future accountants are well-versed in AI tools and data analytics. Moreover, simulation-based learning is becoming increasingly crucial as traditional methods of education become obsolete in the face of automation.
Talent development and leadership growth
As AI reshapes the profession, firms must rethink how they develop and nurture their future leaders. To attract and retain top talent, firms need to prioritize personalized development plans that align with individual career goals.
HoganTaylor’s approach to talent development integrates technical expertise with leadership and communication training. These initiatives ensure professionals are not only proficient in accounting principles but also equipped to lead teams and navigate complex client interactions.
Nail underscored the growing importance of writing and presentation skills, as AI will handle routine tasks, leaving professionals to focus on higher-level analytical and decision-making responsibilities.
Soft skills are the success skills
While technical proficiency remains vital, future leaders must also cultivate critical thinking, communication and adaptability — skills McCall refers to as the “success skills.” McCall highlights the necessity of business acumen and analytical communication, essential for interpreting data, advising clients and making strategic decisions.
Recognizing teamwork and collaboration remain crucial in the hybrid work environment, McCall explained in detail how AAFCPA fosters collaboration through structured remote engagement strategies such as “intentional office time,” alcove sessions and stand-up meetings. Similarly, HoganTaylor supports remote teams by offering training for career advisors to ensure effective mentorship and engagement in a dispersed workforce.
McCall emphasized why global experience can be valuable in leadership development. Exposure to diverse markets and accounting practices enhances professionals’ adaptability and broadens their perspectives, preparing them for leadership roles in an increasingly interconnected world.
Grassi reminded us that an often-overlooked leadership skill is curiosity. In his view the most effective leaders of tomorrow will be inherently curious — not just about emerging technologies but about clients, market shifts and global trends. Encouraging curiosity and continuous learning within our firms will distinguish the true industry leaders from those simply reacting to change.
A balanced future
What’s clear from speaking to our leaders is PrimeGlobal’s role in fostering trust, community and knowledge sharing. McCall recommended member-driven panels to discuss AI implementation and automation strategies and share best practice. Nail, on the other hand, valued PrimeGlobal’s focus on addressing critical industry issues and encouraged continuous evolution to meet professionals’ changing needs.
The future of leadership in the accountancy profession hinges on a balanced approach, leveraging AI to enhance efficiency while cultivating essential human skills that technology cannot replicate, which Grassi highlights skills including leadership and building client trust.
As McCall and Nail advocate, the next generation of accountants must be agile thinkers, skilled communicators and strategic decision-makers. Firms that invest in these competencies will not only stay competitive but will also shape the future of the industry by developing well-rounded leaders prepared for the challenges ahead.
By investing in both AI capabilities and essential human skills, firms can not only future proof their leadership but also shape a resilient and forward-thinking profession ready to meet the challenges of the future.
As Grassi concluded, while technical skills provide the foundation, leadership in accounting increasingly demands emotional intelligence, empathy and adaptability. AI will change how we perform our work, but human connection, trust and nuanced judgment are irreplaceable. Investing in these human-centric skills today is critical for firms aiming to build resilient leaders of tomorrow. To remain relevant and thrive, professionals must prioritize developing strong success skills that will define the leaders of tomorrow.
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Employment rose by a stronger than expected 228,000 jobs in March, although the unemployment rate inched up one-tenth of a point to 4.2%, the U.S. Bureau of Labor Statistics reported Friday.
Despite the mostly upbeat jobs report, the stock markets nevertheless plunged amid widespread concern over the
The professional and business services sector added 3,000 jobs, but lost 700 jobs in accounting, tax preparation, payroll and bookkeeping services. The biggest job gains occurred in health care, social assistance, transportation and warehousing. Employment also grew in the retail trade industry, in part due to the return of workers from a strike in the food and beverage industry. But federal government employment declined by 4,000 in March, after a loss of 10,000 in February, amid job cuts ordered by the Elon Musk-led Department of Government Efficiency. However, the Internal Revenue Service is
Average hourly earnings rose in March by 9 cents, or 0.3%, to $36.00. Over the past 12 months, average hourly earnings have increased 3.8%.
Trump boasted about the jobs report in an all-caps
Congressional Democrats disagreed. “Unemployment is rising, and this seems to be the last report buoyed by Democrats’ blockbuster job creation,” said House Ways and Means Committee ranking member Richard Neal, D-Massachusetts, in a statement. “Recession odds are getting higher by the day as Trump plagues our economy with the largest tax hike in decades. Wages would need to skyrocket for the people to weather Trump’s higher prices and needless uncertainty. This report doesn’t yet reflect the dangerous firings of thousands of public servants or the layoffs that started hours after he announced the Trump Tariff Tax. This administration is ruling through the lens of billionaires — sacrificing workers’ paychecks, destroying trillions of dollars in savings and retirement wealth, readying
Economists are predicting fallout from the historic tariff increases announced by Trump. “We now have more clarity on the trade policy following ‘Liberation Day’ on April 2,” wrote Appcast chief economist Andrew Flowers. “The average effective tariff rate is now above the level set by the Smoot-Hawley tariffs in 1930. This is one of the largest changes to economic and global trade policy since President Nixon’s decision to move away from the gold standard more than 50 years ago. The impending fallout from retaliatory tariffs from our trading partners across Europe and Asia will radically shift employment growth across manufacturing, retail and construction as consumer goods prices rise.”
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