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What tech vendors can learn from CPAs and their practices

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In the first two parts of this series (here and here), we explored what accounting firms can learn from accounting technology vendors. The first article discussed how vendor business models can inspire accountants to rethink their approaches to innovation and client experience, and the second article highlighted approaches tech companies use in talent management to attract and retain top talent. Now, in a reverse Uno move, let’s explore three ways vendors can learn from CPAs.

1. Camaraderie and Knowledge Sharing in Competition

Technology has introduced a wide array of tools and efficiencies to the accounting field, helping firms tackle capacity challenges and enabling accountants to work faster and more efficiently. The rapid pace of tech innovation has opened doors for transformative solutions—but also brought an overwhelming influx of vendors competing for attention. Given the overlapping nature of solutions, some vendors’ inclination is to take a zero-sum competition mode.

This doesn’t have to be the norm for competitors. Anyone attending events from major alliances and associations, such as the ITA Collective in Palm Springs last week, would quickly notice a striking phenomenon: leaders of competing CPA firms exchanging insights, strategies, and best practices. This openness exists because CPAs understand a fundamental truth—a rising tide lifts all boats. In a field with abundant work and too few qualified professionals, it’s in everyone’s interest to support one another, to collectively advance the profession.

Technology vendors could benefit from adopting this mindset. Tech companies, coming from varied backgrounds—some deeply rooted in the accounting profession, others arriving from different industries—are sometimes accustomed to protecting their innovations tightly. But accounting tech is different. Here, many vendors have simultaneously overlapping, complementary, and competitive features in their products. Acknowledging this dynamic and committing to a connected technology ecosystem can foster a more robust, sustainable market with greater revenue potential and deeper client trust. Adopting a collaborative approach will ultimately prove more valuable than a closed, competitive stance in our profession.

2. Integration with Local Communities

CPA firms have a special bond with the communities they serve. As trusted advisors, CPAs become pillars of their communities, guiding local businesses and individuals through complex financial landscapes. Their relationships with clients are often both professional and personal, rooted in a strong commitment to nurturing the community relationship as a whole.

Let’s compare this with the tech startups that are rooted in the city that I call home today: San Francisco. A city at the heart of the generative AI boom in Silicon Valley, San Francisco is a global epicenter of tech innovation. Yet it also highlights the disconnect between technology-driven wealth and broader community wellbeing. The waves of technology workers and hackers who are furiously working to build the future yet have little community involvement have led to uneven benefits (and also inspired the term “tech bros”).

Local community integration isn’t just about fostering goodwill; it’s a solid business strategy. 

Rooting a business in its community can lead to more empathetic product design and better team cohesion, and an edge in recruiting for the office hubs.

When naming my consulting firm, I chose the name Edgefield Group, inspired by the street I grew up on—Edgefield Street—to reflect the foundational sense of place and rootedness that CPAs embody in their work. Vendors could adopt this principle, fostering meaningful relationships within communities and embracing a relational approach that considers the broader impacts of their technology.

3. Slowing Down to Speed Up: Responsible Innovation

CPAs are known for their conservatism and for their role as stewards of financial data—a role that often requires a level of caution and accountability. This is in stark contrast to tech’s rapid development culture, famously epitomized by Meta CEO’s Mark Zuckerberg’s “move fast and break things” philosophy. While speed and disruption can yield breakthroughs, this approach doesn’t translate well to fields like finance and accounting, where trust and reliability are paramount.

The accounting profession’s cautious, deliberate nature offers a valuable counterpoint to the fast-paced culture of tech, especially regarding emerging technologies like AI and fintech. Take, for example, the recent AICPA Executive Roundtable, which focused on the theme of Responsible AI. This forum allowed vendors and CPA leaders to thoughtfully discuss the responsible use of AI in the profession, emphasizing the importance of anticipating potential risks and considering the long-term implications of technology.

Slowing down may seem counterintuitive, but it creates space for meaningful dialogue, ethical reflection, and deliberate innovation that will advance the technology realm faster. By embracing the “slow down to speed up” principle, tech vendors can craft solutions with a long-term view, protecting and upholding the profession’s values while still meeting the demand for efficiency and innovation. There is a growing need for companies to adopt this mindset, recognizing that sometimes the most responsible—and ultimately most profitable—way forward is to ensure every step is taken with care and consideration.

Conclusion

As the tech and accounting worlds continue to converge, it’s clear that each has much to learn from the other. While accounting firms can gain agility and fresh ideas from tech companies, vendors would do well to emulate CPAs’ collaborative spirit, commitment to community, and cautious approach to innovation.

Ultimately, by embracing these values, tech vendors have an opportunity to create greater value for the industry and the world. Whether through collaborative knowledge-sharing, local community involvement, or thoughtful, responsible development, these lessons from CPAs offer a pathway for vendors to foster sustainable growth and contribute meaningfully to the profession they serve.

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Accounting

The AICPA’s Mark Koziel: More upside than downside for accountants

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Mark Koziel speaking at 2025 Engage

Even as accountants worry about a host of pressing issues, there are strong reasons to be optimistic about the future of the profession, according to Mark Koziel the president and CEO of the American Institute of CPAs.

“We’ve had issues coming at us for decades, and in each and every instance we’ve tended to thrive,” he added.

As an example, he cited the long list of technological developments that were all supposed to take accountants’ jobs, from the desktop calculator and the personal computer, to Excel and blockchain — all of which ended up only helping to make accountants more productive.

“Every time, there’s a new development in technology, they want to put us out of business,” he joked.

And even in times of economic uncertainty, accountants have an edge: “Typically, we are the last to fall into a recession, and the first to come out of them, because as companies come out of a recession, they turn first to their CGMAs and their CPAs for help.”

With all that in mind, he noted that he wanted to change the title of his keynote from “Professional Issues Update” to “Professional Opportunities Update,” before diving into a wide-ranging discussion of the most important major trends and developments affecting accountants.

Among the areas he discussed were:

1. Changes at the IRS. The tax agency was able to make it through the spring filing season with service levels that were relatively consistent with previous years — but that may not be true in the fall, Koziel warned, as retirements and layoffs that were delayed to help the service make it through April 15 have gone into effect.

“In the heat of busy season this spring, there were all kinds of rumors and hearsay about what was happening at the agency, and we put out a press release just to members to say, ‘Please, stop reading the headlines. We talk to the IRS regularly, and as far as we can tell, service levels will be consistent with the past few years,’ and we were right. Members coming out of busy season said the same thing,” Koziel explained. “I don’t know that we can say that going into the fall busy season — the IRS has even fewer people than they had before.”

2. The fate of the PCAOB. As passed by the House of Representatives, the Trump administration’s “Big Beautiful Bill” includes a provision that would scrap the Public Company Accounting Oversight Board and roll up its functions into the Securities and Exchange Commission.

“We are having a lot of discussion about what the SEC/PCAOB thing will look like,” Koziel said. “It is still being discussed as the bill goes into the Senate side. I’d say it’s pretty likely. I don’t care if the PCAOB stays or if what it does rolls up into the SEC — but what an incredible opportunity for us to have a say in how inspections are done, and so on. The SEC, too, would like to look at things differently.”

“The inspection rules were written 20 years ago, and when we talk about audit transformation, we need to make sure those inspections match up with what we’re doing,” he added. “This is an incredible opportunity to do that.”

3, Private equity. While many are concerned about how the influx of PE money into the profession will reshape accounting — and Koziel was adamant about making sure that it doesn’t compromise quality, particularly in audit — he said firms need to be able to find the model that works for them, and that PE can teach some valuable lessons.

“What can we learn from private equity?” he asked. “Partner accountability. As much as we’ve talked about it, our governance never really allowed for partner accountability to occur in firms. It’s very true in PE that there’s partner accountability.”

4, Tariffs: Almost all business leaders (90% in the second quarter of 2025, according to a recent AICPA survey) believe that tariffs are creating business plan uncertainty — which creates an opportunity for accountants to offer meaningful guidance to clients, as they have in many previous eras of uncertainty.

“This is like the Paycheck Protection Program at the beginning of COVID — we take complex things and make them simple,” Koziel said. “Let’s stay on top of this and communicate with our clients on a regular basis.”

5. Staffing: AICPA chair Lexy Kessler, who joined Koziel in his keynote, reported that undergraduate enrollments in accounting are up for the third quarter in a row, a welcome development after years of serious concern about the profession’s pipeline shortage.

“We’re seeing results, but we’re not done yet,” she warned. “We need to keep our foot on the gas.”

Increased compensation for younger accountants and an uncertain economic environment have helped with the boost, but that isn’t all, Kessler said: “There’s some shifting in the marketplace — accounting has job stability, pay is looking better, students are seeing people from the profession out in classrooms, and they’re saying, ‘I had no ideas that’s what accountants do.'”

“I encourage everyone to change the story they’re telling,” she told the audience. Talk about the impact you have, not all the work it takes to make that impact.”

Koziel added some valuable advice for firm leaders from his time working at a Buffalo-based CPA firm in the 1990s: “When I was in charge of recruiting, I’d ask our partners, ‘Is this firm the right place for your kids?’ And if it’s not, fix it.”

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Accounting

Instead adds AI-driven tax reports

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Tax management platform Instead launched artificial intelligence-driven tax reports, harnessing AI to analyze full tax returns to glean tax strategies and missed opportunities.

The San Francisco-based company’s reports, which are designed for clarity and compliance, include:

  • Tax Return Analysis Report, which reveals tax-saving opportunities in tax returns for individuals (1040) and businesses (Schedule C, E, F, 1120, 1120S, 1065).
  • Tax Plan Report, which provides a real-time summary and action list of all tax strategies across all entities in a tax year and includes potential and actual savings, summaries for each tax strategy, and IRS and court case references.
  • Tax Strategy Reports for every tax strategy, with detailed calculations of deductions and credits, supporting documentation, and an actionable plan.

Instead users can collaborate with their tax professionals on the platform or search the Instead directory of firms that support the platform and offer tax planning and advisory services. 

Andrew Argue

Andrew Argue

“We are excited to bring our users the future of smart, effective decisions when it comes to filing taxes,” said Andrew Argue, co-founder of Instead, in a statement. “With Instead, users can easily uncover and implement tax strategies and opportunities that will save them money and have the transparent calculations to support a tax return. And this is just the beginning…we have some exciting things on our roadmap and look forward to sharing them very soon!”

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Accounting

Half of accountants expect firms to shrink headcount by 20%

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Fifty-two percent of accountants expect their firms to shrink in headcount by 20% in the next five years, according to a new report.

The Indiana CPA Society, in collaboration with CPA Crossings, released today a 2025 Workforce Transformation report. Paradoxically, while it found that most respondents anticipate their firms to reduce headcount, 75% said that their firms will need the same amount or more staff to meet future client demand. 

Sixty percent of respondents said that entry-level professionals are the role they anticipate needing fewer employees in the future due to automation. Nearly half as many responded saying experienced professionals (approximately 33%) and manager-level roles (approximately 25%). 

The report highlights the weaknesses of the pyramid-shaped practice structure that is the basis for most firm’s current talent management and workforce development systems. One challenge is the pyramid’s low retention design. 

“The pyramid practice structure was not designed to retain staff. It actually does the opposite. Upward mobility is statistically difficult to attain,” the report reads. “Firms have a lot of requirements for entry-level staff, but there is a lot less need for experienced staff. Firms eventually have a lot of entry-level professionals qualified to become experienced staff but only a few openings. It only gets more difficult as staff try to move from experienced staff to managers. For those who want to move from managers to owners, the wait could be 15 years or more — or maybe never.”

The report discussed the dwindling pipeline of incoming talent, saying, “Currently, there are not enough qualified staff to maintain a bottom layer that is wide enough,” and generational preferences, saying, “Gen Zers are looking for meaning and emotional connection. If they cannot find these connections in their work, it won’t take much for them to decide to move on.”

The final weakness of the pyramid model the report highlighted was advances in technology, particularly automation and artificial intelligence. 

“Advances in technology, especially with automation and artificial intelligence, could obliterate the work being done by the bottom of the pyramid,” the report reads. “This impact is beginning to be seen in accounting firms across the country as manual and time-consuming data entry and reconciliation tasks, once assigned to entry-level staff, are being automated. Firms are already seeing great benefits from this transfer, such as faster and more accurate data processing.”

The report suggests that firms take on a new practice structure that focuses on precision hiring, proactive retention, practical technology implementation, pricing expertise, practice area expansion or focus, and people acceleration. 

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