Finance

Alibaba launches AI search for small biz, says purchase intent jumps

Published

7 months ago

November 12, 2024

Alibaba International promotes its e-commerce platform for small businesses at the Canton Fair in Guangdong, China, on Oct. 16, 2024.

Vcg | Visual China Group | Getty Images

BEIJING — Chinese e-commerce giant Alibaba on Tuesday unveiled an artificial intelligence-powered search engine for small businesses in Europe and the Americas to source supplies.

It’s an attempt to leverage ChatGPT-like tech to increase sales. Initial tests showed businesses’ purchase intent using the new tool increased by 40% versus traditional search engines, according to Kuo Zhang, president of Alibaba.com and vice president of Alibaba International.

The product is called Accio, after the spell used in the Harry Potter fantasy series for summoning objects. The initial version is web-based and supports English, German, French, Portuguese and Spanish, according to the company.

With a few text or image prompts, businesses can use Accio to find wholesale products — including analysis on their popularity with consumers and projected profit, according to demos viewed by CNBC.

Examples shown included helping a sports entrepreneur to build a line of pickleball products. At the end of the search, the tool lists a number of procurement options for the business to discuss directly with each supplier.

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The tech uses generative AI from Alibaba’s Tongyi Qianwen large language model, Zhang said, declining to confirm whether the product integrates AI from other companies.

An LLM is an artificial intelligence model trained on large amounts of data. A model supports generative AI applications, such as OpenAI’s ChatGPT, which generates human-like responses to user prompts. To be sure, several businesses are still in the experimentation phase with AI and many firms are yet to find a way of monetizing the technology.

Accio uses data from 50 million businesses on Alibaba International’s platform, and publicly available industry information, Zhang said. He said the tool incorporates 1 billion product listings and documents covering industries across more than 100 markets from Alibaba.com, the company’s business-to-business platform which sells to companies outside China.

Businesses based in Europe and North America are the largest group of buyers, the company said.

Alibaba’s international arm in October announced an updated version of an AI translation tool to help merchants reach customers in other countries. The company claimed the tech’s translation capabilities beat that of Google, DeepL and ChatGPT.

The international business has grown rapidly in recent years, but Alibaba’s main revenue driver remains its domestic e-commerce platforms Taobao and Tmall. In August 2023, management told investors that “the Taobao app has the greatest potential to become a one stop smart portal for life and consumption enabled by AI.”

During the weeks-long Singles Day shopping festival that wrapped up Monday, more than half of over 500 merchants selling on Chinese e-commerce platforms such as Alibaba and JD.com used a generative AI-enabled tool, according to a survey by Bain & Company.

Those features include AI for customer service and generating content. The survey found 56% of respondents said AI tools had “high positive impact” on improving productivity.

Alibaba is scheduled to report quarterly results on Friday.

—CNBC’s Arjun Kharpal contributed to this report.

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Business Finance News

Finance

Walmart taps own fintech firm for credit cards after Capital One exit

Published

6 hours ago

June 9, 2025

Business Finance News

A Capital One Walmart credit card sign is seen at a store in Mountain View, California, United States on Tuesday, November 19, 2019.

Yichuan Cao | Nurphoto | Getty Images

Walmart‘s majority-owned fintech startup OnePay said Monday it was launching a pair of new credit cards for customers of the world’s biggest retailer.

OnePay is partnering with Synchrony, a major behind-the-scenes player in retail cards, which will issue the cards and handle underwriting decisions starting in the fall, the companies said.

OnePay, which was created by Walmart in 2021 with venture firm Ribbit Capital, will handle the customer experience for the card program through its mobile app.

Walmart had leaned on Capital One as the exclusive provider of its credit cards since 2018, but sued the bank in 2023 so that it could exit the relationship years ahead of schedule. At the time, Capital One accused Walmart of seeking to end its partnership so that it could move transactions to OnePay.

The Walmart card program had 10 million customers and roughly $8.5 billion in loans outstanding last year, when the partnership with Capital One ended, according to Fitch Ratings.

For Walmart and its fintech firm, the arrangement shows that, in seeking to quickly scale up in financial services, OnePay is opting to partner with established players rather than going it alone.

In March, OnePay announced that it was tapping Swedish fintech firm Klarna to handle buy now, pay later loans at the retailer, even after testing its own installment loan program.

One-stop shop

In its quest to become a one-stop shop for Americans underserved by traditional banks, OnePay has methodically built out its offerings, which now include debit cards, high-yield savings accounts and a digital wallet with peer-to-peer payments.

OnePay is rolling out two options: a general-purpose credit card that can be used anywhere Mastercard is accepted and a store card that will only allow Walmart purchases.

Customers whose credit profiles don’t allow them to qualify for the general-purpose card will be offered the store card, according to a person with knowledge of the program.

OnePay didn’t yet disclose the rewards expected with the cards, though the general-purpose card is expected to provide a stronger value, said this person, who declined to be identified speaking ahead of the product’s release. The Synchrony partnership was reported earlier by Bloomberg.

“Our goal with this credit card program is to deliver an experience for consumers that’s transparent, rewarding, and easy to use,” OnePay CEO Omer Ismail said in the Monday release.

“We’re excited to be partnering with Synchrony to launch a program at Walmart that checks each of those boxes and will help serve millions of people,” Ismail said.