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AI and automation: Augmenting accountants, not replacing them

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Technology is evolving at a breakneck pace, and artificial intelligence and automation offer unprecedented opportunities for improving efficiency, accuracy and client service in accounting. However, the conversation usually frames these tools as replacements for accountants and advisors. That perception is far from reality.

Instead, the impact of AI and automation lies in augmenting human capabilities, freeing skilled professionals from tedious, repetitive tasks so they can focus on higher-value work. This shift allows firms to realign their workforce toward client engagement, problem-solving and strategy.

We hear fears of AI taking over jobs, but the truth is that these technologies are not equipped to replace human judgment, creativity or ethical discernment — elements central to the work of accounting professionals.

Ask AI

AI excels at handling repetitive, well-defined tasks that require speed and precision, which makes it a valuable ally, rather than a competitor. Accountants provide critical insights, tailor financial advice based on specific client needs and guide businesses through complex tax and compliance requirements — skills that can’t be automated.

The current applications of AI and automation reflect this divide. For example, AI might assist in drafting blog content or summarizing financial data for advisory engagements. It can’t replace the final editorial review, fact-checking or the nuanced adjustments required to meet a client’s unique goals. AI can compile and analyze, but humans make the final decisions based on experience, empathy and ethics.

Leveraging automation for repetitive tasks

One benefit of AI and automation is the ability to offload tasks that, frankly, most people would rather not do. Bots excel at performing tedious, repetitive tasks that require consistency but offer little room for strategic thought or innovation.
Here are a few examples:

  • Automated data transfers: In many firms, employees manually transfer information from one system to another. With automation, bots can handle data transfers between platforms, reducing mistakes and saving valuable employee hours for more meaningful work.
  • Document verification: Bots can routinely check websites for confirmations, perform data validations or manage other duties requiring long hours and repetitive actions. Bots don’t need breaks or vacations, so they’re ideal for tasks that, while essential, are time-intensive and tedious for humans.

Delegating these tasks to bots frees employees to engage in complex problem-solving, client relationships and strategic planning — activities that add value to the firm and its clients.

A framework for the ethical and practical use of AI

As use cases for AI and automation continue to evolve, firm leaders must aim to adopt a human-centered approach. This framework keeps humans in the loop at critical decision points, using AI as a tool to enhance human productivity, rather than replace it.

For example, AI lacks ethical judgment and moral understanding, which are crucial elements of professional services. Whether deciding on a course of action for tax planning or assessing the broader implications of financial strategies, human input is indispensable.

Also, AI can process massive amounts of data but can’t apply creative thinking or adapt insights to nuanced client needs. For example, AI may suggest a standard cash management strategy based on historical data, but only an advisor familiar with the client’s unique situation and future goals can tailor the recommendation to fit.

Adopting human-centric AI means using these tools as a means to an end — enhancing the accountant’s role, not diminishing it. Human-centered AI supports professionals by handling routine tasks, allowing them to exercise judgment, creativity and empathy where they matter most.

Reimagining roles with technology

To fully harness the potential of AI and automation, we need to look at where these technologies can enhance, rather than replace, accountants’ work. Think of automation and AI as tools to elevate professionals by removing obstacles to productivity. When looking for augmentation opportunities, ask questions like:

  • Where do we currently use staff to perform rote data entry that we could automate?
  • Which processes require multiple system logins and manual inputs?
  • How can we use automation to handle mundane tasks?

This mindset is about more than just improving efficiency; it’s about improving the employee experience by allowing accountants to focus on more engaging work.
Ultimately, the goal of introducing AI and automation into your firm should be to add value to each role. By automating repetitive tasks and augmenting the work of accountants, you create a more enriching, rewarding environment where employees can focus on high-impact activities that clients truly value.

Consider tasks accountants currently perform that could be handled by automation. Could that time be reallocated to tasks that require human skills — such as interpreting data, building client relationships or guiding clients through complex decisions? By focusing on value-driven technology integration, you can create a more efficient team that’s also more satisfied and engaged in their work.

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Accounting

In the blogs: On the horizon

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Crypto’s future; sobering CTC; inside and outside; and other highlights from our favorite tax bloggers.

On the horizon

  • Withum (https://www.withum.com/resources/): President-elect Trump has proposed several projects to boost the crypto sector, including dispensing capital gains tax for Bitcoin transactions and building a centralized Bitcoin holding account (a strategy reminiscent of America’s domination during the dot-com years). More clearly governed and with the support of the government, the crypto market could significantly increase in 2025.
  • Tax Vox (https://www.taxpolicycenter.org/taxvox): In 2025, the Tax Policy Center estimates that 17 million children younger than 17 will receive less than the full value of the Child Tax Credit because their parents earn too little. Most of these children also live in families that earn at least $2,500, the required minimum for any CTC beyond taxes owed. Congress has options when it debates the future of the CTC.
  • Institute on Taxation and Economic Policy (https://itep.org/category/blog/): As Congress negotiates federal funding during the lame-duck session, lawmakers would be wise to remember that stripping funds from the IRS costs more than it saves. 
  • Dean Dorton (https://deandorton.com/insights/): Next year could be a big one for the M&A market. A look at key metrics good and bad, from lower borrowing costs and thawing credit to valuation gaps and regulatory scrutiny.
  • Avalara (https://www.avalara.com/blog/en/north-america.html): Canada gets ready to “join the sales tax holiday fun.”
  • Sikich (https://www.sikich.com/insights/): Sikich has entered into an agreement to acquire the federal contracts of Cherry Bekaert Advisory LLC supporting the U.S. Patent and Trademark Office. 
  • HBK (https://hbkcpa.com/insights/): Reclassifying cannabis to Schedule III could expand access to banking, insurance, and other services for cannabis businesses. It may also ease the financial burden of Sec. 280E, which prohibits cannabis companies from taking standard business deductions due to marijuana’s current Schedule I status.
  • U of I Tax School (https://taxschool.illinois.edu/blog/): Interesting note on the beneficial ownership information reporting suspension: It invalidated much coursework and time in many tax schools this fall.

Good moves

  • Taxing Subjects (https://www.drakesoftware.com/blog): Preparing for the real season coming in the spring, from more IRS notices to high-net-worth clients to using artificial intelligence responsibly in your practice.
  • Canopy (https://www.getcanopy.com/blog): The importance of accountant-client privilege, the challenges in this age of technology and complex regulations, and how an accounting-based CRM platform is fundamental.
  • Turbotax (https://blog.turbotax.intuit.com): The “Moves That Matter” series kicks off with Drew, a lover of the outdoors from Montana. Interesting model in how to write a customer profile.
  • MBK (https://www.mbkcpa.com/insights): Estate planning is in many ways a big contingency plan. What about contingency plans for the beneficiaries?
  • Gordon Law (https://gordonlawltd.com/blog/): ‘Tis the season to tell them to stop sputtering: Why are bonuses taxed so heavily?

Virtual realities

  • Virginia – U.S. Tax Talk (https://us-tax.org/about-this-us-tax-blog/): How the “Bitcoin Jesus” now finds himself in a legal maelstrom after being arrested in Spain on U.S. charges of mail fraud, tax evasion and filing false returns.
  • Don’t Mess with Taxes (http://dontmesswithtaxes.typepad.com/): As internet betting continues to explode, a look at suggested tax rates of 15% to 25% of gross gaming revenue for new states where those feeling lucky can put their money down with a click.
  • TaxConnex (https://www.taxconnex.com/blog-): Holiday shopping season offers probably the year’s golden chance for your online biz clients, not only through sales on their own sites but also through household-name marketplace facilitators like Amazon. The glistening-once-again season also offers a big danger for your clients to ignite economic sales tax nexus.

Lowering the barter

  • Tax Foundation (https://taxfoundation.org/blog): The combined effect of net smuggling of cigarettes into U.S. states was a loss of more than $4.7 billion in forgone excise tax revenue in 2022. The annual effect of cigarette smuggling is significant, but the cumulative impact of annual smuggling from 2007 to 2022 demonstrates the severity of the issue when left to fester.
  • Mauled Again (http://mauledagain.blogspot.com/): “Analyzing the Federal Income Tax Consequences of a Crappy Barter Proposal.” Heavy on the “crappy.”
  • John R. Dundon II EA (http://johnrdundon.com/blog/): What to remind clients in biz partnerships about the difference between inside and outside basis. 
  • Boyum & Barenscheer (https://www.myboyum.com/blog/): What to remind biz-owner clients about the good and bad of retained earnings.

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Accounting

KPMG grows global revenue to $38.4 billion

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KPMG International reported annual aggregated revenues of its member firms globally grew 5.1% to $38.4 billion for the fiscal year ending Sept. 30, 2024.

The 5.1% increase over fiscal year 2023 was in local currency, and measured 5.4% in U.S. dollars.

The Big Four firm attributed this growth to its “collective strategy” and multibillion-dollar investments in aligned global priorities, while supporting clients through disruptions like artificial intelligence and shifting environmental, social and governance priorities. 

The firm reported that tax and legal services grew by 10%, which the firm said was driven by client demand for its AI-enabled managed service and transformation capability, legal capability, and helping clients navigate global tax reform. KPMG also grew audit 6% and advisory 2%. 

Last year, KPMG announced a U.S. $4.2 billion investment plan over three years as part of its collective strategy to build trust and drive growth, with over U.S. $1.7 billion invested across the KPMG network in FY24, with a focus on technology and AI, talent and ESG.

The offices of KPMG LLP in the Canary Wharf business and shopping district in London
The offices of KPMG LLP in the Canary Wharf business and shopping district in London

Simon Dawson/Bloomberg

KPMG grew its headcount by 1% to 275,288, which included targeted hiring in areas like tax and technology. 

In terms of KPMG’s regional growth, the Europe, Middle East and Africa region was up 8%, the Americas up 4%, and Asia Pacific up 1%.

The firm also noted it has continued to invest in ESG services due to client demand, and previously addressed its commitment to becoming more responsible within its own business in the firm’s “Our Impact Plan” report.

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Accounting

FASB proposes ASU on environmental credits

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The Financial Accounting Standards Board today proposed an Accounting Standards Update  related to environmental credits and environmental credits obligations.

The changes in the proposed ASU aims to improve the understandability of financial accounting and reporting information about environmental credits and environmental credit obligations, and improve the comparability of that information by reducing diversity in practice.

Financial Accounting Standards Board offices with new FASB logo sign.jpg

Patrick Dorsman/Financial Accounting Foundation

Stakeholders noted that entities are increasingly subject to emissions-related government mandates and regulatory compliance programs, which often results in obligations that are settled with environmental credits. In addition, some entities voluntarily purchase environmental credits from third parties. Stakeholders also noted that generally accepted accounting principles does not provide specific guidance on how to recognize and measure this activity, which results in diversity in practice. 

The proposed ASU provides recognition, measurement, presentation and disclosure requirements for all entities that purchase or hold environmental credits or have a regulatory compliance obligation that may be settled with those credits. 

However, as the FASB’s role is to establish and improve financial accounting and reporting standards, this proposal only addresses amounts reported in financial statements. Measuring or tracking an entity’s voluntary emissions initiatives or actual greenhouse gas emissions are not addressed by the FASB or these proposed amendments. 

The FASB is accepting review and input until April 15, 2025. The proposed ASU and information on how to submit comments is available at www.fasb.org

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