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CFO roles will expand and create more value in 2025

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2025 is shaping up to be a year of rapid change for CFOs across their accounting and finance departments. Continuing talent challenges, increasingly dangerous cyber threats, renewed focus on ROI and the rise of AI will all influence — and permanently change — the way CFOs work and how they drive value for their organizations. 

IBM’s 2024 CFO Survey found that the top 9% of CFOs in terms of performance were significantly more engaged than the average in activities including cybersecurity, brand reputation, enterprise strategy and execution, technology and talent. Because of the connection between performance and wider involvement, the biggest trend we expect to affect CFOs in 2025 is the need to consider and contribute to activities across the organization. 

In some cases, this engagement may look like a convergence or overlap between the roles of CFO and COO. CFOs who haven’t already forged working partnerships across their companies may want to start by making closer connections to the CIO or CTO for the biggest early wins. For example, 65% of CFOs who participated in the CFO survey said, “Their organization is under pressure to accelerate ROI across their technology portfolio,” but just a third said finance and technology strategize together early in the IT planning process. 

The CFO embraces data-driven storytelling

To help different departments improve their ROI, CFOs increasingly need storytelling skills to craft narratives based on financial data. This is important for conveying to other decision makers how they can create value in a way that resonates with their department’s goals and the company’s goals. If leaders in other areas of the business can understand the how and the why behind the CFO’s budget and purchasing input, they’re more likely to factor that input into their decisions and strategies. 

AI continues to reshape accounting and finance functions

In 2024, only 34% of finance departments had implemented standard AI use cases, and just 11% were using generative AI. Those numbers will almost certainly grow in 2025, as more organizations implement use cases like automating accounts payable, accounts receivable, and monthly closing tasks, so that people can shift their time to value-added work. 

More organizations may also adopt AI-powered forecasting and budgeting, so these become real-time processes rather than static activities that only get updated once a year. Challenges for finance and accounting leaders who want to leverage AI include standardizing data for AI models and monitoring the AI model’s output for accuracy. 

Talent shortages will require new strategies

A dwindling pipeline of accounting graduates and employees’ increasing desire for better work-life balance will force CFOs and accounting managers to find new ways to get the work done. Without the option to simply hire more full-time employees or to expect people to work 80-hour weeks, automating basic tasks with AI may allow organizations to get the same amount of work done with fewer employees. The use of outsourced talent will also continue to grow in 2025, as smaller companies seek people to handle their workloads and larger companies use outsourcing strategically.

Even the CFO role can be outsourced. The use of fractional CFOs — contract CFO talent that works part-time for multiple clients — can help companies maintain stability while they search for a permanent CFO or cover for a CFO who’s on leave. Smaller companies and early-stage startups that don’t need a full-time CFO can benefit from working with a fractional CFO to set strategy and focus on value creation. This kind of temporary leadership role has grown by 57% since 2020 and is likely to keep growing as more companies discover the benefits of accessing CFO expertise without a full-time commitment. 

Cybersecurity becomes a CFO concern

CFO collaboration with security will be increasingly important in 2025 because of the rise in AI-enabled security threats. These include cyberattacks on organizations’ networks to steal data or disrupt operations, email attacks designed to steal funds or employee network credentials, and brand impersonation attacks on customers that can inflict heavy damage on brand reputation and trust. 

The potential for financial losses to theft, reputational damage, compliance penalties and post-attack recovery gives CFOs an urgent need to collaborate with IT leaders on their organizations’ security efforts. For example, the average cost of a data breach in 2024 was $4.88 million, the highest figure yet. But only a third of midmarket organizations put the CFO in charge of cybersecurity budgets in early 2024. As attacks get more expensive, look for more companies to loop in the CFO on cybersecurity investment decisions or change how CFOs staff and utilize different team members.

These skills will matter more in 2025

People in accounting and finance will need some new skills to make the most of the technology, security and strategy trends we expect to see in 2025. One area where almost everyone needs to upskill is data literacy, to support AI initiatives. Employees don’t need to become data scientists in addition to accountants or finance leaders, but everyone in the organization needs to understand how to look at data, spot anomalies and analyze them.

Soft skills will matter even more. Effective collaboration, storytelling and relationship building skills can help everyone, especially CFOs who may be called on to work with a growing number of other leaders and groups within their business. 

Strengthening data literacy and interpersonal skills are ways to build another critical skill for 2025, which is staying adaptable to change. Flexibility is a requirement in today’s accounting and finance landscape, which is changing faster than ever, as these trends indicate. CFOs and accounting professionals who can keep up will be in the best position to create value for their organizations in 2025.

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Accounting

XcelLabs launches to help accountants use AI

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Jody Padar, an author and speaker known as “The Radical CPA,” and Katie Tolin, a growth strategist for CPAs, together launched a training and technology platform called XcelLabs.

XcelLabs provides solutions to help accountants use artificial technology fluently and strategically. The Pennsylvania Institute of CPAs and CPA Crossings joined with Padar and Tolin as strategic partners and investors.

“To reinvent the profession, we must start by training the professional who can then transform their firms,” Padar said in a statement. “By equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”

Padar-Jody- new 2019

Jody Padar

The platform includes XcelLabs Academy, a series of educational online courses on the basics of AI, being a better advisor, leadership and practice management; Navi, a proprietary tool that uses AI to help accountants turn unstructured data like emails, phone calls and meetings into insights; and training and consulting services. These offerings are currently in beta testing.

“Accountants know they need to be more advisory, but not everyone can figure out how to do it,” Tolin said in a statement. “Couple that with the fact that AI will be doing a lot of the lower-level work accountants do today, and we need to create that next level advisor now. By showing accountants how to unlock patterns in their actions and turn client conversations into emotionally intelligent advice, we can create the accounting professional of the future.”

Tolin-Katie-CPA Growth Guides

Katie Tolin

“AI is transforming how CPAs work, and XcelLabs is focused on helping the profession evolve with it,” PICPA CEO Jennifer Cryder said in a statement. “At PICPA, we’re proud to support a mission that aligns so closely with ours: empowering firms to use AI not just for efficiency, but to drive growth, value and long-term relevance.”

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Accounting

Accounting is changing, and the world can’t wait until 2026

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The accountant the world urgently needs has evolved far beyond the traditional role we recognized just a few years ago. 

The transformation of the accounting profession is not merely an anticipated change; it is a pressing reality that is currently shaping business decisions, academic programs and the expected contributions of professionals. Yet, in many areas, accounting education stubbornly clings to outdated, overly technical models that fail to connect with the actual demands of the market. We must confront a critical question: If we continue to train accountants solely to file tax reports, are we truly equipping them for the challenges of today’s world? 

This shift in mindset extends beyond individual countries or educational systems; it is a global movement. The recent announcement of the CIMA/CGMA 2026 syllabus has made it unmistakably clear: merely knowing how to post journal entries is insufficient. Today’s accountants are required to interpret the landscape, anticipate risks and act with strategic awareness. Critical thinking, sustainable finance, technology and human behavior are not just supplementary topics; they are essential components in the education of any professional seeking to remain relevant. 

The CIMA/CGMA proposal for 2026 is not just a curriculum update; it is a powerful manifesto. This new program positions analytical thinking, strategic business partnering and technology application at the core of accounting education. It unequivocally highlights sustainability, aligning with IFRS S1 and S2, and expands the accountant’s responsibilities beyond mere numbers to encompass conscious leadership, environmental impact and corporate governance. 

The current changes in the accounting profession underscore an urgent shift in expectations from both educators and employers. Today, companies of all sizes and industries demand accountants who can do far more than interpret balance sheets. They expect professionals who grasp the deeper context behind the numbers, identify inconsistencies, anticipate potential issues before they escalate into losses, and act decisively as a bridge between data and decision making. 

To meet these expectations, a radical mindset shift is essential. There are firms still operating on autopilot, mindlessly repeating tasks with minimal critical analysis. Likewise, many academic programs continue to treat accounting as purely a technical discipline, disregarding the vital elements of reflection, strategy and behavioral insight. This outdated approach creates a significant mismatch. While the world forges ahead, parts of the accounting profession remain stuck in the past. 

The consequences of this shift are already becoming evident. The demand for compliance, transparency and sustainability now applies not only to large corporations but also to small and mid-sized businesses. Many of these organizations rely on professionals ill-equipped to drive the necessary changes, putting both business performance and the reputation of the profession at risk. 

The positive news is that accountants who are ready to thrive in this new era do not necessarily need additional degrees. What they truly need is a commitment to awareness, a dedication to continuous learning, and the courage to step beyond their comfort zones. The future of accounting is here, and it is firmly rooted in analytical, strategic and human-oriented perspectives. The 2026 curriculum is a clear indication of the changes underway. Those who fail to think critically and holistically will be left behind. 

In contrast, accountants who see the big picture, understand the ripple effects of their decisions, and actively contribute to the financial and ethical health of organizations will undeniably remain indispensable, anywhere in the world.

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Accounting

Republicans push Musk aside as Trump tax bill barrels forward

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Congressional Republicans are siding with Donald Trump in the messy divorce between the president and Elon Musk, an optimistic sign for eventual passage of a tax cut bill at the root of the two billionaires’ public feud.

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. Musk, the biggest political donor of the 2024 cycle, has threatened to help primary anyone who votes for the legislation, but lawmakers are betting that staying in the president’s good graces is the safer path to political survival.

“The tax bill is not in jeopardy. We are going to deliver on that,” House Speaker Mike Johnson told reporters on Friday.

“I’ll tell you what — do not doubt, don’t second guess and do not challenge the President of the United States Donald Trump,” he added. “He is the leader of the party. He’s the most consequential political figure of our time.”

A fight between Trump and Musk exploded into public view this week. The sparring started with the tech titan calling the president’s tax bill a “disgusting abomination,” but quickly escalated to more personal attacks and Trump threatening to cancel all federal contracts and subsidies to Musk’s companies, such as Tesla Inc. and SpaceX which have benefitted from government ties.

Republicans on Capitol Hill, who had —  until recently — publicly embraced Musk, said they weren’t swayed by the billionaire’s criticism that the bill cost too much. Lawmakers have refuted official estimates of the package, saying that the tax cuts for households, small businesses and politically important groups — including hospitality and hourly workers — will generate enough economic growth to offset the price tag.

“I don’t tell my friend Elon, I don’t argue with him about how to build rockets, and I wish he wouldn’t argue with me about how to craft legislation and pass it,” Johnson told CNBC earlier Friday.

House Budget Committee Chair Jodey Arrington told reporters that House lawmakers are focused on working with the Senate as it revises the bill to make sure the legislation has the political support in both chambers to make it to Trump’s desk for his signature. 

“We move past the drama and we get the substance of what is needed to make the modest improvements that can be made,” he said.

House fiscal hawks said that they hadn’t changed their prior positions on the legislation based on Musk’s statements. They also said they agree with GOP leaders that there will be other chances to make further spending cuts outside the tax bill. 

Representative Tom McClintock, a fiscal conservative, said “the bill will pass because it has to pass,” adding that both Musk and Trump needed to calm down. “They both need to take a nap,” he said.

Even some of the House bill’s most vociferous critics appeared resigned to its passage. Kentucky Representative Thomas Massie, who voted against the House version, predicted that despite Musk’s objections, the Senate will make only small changes.

“The speaker is right about one thing. This barely passed the House. If they muck with it too much in the Senate, it may not pass the House again,” he said.

Trump is pressuring lawmakers to move at breakneck speed to pass the tax-cut bill, demanding they vote on the bill before the July 4 holiday. The president has been quick to blast critics of the bill — including calling Senator Rand Paul “crazy” for objecting to the inclusion of a debt ceiling increase in the package.

As the legislation worked its way through the House last month, Trump took to social media to criticize holdouts and invited undecided members to the White House to compel them to support the package. It passed by one vote.

Senate Majority Leader John Thune — who is planning to unveil his chamber’s version of the bill as soon as next week — said his timeline is unmoved by Musk. 

“We are already pretty far down the trail,” he said.

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