Accounting
Changing the way people think about accounting: A new approach to the industry
For an industry that’s often stereotyped as stagnant, the world of accounting is changing at unprecedented speed: accounting industry trends include headline-grabbing topics such as AI, automation, ESG consulting, and remote work.
One trend that is clearly only going to strengthen is the transformation of the CPA into an advisor, which requires a substantially different skill set than the expertise most students get in their accounting education. For new accountants – especially those working remotely – your success depends on understanding how to navigate these evolutions.
Who better to give advice on embracing change than the person whose motto is, “Changing the way people think about accounting”? In a
Determine if remote work is a good option. While the benefits of remote work are substantial, it’s not an environment everyone thrives in. If you’re entering the accounting industry and considering pursuing remote positions, take stock of your work style and determine if a virtual office environment will suit you. As Jody advises, “As someone interviewing for a job, it’s important to ask, ‘Hey, is this something I really want to try?'” In truth, working from home is similar to working in the office. The main difference is that when you work from home, your day is more task-driven than time-driven. Maybe you’re not expected to “clock in” at 9 a.m. and stay the entire eight hours in the office before heading home, but your employer will expect you to complete the tasks you have for the day, even if the hours during which you work on them fall outside of the standard 9-to-5 timeframe.
Approach remote work like you’re working in person at your company’s office. As a remote employee, it may be tempting to roll out of bed and into your office chair. However, when you log on to your computer to start work in the morning, it’s imperative that you show up similarly to how you would in person. Even though you’re working from your home office, you still want to maintain a level of professionalism. Speaking of home offices, remote employees typically work best when they have a dedicated space to work, so try to make that happen. If you can, move your home office into a room with a door you can close so that you have a quiet space for when you need to hop on a call or have some “heads down” working time.
Consider pursuing accounting jobs that include a consulting component. With the advent and ever-growing use of artificial intelligence and an increase in automating processes, task-driven jobs like accounting may fall victim to technology, causing clients to select software over service-based businesses. Jody foresees a change in the industry: “I don’t believe what worked for accounting firms in the past will be what works for them in the future.” He predicts, “Advisory will be the biggest thing that accountants need to understand and really need to work with and really be good at because that’s what clients are going to want.” With this in mind, I recommend pursuing positions that allow you to advise clients instead of solely putting together reports and financial statements.
Hone your communication skills. Soft skills will be invaluable to the future of accounting in which CPAs are top-tier advisors. “The biggest thing you can learn right now is how to communicate, how to tell the story, and how to create those relationships with your customers and your team,” says Joey Kinney, my podcast co-host and CFO at Summit Virtual CFO by Anders. “If you don’t do that, it doesn’t matter how good you are at your job.”
Stay curious. Curiosity — the trait that led Jody to build a business that boasts $60,000+ per-year clients — can help you grow your career. The trick is to respectfully question why your team follows certain processes or uses specific approaches at your company to determine whether more effective or efficient methods exist. In doing so, you can devise alternative methods to streamline company operations or improve client outcomes. “That’s what innovation is,” Jody says, “trying to figure out how we can better something by just asking ‘Why?”” Even if you’re just getting started, commit to innovating in your role and — if you’re in the right environment — you’ll excel in your current position and propel your career forward.
Whether you’re applying for your first job at an accounting firm or are just starting to settle into your new role as a CPA at your chosen company, consider leveraging some of the suggestions above to ensure you start your career on the right foot.
McKinstry is a longtime veteran of Wolters Kluwer, having served numerous leadership positions with the firm even prior to becoming CEO, first coming into the company in the 90s. She has been CEO of the company’s operations in North America; President and CEO of Legal Information Services (currently part of Wolters Kluwer’s Governance, Risk & Compliance division); and product management positions with CCH Inc., now part of Wolters Kluwer Tax & Accounting. She has also been a member of the Executive Board since June 1, 2001.
She became CEO in 2003 and has maintained the position since then.
The Supervisory Board plans to nominate Caywood, the intended successor, as a member of the Executive Board during its May 15, 2025 Annual General Meeting of Shareholders. After appointment by Wolters Kluwer’s shareholders at the Annual General Meeting on May 15, 2025, the Executive Board of Wolters Kluwer N.V. will consist of McKinstry (CEO, until February 2026), Kevin Entricken (CFO) and Caywood. The plan is that Caywood will then be appointed CEO of Wolters Kluwer once McKinstry officially retires in February. 2026.
McKinsky said she was grateful for the chance to lead Wolters Kluwer through decades worth of changes, and expressed confidence in her intended successor.
“It has been an honor and privilege to lead Wolters Kluwer through decades of transformation as the market has evolved, and I am committed to ensuring the company’s continued strength and relevance,” said McKinstry. “I am deeply grateful to the Board and my past and present colleagues for their support throughout my tenure. We have a strong foundation in place and, with Stacey, an extraordinarily talented and experienced successor. Stacey’s track record as a leader, her customer-focused approach, and her deep knowledge of our company gives me full confidence that Wolters Kluwer will be in excellent hands under her leadership. I am dedicated to ensuring a seamless transition over the next year.”
The intended new CEO, Caywood, specializes in business transformation, digital revenue growth, and innovation across legal, compliance, and healthcare markets. Her expertise spans strategy execution, portfolio management and M&A, product innovation, and commercial excellence. She has led Wolters Kluwer Health since 2020, where she led the further evolution and development of Wolters Kluwer’s healthcare solutions. Prior to that, as CEO of Wolters Kluwer Legal & Regulatory, she led a strategic transformation across Europe and the U.S., returning the business to organic growth.
“We are delighted to nominate Stacey Caywood as Wolters Kluwer CEO, effective February 2026,” said Ann Ziegler, Chair of the Wolters Kluwer Supervisory Board. “Stacey’s successful track record leading two of our largest divisions, her deep understanding of our business, and her active role in developing the group’s 2025-2027 strategic plan make her the ideal candidate to lead the company into the future. For over thirty years, Stacey has held various leadership roles within the company, and we have full confidence in her ability to continue Wolters Kluwer’s legacy of sustainable value creation through excellence and innovation. We look forward to working closely with Stacey and supporting her in this new role.”
The Public Company Accounting Oversight Board posted a new “
AS 2310, The Auditor’s Use of Confirmation, and Other Amendments to PCAOB, replaces an interim standard, AS 2310, The Confirmation Process, and is effective for audits of financial statements for fiscal years ending on or after June 15, 2025. The results of the knowledge checks are anonymous, and the PCAOB staff will not publicize results or use them in its oversight activities.
This knowledge check is the latest in a series of resources, including staff presentations, to help auditors prepare for implementation. Earlier this month, the PCAOB posted another
More implementation resources on AS 2310 and other PCAOB standards and rules can be found at the
The International Accounting Standards Board issued an update Thursday to the International Financial Reporting Standard for Small and Medium-sized Entities Accounting Standard which aims to balance the needs of leaders and users of SMEs’ financial statements with resources available to SMEs.
The standard, currently required or permitted in 85 jurisdictions, defines SMEs as entities without public accountability that prepare general purpose financial statements.
A result of a periodic and comprehensive review of the standard, the update includes:
- a revised model for revenue recognition;
- bringing together the requirements for fair value measurement in a single location; and,
- updating the requirements for business combinations, consolidations and financial instruments.
“The update to the IFRS for SMEs Accounting Standard will improve the information provided to users of SMEs’ financial statements while maintaining the simplicity of the standard,” said IASB chair Andreas Barckow in a statement.
This update is effective for annual periods beginning on or after Jan. 1, 2027, with early application permitted.
Wolters Kluwer CEO Nancy McKinstry to retire in 2026
Student loan applications down from Education Dept. website
PCAOB quizzes auditors on new confirmation standard
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