Consumer spending is rising at a faster clip this month as everyday Americans rush to make purchases before President Donald Trump’s full tariff plan takes effect, data released Wednesday from JPMorgan shows.
Spending through the first 15 days in April climbed about 3.8% from the same period a year ago, JPMorgan found. Spending in March increased about 2.7% from the comparable month a year ago.
The pickup in spending shouldn’t be construed as heralding faster economic growth, however. “April data may reflect a pullforward of discretionary spending on big-ticket items if consumers tried to lock in lower prices before tariffs went into effect,” JPMorgan analysts led by Richard Shane wrote to clients in a note on Wednesday.
Much of the April gain came from discretionary spending, which rose by 4.3% in the first 15 days year-over-year, versus 2.9% growth in non-discretionary spending.
Psychological impact
JPMorgan’s data offers early hard evidence of how Trump’s plan for steep tariffs on imports has affected the psyche of American consumers. While Trump placed many of his planned levies on a 90-day pause soon after announcing them, anecdotal reports show Main Street consumers bracing for what many view as a seismic shift in global trade.
To be sure, JPMorgan noted that some of the growth in spending may have also been tied to the Easter holiday, which fell almost three weeks later in 2025 than in 2024. The analysts also pointed to sliding gasoline prices as a possible driver of increased discretionary spending.
Still, the potential for some binge buying before the full effect of Trump’s tariff policy is felt has altered the short-term economic outlook for small business owners and policymakers alike.
At first, “activity might look artificially high … and then by the summer, might fall off — because people have bought it all,” Austan Goolsbee, president of the Chicago Federal Reserve, recently told CBS in reference to the acceleration of spending by consumers trying to get ahead of tariffs. A temporary bump in spending may lead to a corresponding drop-off in spending during the summer, he said.
Inventory stockpile
Goolsbee also cited evidence of businesses stockpiling inventory to last two to three months and said so-called preemptive purchasing appeared more common among companies than consumers.
Shippers have front-loaded cargo heading to the U.S. to get ahead of any potential increase in taxes as a result of the tariffs, according to CNBC’s Supply Chain Survey. Products from China, which face a cumulative tariff rate of 145%, accounted for much of the cargo shippers were sending to the U.S. earlier than planned.
This idea of an expedited spending timeline by consumers is popping up on first-quarter corporate earnings calls, too, as Wall Street analysts study whether demand for products ranging from smartphones to automobiles could fall later.
AT&T finance chief Pascal Desroches said Wednesday that customers have upgraded devices at a faster clip than expected since Trump unveiled his tariff plan.
Capital One CEO Richard Fairbank told analysts on Tuesday that upticks in spending on electronics and cars looked like signs of consumers speeding up purchases before the full tariff plan goes into effect. Ally Financial CEO Michael Rhodes said last week that a pull-forward in used car purchases could account for what he called strong volume recently seen by the auto loan provider.
The historical record shows that an acceleration in spending to beat higher prices later on doesn’t amount to much over the long term. For example, Japanese consumers in 1997 rushed to buy before a consumption tax rose to 5%, and again in 2014 and 2015 before the tax climbed to 8% and 10%, respectively. Afterward, however, spending either fell or flat lined, according to a Federal Reserve Bank of Richmond study.
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Employers increased job openings more than expected in April while hiring and layoffs also both rose, according to a report Tuesday that showed a relatively steady labor market.
The Bureau of Labor Statistics’ Job Openings and Labor Turnover Survey showed available jobs totaled nearly 7.4 million, an increase of 191,000 from March and higher than the 7.1 million consensus forecast by economists surveyed by FactSet. On an annual basis, the level was off 228,000, or about 3%.
The ratio of available jobs to unemployed workers was down close to 1.03 to 1 for the month, close to the March level.
Hiring also increased for the month, rising by 169,000 to 5.6 million, while layoffs fell by 196,000 to 1.79 million.
Quits, an indicator of worker confidence in their ability to find another job, edged lower, falling by 150,000 to 3.2 million.
“The labor market is returning to more normal levels despite the uncertainty within the macro outlook,” wrote Jeffrey Roach, chief economist at LPL Research. “Underlying patterns in hirings and firings suggest the labor market is holding steady.”
In other economic news Tuesday, the Commerce Department reported that new orders for manufactured goods fell more than expected in April. Orders fell 3.7% on the month, more than the 3.3% Dow Jones forecast and indicative of declining demand after swelling 3.4% in March as businesses sought to get ahead of President Donald Trump’s tariffs.
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Shoppers buy fresh vegetables, fruit, and herbs at an outdoor produce market under green-striped canopies in Regensburg, Upper Palatinate, Bavaria, Germany, on April 19, 2025.
Michael Nguyen/NurPhoto via Getty Images
Euro zone inflation fell below the European Central Bank’s 2% target in May, hitting a cooler-than-expected 1.9% as the services print eased sharply, flash data from statistics agency Eurostat showed Tuesday.
Economists polled by Reuters had expected the May reading to come in at 2%, compared to the previous month’s 2.2% figure.
The closely watched services inflation print cooled sharply, amounting to 3.2% last month, compared to the previous 4% reading. So-called core inflation, which excludes energy, food, tobacco and alcohol prices, also eased, falling from 2.7% in April to 2.3% in May.
“May’s steep decline in services inflation, to its lowest level in more than three years, confirms that the previous month’s jump was just an Easter-related blip and that the downward trend in services inflation remains on track,” Jack Allen-Reynolds, deputy chief euro zone economist at Capital Economics said in a note.
Inflation has been moving back towards the 2% mark throughout 2025 amid uncertainty for the euro zone economy.
The latest figures will be considered by the European Central Bank as it prepares to make its next interest rate decision later this week. Markets were last pricing in an around 95% chance of interest rates being cut by a further 25-basis-points on Thursday.
Back in April, the central bank took its key rate, the deposit facility rate, to 2.25% — nearly half of the high of 4% notched in the middle of 2023.
But the global economic outlook remains muddied. U.S. President Donald Trump’s protectionist tariff plans have been casting shadows over the global economic outlook, with his so-called “reciprocal” duties — which are also set to affect the European Union — widely seen as harmful to economic growth. Their immediate potential impact on inflation is less clear, with central bank policymakers and analysts noting that it could depend on any potential countermeasures.
Despite the transatlantic tumult, the Organisation for Economic Co-operation and Development in its latest Economic Outlook report out on Tuesday said it was expecting the euro area to expand by 1% in 2025, unchanged from its previous forecast. Euro area inflation is meanwhile projected to come in at 2.2% this year, also in line with the March report.
Euro country bond yields were last lower after the fresh inflation data, with the German 10-year bond yield falling by over two basis points to 2.499%, while the yield on the French 10-year bond was last down by more than one basis point to 3.169%.
The euro was meanwhile last around 0.3% lower against the dollar.
Old Navy and Gap retail stores are seen as people walk through Times Square in New York City on April 9, 2025.
Angela Weiss | Afp | Getty Images
Economic growth forecasts for the U.S. and globally were cut further by the Organisation for Economic Co-operation and Development as President Donald Trump’s tariff turmoil weighs on expectations.
The U.S. growth outlook was downwardly revised to just 1.6% this year and 1.5% in 2026. In March, the OECD was still expecting a 2.2% expansion in 2025.
The fallout from Trump’s tariff policy, elevated economic policy uncertainty, a slowdown of net immigration and a smaller federal workforce were cited as reasons for the latest downgrade.
Global growth, meanwhile, is also expected to be lower than previously forecast, with the OECD saying that “the slowdown is concentrated in the United States, Canada and Mexico,” while other economies are projected to see smaller downward revisions.
“Global GDP growth is projected to slow from 3.3% in 2024 to 2.9% this year and in 2026 … on the technical assumption that tariff rates as of mid-May are sustained despite ongoing legal challenges,” the OECD said.
It had previously forecast global growth of 3.1% this year and 3% in 2026.
“The global outlook is becoming increasingly challenging,” the report said. “Substantial increases in barriers to trade, tighter financial conditions, weaker business and consumer confidence and heightened policy uncertainty will all have marked adverse effects on growth prospects if they persist.”
Frequent changes regarding tariffs have continued in recent weeks, leading to uncertainty in global markets and economies. Some of the most recent developments include Trump’s reciprocal, country-specific levies being struck down by the U.S. Court of International Trade, before then being reinstated by an appeals court, as well as Trump saying he would double steel duties to 50%.
The OECD adjusted its inflation forecast, saying “higher trade costs, especially in countries raising tariffs, will also push up inflation, although their impact will be offset partially by weaker commodity prices.”
The impact of tariffs on inflation has been hotly debated, with many central bank policymakers and global analysts suggesting it remains unclear how the levies will impact prices, and that much depends on factors like potential countermeasures.
The OECD’s inflation outlook shows a notable difference between the U.S. and some of the world’s other major economies. For instance, while G20 countries are now expected to record 3.6% inflation in 2025 — down from 3.8% in March’s estimate — the projection for the U.S. has risen to 3.2%, up from a previous 2.8%.
U.S. inflation could even be closing in on 4% toward the end of 2025, the OECD said.