Diversity, equity and inclusion is on the chopping block at accounting firms.
In a February media flurry, big firms like Deloitte and KPMG said they were scrapping their DEI goals and initiatives amid the current political landscape. Deloitte US dropped its DEI programs and asked its employees working on government contracts to remove gender pronouns from their email signatures. KPMG deleted the annual “transparency reports” that it has published since 2020 that detail its efforts to increase representation of women and minorities within the organization.
As big firms pull back, and presumably more firms quietly do the same, it can be easy to assume that this is the end of DEI as we know it. But things may not be as bleak as they seem, some leaders say.
“You have to look at the profession through a number of different lenses to really understand the impact,” said Jina Etienne, CEO of Etienne Consulting.
Staying the course, quietly
The wave of pullbacks — in the accounting profession and across broader corporate America — followed numerousexecutive orders issued by the Trump administration, including one order stating that the U.S. government would only recognize two sexes in all official documents and messaging, and mandating that “federal funds shall not be used to promote gender ideology” and government agencies should “ensure grant funds do not promote gender ideology.”
In particular, firms that are government contractors, or firms with clients who are federal contractors, risk losing their funding by keeping their “noncompliant” DEI programs up and running.
“Organizations probably can’t really boast about what they are doing anymore,” said Crystal Cooke, director of diversity and inclusion at the American Institute of CPAs. “It’s not in their benefit if they’re trying to protect the people in their workplace, because if they make too much noise that makes them a target.”
“I hear a lot about people saying, ‘Why isn’t everyone being loud and proud?'” Cooke continued. “I feel you don’t have to be loud and proud to show your actions and how you support this. If you still see that organization doing things that support programming, if the people who work there feel like they are still being supported, then they are achieving their goals. We can’t always shout things from the rooftops, especially in this environment, because we just don’t know how it’ll affect people who could be impacted. But that doesn’t mean the work’s not being done.”
Accounting is a risk-averse profession by nature. Firms may not want to expose themselves to the reputational risk, or the possibility of losing clients, by publicizing their DEI efforts.
“As accountants, predominantly in public accounting, you have to stay under the radar. We do not want to attract attention to ourselves and give rise to questioning the quality, the independence,” Etienne said. “The assurance work that we do will no longer feel like assurance if we were under attack.”
Many firms, Etienne speculates, will minimize the publicity surrounding their DEI programs while still maintaining them internally. Some firms may drop the name “DEI” and swap it for less politicized language such as “culture,” “inclusion,” “wellbeing” and “belonging.”
“The letters in a sequence D-E-I have become a word. That word has a meaning. It is so much more complex and nuanced than that,” Etienne said. “I’ve always struggled with and invited clients to decouple the terms and really think about the body of work that is behind diversity, equity and inclusion because they’re distinctly different things.”
“But everyone is responding to ‘DEI,’ which the term now has been co-opted,” she continued. “It has been co-opted to mean reverse discrimination — that people who are not qualified for jobs are getting jobs, and people who should have jobs don’t have those jobs — and it’s all coded for race.”
The silver lining
Accounting firms have a strong impetus to keep their DEI programs active. Amid the profession’s ongoing talent crisis — with fewer students studying accounting, fewer earning their CPA license and even fewer staying in the profession until they make partner — DEI taps into under-recruited demographics and, thus, expands the talent pool. DEI is also crucial when it comes to retaining talent, especially young people.
“I think firms are kind of caught between a rock and a hard place because clients are looking at this and they don’t want to alienate clients,” said Jennifer Harrity-Cantero, ESG and sustainability director at Top 100 Firm Sensiba. “But the accounting world over the last few years has really seen what DEI can do for employee satisfaction, for lowering turnover rates, for employee engagement — and that is something that is hugely valuable to accounting firms.”
DEI improves the bottom line, research shows. Companies in the the top quartile for gender diversity on executive teams are 25% more likely to have above-average profitability than companies in the bottom quartile, and companies in the top quartile for ethnic and cultural diversity outperformed by 36% in profitability, according to McKinsey.
Etienne sees an unexpected silver lining in the crackdown on DEI. In the past, she sensed an aspect of performative activism fueling firms’ DEI efforts. Following the murder of George Floyd by Minneapolis police in 2020, corporate America renewed its commitments to DEI initiatives, such as implementing diverse recruitment practices, increasing pay equity, establishing employee resource groups, and hosting trainings on topics such as unconscious bias and microaggressions.
But in her work as a consultant, she has found, “Many leaders felt that the demonstration and the evidence of their commitment is the fact that they’re talking to me right now. ‘Yeah, I’ve hired you. How much more committed can I be?'” she said. “So I don’t think there was a deep understanding, or an interest in having a deep understanding, of how DEI is already woven into the ecosystem of an organization. It touches everything. But they didn’t want to do that.”
By removing the social reward of championing DEI, Etienne explained, “We can all stop patting ourselves on the back and putting pretty words on the website and saying, ‘Yay, yay, yay,’ and we can do the work.”
The “big beautiful bill” touted by President Trump is getting closer, though the timeline remains imprecise.
“There’s been some public reporting on tougher questions of spending cuts, but the difference between the tax bill this year and the Tax Cuts and Jobs Act in 2017 is that the inclusion of a lot of spending cuts in the same bill makes it more challenging this year. From the bill itself several categories are apparent,” said Stephen Eckert, a partner in the National Tax Office of Top 25 Firm Plante Moran. “There’s the extension of the TCJA extension, campaign promises, and a catch-all category. In some ways we would expect an extension of the vast majority of TCJA provisions, plus the campaign promises as well as potentially all the other things that get thrown in that we didn’t expect.”
“For example, S.711, the Transportation Freedom Act, sponsored by [Sen. Bernie Moreno, R-Ohio], which would give a 200% deduction for wages paid to auto workers. There is a broader category of things that could be coming to support certain industries,” he continued.
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One looming question regarding campaign promises is the potential modification of the Inflation Reduction Act and green energy incentives, Ecker noted: “There has been opposition to certain changes there from Republicans — we’re watching to see what happens to the fate of energy efficient credits and incentives and to what extent they are modified under the bill.”
The House and the Senate are working in parallel, waiting for legislative text, he observed. “The non-tax portions of the bill will be worked on earlier, but until we get the actual text from the House Ways and Means Committee, there will be questions. For example, there are multiple versions of some of the Trump proposals, such as the proposal to exclude tips and Social Security benefits from income. Each one is a little bit different. We expect changes but it’s unclear what the changes will be.”
Principles or tactics?
For Eckert, the real questions are about where the red lines are for certain members. For example, there have been statements by some House members that they won’t vote for the bill if it includes a cap on state and local tax deductions.
But are those actual red lines, or negotiating positions that will be softened?
“At this point, businesses would just like some degree of certainty going forward,” he said. “Until then, it’s hard to engage in longer term planning. Hopefully, the bill will advance relatively soon so businesses will know what will be the law for the next couple of years and have a chance to plan for the future.”
The House and Senate are both actively working on their versions, and they are constantly interacting with each other, according to Miklos Ringbauer, founder of MiklosCPA in Southern California. “So instead of having A and B and then trying to figure out what they can create out of it, they are now jointly working on it, so it has a greater chance of passing across the board,” he explained.
However, there’s a bit of a gap in the size of the budget cuts in each bill, with the Senate version pegged at less of a cut than the House. And some want to double the SALT limitation, while some would prefer to see it go away altogether.
“Likewise,the estate tax exemption,” he continued. “There are some that would like to see the entire estate qualify as exempt from tax. Those are some of the ideas floating around, but until it’s voted on by both chambers and the president signs it, there’s no law. Everything can change until the very last minute.”
Ringbauer noted that the TCJA required technical corrections and extensive guidance when it was passed in 2017, and he anticipates the same with this year’s bill: “There’s a very short overall window because the 2017 laws are expiring at the end of this year. Between May and December we have just a few months.”
“It looks like everyone is on board with expanding the availability of the Child Tax Credit on the individual side. It helped a lot of families at that time. It helped a number of families to get out of poverty,” he noted.
The reenactment of 100% bonus depreciation and the opportunity to fully expense R&D will be boons to business if they are, as expected, part of the legislation.
“It’s an exciting year for tax accountants; we are seeing a huge transformation of tax laws all over again,” Ringbauer said. “What could happen is, they simply reenact every part of the 2017 tax law legislation, or they could figure out what really worked and what didn’t work, and start adjusting some things and letting other ones expire.”
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Tech-forward CPA firms–including those listed in this year’s Best Firms for Technology–reported a variety of areas in need of a tech upgrade, and are planning major investments over the next year to address at least some of these pain points.
One of the most commonly mentioned areas were firm practice management systems.
Some, like California-based Navolio and Tallman, wanted better reporting options than were currently on offer from their practice management systems. New Jersey-based Wilken Gutenplan, meanwhile, said they needed practice management software with better billing and reporting features. And others, like top 25 firm Citrin Cooperman, wanted better solutions for internal administrative tasks. Meanwhile, top 100 firm Prager Metis, wanted better workflow and integrations.
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“[We plan to] focus on improving inward facing practice management workflows that seamlessly provide connectivity between different vendor applications. Effectively automation from client intake to delivering the service,” said chief information officer Gurjit Singh.
However, such upgrades are not always easy, and in fact can present a major challenge for firms such as Iowa-based Community CPA and Associates.
“Our biggest technology challenge continues to be managing technical debt and navigating the limitations of our legacy systems—particularly the lack of interoperability and scalability in key platforms like our practice management system (PMS). This system handles many interconnected functions—client tracking, engagement and project management, time entry, billing, and collections—but its tightly integrated design makes it difficult to enhance any one area without impacting others. While we’ve made progress with some integrations and automations, we’re still working to develop and migrate these functions to more robust modern platforms that allow for greater scalability,” said CEO Ying Sa.
Firms also reported a need to update and improve their technology infrastructure. Top 25 firm Armanino, for instance, was expanding its cloud footprint even further, with the firm wanting to move its remaining on-premise dependencies into native cloud solutions. Illinois-based Mowery and Schoenfeld, similarly, pointed to their server infrastructure as an area that needs updating.
For others, though, the question of infrastructure was less about hardware and more about software. In particular, while firms have already made upgrades and improvements to their tech stack, getting these programs to talk to each other seems to be a consistent challenge across firms, one that firms such top 50 firm LBMC said they were eager to address in both their client-facing and back-office technology solutions.
“Our firm’s biggest technology challenge is the ongoing effort to integrate various service-specific applications so they can work seamlessly together. This integration is crucial for enhancing collaboration and efficiency across different service lines,” said CEO Jim Meade.
But while these were the more common answers, there were many other areas that firms said could stand some improvement. Some, such as the Florida-based Network Firm, were looking to upgrade core service solutions like audit, tax or data analytics software. Others named process efficiency as a priority, such as top 25 firm Cherry Bekaert who named automation readiness/standardization for certain practices as an area due for an upgrade, or top 50 firm UHY who said they were working to streamline the engagement life cycle.
And of course there were those, such as top 25 firm Eisner Amper, that wanted to boost their AI capacities.
“Our focus for technology capability additions are in Generative AI where it can help us work smarter and faster—across both client-facing services and internal operations,” said chief technology officer Sanjay Desai.
AI, automation and infrastructure
These pain points have served to inform these firms’ plans for technology investments over the next year. While firms, just like before, provided a wide variety of plans and priorities, most seemed focused on improved efficiency and insights through automation and AI.
However, when it came to AI tools at least, most declined to provide specifics beyond their overall intentions to invest in them. Though, they did say they were hoping to use these solutions to speed up workflows in client-facing service areas like tax or audit, or to acquire tools that would let them create or modify their own AIs.
More expansive visions came when discussing the kinds of hardware purchases that would support these aforementioned AI tools. California-based Navolio and Tallman, for example, elaborated on its plans to purchase new laptops specifically optimized for AI applications.
“We’re planning to invest in a new generation of laptops that come with Copilot-enabled Neural Processing Units (NPUs). These laptops are designed to accelerate AI-powered tasks, and we see them as an investment that keeps our firm aligned with the future of the tech industry. The laptops will have improved internal specs for multitasking and include touchscreen functionality to make day-to-day usage more intuitive,” said IT partner Stephanie Ringrose. Other firms also made mention of new laptops optimized for AI, including Armanino, which added that it is also considering pairing them with hardwire and storage for internal AI production.
Beyond hardware, firms like Community CPA and Associates also said they were planning investments in their software infrastructure as well.
“We plan to begin transitioning to a new ERP and CRM platform as well as explore agentic AI tools for saving time in our accounting services workflows for our clients. We also intend to purchase replacement hardware for routine replacement of equipment that has reached the end of their lifecycle,” said Sa. Cherry Bekaert also said they were looking into new ERPs.
Other planned investments include virtual servers and desktops, API access for SaaS applications, resource scheduling and pricing solutions, data management and governance tools, cybersecurity solutions, and internal communications software.
However, some firms, such as the Network Firm, are not planning to purchase new solutions but to make them in-house, and more are planning to buy some and make others, such as Cherry Bekaert, who said they were building a custom intelligent automation platform. Assurance partner Jonathan Kraftchick said the firm is looking at many different avenues to align their technology investments with business objectives.
“As our portfolio broadens, it introduces new layers of complexity to our operations, requiring cutting-edge systems that deliver actionable insights, enhance decision-making, and streamline internal processes. This challenge propels us to implement diverse technology solutions, meticulously tailored to meet the evolving demands of our expanding portfolio and ensure the seamless integration of new acquisitions,” he said.