Tech-forward accounting firms — including those listed in this year’s Best Firms for Technology — have devoted a lot of time and resources toward improving the client experience, particularly when it concerns onboarding.
Whether evaluating potential clients, accepting new ones, or working with existing ones, managing them all was a clear pain point for many firms, leading them to concentrate on improving the efficiency and efficacy of their processes at every stage. Some, like Top 25 firm Cherry Bekaert, focused their efforts on the start of the process when evaluating and accepting new clients, according to assurance partner Jonathan Kraftchick.
“One major advancement was the implementation of a custom-built solution that reduced the average time for our client acceptance process by more than half. Additionally, we automated our engagement letter process for assurance and are in the process of extending this feature to the rest of the firm. This platform is significantly reducing the time from initiation to final signature,” he said.
Onboarding concept, Wooden block on desk with onboarding icon on virtual screen.
Satori Studio – stock.adobe.com
EisnerAmper, another Top 25 Firm, also focused on the engagement letter process, having moved it to a SaaS-based system that chief technology officer Sanjay Desai said automates the creation, routing, approval, delivery and tracking of engagement letters for faster, smoother and more consistent processes. This, he said, has served to both reduce manual effort and improve client relationships.
“The platform also plays a key role in risk management, using standardized templates and workflows to ensure compliance with firm policies and regulatory requirements. In addition, we’ve introduced a centralized SaaS-based client portal that enhances collaboration and visibility across all engagements. The new portal also includes improved data collection functionality creating a more efficient, connected and transparent experience for clients,” he said.
Beyond client intake, some firms also reported developing new solutions they could offer to clients to improve value. Iowa-based Community CPA and Associates, for example, developed a new payroll portal that lets clients upload hours, enter new employees, update employee info, retrieve payroll documents and delegate access.
Meanwhile, Top 50 firm LBMC developed and implemented its own practice management application to provide real-time client engagement KPI dashboards, which CEO Jim Meade said should “significantly improve engagement realization as well as enhance the client experience.”
Finally, firms did not ignore the matter of actually getting paid by the client. Many reported improved billing and collection processes driven by new technology investments, such as Illinois-based Mowery & Schoenfeld.
“As with any firm, billing and revenue collection is key to our cash flow and success,” said Chris Madden, director of information technology. “We have invested in and implemented a new technology solution to assist with collections with a goal of improving this process.”
Security improvements
Many tech-forward firms also focused heavily on cybersecurity as both the number and scale of threats continues to increase. For some, like California-based Navolio & Tallman, these efforts have largely been about process. The firm recently changed how it vetted new cloud-based tools.
“We look closely at security, usability, and how well each tool fits with our goals,” said IT partner Stephanie Ringrose. “Reviewing vendor SOC 2 reports and similar documentation is a key part of that process, helping us ensure that everything we adopt meets our standards for data protection and compliance. This approach has already helped us roll out some great new technology for our family office team, and we’re continuing to build out a flexible, modern tech stack that really supports their specialized needs.”
Others, like Top 50 firm UHY, took a more technical approach, utilizing a number of new tools over the past year, including some driven by AI, which chief information officer Russell Gibson said has become a differentiating feature with clients.
“Recognizing the increasing sophistication of cyber threats — especially those leveraging AI — we’ve adopted AI-driven cybersecurity technologies to identify and mitigate threats more swiftly and efficiently. These tools have been critical in safeguarding our firm and our clients from evolving cyberattacks, including ransomware and sophisticated phishing campaigns. Our proactive stance on cybersecurity and AI-driven solutions has positively influenced how we acquire new clients. Demonstrating our commitment to advanced technology and rigorous security protocols has differentiated our firm in a competitive marketplace, assuring potential clients of our ability to securely handle their sensitive information,” he said.
And, of course, AI
Firms also made major investments in AI that have since paid off. They have used it to automate routine processes, provide insights and strengthen core services. For instance, Allen Smith, chief information officer at Top 25 firm Baker Tilly, has heavily integrated AI tools into both tax and workflow over the past year.
“Overall, the biggest way that technology has changed our firm this year is by leveraging and adopting emerging technologies,” he said. “For our assurance practice, that means incorporating AI tools into our methodology and workflow; and in tax, new technologies and AI are changing the skill sets of our tax professionals. By embedding AI chat capabilities in tax research platforms, it drives tax professionals to their answers quickly and through a more comfortable conversational approach. Skills are transforming from having to know the answer to being the best at finding the answer.”
UHY’s Gibson said his firm has used AI to bolster both its audit and risk management capacities.
“By implementing AI-driven data analytics and automated reporting tools, we’ve streamlined audit processes, significantly reducing manual tasks and enhancing our ability to deliver deeper, real-time insights to clients. AI has also improved accuracy in risk assessment and predictive analysis, allowing us to proactively address potential issues before they arise,” he said.
Mike Kempke, chief information officer at Top 10 firm Grant Thornton, pointed to his firm’s heavy AI investments in both client service and internal administrative areas. Given how many clients are using AI, he believes it’s imperative for firms to keep up.
“At Grant Thornton we see AI as the way to enable growth and add more people to meet the increasing demands of our clients,” he said. “The adoption of AI is not optional; it is crucial for remaining competitive and ensuring the firm’s continued success.”
Jody Padar, an author and speaker known as “The Radical CPA,” and Katie Tolin, a growth strategist for CPAs, together launched a training and technology platform called XcelLabs.
XcelLabs provides solutions to help accountants use artificial technology fluently and strategically. The Pennsylvania Institute of CPAs and CPA Crossings joined with Padar and Tolin as strategic partners and investors.
“To reinvent the profession, we must start by training the professional who can then transform their firms,” Padar said in a statement. “By equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”
Jody Padar
The platform includes XcelLabs Academy, a series of educational online courses on the basics of AI, being a better advisor, leadership and practice management; Navi, a proprietary tool that uses AI to help accountants turn unstructured data like emails, phone calls and meetings into insights; and training and consulting services. These offerings are currently in beta testing.
“Accountants know they need to be more advisory, but not everyone can figure out how to do it,” Tolin said in a statement. “Couple that with the fact that AI will be doing a lot of the lower-level work accountants do today, and we need to create that next level advisor now. By showing accountants how to unlock patterns in their actions and turn client conversations into emotionally intelligent advice, we can create the accounting professional of the future.”
Katie Tolin
“AI is transforming how CPAs work, and XcelLabs is focused on helping the profession evolve with it,” PICPA CEO Jennifer Cryder said in a statement. “At PICPA, we’re proud to support a mission that aligns so closely with ours: empowering firms to use AI not just for efficiency, but to drive growth, value and long-term relevance.”
The accountant the world urgently needs has evolved far beyond the traditional role we recognized just a few years ago.
The transformation of the accounting profession is not merely an anticipated change; it is a pressing reality that is currently shaping business decisions, academic programs and the expected contributions of professionals. Yet, in many areas, accounting education stubbornly clings to outdated, overly technical models that fail to connect with the actual demands of the market. We must confront a critical question: If we continue to train accountants solely to file tax reports, are we truly equipping them for the challenges of today’s world?
This shift in mindset extends beyond individual countries or educational systems; it is a global movement. The recent announcement of the CIMA/CGMA 2026 syllabus has made it unmistakably clear: merely knowing how to post journal entries is insufficient. Today’s accountants are required to interpret the landscape, anticipate risks and act with strategic awareness. Critical thinking, sustainable finance, technology and human behavior are not just supplementary topics; they are essential components in the education of any professional seeking to remain relevant.
The CIMA/CGMA proposal for 2026 is not just a curriculum update; it is a powerful manifesto. This new program positions analytical thinking, strategic business partnering and technology application at the core of accounting education. It unequivocally highlights sustainability, aligning with IFRS S1 and S2, and expands the accountant’s responsibilities beyond mere numbers to encompass conscious leadership, environmental impact and corporate governance.
The current changes in the accounting profession underscore an urgent shift in expectations from both educators and employers. Today, companies of all sizes and industries demand accountants who can do far more than interpret balance sheets. They expect professionals who grasp the deeper context behind the numbers, identify inconsistencies, anticipate potential issues before they escalate into losses, and act decisively as a bridge between data and decision making.
To meet these expectations, a radical mindset shift is essential. There are firms still operating on autopilot, mindlessly repeating tasks with minimal critical analysis. Likewise, many academic programs continue to treat accounting as purely a technical discipline, disregarding the vital elements of reflection, strategy and behavioral insight. This outdated approach creates a significant mismatch. While the world forges ahead, parts of the accounting profession remain stuck in the past.
The consequences of this shift are already becoming evident. The demand for compliance, transparency and sustainability now applies not only to large corporations but also to small and mid-sized businesses. Many of these organizations rely on professionals ill-equipped to drive the necessary changes, putting both business performance and the reputation of the profession at risk.
The positive news is that accountants who are ready to thrive in this new era do not necessarily need additional degrees. What they truly need is a commitment to awareness, a dedication to continuous learning, and the courage to step beyond their comfort zones. The future of accounting is here, and it is firmly rooted in analytical, strategic and human-oriented perspectives. The 2026 curriculum is a clear indication of the changes underway. Those who fail to think critically and holistically will be left behind.
In contrast, accountants who see the big picture, understand the ripple effects of their decisions, and actively contribute to the financial and ethical health of organizations will undeniably remain indispensable, anywhere in the world.
Congressional Republicans are siding with Donald Trump in the messy divorce between the president and Elon Musk, an optimistic sign for eventual passage of a tax cut bill at the root of the two billionaires’ public feud.
Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. Musk, the biggest political donor of the 2024 cycle, has threatened to help primary anyone who votes for the legislation, but lawmakers are betting that staying in the president’s good graces is the safer path to political survival.
“The tax bill is not in jeopardy. We are going to deliver on that,” House Speaker Mike Johnson told reporters on Friday.
“I’ll tell you what — do not doubt, don’t second guess and do not challenge the President of the United States Donald Trump,” he added. “He is the leader of the party. He’s the most consequential political figure of our time.”
A fight between Trump and Musk exploded into public view this week. The sparring started with the tech titan calling the president’s tax bill a “disgusting abomination,” but quickly escalated to more personal attacks and Trump threatening to cancel all federal contracts and subsidies to Musk’s companies, such as Tesla Inc. and SpaceX which have benefitted from government ties.
Republicans on Capitol Hill, who had — until recently — publicly embraced Musk, said they weren’t swayed by the billionaire’s criticism that the bill cost too much. Lawmakers have refuted official estimates of the package, saying that the tax cuts for households, small businesses and politically important groups — including hospitality and hourly workers — will generate enough economic growth to offset the price tag.
“I don’t tell my friend Elon, I don’t argue with him about how to build rockets, and I wish he wouldn’t argue with me about how to craft legislation and pass it,” Johnson told CNBC earlier Friday.
House Budget Committee Chair Jodey Arrington told reporters that House lawmakers are focused on working with the Senate as it revises the bill to make sure the legislation has the political support in both chambers to make it to Trump’s desk for his signature.
“We move past the drama and we get the substance of what is needed to make the modest improvements that can be made,” he said.
House fiscal hawks said that they hadn’t changed their prior positions on the legislation based on Musk’s statements. They also said they agree with GOP leaders that there will be other chances to make further spending cuts outside the tax bill.
Representative Tom McClintock, a fiscal conservative, said “the bill will pass because it has to pass,” adding that both Musk and Trump needed to calm down. “They both need to take a nap,” he said.
Even some of the House bill’s most vociferous critics appeared resigned to its passage. Kentucky Representative Thomas Massie, who voted against the House version, predicted that despite Musk’s objections, the Senate will make only small changes.
“The speaker is right about one thing. This barely passed the House. If they muck with it too much in the Senate, it may not pass the House again,” he said.
Trump is pressuring lawmakers to move at breakneck speed to pass the tax-cut bill, demanding they vote on the bill before the July 4 holiday. The president has been quick to blast critics of the bill — including calling Senator Rand Paul “crazy” for objecting to the inclusion of a debt ceiling increase in the package.
As the legislation worked its way through the House last month, Trump took to social media to criticize holdouts and invited undecided members to the White House to compel them to support the package. It passed by one vote.
Senate Majority Leader John Thune — who is planning to unveil his chamber’s version of the bill as soon as next week — said his timeline is unmoved by Musk.
“We are already pretty far down the trail,” he said.