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First-year college enrollment falls, though more students qualify for aid

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Although more students are eligible for federal financial aid, fewer high schoolers are pursuing a four-year degree. Increasingly, college is becoming a path for only those with the means to pay for it, many studies show. 

Although undergraduate enrollment is up overall, the number of new first-year students sank 5% this fall compared with last year, with four-year colleges notching the largest declines, according to an analysis of early data by the National Student Clearinghouse Research Center.

“It is startling to see such a substantial drop in freshmen, the first decline since the start of the pandemic,” Doug Shapiro, the National Student Clearinghouse Research Center’s executive director, said in a statement.

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“But the gains among students either continuing from last year or returning from prior stop outs [or temporary withdrawals] are keeping overall undergraduate numbers growing, especially at community colleges, and that’s at least some good news,” he said.

The declines in first-year student enrollment were most significant at four-year colleges that serve low-income students, the report also found. At four-year colleges where large shares of students receive Pell Grants, first-year student enrollment plummeted more than 10%.

More students qualify for federal financial aid

The new Free Application for Federal Student Aid is meant to improve access by expanding Pell Grant eligibility to provide more financial support to low- and middle-income families.

As a result of changes to the financial aid application, more students can now qualify for a Pell Grant, a type of aid awarded solely based on financial need.

New data from the Department of Education shows that 10% more students are on track to receive Pell Grants this year, including 3% more current high school seniors.

But overall, the number of Pell Grant recipients is down significantly. In fact, the number of Pell Grant recipients peaked over a decade ago, when 9.4 million students were awarded grants in the 2011-12 academic year, and sank 32% to 6.4 million in 2023-24, according to the College Board, which tracks trends in college pricing and student aid.

Federal aid is not keeping up with costs

Also, those grants have not kept up with the rising cost of a four-year degree. Currently, the maximum Pell Grant award rose to $7,395 — after notching a $500 increase in the 2023-34 academic year.

Meanwhile, tuition and fees plus room and board for a four-year private college averaged $58,600 in the 2024-25 school year, up from $56,390 a year earlier. At four-year, in-state public colleges, it was $24,920, up from $24,080, the College Board found.

Experts have continuously warned that ongoing problems with the new FAFSA have resulted in fewer students applying for financial aid, which could also contribute to declining enrollment.

“The changes from FAFSA simplification were supposed to increase the number of Pell grant recipients. This was before all of the chaos ensued,” said higher education expert Mark Kantrowitz.

FAFSA rollout bugs and blunders: Here's what you need to know

Last year, 45% of college applicants reported frustrations with the process and 12% said they ultimately chose a community college, technical school or other alternative because of their FAFSA experience, according to an exclusive look at Jenzabar/Spark451′s upcoming college-bound student survey. The higher education marketing firm polled more than 5,400 recent high school graduates in September.

Rising college costs and ballooning student debt balances are still a major concern, causing more students to question the return on investment, experts also say. 

“There is growing skepticism and paranoia about the value of a degree,” said Jamie Beaton, co-founder and CEO of Crimson Education, a college consulting firm. 

Meanwhile, the number of students pursuing shorter-term accreditations is growing rapidly, with enrollment in certificate programs up 7.3%, according to the National Student Clearinghouse Research Center.

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Here’s how this DC-area high school is helping to close the wealth gap

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Keith Harris, a 17-year-old high school senior at KIPP DC College Preparatory, has studied accounting, investing and budgeting, among other basic lessons, like his English, history and math curriculum.

Harris is enrolled in his high school’s NAF Academy of Business, a rigorous three-year finance program with a work-based learning component. 

Because Harris, who lives with his aunt, received a full scholarship to college next fall, he’s also able to set some of his part-time earnings aside and invest those funds.

“Through the program I developed a lot of skills, such as managing my finances and investing in stocks,” Harris said. “It laid down a good foundation for me.”

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Unlike other one-semester high school personal finance courses across the country, more than 160 students enrolled in the KIPP DC College Preparatory’s NAF Academy of Business program study budgeting, saving, investing and managing risk, as well as other topics, right through graduation. Some receive NAFTrack certification, a credential that demonstrates a high standard of college and career readiness.

Many students also choose to enroll in the First Generation Investors program, where they can complete capstone projects while being tutored by students from Georgetown University’s McDonough School of Business. 

Additionally, internship opportunities pair students with nearby employers, including Ernst & Young, the Navy Federal Credit Union and Verizon.

The program is paid for, in part, through federal and local funding and administered by the DC Office of the State Superintendent of Education.

Value of a financial education: Why more schools are providing financial literacy classes

The goal of the program, according to Shavar Jeffries, chief executive officer of the the non-profit KIPP Foundation, is “breaking cycles of poverty.”

KIPP DC College Prep caters to an underserved population of teens, and yet 100% of the senior class are accepted into at least one college, Jeffries noted, which is largely consistent with last year’s numbers.

“Economic security has to be a key part of it,” Jeffries said. “We have too many young people who don’t have the knowledge base to make smart financial decisions. When we can add that value and students bring these lessons home, that is also very powerful.”

Donyae Vaughan, 18, a senior at KIPP DC College Prep, will graduate this spring with a number of financial classes under her belt, including Accounting 1 and 2. She also landed a summer internship at consulting firm Accenture.

“Most people my age don’t get to learn about this stuff,” she said. 

Vaughan, who has plans to attend dental school, said the coursework compliments what she has been taught at home. “My family is big on saving,” she said.

“Last year we learned a lot about investments, savings and stocks and how we can grow our money,” she said. “Every time I learn something new, I would go home and talk about it with my mom.”

Vaughan said she also learned about the merit of locking in a top-yielding certificate of deposit through the program.

A trend toward in-school finance classes

“The three years is a level of robust programming we don’t typically see,” said Raven Newberry, managing director of policy at the National Endowment for Financial Education.

As of 2024, about half of all states require or are in the process of requiring high school students to take at least one financial literacy course before they graduate, according to the latest data from Next Gen Personal Finance, a nonprofit focused on providing financial education to middle and high school students.

Although some schools and school districts have required students receive some financial education even without a state mandate, it is the schools that serve students from lower socio-economic backgrounds that tend to fall short in financial education offerings, according to Newberry.

“When a state requires it, that helps close that gap,” she said.

Financial literacy leads to financial wellbeing

In addition, a 2018 report by the Brookings Institution found that teenage financial literacy is positively correlated with asset accumulation and net worth by age 25.

Among adults, those with greater financial literacy find it easier to make ends meet in a typical month, are more likely to make loan payments in full and on time and less likely to be constrained by debt or be considered financially fragile.

They are also more likely to save and plan for retirement, according to data from the TIAA Institute-GFLEC Personal Finance Index based on research collected annually since 2017.

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If interest rates stay ‘higher for longer,’ the winners are those with cash accounts

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Many people, especially those with debt, will be discouraged by the recent Federal Reserve forecast of a slower pace of interest rate cuts than previously forecast.

However, others with money in high-yield cash accounts will benefit from a “higher for longer” regime, experts say.

“If you’ve got your money in the right place, 2025 is going to be a good year for savers — much like 2024 was,” said Greg McBride, chief financial analyst at Bankrate.

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It started throttling them back in September. However, Fed officials projected this month that it would cut rates just twice in 2025 instead of the four it had expected three months earlier.

“Higher for longer is the mantra headed into 2025,” McBride said. “The big change since September is explained by notable upward revisions to the Fed’s own inflation projections for 2025.”

The good and bad news for consumers

The bad news for consumers is that higher interest rates increase the cost of borrowing, said Marguerita Cheng, a certified financial planner and CEO of Blue Ocean Global Wealth in Gaithersburg, Maryland.

“[But] higher interest rates can help individuals of all ages and stages build savings and prepare for any emergencies or opportunities that may arise — that’s the good news,” said Cheng, who is a member of CNBC’s Financial Advisor Council.

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High-yield savings accounts that pay an interest rate between 4% and 5% are “still prevalent,” McBride said.

By comparison, top-yielding accounts paid about 0.5% in 2020 and 2021, he said.

The story is similar for money market funds, he explained.

Money market fund interest rates vary by fund and institution, but top-yielding funds are generally in the 4% to 5% range.

However, not all financial institutions pay these rates.

The most competitive returns for high-yield savings accounts are from online banks, not the traditional brick-and-mortar shop down the street, which might pay a 0.1% return, for example, McBride said.

Things to consider for cash

There are of course some considerations for investors to make.

People always question which is better, a high-yield savings account or a CD, Cheng said.

“It depends,” she said. “High-yield savings accounts will provide more liquidity and access, but the interest rate isn’t fixed or guaranteed. The interest rate will fluctuate, nor your principal. A CD will provide a fixed guaranteed interest rate, but you give up liquidity and access.”

Additionally, some institutions will have minimum deposit requirements to get a certain advertised yield, experts said.

Further, not all institutions offering a high-yield savings account are necessarily covered by Federal Deposit Insurance Corp. protections, said McBride. Deposits up to $250,000 are automatically protected at each FDIC-insured bank in the event of a failure.

“Make sure you’re sending your money directly to a federally insured bank,” McBride said. “I’d avoid fintech middlemen that rely on third-party partnerships with banks for FDIC insurance.”

A recent bankruptcy by one fintech company, Synapse, highlights that “unappreciated risk,” McBride said. Many Synapse customers have been unable to access most or all of their savings.

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Credit card debt set to hit record levels as consumer holiday spending rises

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A woman shops at a Target store in Chicago on Nov. 26, 2024.

Kamil Krzaczynski | AFP | Getty Images

Heading into the holidays, many Americans were already saddled with record-breaking credit card debt. And yet, consumer spending is set to reach a fresh high this season. 

The National Retail Federation reported last week that spending between Nov. 1 and Dec. 31 is “clearly on track” to reach a record, between $979.5 billion and $989 billion.

“Job and wage gains, modest inflation and a heathy balance sheet have led to solid holiday spending,” the NRF’s chief economist, Jack Kleinhenz, said in a statement.

But other reports show that many shoppers are increasingly leaning on credit cards to manage their holiday purchases.

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To that point, 36% of consumers have taken on debt this season, a recent report by LendingTree found. And those who dipped into the red racked up an average of $1,181, up from $1,028 in 2023, according to the survey of more than 2,000 adults.

“No one should be surprised that so many Americans took on debt this holiday season. Prices are still really high and that means that lots of Americans simply didn’t have any choice,” said Matt Schulz, LendingTree’s chief credit analyst.

“Inflation is still a big deal in this country, and it’s having a huge impact on people’s finances, including their holiday spending,” he said.

Credit card debt is at an all-time high

Heading into the peak holiday shopping season, credit card balances were already 8.1% higher than a year ago, according to the Federal Reserve Bank of New York’s report on household debt.

Further, 28% of credit card users had not paid off the gifts they bought last year, according to another holiday spending report by NerdWallet, which polled more than 1,700 adults in September.

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In some cases, Americans’ willingness to spend is a sign of confidence, Schulz noted. “Some surely took on debt because they didn’t have any other choice, while others did so because they wanted to splurge a bit and weren’t concerned about paying a little extra interest in order to get what they or their loved one really wanted.”

However, credit cards continue to be one of the most expensive ways to borrow money. The average credit card rate is currently more than 20% — near an all-time high. Some retail card APRs are even higher.

The problem with credit cards

Of those with debt, 21% expect it’ll take five months or longer to pay it off, LendingTree also found. At that rate, sky-high interest charges will exact a heavy toll, according to Schulz.

“That means less money to put towards other big goals for the new year, such as growing an emergency fund or saving for college,” he said. “In more extreme cases, it may mean you’re less able to pay essential bills or keep food on the table. In either case, it’s a big deal.”

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