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Half of parents financially support adult children, report finds

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To get by these days, more young adults turn to a likely source for help: their parents.

For the first time, 50% of parents with a child older than 18 provide them with at least some financial support, according to a new report by Savings.com. That’s up from 47% last year and 45% in 2023.

From buying food to paying for a cellphone plan or covering health and auto insurance or even rent, these parents are shelling out about $1,474 a month, on average, the report found — a three-year high.

“Adulting is expensive,” the report notes.

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Many experts argue it’s harder today for young adults to make it on their own.

In addition to soaring everyday expenses and housing costsmillennials and Generation Z face other financial challenges their parents did not at that age.

Not only are their wages lower than their parents’ earnings when they were in their 20s and 30s, after adjusting for inflation, but they are also carrying larger student loan balances, many reports show.

But by other measures, young adults are doing well.

Compared with their parents at this age, Gen Zers are more likely to have a college degree and work full time. Plus, many millennials have more saved for retirement than they did just a few years ago, after reaping the benefits of positive market conditions.   

Yet, roughly 1 in 3 adults ages 18 to 34 in the U.S. live in their parents’ home, according to U.S. Census Bureau data.

“Housing is a big issue and parents are helping more and more with rent and home purchases,” said Carolyn McClanahan, a certified financial planner and founder of Life Planning Partners in Jacksonville, Florida.

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Personal Finance

This homeowner cut her heating bill in half — and got a $1,200 tax credit

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Megan Moritz bought her dream house in 2019.

However, the 1,400-square-foot home, in the Arlington Heights suburb northwest of Chicago, was built in the 1930s and lacked insulation — leading to heating bills that were “very high,” said Moritz, 48.

The first-time homeowner opted to pay about $5,700 for a series of projects last year to make her home more energy-efficient. She added insulation to the walls, and sealed gaps in ductwork connected to her furnace to prevent air leaks.

Moritz shaved her gas heating bill by half or more during the winter months, and her home is now “delightfully toasty,” she said. She slashed her bill to $102 in December 2024 from $311 two years earlier, records show. In January 2025, her bill was $116, down from $288 in 2023.

Moritz also received a $1,200 federal tax break when she filed her tax return this year, according to records reviewed by CNBC. She’s among millions of homeowners who claim a tax credit each year for retrofits tied to energy efficiency.

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“The biggest perk to me, honestly, was not freezing my butt off,” said Moritz, who works for a global professional association. “Then it was the monthly bill going down as much as it did.”

“The tax credit was a nice little perk, the cherry on top,” she said.

The tax break, however, may not be available for much longer.

Republicans have signaled an intent to put the tax break and other consumer financial incentives linked to the Inflation Reduction Act on the chopping block to raise money for a multi-trillion-dollar package of tax cuts being negotiated on Capitol Hill.

What is the tax break?

The tax break — the energy efficient home improvement credit, also known as the 25C credit — is worth up to 30% of the cost of a qualifying project.

Taxpayers can claim up to $3,200 per year on their tax returns, with the overall dollar amount tied to specific projects.

They can get up to $2,000 for installing a heat pump, heat pump water heater or biomass stove/boiler, and another $1,200 for other additions like efficient air conditioners, efficient windows and doors, insulation and air sealing.

About 2.3 million taxpayers claimed the credit on their 2023 tax returns, according to Internal Revenue Service data.

The average family claimed about $880, according to the Treasury Department.

‘A much harder decision’

A thermal scan of Megan Moritz’s Chicago area home shows areas of energy inefficiency.

ARC Insulation

Blair Kennedy, a homeowner in Severna Park, Maryland, plans to claim a credit when he files his tax return next year.

Kennedy, 38, had fiberglass insulation installed in his attic and air-sealed his 3,700-square-foot home in March, a project that cost just over $6,000 after state and local rebates.

A federal tax break would reduce his net cost to about $5,000, Kennedy expects.

“I think it would’ve been a much harder decision to do it” without tax credits, said Kennedy, a real estate agent.

The tax break has been available on-and-off since Congress passed the Federal Energy Tax Act of 1978, according to a paper by Severin Borenstein and Lucas Davis, economists at the Haas Energy Institute at the University of California, Berkeley.

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The original rationale for the credit was to boost U.S. energy security following energy crises in the 1970s, they wrote.

Today, the main goal of the tax break is to mitigate climate change, Davis said in an interview.

Making homes more energy-efficient helps reduce their planet-warming greenhouse gas emissions. Residential energy use accounts for about 20% of U.S. greenhouse gas emissions, according to researchers in the School for Environment and Sustainability at the University of Michigan.

The Inflation Reduction Act — a historic law to combat climate change, signed by former President Joe Biden in 2022 — extended the tax break through 2032 and made it more generous. Biden-era Treasury officials said the tax break was more popular than expected.

“A lot of these clean-energy technologies have significant benefits, but they can tend to cost a bit more than the alternative,” Davis said. “This [tax] credit offers an incentive to spend a little bit more for a capital investment that will yield climate benefits.”

Households can only claim the tax credit if they have an annual tax liability, since the credit is nonrefundable. Most of the benefits accrue to higher-income households, which are more likely to have a tax liability, Davis said.

Risk of disappearance

The IRA also included many other consumer tax breaks and financial incentives tied to electric vehicles, rooftop solar panels and energy efficiency.

Republicans in Congress may claw back funding as part of a forthcoming tax-cut package expected to cost at least $4 trillion, experts said. President Donald Trump pledged to gut IRA funding on the campaign trail, and Republicans voted more than 50 times in the House of Representatives to repeal parts of the law.

“Absolutely, there is a risk in the current budget bill that these credits would be changed or go away completely,” Davis said.

However, there’s a group of Republicans in the House and Senate seeking to preserve the tax breaks. Their support could be enough to save the incentives, given slim margins in each chamber.

About 85% of the clean-energy investments and 68% of jobs tied to Inflation Reduction Act funding are in Republican congressional districts, according to a 2024 study by E2.

Moving forward without tax break

Many households would likely still undergo energy-efficiency projects even if the tax breaks disappear, Davis said.

Savings on utility bills are often a primary motivation, experts said.

There’s generally a five- to 10-year return on investment given monthly energy savings, said Ryan Warkentien, head of ARC Insulation, which did the retrofit on Moritz’s Chicago area home.

That time frame can easily shorten to three to five years for those who qualify for a tax credit, he said.

A “crazy” high energy bill — about $1,000 in January — motivated Kennedy to get an initial energy audit to identify efficiency problems in his Maryland home. (Taxpayers can claim a $150 tax credit for the cost of such an audit.)

Kennedy is hoping to save at least 15% on his monthly energy bills. He also expects to put less stress on his heating, ventilation and air-conditioning unit to keep the house at a comfortable temperature, prolonging its lifespan and delaying future maintenance costs.

“The tax credit ended up being the icing on the cake,” he said.

 Likewise for Moritz.

“I’m literally in love with my house,” she said. “The investments I make in my house are for me, because I want to spend the rest of my life here.”

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Personal Finance

Cash may feel safe when stocks slide, but it has risks

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Traders work on the floor of the New York Stock Exchange on April 10, 2025.

Michael M. Santiago | Getty Images News | Getty Images

Investors may feel an impulse to move to cash amid the recent tumult in the stock market. While cash might feel safer than stocks, it can also pose risks for long-term savers, financial advisors say.

Cash — like money held in a high-yield bank savings account or a money market fund — is substantially less volatile than stocks over the short term, experts said.

But cash has historically delivered lower returns than stocks over the long term. Holding on to more cash than you need — rather than investing it — raises the risk that you may not achieve your investing goals.

The upshot: Cash-heavy investors may find it challenging to achieve their long-term investment goals, and may have to save more of their discretionary income as a result, Vanguard wrote in a paper that analyzed stock and cash returns.

Investors fled stocks for perceived safe havens as U.S. stock benchmarks were whipsawed by tariff and trade proclamations from the Trump administration and retaliatory measures announced by major trade partners like China.

Following a White House announcement of country-specific tariffs earlier this month, the S&P 500 had its worst two-day stretch since the early days of the Covid-19 pandemic, losing about 11%.

Meanwhile, April 7 saw the highest volume of 401(k) plan trading since March 12, 2020, according to Alight Solutions, a retirement plan administrator. About 94% of proceeds moved to conservative assets like money market, bond and stable-value funds, according to Alight.

The pros and cons of cash

Cash does have some benefits.

For instance, it’s there when investors need money for emergencies and major purchases, even if there’s an upheaval in the stock market, said Carolyn McClanahan, a certified financial planner and founder of Life Planning Partners in Jacksonville, Florida.

“Everyone should have some cash and some equities,” McClanahan, a member of CNBC’s Financial Advisor Council, wrote in an e-mail.

But cash “has a long history” of offering negative “real” returns, meaning returns after accounting for inflation, according to Morningstar.

In other words, consumers who hold a portfolio that’s 100% in cash actually lose wealth over time after accounting for inflation, experts said. If interest rates on cash don’t keep pace with rising prices, consumers lose purchasing power.

Meanwhile, stocks have the potential for high growth, especially over the long term, but also come with risks, McClanahan said.

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“The ups and downs of the markets can be nauseating, and you might have to bank losses if you need your money and can’t ride out market downturns,” McClanahan said.

“Every portfolio should be diversified across safe and risky assets based on the client’s financial and psychological ability to take risk,” she wrote.

How to think of cash and stock mix

Investors who are still in the “accumulation” savings phase — i.e., people in their working years still saving a portion of their income — should hold enough cash for emergencies in a fund that’s easily accessible, McClanahan said.

They should also hold any cash they might need for purchases in the next five years, like a home down payment, car purchase or tuition expenses, she said.

Managing your money through volatility

Even retirees generally need to allocate some of their portfolio to stocks: They may lean on their portfolios to fund their lifestyle over three or more decades, meaning some investment growth is necessary to avoid running out of money, according to experts.

All investors should have an investment strategy that spells out “how much they will have allocated to equities, fixed income [bonds], and cash and they should stick with this investment policy through all markets, good and bad,” McClanahan wrote in an e-mail.

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Personal Finance

How a trade war could impact the price of clothing

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Women shop for clothing from a Gap outlet store in Los Angeles, California on April 10, 2025. 

Frederic J. Brown | Afp | Getty Images

Few consumer products are immune from the impact of new tariffs on goods imported into the United States, but apparel may be among the hardest hit.

A trade war could significantly raise the price of clothing for consumers. Since a large portion of U.S. clothing and shoes are imported, tariffs on those goods would increase the cost for both the importers and, ultimately, the consumer, experts say.

“The 2025 tariffs disproportionately affect clothing and textiles, with consumers facing 64% higher apparel prices in the short-run,” according to forecasts by the Yale University Budget Lab. “Apparel prices will stay 27% higher in the long-run.”

For now, the Trump Administration has opted for a universal tariff rate of 10%. Earlier this month, the White House imposed 145% tariffs on products from China. President Donald Trump recently granted exclusions from steep tariffs on smartphones, computers and some other electronics imported largely from China.

“We are concerned about the escalating trade war with China. Ultimately no one wins,” said Julia Hughes president of the United States Fashion Industry Association.

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“This policy continues to subject U.S. imports of our industry’s largest trading partner to an unsustainable tax,” Steve Lamar, the American Apparel & Footwear Association’s president and CEO, said in a prepared statement. 

Tariffs, particularly on clothing and materials, which are not made at scale in the U.S., will lead to higher prices for consumers and will only fuel inflation, according to the American Apparel & Footwear Association.

The U.S. receives 97% percent of clothing and shoes from other countries, but primarily China and Vietnam, a 2024 report by the American Apparel & Footwear Association found.

Tariffs ‘will be passed along to the consumer’

“Tariffs are a tax paid by the U.S. importer that will be passed along to the end consumer. Tariffs will not be paid by foreign countries or suppliers,” the National Retail Federation’s executive vice president of government relations David French said in a statement.

As part of the new high tariffs on China, Trump also revoked a popular tax loophole known as de minimis. The exemption allowed many e-commerce companies to send goods worth less than $800 into the U.S. duty-free. The loophole also allowed American shoppers to buy low-cost goods directly from retailers in China and Hong Kong.

Some popular clothing brands, like Shein and Temu imported from China, could face an immediate impact and will likely funnel those extra costs to customers in the way of higher prices, which would hit low- and middle-class Americans particularly hard.

How consumers plan to cushion the blow

Three-quarters of consumers said they’re already engaging in “trade-down” behavior when purchasing clothing and footwear, according to recent research by Empower.

In the years since high inflation made clothing more expensive, a shift was already starting.

Shoppers downgraded to more affordable second-hand merchandise and embraced buying “dupes” — short for duplicates.

“If you can’t afford Louis Vuitton, you are going to buy Coach. If you can’t afford Coach, you are going to buy the knock off,” said Shawn Grain Carter, an associate professor at the Fashion Institute of Technology, part of the State University of New York.

Historically, trade restrictions drive up the cost of authentic goods, creating the perfect conditions for counterfeiters to flood the market with cheaper, harder-to-detect fakes, according to Vidyuth Srinivasan, co-founder and CEO of Entrupy, an authentication service.

With Trump’s recent executive order eliminating duty-free de minimis treatment for low-value imports, the flow of counterfeit goods will also be more expensive and logistically challenging, Srinivasan explained.

However, “counterfeiters are incredibly agile,” he said. “When one route is blocked, they’ll adapt, seeking alternative distribution channels to continue flooding the market with fakes.”

Alternatively, “there might be a little more of a lean into the second-hand market because it just seems more affordable,” Srinivasan said. 

Value, quality and style and not obsolesce of clothing wins, says Mickey Drexler

Faced with higher costs, 67% of consumers plan to change their shopping habits, according to another recent report by Bid-on-Equipment. Among the top strategies, 46% say they will shop at thrift or second-hand stores. Other ways to save include comparison shopping or buying fewer imported goods. The survey polled more than 1,000 adults in January.

In another survey by shopping app Smarty, 50% of respondents said they’re more likely to consider secondhand goods or local alternatives because of tariff-induced price hikes.

“Tariffs are already prompting my customers to even more actively seek alternatives when it comes to luxury designer goods,” said Christos Garkinos, the CEO and founder of online reseller Covet By Christos.

“On the one hand, customers who are looking to make some extra money in this volatile economy are considering selling off parts of their designer collections,” Garkinos said.

“On the flip side, so many of my existing customers are doubling down on resale,” he said, “because they know that there is no tariff to pay and they can still get their hands on luxury goods without paying that extra premium right now.”

The U.S. resale market is experiencing significant growth, with projections indicating it will continue to expand rapidly over the next few years. This growth is being driven by factors like rising consumer preference for second-hand options, especially among younger generations, and the increasing adoption of online resale platforms, experts say.

Re-commerce — which encompasses the buying and selling of pre-owned, refurbished or secondhand goods  — is projected to increase 55%, reaching $291.6 billion by 2029. That would outpace the overall retail market, with resale potentially accounting for 8% of total retail by 2029, according to a 2024 report by OfferUp, an online marketplace for buying and selling new and used items.

Still, there aren’t enough second-hand products to satisfy consumer demand, Hughes said. “The quantities aren’t there.”

For now, the apparel industry must wait and see what will happen with potential trade agreements going forward, just as back-to-school inventory — one of the most important shopping seasons of the year — is set to start shipping, Hughes said.

“The chaos is still rippling through,” she added. “This is a real time of uncertainty.”

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