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Here are the best ways to save money this holiday season, experts say

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Visa's View on the Holiday Shopping Season

As the U.S. presidential election laid bare, economic anxiety is top of mind.

High costs have weighed heavily on household finances, with 2 in 3 Americans concerned about how they’ll manage holiday expenses, when the temptation to splurge is heightened.

This year, holiday spending, between Nov. 1 and Dec. 31, is expected to increase to a record $979.5 billion to $989 billion, according to the National Retail Federation.

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Even as credit card debt tops $1.14 trillion, holiday shoppers expect to spend, on average, $1,778, up 8% compared to last year, Deloitte’s holiday retail survey found.

Meanwhile, 28% of holiday shoppers still have not paid off the gifts they purchased for their loved ones last year, according to another holiday spending report by NerdWallet

How to save money over the holidays

A shopper looks at clothes inside a store at Twelve Oaks Mall on November 24, 2023 in Novi, Michigan. 

Emily Elconin | Getty Images

“Retailers need to stay proactive and nimble to ensure they are not stuck over-inventoried after holiday, and you will see deeper discounts as we get closer to the holiday on items not moving off shelves,” Davis said.

Nearly half, or 47%, of all consumers are waiting for discounts on clothes or accessories, followed by electronics at 45%, according to Morning Consult.

To snag the best price, shoppers can use online tools to track and search for sales products and items, said Sara Rathner, a credit card expert at NerdWallet. 

2. Consider trading down

Some shoppers are also more willing to alternate higher-cost products for cheaper or less expensive versions, Morning Consult found. 

For instance, shoppers are more likely to trade down from high-end skin and hair care products to less expensive alternatives, said Sofia Baig, an economist at Morning Consult.

“Maybe they’re not shopping for luxury items at Sephora, they’re going to Target instead to get something that is a little bit more in their budget,” she said.

Whether that means trading down to a lower-priced retailer or specific brand, consumers are actively looking for bargains this year, Davis said.

Gen Z and millennial shoppers, in particular, tend to often walk away from name brand products and “dupe” shop instead to save some cash. 

Davis also recommends shopping secondhand to save on big-ticket items.

3. Try “slow shopping”

So-called “slow shopping” promotes the importance of taking time to think through each purchase to make more intentional buying decisions, according to consumer savings expert Andrea Woroch.

“Slow shopping encourages consumers to think through each potential purchase rather than jumping on impulse,” Woroch said.

“This allows you to be mindful about what you’re buying, why you’re buying and who you’re buying for while also giving you time to save up, compare prices and look for coupons,” Woroch added.

In many cases, there are good reasons to wait.

Slow shopping allows you to time your purchase based on when it’s on sale for the lowest price, Woroch explained.

Identifying and eliminating spending triggers can also help you avoid impulse spending that leads to debt, she said, such as unsubscribing from store emails, turning off push notifications in retail apps and deleting payment information stored online.

4. Dog-ear this date for travel discounts

While some people booked their travel plans for the season, about 45% of travelers have not purchased plane tickets yet because the price was too high, Morning Consult found.

While mid-October may have been the best time to book your holiday travel, you might have one last chance. “Travel Tuesday,” or the Tuesday that follows Black Friday, is a date to pay attention to, according to Hayley Berg, lead economist at travel site Hopper. 

In 2023, Travel Tuesday saw a spike in hotel, cruise and airline bookings by travelers in the U.S., according to McKinsey & Company.

Some experts recommend booking a trip or experience in lieu of presents to keeping the holiday expenses in check. “Spending time is together is better than any gift you could give,” Woroch said.

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Personal Finance

Maximizing Returns in High Rate Climate and market uncertainty

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Maximizing Returns in High-Rate Climate

In the macroeconomic environment of late July 2026, personal cash management requires an active, structured approach to wealth preservation. With central bank benchmark rates remaining elevated to ensure long-term disinflation, conservative yield-bearing vehicles—such as short-term U.S. Treasury bills, money market funds, and high-yield savings accounts (HYSAs)—continue to offer reliable nominal returns between 4% and 5%. For individual investors, maximizing net returns requires moving beyond passive checking accounts and executing a disciplined cash laddering strategy.

Leaving substantial liquid capital in traditional bank deposits creates an invisible drag on personal net worth due to ongoing inflation. By implementing a tiered liquidity framework, individuals can split emergency cash reserves and short-term capital allocations across rolling maturities. Allocating cash into 4-week, 8-week, and 13-week Treasury bills creates a continuous cycle of maturing liquidity, allowing investors to continuously reinvest capital at prevailing market yields while maintaining immediate access to emergency funds.

Tax efficiency represents a critical dimension of high-yield cash optimization. For high-earning individuals residing in states with substantial local income taxes, direct holdings in short-term U.S. Treasury instruments often deliver superior net post-tax yields compared to standard commercial bank HYSAs. Because interest earned on federal Treasury bills is strictly exempt from state and local taxation, investors can retain a larger portion of their compounding interest gains without taking on additional credit or market risk.

Ultimately, personal wealth accumulation in mid-2026 relies on intentional capital deployment. Cash should be managed as a productive asset class that generates consistent, risk-free returns. Regularly auditing account yield terms, automating recurring transfers, and leveraging tax-advantaged fixed-income instruments ensures that personal liquidity remains fully optimized against macroeconomic fluctuations.

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Personal Finance

Algorithmic Wealth Management: Balancing Automated Financial Planning with Human Oversight

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Balancing Automated Financial Planning with Human Oversight

The personal finance industry in July 2026 is experiencing a technological evolution, driven by the wide deployment of next-generation algorithmic wealth management tools. Modern digital financial platforms have expanded far beyond basic automated index investing; today’s robo-advisors utilize real-time tax-loss harvesting, dynamic portfolio rebalancing, and hyper-personalized spending analysis to optimize retail investor outcomes. However, as these digital solutions become ubiquitous, investors face the crucial challenge of balancing automated execution with human strategic judgment.

The core advantage of automated financial planning platforms lies in their ability to remove emotional bias from investment execution. During periods of market volatility or localized sector realignments, automated algorithms systematically rebalance portfolios back to target asset allocations without falling victim to panic selling or speculative enthusiasm. Furthermore, integrated cash-flow monitoring algorithms analyze individual spending patterns in real time, automatically sweeping surplus income into designated retirement or debt-liquidation accounts to accelerate net worth accumulation.

Despite these operational advantages, algorithmic tools have inherent structural limitations when addressing complex, highly personalized financial life events. Decisions involving multi-generational estate planning, highly complex tax strategies, small business exits, or nuanced real estate transactions require contextual human judgment that software models cannot replicate. Relying solely on automated models without periodic human professional review can result in misaligned risk profiles or overlooked tax liabilities during major life transitions.

The optimal approach for personal financial planning in late 2026 is a hybrid advisory model. Individuals should utilize automated platforms for routine asset allocation, continuous tax optimization, and low-cost passive index tracking, while engaging qualified human financial advisors for periodic strategic planning, estate structuring, and qualitative risk evaluations. This dual approach ensures maximum cost efficiency and disciplined execution while retaining essential strategic guidance.

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High-Yield Optimization: Structuring Personal Cash Reserves in a Sustained Rate Environment

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Structuring Personal Cash Reserves in a Sustained Rate Environment

In the financial environment of mid-2026, personal cash management has re-emerged as a vital component of holistic wealth building. With central bank policy rates holding firm to maintain long-term price stability, yield-bearing instruments such as money market funds, high-yield savings accounts (HYSAs), and short-term Treasury bills continue to offer compounding returns around 4% to 5%. For individual investors, effectively structuring cash reserves requires shifting away from passive bank deposits toward active yield optimization.

A frequent pitfall in personal asset management is leaving substantial liquid capital in traditional checking or low-yield savings accounts, where real returns are continuously eroded by baseline inflation. By implementing a disciplined ‘cash ladder’ strategy—allocating liquid funds across tiered maturities using ultra-short Treasury instruments and FDIC-insured high-yield accounts—individuals can secure maximal yields while retaining immediate liquidity for emergency expenses or tactical investment opportunities.

Simultaneously, investors must evaluate the tax efficiency of their cash holdings based on their tax bracket and geographic location. For high earners situated in states with high local income taxes, direct holdings in short-term U.S. Treasury bills often yield a higher net post-tax return than standard high-yield savings accounts, as Treasury interest is strictly exempt from state and local taxation. Understanding these nuanced tax distinctions allows individuals to capture significant incremental gains without taking on additional market risk.

Ultimately, personal financial health in late 2026 hinges on intentional liquidity management. Cash reserves should not be viewed merely as static emergency funds, but as a dynamic asset class that contributes positively to net worth growth. Regularly auditing yield terms, automating cash transfers, and optimizing for post-tax efficiency ensures that personal capital remains fully productive across all economic conditions.

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