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How China’s exporters are scrambling to mitigate the impact of punishing U.S. tariffs

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A large number of machinery and vehicles are ready for shipment at the dock of the Oriental Port Branch of Lianyungang Port in Lianyungang, China, on September 27, 2024. 

Costfoto | Nurphoto | Getty Images

BEIJING — U.S. has raised tariffs on Chinese imports to triple digits. For China’s exporters, it means raising prices for Americans while accelerating plans to diversify operations — and, in some cases, stopping shipments entirely.

U.S. consumers could lose access to certain products in June since some American companies have halted their plans to import textiles from China, said Ryan Zhao, director at Jiangsu Green Willow Textile.

For products that continue to be shipped from China, “it’s impossible to predict” by how much their prices will rise for U.S. consumers, he said Thursday in Chinese, translated by CNBC. “It takes two to four months for products to be shipped from China’s ports and arrive on U.S. supermarket shelves. In the last two months tariffs have climbed from 10% to 125% today.”

The White House has confirmed the U.S. tariff rate on Chinese goods was effectively at 145%. Triple-digit tariffs essentially cut off most trade, a Tax Foundation economist told CNBC’s “The Exchange.”

But U.S.-China trade relationship won’t change overnight, even as American companies that source from China are looking for alternatives.

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Tony Post, CEO of U.S.-based running shoe company Topo Athletic, said he is planning to work more with suppliers based in Vietnam in addition to his existing China suppliers.

When the initial two rounds of 10% U.S. tariffs were imposed this year, he said his four China suppliers offered to split the cost with Topo. But now “more than the cost of the product itself has been added in import duties just in the last few months,” he said.

“I’m going to eventually have to raise prices and I don’t know for sure what impact that is going to have on our business,” Post said. Before Trump started with tariffs, Post predicted nearly $100 million in revenue this year — primarily from the U.S.

Economic fallout

Hopes for a U.S.-China deal to resolve trade tensions have faded fast as Beijing has hit back in the last week with tit-for-tat duties on American goods and wide-ranging restrictions on U.S. businesses.

With steep tariffs, China’s shipments to the U.S. will likely plunge by 80% over the next two years, Julian Evans-Pritchard, head of China economics at Capital Economics, said late Thursday.

Goldman Sachs on Thursday cut its China GDP forecast to 4% given the drag from U.S. trade tensions and slower global growth.

While Chinese exports to the U.S. only account for about 3 percentage points of China’s total GDP, there’s still a significant impact on employment, Goldman Sachs analysts said. They estimate around 10 million to 20 million workers in China are involved with U.S.-bound export businesses.

As Beijing tries to address already slowing growth, one of its strategies is to help Chinese exporters sell more at home. China’s Ministry of Commerce said Thursday it recently gathered major business associations to discuss measures to boost sales domestically instead of overseas.

But Chinese consumers have been reluctant to spend, a trend reinforced by yet another drop in consumer price inflation, data released Thursday showed.

“The Chinese domestic market can’t absorb existing supply, much less additional amounts,” said Derek Scissors, senior fellow at the American Enterprise Institute think tank.

He expects Beijing could follow its playbook of making concessions to the U.S., dump products on other countries, subsidize loss-making firms and let other businesses die. Diverting goods to other countries would likely increase local trade barriers for China, while subsidies would exacerbate debt and deflationary pressures at home, Scissors said.

China has made boosting consumption its priority this year and has expanded subsidies for a consumer trade-in program focused on home appliances. Tsinghua University professor Li Daokui told CNBC’s “The China Connection” Thursday that he expected measures to boost consumption would be announced “within 10 days.”

Hard to replace

While the U.S. government has strived over the last several years to encourage manufacturers to build factories in the country, especially in the high-tech sector, businesses and analysts said it won’t be easy to develop those facilities and find experienced workers.

“We cannot obtain comparable equipment from sources in the U.S.,” Ford said in a U.S. tariff exemption request last month for a manufacturing tool used to make its electric-vehicle battery cells. “A U.S. supplier would not have the specific experience with the handling and heating process.”

Tesla and other major corporations have also filed similar requests for exclusion from U.S. tariffs.

A large chunk of goods can mostly be sourced from China alone. For 36% of U.S. imports from China, more than 70% can only come from suppliers based in the Asian country, Goldman Sachs analysts said this week. They said that indicates it will be hard for U.S. importers to find alternatives, despite new tariffs.

On the other hand, just 10% of Chinese imports from the U.S. rely on American suppliers, the report said.

The world’s second-largest economy has also sought to move into higher-end manufacturing. In addition to apparel and footwear, the U.S. relies on China for computers, machinery, home appliances and electronics, Allianz Research said last week.

Diversification

China was the second-largest supplier of U.S. goods in 2024, with imports from China rising by 2.8% to $438.95 billion last year, according to U.S. Census Bureau data. Mexico climbed to first place starting in 2023, while U.S. imports from Vietnam — which has benefitted from re-routing of Chinese goods — more than doubled in 2024 from 2019, the data showed.

Several large Chinese textile companies have been moving some production to Southeast Asia, Green Willow Textile’s Zhao said.

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As for his own company, “this year we are developing customers in Southeast Asia, Latin America, the Middle East and Europe in order to reduce our reliance on the U.S. market,” Zhao said, noting the company could not bear the cost of the additional tariffs given its already low net profit of 5% last year.

China’s trade with Southeast Asia has grown rapidly since 2019, making the region the country’s largest trading partner, followed by the European Union and then the U.S. in 2024, according to Chinese customs data.

Chinese President Xi Jinping is set to visit Vietnam on Monday and Tuesday, followed by a trip to Malaysia and Cambodia later in the week, state media said Friday, citing China’s foreign ministry.

“I suspect that we will have a bit of a whack-a-mole situation where there will be new rules coming to crack down on Chinese content in products that ultimately end up in the United States,” Deborah Elms, head of the Hinrich Foundation, said on CNBC’s “The China Connection” Thursday.

Trump on Wednesday paused plans for a sharp hike on tariffs for most countries, including in Southeast Asia, but not for China.

That pause has offered a brief relief to people like Steve Greenspon, CEO of Illinois-based houseware company Honey-Can-Do International, whose company has moved more production from China to Vietnam since Trump’s first term.

“The pause allows us to continue with business as usual outside of China, but we cannot make any long term plans,” said Greenspon. “It’s hard to know how to pivot as we don’t know what will happen in 90 days.”

The economic realities could push the U.S. and China toward a deal, some analysts predict.

Gary Dvorchak, managing director at Blueshirt Group, pointed out Thursday that the latest tariffs have only been announced in the last several days and he expects ratcheting up of duties is likely posturing ahead of a deal — potentially as soon in the next few days.

Despite aggressive rhetoric, he thinks both countries have much to lose if the tariffs are made permanent. To have the U.S. cut off from Chinese goods would plunge China into a deeper depression, he said.

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Stocks making the biggest moves before the bell: UNH, RGTI, COIN, HTZ

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Tariff cuts can get China-made goods to the U.S. in time for Christmas

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A worker finishes red Santa Claus hats for export at a factory on April 28, 2025, near Yiwu, Zhejiang province, China.

Kevin Frayer | Getty Images News | Getty Images

BEIJING — The U.S.-China tariff cuts, even if temporary, address a major pain point: Christmas presents.

Nearly a fifth of U.S. retail sales last year came from the Christmas holiday season, according to CNBC calculations based on data from the National Retail Federation. The period saw a 4% year-on-year sales increase to a record $994.1 billion.

“With the speed of Chinese factories, this 90-day window can resolve most of the product shortages for the U.S. Christmas season,” Ryan Zhao, director at export-focused company Jiangsu Green Willow Textile said Monday in Chinese, translated by CNBC.

His company had paused production for U.S. clients last month. He expects orders to resume but not necessarily to the same levels as before the new tariffs kicked in since U.S. buyers have found alternatives to China-based suppliers in the last few weeks.

U.S. retailers typically place orders months in advance, giving factories in China enough lead time to manufacture the products and ship them to reach the U.S. ahead of major holidays. The two global superpowers’ sudden doubling of tariffs in early April forced some businesses to halt production, raising questions about whether supply chains would be able to resume work in time to get products on the shelves for Christmas.

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“The 90-day window staves off a potential Christmas disaster for retailers,” Cameron Johnson, Shanghai-based senior partner at consulting firm Tidalwave Solutions, said Monday.

“It does not help Father’s Day [sales] and there will still be impact on back-to-school sales, as well as added costs for tariffs and logistics so prices will be going up overall,” he said.

But U.S. duties on Chinese goods aren’t completely gone.

The Trump administration added 20% in tariffs on Chinese goods earlier this year in two phases, citing the country’s alleged role in the U.S. fentanyl crisis. The addictive drug, precursors to which are mostly produced in China and Mexico, has led to tens of thousands of overdose deaths each year in the U.S.

The subsequent tit-for-tat trade spat saw duties skyrocketing over 100% on exports from both countries.

While most of those tariffs have been paused for 90 days under the U.S.-China’s new deal announced Monday, the previously-imposed tariffs will remain in place.

UBS estimates that the total weighted average U.S. tariff rate on Chinese products now stands around 43.5%, including pre-existing duties imposed in past years.

For running shoes produced in China, the total tariff is now 47%, still well above the 17% level in January, said Tony Post, CEO and founder of Massachusetts-based Topo Athletic. He said his company received some cost reductions from its China factories and suppliers, but still had to raise prices slightly to offset the tariff impact.

“While this is good news, we’re still hopeful the two countries can reach an acceptable permanent agreement,” he said. “We remain committed to our Chinese suppliers and are relieved, at least for now, that we can continue to work together.”

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U.S. retail giant Walmart declined to confirm the impact of the reduced tariffs on its orders from China.

“We are encouraged by the progress made over the weekend and will have more to say during our earnings call later this week,” the company said in a statement to CNBC. The U.S. retail giant is set to report quarterly results Thursday.

China’s exports to the U.S. fell by more than 20% in April from a year ago, but overall Chinese exports to the world rose by 8.1% during that time, official data showed last week. Goldman Sachs estimated around 16 million Chinese jobs are tied to producing products for the U.S.

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Fintechs that made profits from high interest rates now face key test

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The app icons for Revolut and Monzo displayed on a smartphone.

Betty Laura Zapata | Bloomberg via Getty Images

Financial technology firms were initially the biggest losers of interest rate hikes by global central banks in 2022, which led to tumbling valuations.

With time though, this change in the interest rate environment steadily boosted profits for fintechs. This is because higher rates boost what’s called net interest income — or the difference between the rates charged for loans and the interest paid out to savers.

In 2024, several fintechs — including Robinhood, Revolut and Monzo — saw a boost to their bottom lines as a result. Robinhood reported $1.4 billion in annual profit, boosted by a 19% jump in net interest income year-over-year, to $1.1 billion.

Revolut also saw a 58% jump in net interest income last year, which helped lift profits to £1.1 billion ($1.45 billion). Monzo, meanwhile, reported its first annual profit in the year ending March 31, 2024, buoyed by a 167% increase in net interest income.

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Now, fintechs — and especially digital banks — face a key test as a broad decline in interest rates raises doubts about the sustainability of relying on this heightened income over the long term.

“An environment of falling interest rates may pose challenges for some fintech players with business models anchored to net interest income,” Lindsey Naylor, partner and head of U.K. financial services at Bain & Company, told CNBC via email.

Falling benchmark interest rates could be “a test of the resilience of fintech firms’ business models,” Naylor added.

“Lower rates may expose vulnerabilities in some fintechs — but they may also highlight the adaptability and durability of others with broader income strategies.”

It’s unclear how significant an impact falling interest rates will have on the sector overall. In the first quarter of 2025, Robinhood reported $290 million of net interest revenues, up 14% year-over-year.

However, in the U.K., results from payments infrastructure startup ClearBank hinted at the impact of lower rates. ClearBank swung to a pre-tax loss of £4.4 million last year on the back of a shift from interest income toward fee-based income, as well as expenditure related to its expansion in the European Union.

“Our interest income will always be an important part of our income, but our strategic focus is on growing the fee income line,” Mark Fairless, CEO of ClearBank, told CNBC in an interview last month. “We factor in the declining rates in our planning and so we’re expecting those rates to come down.”

Income diversification

It comes as some fintechs take steps to try to diversify their revenue streams and reduce their reliance on income from card fees and interest.

For example, Revolut offers crypto and share trading on top of its payment and foreign exchange services, and recently announced plans to add mobile plans to its app in the U.K. and Germany.

Naylor said that “those with a more diversified mix of revenue streams or strong monetization of their customer base through non-interest services” are “better positioned to weather changes in the economy, including a lower rates environment.”

Dutch neobank Bunq, which targets mainly “digital nomads” who prefer not to work from one location, isn’t fazed by the prospect of interest rates coming down. Bunq saw a 65% jump in annual profit in 2024.

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“We’ve always had a healthy, diverse income,” Ali Niknam, Bunq’s CEO, told CNBC last month. Bunq makes money from subscriptions as well as card-based fees and interest.

He added that things are “different in continental Europe to the U.K.” given the region “had negative interest rates for long” — so, in effect, the firm had to pay for deposits.

“Neobanks with a well-developed and diversified top line are structurally better positioned to manage the transition to a lower-rate environment,” Barun Singh, fintech research analyst at U.K. investment bank Peel Hunt, told CNBC.

“Those that remain heavily reliant on interest earned from customer deposits — without sufficient traction in alternative revenue streams — will face a more meaningful reset in income expectations.”

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