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How CPAs can manage deadlines, optimize client communication and reduce year-end stress

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Time management is critical in every industry and for all organizations. Budgeting employee resources, managing workflows and hitting deadlines are all part and parcel to doing business. But in the accounting world, time management isn’t just important – it’s elemental.

CPAs and accounting firms live (or die) by calendars and clear communication, with daily and annual deadlines — and many more intermediary checkpoints in between — dictating their day-to-day activities and priorities. Most of you in the field have an intrinsic understanding of this standard, and you have likely adapted your work rhythms to meet those demands.

But here’s a thought: What about your clients?

No matter how meticulous your team may be about managing time and meeting deadlines, clients can always be counted on to complicate the process. A CPA can only work as fast as their client does, and every delay and missed deadline has the potential to shift workflows and introduce new complexities that threaten to affect business — including that of other clients. Pick your metaphor — slippery slope, snowball effect, house of cards. None of them bodes well for an accounting firm trying to stay on task and satisfy a plurality of clients whose tax and accounting needs often culminate simultaneously.

So what’s the answer for accountants and auditors hoping to reduce work stress, promote smarter time management and reliably communicate deadlines and workflows to all stakeholders, especially when industry-related chokepoints inevitably arrive?

Start with communication best practices

The office can be a wild place, with a diversity of cognition and communication patterns — not only among colleagues but also clients. It’s an ecosystem like any other. But without rules in place to dictate how, when, why and to whom we convey information to one another, much of that communication is at risk of being lost in translation.

For instance, who handles your firm’s social media account? It may be a single employee or a team, but everyone involved must be on the same page about the goal, or goals, of social media. (For instance, is it community outreach? Marketing? Lead generation? All of the above?) That includes a plan that outlines precisely what information should be communicated, what forms they will take and clear direction about voice and tone.

At the end of the day, the crux of a firm’s communication best practices should be overcommunication. Careful consideration should be given to what needs to be covered in every face-to-face, Zoom call, email and marketing campaign. After each client interface, for example, a bullet-pointed list of next steps that includes key dates and deadlines can be a useful reminder to all stakeholders that also helps appropriately prioritize workflows for all. Building in regular communications, often via automation, through email updates, social media, SMS and text messaging helps ensure that clients are aware of and striving to meet the deadlines that are so critical to your business.

Create a better calendar

Hopefully you’re no longer relying only on the old-school broadsheet calendar tucked into the vinyl corners. There simply isn’t a desk big enough to hold the paper calendar you would need to denote every task and deadline coming down the pike. But even the standard-issue digital calendar built into your computer or handheld device likely isn’t sufficient when it comes to maintaining your busy schedule, let alone aligning it with those of a team and a long list of clients. In the mission of time management, streamlining and simplifying is the name of the game — and a truly dynamic calendar is your game-changer.

The key: high-quality calendar tools — including add to calendar widgets and subscription calendar features. A quick look under the hood reveals the kind of horsepower delivered by what could be mistaken as standard or basic offerings:

  • Help CPAs, auditors and their teams stay organized by easily adding important deadlines and events to their personal calendars.
  • Add events to clients’ calendars to help ensure that all stakeholders involved in a project are on the same page, while reducing the risk of missed meetings or deadlines.
  • Subscription options that allow for clients and teams to follow those calendars and receive synced updates, making it easier for teams and clients to stay informed and manage their workflows.

Does this feature seem like something nearly every business and individual employee could benefit from? Quite likely, yes. Especially considering the time crunches accounting firms routinely face at specific points every year, like everyone’s favorite — tax season. 

Given the full-stop necessity of receiving client paperwork within deadlines, a dynamic and easy-to-use calendar features are a CPA’s and auditor’s best friend.

The value of creating free informational resources

The usefulness of setting, changing and sharing deadlines with teams and clients in real time should be self-evident, particularly for accounting firms. But an integrated, dynamic and shareable calendar is just a single piece of the puzzle.

Getting clients to your conference table​​ on time is a necessary step, but you’ve got to give them a reason to show up in the first place – and to then keep coming back. Creating informational content is an excellent way to showcase your firm’s expertise, introduce topics and concepts that spur conversation with clients and drive additional business. Readily accessible landing pages, blog posts and infographics — featured statically on your firm’s website, but also shared on social media and via email and message campaigns — build confidence in your firm’s capabilities and help promote and sell offerings that clients otherwise may not have even realized they needed or wanted.

Levels of attentiveness and tech savvy differ widely among prospects and clients. Make your tools and campaigns as simple, accessible and user-friendly as possible, whether that’s a straightforward “add an event” button or informational content that clearly aligns with your firm’s marketing materials and business offerings. Your frazzled, overworked future self will thank you for it later.

Sweating the small stuff to avoid chronic stress 

You may be sensing a theme here: a monastic attention to the details of work communication. And while the approach might be cynically viewed as micromanagement, the alternative — leaving stones unturned — is the quickest path to a snarl of missed deadlines, long nights of making up for lost time and a work-life balance for an entire staff that feels like a never-ending case of collective vertigo.

The best antidote to that worst-case scenario is a blend of established communication goals, best-practices development and the organization-wide employment of tech-based communication tools. In the case of CPAs, the old adage of failing to plan holds true: Take decisive and deliberate steps toward building a communication infrastructure that can be understood and adhered to by all involved stakeholders, or you might as well be planning to fail.

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Accounting

IAASB tweaks standards on working with outside experts

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The International Auditing and Assurance Standards Board is proposing to tailor some of its standards to align with recent additions to the International Ethics Standards Board for Accountants’ International Code of Ethics for Professional Accountants when it comes to using the work of an external expert.

The proposed narrow-scope amendments involve minor changes to several IAASB standards:

  • ISA 620, Using the Work of an Auditor’s Expert;
  • ISRE 2400 (Revised), Engagements to Review Historical Financial Statements;
  • ISAE 3000 (Revised), Assurance Engagements Other than Audits or Reviews of Historical Financial Information;
  • ISRS 4400 (Revised), Agreed-upon Procedures Engagements.

The IAASB is asking for comments via a digital response template that can be found on the IAASB website by July 24, 2025.

In December 2023, the IESBA approved an exposure draft for proposed revisions to the IESBA’s Code of Ethics related to using the work of an external expert. The proposals included three new sections to the Code of Ethics, including provisions for professional accountants in public practice; professional accountants in business and sustainability assurance practitioners. The IESBA approved the provisions on using the work of an external expert at its December 2024 meeting, establishing an ethical framework to guide accountants and sustainability assurance practitioners in evaluating whether an external expert has the necessary competence, capabilities and objectivity to use their work, as well as provisions on applying the Ethics Code’s conceptual framework when using the work of an outside expert.  

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Accounting

Tariffs will hit low-income Americans harder than richest, report says

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President Donald Trump’s tariffs would effectively cause a tax increase for low-income families that is more than three times higher than what wealthier Americans would pay, according to an analysis from the Institute on Taxation and Economic Policy.

The report from the progressive think tank outlined the outcomes for Americans of all backgrounds if the tariffs currently in effect remain in place next year. Those making $28,600 or less would have to spend 6.2% more of their income due to higher prices, while the richest Americans with income of at least $914,900 are expected to spend 1.7% more. Middle-income families making between $55,100 and $94,100 would pay 5% more of their earnings. 

Trump has imposed the steepest U.S. duties in more than a century, including a 145% tariff on many products from China, a 25% rate on most imports from Canada and Mexico, duties on some sectors such as steel and aluminum and a baseline 10% tariff on the rest of the country’s trading partners. He suspended higher, customized tariffs on most countries for 90 days.

Economists have warned that costs from tariff increases would ultimately be passed on to U.S. consumers. And while prices will rise for everyone, lower-income families are expected to lose a larger portion of their budgets because they tend to spend more of their earnings on goods, including food and other necessities, compared to wealthier individuals.

Food prices could rise by 2.6% in the short run due to tariffs, according to an estimate from the Yale Budget Lab. Among all goods impacted, consumers are expected to face the steepest price hikes for clothing at 64%, the report showed. 

The Yale Budget Lab projected that the tariffs would result in a loss of $4,700 a year on average for American households.

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Accounting

At Schellman, AI reshapes a firm’s staffing needs

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Artificial intelligence is just getting started in the accounting world, but it is already helping firms like technology specialist Schellman do more things with fewer people, allowing the firm to scale back hiring and reduce headcount in certain areas through natural attrition. 

Schellman CEO Avani Desai said there have definitely been some shifts in headcount at the Top 100 Firm, though she stressed it was nothing dramatic, as it mostly reflects natural attrition combined with being more selective with hiring. She said the firm has already made an internal decision to not reduce headcount in force, as that just indicates they didn’t hire properly the first time. 

“It hasn’t been about reducing roles but evolving how we do work, so there wasn’t one specific date where we ‘started’ the reduction. It’s been more case by case. We’ve held back on refilling certain roles when we saw opportunities to streamline, especially with the use of new technologies like AI,” she said. 

One area where the firm has found such opportunities has been in the testing of certain cybersecurity controls, particularly within the SOC framework. The firm examined all the controls it tests on the service side and asked which ones require human judgment or deep expertise. The answer was a lot of them. But for the ones that don’t, AI algorithms have been able to significantly lighten the load. 

“[If] we don’t refill a role, it’s because the need actually has changed, or the process has improved so significantly [that] the workload is lighter or shared across the smarter system. So that’s what’s happening,” said Desai. 

Outside of client services like SOC control testing and reporting, the firm has found efficiencies in administrative functions as well as certain internal operational processes. On the latter point, Desai noted that Schellman’s engineers, including the chief information officer, have been using AI to help develop code, which means they’re not relying as much on outside expertise on the internal service delivery side of things. There are still people in the development process, but their roles are changing: They’re writing less code, and doing more reviewing of code before it gets pushed into production, saving time and creating efficiencies. 

“The best way for me to say this is, to us, this has been intentional. We paused hiring in a few areas where we saw overlaps, where technology was really working,” said Desai.

However, even in an age awash with AI, Schellman acknowledges there are certain jobs that need a human, at least for now. For example, the firm does assessments for the FedRAMP program, which is needed for cloud service providers to contract with certain government agencies. These assessments, even in the most stable of times, can be long and complex engagements, to say nothing of the less predictable nature of the current government. As such, it does not make as much sense to reduce human staff in this area. 

“The way it is right now for us to do FedRAMP engagements, it’s a very manual process. There’s a lot of back and forth between us and a third party, the government, and we don’t see a lot of overall application or technology help… We’re in the federal space and you can imagine, [with] what’s going on right now, there’s a big changing market condition for clients and their pricing pressure,” said Desai. 

As Schellman reduces staff levels in some places, it is increasing them in others. Desai said the firm is actively hiring in certain areas. In particular, it’s adding staff in technical cybersecurity (e.g., penetration testers), the aforementioned FedRAMP engagements, AI assessment (in line with recently becoming an ISO 42001 certification body) and in some client-facing roles like marketing and sales. 

“So, to me, this isn’t about doing more with less … It’s about doing more of the right things with the right people,” said Desai. 

While these moves have resulted in savings, she said that was never really the point, so whatever the firm has saved from staffing efficiencies it has reinvested in its tech stack to build its service line further. When asked for an example, she said the firm would like to focus more on penetration testing by building a SaaS tool for it. While Schellman has a proof of concept developed, she noted it would take a lot of money and time to deploy a full solution — both of which the firm now has more of because of its efficiency moves. 

“What is the ‘why’ behind these decisions? The ‘why’ for us isn’t what I think you traditionally see, which is ‘We need to get profitability high. We need to have less people do more things.’ That’s not what it is like,” said Desai. “I want to be able to focus on quality. And the only way I think I can focus on quality is if my people are not focusing on things that don’t matter … I feel like I’m in a much better place because the smart people that I’ve hired are working on the riskiest and most complicated things.”

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