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How to work at McDonald’s and still become a millionaire

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Brad Klontz was drawn to financial psychology after the tech bubble burst in the early 2000s.

Klontz had tried his hand at stock trading after seeing a friend earn more than $100,000 in one year. But he felt immense shame after the market crashed and his investments evaporated.

He set out to discover why he took such risks and how he could behave differently in the future.

Today, Klontz is a psychologist, a certified financial planner and an expert in behavioral finance. He is a member of the CNBC Financial Advisor Council and the CNBC Global Financial Wellness Advisory Board.

In his estimation, psychology is perhaps the biggest impediment to people’s financial success.

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Klontz’s new book, “Start Thinking Rich: 21 Harsh Truths to Take You from Broke to Financial Freedom” — co-authored with entrepreneur and social media influencer Adrian Brambila — aims to break down the mental barriers that get in the way of financial freedom.

CNBC chatted with Klontz about these “harsh truths” and why he says people earning a McDonald’s salary can still become millionaires by tweaking their mindset.

The conversation has been edited and condensed for clarity.

‘It’s all about the psychology’

Greg Iacurci: Why is psychology important when it comes to personal finance?

Brad Klontz: The basics of personal finance are actually quite simple. Financial literacy has its place, but I think it’s mostly [about] psychology.

Here’s my argument for that: The average American, the two biggest problems we have is we spend more than we make, and we don’t save and invest for the future. And I’ve literally yet to meet an adult who doesn’t know that they shouldn’t do those two things. So, everybody knows it. Nobody stays broke because they don’t know the difference between a Roth IRA and a traditional IRA. That’s not the problem we have.

It’s not really about the lack of knowledge. I think it’s all about the psychology. 

GI: So how does people’s psychology tend to get in the way?

BK: The biggest impediment: money scripts. Most people aren’t aware of their beliefs around money. And there’s a whole process for discovering what those are. Part of it is looking at your financial flashpoints: these early experiences you have around money or that your parents have had, or your grandparents have had. People tend to repeat the pattern in their family, or they go to the extreme opposite. 

The difference between ‘broke’ and ‘poor’

GI: You write very early in the book that there’s a difference between being broke and being poor. Can you explain the difference? 

BK: We’re talking about a poor mindset.

Being broke means you have no money. I’ve been broke, my co-author was broke, our families have been broke, a lot of people have been broke. We differentiate between being broke, which is a temporary condition, hopefully, to a poor mindset, which will keep you broke forever.

It’s not really related to money, because I know people who make six figures and multiple six figures, and they have a poor mindset. We all know stories of people who win the lottery, or they win a big sports contract or music contract, and then all of a sudden [the money is] gone. Why is it gone? They have a poor mindset. That’s the distinction we make.

GI: Does this suggest that people, no matter their socioeconomic circumstances, can lift themselves out of poverty if they adopt a rich mindset?

BK: Yes.

GI: Is that one of your “harsh truths”?

BK: Yeah. We frame it in different ways based on the [book] chapter titles. For example, “It’s not your fault if you were born poor, but it is your fault if you die poor.” That’s a pretty harsh reality that we’re throwing in people’s face.  

Adopt a ‘rich’ vs. ‘poor’ mindset

GI: What is a rich mindset?

BK: It’s an approach to life and an approach to money.

Some of it goes against our natural wiring. There’s a future orientation. You have to have a vision of the future. A poor mindset [is] really focused on the here and now, not really thinking about the future. And if you don’t have a clear vision of your future, you’re not going to save, you’re not going to invest, you’re not going to live below your means.

A rich mindset puts an emphasis on owning their time versus owning a bunch of stuff. A poor mindset, as we describe it, [is] very willing to trade time for stuff.

GI: What do you mean by that?

BK: A poor mindset is like, I want this fancy car. And I’m very willing to work an extra 10 hours a week so I can drive that car around. And the problem with that is that mindset goes everywhere: “I’m gonna buy the biggest house I can get, I’m gonna get the nicest clothes I can get, a big watch.” And then people have no net worth. They’re not saving any net worth.

Accounting for the Human Factor

Meanwhile, a rich mindset is like: How can I own as much time as possible? You might think of that as retirement, where I don’t need to work anymore to fund my life. They have a future orientation, and they think, “Every dollar I get, I’m taking some of that money and I’m going to put it over here so that I can own my time and eventually have that money fund my entire life.”

One of the ‘most destructive beliefs about money’

How to work at McDonald’s and be a millionaire

GI: So what is the No. 1 thing people can do to save themselves?

BK: The first part is embracing some of these harsh realities: Your political party is not going to save you. Your corporation doesn’t care about you. Your beliefs about money are keeping you poor.

These are all meant, in different ways, to just help you shift from an external locus of control to an internal locus of control: The outcomes I’ve been getting in my life are because of me. It’s because of what I did, what I didn’t do, what I didn’t know. It’s a difficult mindset to grasp.  

You need to wake up to the fact that it doesn’t matter who the president is in terms of your financial freedom. None of them are going to make you financially free. They’re not going to send you a check. Your company? They don’t want you to be financially free. The replacement cost for you is really high. Your teachers can’t teach you to do that. They can teach you history and English. But they’re not financially free themselves.

The bottom line is, you have to do this yourself.

Then the next question is, well, what am I supposed to do? And that’s where we want to get people, because that’s a much easier answer.

Bradley T. Klontz, Psy.D., CFP, is an expert in financial psychology, behavioral finance and financial planning.

Courtesy Bradley T. Klontz

GI: And what is the answer?

BK: The answer is really, really simple.

Here’s the rich mindset: $1 comes into your life; you are going to put a percentage of that towards your financial freedom before you do anything else.

You can work at McDonald’s your entire life and be a millionaire if you have that mindset.

Save 30% of your income — or get a roommate

GI: What is the percentage people should be aiming for?

BK: It just depends on how rich you want to be and how fast you want to be rich. That determines the percentage. You’ll hear personal finance experts say you should be saving and investing at least 10% of everything you make. I advocate for 30%; that’s what I shot for, just because I think it helps you get there faster.

And people are like, “Oh my gosh, 30%.” Well, it’s real easy before you get your first job if you have this mindset. It’s real tough if you’ve designed your entire life around 100% of your paycheck. That’s where you have to make cuts.

We have a chapter on cutting expenses. It’s called “Get a roommate, get on the bus, get sober, get bald, and get a side hustle or shut up about being poor.”

We [hear] this all the time: “I can’t afford to invest.” We’re calling bulls— on it. Yes, you can.

We looked at the average amount that Americans spend on rent, on cars, on going to the salon, and on alcohol. Two thousand dollars a month is average rent; if you have a roommate, it cuts it down to $1,000. Just that alone, if you invested the difference, in 25 years you’d have $1.3 million. Now, if you had three roommates, it would go all the way up to $2 million. Just think about that. You now are a multimillionaire just from that, doing nothing else. And by the way, that’s average market returns.

But then when you add in: Take the bus, stop drinking alcohol, shave your head? [That’s] $2.8 million in 25 years.

GI: If you do all those things?

BK: If you do all those things. That’s just one roommate, riding the bus, not drinking alcohol and not going to the salon — watch YouTube [or] get your friend to cut your hair. The richest people I know, this is the kind of stuff they do. And yeah, $2.8 million.

I would say to you all: That sounds terrible.

OK, so why don’t you just go ahead and invest 30% of every dollar you make? Then you don’t have to do any of that s—. If that’s your mindset, it’s impossible for you not to become a millionaire. Unless you do something stupid, like take your investments and do something crazy.

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Personal Finance

Many Americans are worried about running out of money in retirement

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Many Americans are worried they’ll run out of money in retirement.

In fact, a new survey from Allianz Life finds that 64% Americans worry more about running out of money than they do about dying. Among the reasons cited for those fears include high inflation, Social Security benefits not providing enough support and high taxes.

The fear of running out of money was most prominent for Gen Xers who are approaching retirement. However, a majority of millennials and baby boomers also said they worry about their money lasting, according to the online survey of 1,000 individuals conducted between January and February.

Separately, a new Employee Benefit Research Institute report finds most retirees say they are living the lifestyle they envisioned and are able to spend money within reason. Yet more than half of those surveyed agreed at least somewhat that they spend less because of worries they will run out of money, according to the survey of more than 2,700 individuals conducted between January and February.

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Meanwhile, a Northwestern Mutual survey reported that 51% of Americans think it’s “somewhat or very likely” they will outlive their savings. The survey polled 4,626 U.S. adults aged 18 and older in January.

Since those studies were conducted, new tariff policies have caused disturbance in the stock markets and prompted speculation that inflation may increase. Meanwhile, new leadership at the Social Security Administration has prompted fears about the continuity of benefits. Those headlines may negatively affect retirement confidence, experts say.

With employers now providing a 401(k) plan and other savings plans versus pensions, it is largely up to workers to manage how much they save heading into retirement and how much they spend once they reach that life stage. That responsibility can also lead to worries of running out of money in the future, experts say.

How to manage the ‘fear of outliving your resources’

Because of the unique risks every individual or couple faces when planning for retirement, the best approach is typically to transfer some of that burden to a third party, said David Blanchett, head of retirement research at PGIM DC Solutions.

Creating a guaranteed lifetime income stream that covers essential expenses can help reduce the financial impact of any events that require retirees to cut back on spending, Blanchett explained.

That should first start with delaying Social Security benefits, he said. While eligible retirees can claim benefits as early as 62, holding off up until age 70 can provide the biggest monthly benefits. Social Security is also unique in that it provides annual adjustments for inflation.

73% of Americans are financially stressed

Next, retirees may want to consider buying a lifetime income annuity that can help amplify the monthly income they can expect. Admittedly, those products can be complicated to understand. Therefore Blanchett recommends starting out by comparing very basic products like single premium immediate annuities that are easier to compare.

“Unless you do those things, you just can’t get rid of that fear of outliving your resources,” Blanchett said.

Without a guaranteed income stream, retirees bear all of the financial risk themselves, he said.

 “Retirement could last 10 years; it could last 40 years,” Blanchett said. “You just don’t know how long it’s going to be.”

Among retirees, there has been some hesitation to buy annuities, said Craig Copeland, EBRI’s director of wealth benefits research. Such a purchase requires parting with a lump sum of money in exchange for the promise of a guaranteed income stream.

“We see great increase in interest, but we aren’t seeing upticks in take up yet,” Copeland said. “I do think that’s going to start to change.”

What can help boost retirement confidence

To effectively plan for retirement, it helps to seek professional financial assistance, experts say.

Meanwhile, few people have a plan of their own for how they may live on the assets they’ve worked hard to accumulate, according to Kelly LaVigne, vice president of consumer insights at Allianz Life.

“This is something that you should not plan on doing on your own,” LaVigne said.

While the survey from Northwestern Mutual separately found individuals think they need $1.26 million to retire comfortably, the real number individuals need is based on their personal situation, said Kyle Menke, founder and wealth management advisor at Menke Financial, a Northwestern Mutual company.

In thinking about how life will look in 30 years, there are a variety of things to consider, Menke said. This includes stock market returns, taxes, inflation and medical expenses, he said.

Even people who have enough money for retirement often don’t feel confident in their ability to manage all of those factors on their own, he said. Financial advisors have the ability to run different simulations and stress test a plan, which can help give retirees and aspiring retirees the confidence they’re lacking.

“I think that’s where the biggest gap is,” said Menke, referring to the confidence Americans are lacking without a plan.

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Personal Finance

Trump tariffs will hurt lower income Americans more than the rich: study

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Shipping containers at the Port of Seattle on April 16, 2025.

David Ryder/Bloomberg via Getty Images

Tariffs levied by President Donald Trump during his second term would hurt the poorest U.S. households more than the richest over the short term, according to a new analysis.

Tariffs are a tax that importers pay on foreign goods. Economists expect consumers to shoulder at least some of that tax burden in the form of higher prices, depending on how businesses pass along the costs.

In 2026, taxes for the poorest 20% of households would rise about four times more than those in the top 1%, if the current tariff policies were to stay in place. Those were findings according to an analysis published Wednesday by the Institute on Taxation and Economic Policy.

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For the bottom 20% of households — who will have incomes of less than $29,000 in 2026 — the tariffs will impose a tax increase equal to 6.2% of their income that year, on average, according to ITEP’s analysis.

Meanwhile, those in the top 1%, with an income of more than $915,000 a year, would see their taxes rise 1.7% relative to their income, on average, ITEP found.

Economists analyze the financial impact of policy relative to household income because it illustrates how their disposable income — and quality of life — are impacted.

Taxes by ‘another name’

“Tariffs are just taxes on Americans by another name,” researchers at the Heritage Foundation, a conservative think tank, wrote in 2017, during Trump’s first term.

“[They] raise the price of food and clothing, which make up a larger share of a low-income household’s budget,” they wrote, adding: “In fact, cutting tariffs could be the biggest tax cut low-income families will ever see.”

Meanwhile, there’s already evidence that some retailers are raising costs.

A recent analysis by the Yale Budget Lab also found that Trump tariffs are a “regressive” policy, meaning they hurt those at the bottom more than the top.  

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The short-term tax burden of tariffs is about 2.5 times greater for those at the bottom, the Yale analysis found. It examined tariffs and retaliatory trade measures through April 15.

“Lower income consumers are going to get pinched more by tariffs,” said Ernie Tedeschi, director of economics at the Yale Budget Lab and former chief economist at the White House Council of Economic Advisers during the Biden administration.

Treasury Secretary Scott Bessent has said tariffs may lead to a “one-time price adjustment” for consumers. But he also coupled trade policy as part of a broader White House economic agenda that includes a forthcoming legislative package of tax cuts.

“We’re also working on the tax bill and for working Americans, I believe that the reduction in taxes is going to be substantially more,” Bessent said April 2.

It’s also unclear how current tariff policy might change. The White House has signaled trade deals with certain nations and exemptions for certain products may be in the offing.

Trump has imposed a 10% tariff on imports from most U.S. trading partners. Mexico and Canada face 25% levies on a tranche of goods, and many Chinese goods face import duties of 145%. Specific products also face tariffs, like a 25% duty on aluminum, steel and automobiles.

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Personal Finance

These payments can be garnished for a defaulted student loan

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What payments can be garnished?

The U.S. government has extraordinary collection powers on federal debts and it can seize borrowers’ federal tax refunds, wages and Social Security retirement and disability benefits, according to higher education expert Mark Kantrowitz.

The federal government can intercept other funds such as state income tax refunds and lottery winnings, Kantrowitz said.

In some cases, federal student loan borrowers can also be sued by the U.S. Department of Justice, and face a levy on the funds in their bank accounts, he said.

How much money can be taken?

Social Security recipients can typically see up to 15% of their monthly benefit reduced to pay back their defaulted student debt, but beneficiaries need to be left with at least $750 a month, experts said.

Carolina Rodriguez, director of the Education Debt Consumer Assistance Program in New York, said she was especially concerned about the consequences of resumed collections on retirees.

“Losing a portion of their Social Security benefits to repay student loans could mean not having enough for food, transportation to medical appointments, or other basic necessities,” Rodriguez said.

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Meanwhile, your entire federal tax refund can be seized, including any refundable credits, Kantrowitz said. Fortunately, if you’ve already received your 2024 federal income tax refund, “the government cannot claw it back,” Kantrowitz said.

As for your wages, the federal government can garnish up to 15% of your disposable pay without a court order, Kantrowitz said. Wages of federal workers may be easier to seize, he added.

How can I avoid collection activity?

Take steps to get out of default and to try to avoid the start of any garnishments, experts said.

Borrowers in default will receive an e-mail over the next two weeks making them aware of the new policy, the Education Department said. You can contact the government’s Default Resolution Group and pursue a number of different avenues to get current on your loans, including enrolling in an income-driven repayment plan or signing up for loan rehabilitation

Some borrowers may also be eligible for deferments or a forbearance, which are different ways to pause your payments, Rodriguez said.

“We’re advising clients to request a retroactive forbearance to cover missed payments, and a temporary forbearance until they can get enrolled in an income-driven repayment plan,” she said.

If you do end up facing the garnishment of your Social Security benefits or wages, the government is required to provide you with notice before it starts its collection activity, Kantrowitz said. For your wages, a 30-day warning is required, while 65 days’ notice must be given before the seizure of Social Security benefits, he said.

You may have the option to have a hearing before an administrative law judge within 30 days of receiving a wage garnishment order, Kantrowitz said. Your wages may be protected if your employment has been spotty, or if you’ve filed for bankruptcy, he said.

“Borrowers can also challenge the wage garnishment if it will result in financial hardship,” Kantrowitz said.

You can dispute the offsets to your Social Security benefits, too, he said, by contacting the Education Department. The notice you receive should provide information on whom to contact.

Are you worried about the garnishment of payments such as wages or Social Security benefits? If you’re willing to share your experience for an upcoming story, please email me at [email protected].

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