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Increased sausage demand could be worrying signal on the economy

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Palmer, Alaska. Meat counter showing a variety of sausage at a Fred Meyer grocery store, a sub of Kroger. 

Michael Siluk | UCG | Universal Images Group | Getty Images

An uptick in sausage demand can offer the latest sign of consumers tightening their belts as they continue grappling with high prices.

There’s been “modest growth” in the dinner sausage category for one producer, according to the Dallas Federal Reserve’s Texas Manufacturing Outlook Survey released Monday. This underscores the trends of shoppers opting for cheaper products and pulling back spending all together as cumulative inflation bites into purchasing power.

“This category tends to grow when the economy weakens,” the respondent said, according to edited comments included in the Dallas Fed’s report. That’s because “sausage is a good protein substitute for higher-priced proteins and can ‘stretch’ consumers’ food budgets.”

This anecdote pointed out by eagle-eyed Bespoke Investment Group on X comes as grocery prices remain top of mind for consumers. While the rate of annualized inflation has fallen closer to levels deemed healthy by economic policymakers, the collective increase in prices compared with just a few years ago has left everyday Americans feeling sour about the state of the national economy.

Additionally, it bolsters two themes emerging as hallmarks of today’s post-pandemic economy.

A growing chorus of corporate executives, including those leading some of the largest restaurant chains, have warned that the consumer is starting to slowdown. In particular, they’ve pointed to stress on lower-income tax brackets as they attempt to make their dollars go further.

The shift to sausage also highlights an action experts call the “trade down.” Carefree customers may select protein that’s typically more expensive like steak or chicken. On the other hand, price-conscious shoppers will hunt for sausage or other lower-cost alternatives.

Other food manufacturers who responded to the Dallas Fed’s survey also raised concern about their economic health. One said agriculture as a whole was “hurting,” citing challenges from factors like weather and higher costs.

Another put it more plainly, saying it was “preparing for the recession.”

Economics

British businesses pile on the pressure on U.K. Fin Min Reeves

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Rachel Reeves, UK chancellor of the exchequer, outside 11 Downing Street ahead of presenting her budget to parliament in London, UK, on Wednesday, Oct. 30, 2024. 

Bloomberg | Bloomberg | Getty Images

Home improvement retailer Kingfisher became the latest British company to report a negative impact from U.K. Finance Minister Rachel Reeves’ October budget — as she prepares her latest update on the state of the British economy.

In its annual earnings release on Tuesday, Kingfisher, which owns home improvement retailer B&Q, said the government’s policies had “raised costs for retailers and impacted consumer sentiment,” with sales of big-ticket items falling.

It is the latest in a line of British businesses that have criticized Reeves’ bumper tax-rising budget since autumn. The companies will now be keeping a close eye on Reeves’ Spring Statement, when she’s set to update lawmakers on her latest spending and taxation plans at 12:30 p.m. London time Wednesday.

Top on the businesses’ list of complaints is a higher employment cost after the government pledged in October to increase national insurance contributions from employers and raised the country’s “national living wage” by 6.7% from April 1.

On Sunday, Reeves defended the tax rises ahead of the Wednesday statement, telling Sky News the government “took the action that was necessary to ensure our public services and public finances were on a firm footing.”

However, a number of consumer-facing businesses have flagged concerns with the Labour government’s economic policies in their earnings reports this quarter. They include supermarket giant Tesco, which said its higher national insurance contributions could add up to £250 million ($324 million) to annual costs, while the chairman of pub chain JD Wetherspoon, Tim Martin, said the changes will cost every one of his pubs £1,500 per week. 

Regis Schultz, CEO of sportswear retailer JD Sports, said the policies mean it was tempting for businesses to reduce staff numbers and hours, “which will be bad news for the economy.” 

It comes as the U.K. battles economic sluggishness, rising prices and widespread uncertainty as a result of U.S. President Donald Trump’s global trade tariffs.

The Office for Budget Responsibility (OBR), the country’s independent public finances watchdog, is reportedly expected to downgrade the U.K.’s growth forecasts for 2025 on Wednesday, halving its previous 2% estimate.

AB Foods, which owns budget fashion retailer Primark, blamed the Labour government’s budget as contributing to broader consumer weakness in the country. Finance Director Eoin Tonge told analysts that customers across its brands were cautious, citing “a shock and a fear, that’s driven people to pull in their horns.” That view was shared by clothing retailer Frasers Group, which said it saw weaker consumer confidence around the budget announcement. The company’s Chief Financial Officer Chris Wootton told Reuters the company “felt we’d been kicked in the face.”

The slew of negative corporate commentary is expected to pile pressure on Reeves ahead of her Spring Statement.

The British Retail Consortium has called on the government to “inject confidence into the economy,” warning that April’s rise in tax contributions and the minimum wage will generate £5 billion in additional costs for retailers, giving “many no option but to push prices up.”

The Confederation of British Industry (CBI) said Reeves “must inject business with a serious confidence boost” on Wednesday.

“As an immediate priority the government should re-commit to not raising the business tax burden further over the course of this Parliament,” Louise Hellem, chief economist of the CBI, said in a statement. “Setting an ambitious goal for R&D spending, making it easier to invest in skills and taking measures to reduce the regulatory burden on business would be encouraging moves that would show the government understood what business needs to see from them.”

Goldman Sachs Chief Equity Strategist Peter Oppenheimer meanwhile told CNBC on Monday that concerns over consumer and business confidence will see Reeves focus on cutting costs rather than raising taxes this week, but said the government’s focus on boosting growth was “a laudable objective, a difficult thing to do.”

CNBC has reached out to the U.K. Treasury for comment.

CNBC’s Holly Ellyatt contributed to this report.

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Economics

America’s Supreme Court tackles a thorny voting-rights case

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Louisiana v Callais, a case the Supreme Court heard on March 24th, contains a political puzzle. Why is the solidly Republican state defending a congressional map that cost the party a seat in 2024—and will likely keep that seat in Democratic hands after the 2026 midterms, when the fight to control the House of Representatives could be very close?

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Economics

Consumer confidence in where the economy is headed hits 12-year low

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Shoppers walk near a Nordstrom store at the Westfield UTC shopping center on Jan. 31, 2025 in San Diego, California.

Kevin Carter | Getty Images

Consumer confidence dimmed further in March as the view of future conditions fell to the lowest level in more than a decade, the Conference Board reported Tuesday.

The board’s monthly confidence index of current conditions slipped to 92.9, a 7.2-point decline and the fourth consecutive monthly contraction. Economists surveyed by Dow Jones had been looking for a reading of 93.5.

However, the measure for future expectations told an even darker story, with the index tumbling 9.6 points to 65.2, the lowest reading in 12 years and well below the 80 level that is considered a signal for a recession ahead.

The index measures respondents’ outlook for income, business and job prospects.

“Consumers’ optimism about future income — which had held up quite strongly in the past few months — largely vanished, suggesting worries about the economy and labor market have started to spread into consumers’ assessments of their personal situations,” said Stephanie Guichard, senior economist, Global Indicators at The Conference Board.

The survey comes amid worries over President Donald Trump’s plans for tariffs against U.S. imports, which has coincided with a volatile stock market and other surveys showing waning sentiment.

The fall in confidence was driven by a decline in those 55 or older but was spread across income groups.

In addition to the general pessimism, the outlook for the stock market slid sharply, with just 37.4% of respondents expecting higher equity prices in the next year. That marked a 10 percentage point drop from February and was the first time the view turned negative since late-2023.

The view on the labor market also weakened, with those expecting more jobs to be available falling to 16.7%, while those expecting fewer jobs rose to 28.5%. The respective February readings were 18.8% and 26.6%.

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