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Intuit announces major gen AI upgrades for developers

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Intuit announced major updates to its generative AI development capabilities through recent updates to its proprietary GenOS system.

Officially released last June, Intuit’s GenOS, part of Intuit’s platform architecture, is described as a proprietary Generative AI operating system for Intuit developers, which boasts custom-trained financial large language models that specialize in solving tax, accounting, marketing, cash flow and personal finance challenges as well as a catalog of best-in-class LLMs, including commercial, proprietary and open-source base models for fine-tuning.

Since then, Intuit has experimented with hundreds of different use cases, allowing its engineers and developers to “responsibly design, build, and deploy breakthrough generative AI (GenAI) experiences with unparalleled speed.” These experiments have already yielded customer-facing solutions, like Intuit Assist, which was released just three months afterwards in September 2023.

Intuit believes these latest updates will accelerate its generative AI development capacities even further. Developers have access to a new tool that lets them identify the best LLMs for specific use cases; store, version, retrieve, manage and templatize prompts; gain visibility into exactly how the LLM is decomposing the prompt into discrete tasks to produce a response; and evaluate application performance in terms of quality, latency and cost.

Intuit also pointed to other enhancements to the already existing components of GenStudio, GenRuntime and GenUX.

GenStudio, the developer sandbox, already includes access to Anthropic Claude via AWS Bedrock, Gemini from Google Cloud, LLaMa from Meta AI and Mistral from Mistral AI to supplement its own custom-trained domain-specific LLMs and OpenAI GPT models via Microsoft Azure. Intuit said GenStudio can now add new and updated LLMs in just days.

GenRuntime features an intelligent layer that accesses data and capabilities to perform planning, execution, memory and knowledge retrieval functions as well as tools to ground commercial and open source LLMs in Intuit domain-specific knowledge. GenRuntime now has the ability to enable “agentic workflows.” Agentic workflows, basically, allow an LLM to act on behalf of users to perform tasks or provide assistance by leveraging their capabilities to act as an intelligent intermediary between users and the information or services they require. This allows models to move beyond basic prompting to autonomous planning, reasoning and execution to tackle complex business workflows.

GenSRF—the security, risk and fraud prevention component—now has additional guardrails in addition to its existing extensible and configurable framework that includes embedded safety, privacy and security controls. Intuit also pointed to updates to GenUX, which provides user experience components, widgets and patterns for front-end developers; it said the UX library is continuously updated so developers have the latest UX elements for optimal customer experiences.

Alex Balazs, executive vice president and chief technology officer with Intuit, said that GenOS has already enabled many new opportunities, and he is looking forward to further developments.

“Intuit’s proprietary GenOS is the key to unlocking new opportunities to fuel consumer and small and mid-market business success with GenAI,” said Balazs. “Over the past year, we’ve increased our pace of innovation by enabling product teams to turn new ideas into live customer experiments in just days, and built out our GenOS to speed time-to-market for ideas that rise to the top. We’re proud of the progress we’ve made and fired up about the ‘done for you’ future we’re creating for our customers to power their prosperity.”

Intuit has long been interested in using AI to enhance the functionality of its products but has leaned extra hard into the technology once generative AI became widely available.

In June the company announced plans to lay off about 1,800 workers (see previous story), approximately 10% of its personnel, as part of its larger plans for artificial intelligence.

Intuit said this is not a cost-cutting move, as the company actually expects its overall headcount to grow in fiscal year 2025 and beyond, starting with hiring about 1,800 new people primarily in engineering, product and customer-facing roles such as sales, customer success and marketing. These new staff members will support Intuit’s plans to accelerate investments in generative AI. For example, the company plans to use its proprietary “GenOS” to shift its products from traditional workflows to AI-native experiences. It is planning to hire additional engineers to support this push.

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Accounting

XcelLabs launches to help accountants use AI

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Jody Padar, an author and speaker known as “The Radical CPA,” and Katie Tolin, a growth strategist for CPAs, together launched a training and technology platform called XcelLabs.

XcelLabs provides solutions to help accountants use artificial technology fluently and strategically. The Pennsylvania Institute of CPAs and CPA Crossings joined with Padar and Tolin as strategic partners and investors.

“To reinvent the profession, we must start by training the professional who can then transform their firms,” Padar said in a statement. “By equipping people with data and insights that help them see things differently, they can provide better advice to their clients and firm.”

Padar-Jody- new 2019

Jody Padar

The platform includes XcelLabs Academy, a series of educational online courses on the basics of AI, being a better advisor, leadership and practice management; Navi, a proprietary tool that uses AI to help accountants turn unstructured data like emails, phone calls and meetings into insights; and training and consulting services. These offerings are currently in beta testing.

“Accountants know they need to be more advisory, but not everyone can figure out how to do it,” Tolin said in a statement. “Couple that with the fact that AI will be doing a lot of the lower-level work accountants do today, and we need to create that next level advisor now. By showing accountants how to unlock patterns in their actions and turn client conversations into emotionally intelligent advice, we can create the accounting professional of the future.”

Tolin-Katie-CPA Growth Guides

Katie Tolin

“AI is transforming how CPAs work, and XcelLabs is focused on helping the profession evolve with it,” PICPA CEO Jennifer Cryder said in a statement. “At PICPA, we’re proud to support a mission that aligns so closely with ours: empowering firms to use AI not just for efficiency, but to drive growth, value and long-term relevance.”

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Accounting is changing, and the world can’t wait until 2026

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The accountant the world urgently needs has evolved far beyond the traditional role we recognized just a few years ago. 

The transformation of the accounting profession is not merely an anticipated change; it is a pressing reality that is currently shaping business decisions, academic programs and the expected contributions of professionals. Yet, in many areas, accounting education stubbornly clings to outdated, overly technical models that fail to connect with the actual demands of the market. We must confront a critical question: If we continue to train accountants solely to file tax reports, are we truly equipping them for the challenges of today’s world? 

This shift in mindset extends beyond individual countries or educational systems; it is a global movement. The recent announcement of the CIMA/CGMA 2026 syllabus has made it unmistakably clear: merely knowing how to post journal entries is insufficient. Today’s accountants are required to interpret the landscape, anticipate risks and act with strategic awareness. Critical thinking, sustainable finance, technology and human behavior are not just supplementary topics; they are essential components in the education of any professional seeking to remain relevant. 

The CIMA/CGMA proposal for 2026 is not just a curriculum update; it is a powerful manifesto. This new program positions analytical thinking, strategic business partnering and technology application at the core of accounting education. It unequivocally highlights sustainability, aligning with IFRS S1 and S2, and expands the accountant’s responsibilities beyond mere numbers to encompass conscious leadership, environmental impact and corporate governance. 

The current changes in the accounting profession underscore an urgent shift in expectations from both educators and employers. Today, companies of all sizes and industries demand accountants who can do far more than interpret balance sheets. They expect professionals who grasp the deeper context behind the numbers, identify inconsistencies, anticipate potential issues before they escalate into losses, and act decisively as a bridge between data and decision making. 

To meet these expectations, a radical mindset shift is essential. There are firms still operating on autopilot, mindlessly repeating tasks with minimal critical analysis. Likewise, many academic programs continue to treat accounting as purely a technical discipline, disregarding the vital elements of reflection, strategy and behavioral insight. This outdated approach creates a significant mismatch. While the world forges ahead, parts of the accounting profession remain stuck in the past. 

The consequences of this shift are already becoming evident. The demand for compliance, transparency and sustainability now applies not only to large corporations but also to small and mid-sized businesses. Many of these organizations rely on professionals ill-equipped to drive the necessary changes, putting both business performance and the reputation of the profession at risk. 

The positive news is that accountants who are ready to thrive in this new era do not necessarily need additional degrees. What they truly need is a commitment to awareness, a dedication to continuous learning, and the courage to step beyond their comfort zones. The future of accounting is here, and it is firmly rooted in analytical, strategic and human-oriented perspectives. The 2026 curriculum is a clear indication of the changes underway. Those who fail to think critically and holistically will be left behind. 

In contrast, accountants who see the big picture, understand the ripple effects of their decisions, and actively contribute to the financial and ethical health of organizations will undeniably remain indispensable, anywhere in the world.

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Accounting

Republicans push Musk aside as Trump tax bill barrels forward

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Congressional Republicans are siding with Donald Trump in the messy divorce between the president and Elon Musk, an optimistic sign for eventual passage of a tax cut bill at the root of the two billionaires’ public feud.

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. Musk, the biggest political donor of the 2024 cycle, has threatened to help primary anyone who votes for the legislation, but lawmakers are betting that staying in the president’s good graces is the safer path to political survival.

“The tax bill is not in jeopardy. We are going to deliver on that,” House Speaker Mike Johnson told reporters on Friday.

“I’ll tell you what — do not doubt, don’t second guess and do not challenge the President of the United States Donald Trump,” he added. “He is the leader of the party. He’s the most consequential political figure of our time.”

A fight between Trump and Musk exploded into public view this week. The sparring started with the tech titan calling the president’s tax bill a “disgusting abomination,” but quickly escalated to more personal attacks and Trump threatening to cancel all federal contracts and subsidies to Musk’s companies, such as Tesla Inc. and SpaceX which have benefitted from government ties.

Republicans on Capitol Hill, who had —  until recently — publicly embraced Musk, said they weren’t swayed by the billionaire’s criticism that the bill cost too much. Lawmakers have refuted official estimates of the package, saying that the tax cuts for households, small businesses and politically important groups — including hospitality and hourly workers — will generate enough economic growth to offset the price tag.

“I don’t tell my friend Elon, I don’t argue with him about how to build rockets, and I wish he wouldn’t argue with me about how to craft legislation and pass it,” Johnson told CNBC earlier Friday.

House Budget Committee Chair Jodey Arrington told reporters that House lawmakers are focused on working with the Senate as it revises the bill to make sure the legislation has the political support in both chambers to make it to Trump’s desk for his signature. 

“We move past the drama and we get the substance of what is needed to make the modest improvements that can be made,” he said.

House fiscal hawks said that they hadn’t changed their prior positions on the legislation based on Musk’s statements. They also said they agree with GOP leaders that there will be other chances to make further spending cuts outside the tax bill. 

Representative Tom McClintock, a fiscal conservative, said “the bill will pass because it has to pass,” adding that both Musk and Trump needed to calm down. “They both need to take a nap,” he said.

Even some of the House bill’s most vociferous critics appeared resigned to its passage. Kentucky Representative Thomas Massie, who voted against the House version, predicted that despite Musk’s objections, the Senate will make only small changes.

“The speaker is right about one thing. This barely passed the House. If they muck with it too much in the Senate, it may not pass the House again,” he said.

Trump is pressuring lawmakers to move at breakneck speed to pass the tax-cut bill, demanding they vote on the bill before the July 4 holiday. The president has been quick to blast critics of the bill — including calling Senator Rand Paul “crazy” for objecting to the inclusion of a debt ceiling increase in the package.

As the legislation worked its way through the House last month, Trump took to social media to criticize holdouts and invited undecided members to the White House to compel them to support the package. It passed by one vote.

Senate Majority Leader John Thune — who is planning to unveil his chamber’s version of the bill as soon as next week — said his timeline is unmoved by Musk. 

“We are already pretty far down the trail,” he said.

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