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Managing generative AI in your accounting firm

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Generative artificial intelligence, or gen AI, is a type of artificial intelligence that can create content, generate insights and even simulate human-like conversations. Gen AI tools like ChatGPT and Microsoft Copilot are transforming the business world and accounting firms.

While the technology offers many benefits, its rapid adoption also creates challenges for firm leaders. We’ve talked to many firm leaders who think they can simply block these sites at their firms or forbid employees from using them, avoiding the inherent risks. However, this approach is short-sighted and risky. This article explains why and offers a better alternative.
 
What is gen AI?

Generative AI refers to machine learning models that can produce new data similar to the data they were trained on. These models can create text, images, music and more, making them incredibly versatile tools. You might not realize it, but AI is likely already a part of your everyday activities. Here are some common examples:

  • Browsing social media. AI algorithms suggest content tailored to your interests.
  • Using digital assistants. Virtual assistants like Siri and Alexa use AI to understand and respond to your commands.
  • Online shopping. Websites generate personalized recommendations based on your browsing and purchase history.
  • Unlocking your phone. Facial recognition systems utilize AI for secure access.
  • Navigational apps. AI optimizes routes and provides real-time traffic updates.
  • Editing photos. AI tools enhance and modify images seamlessly.
  • Autocorrect and autocomplete. AI improves typing accuracy and speed.
  • Playing video games. AI opponents provide dynamic and challenging gameplay.
  • Auto-generated playlists. Music-streaming services curate playlists based on your listening habits.
Generative AI

The dangers of gen AI

While there are many benefits to using gen AI, it also brings several risks that firm leaders must address.

  • Data protection and privacy. AI systems often require vast amounts of data, raising concerns about how tech companies collect, store and use that data.
  • Ethical guidelines. We’re still working out how to ensure that AI operates within ethical boundaries to prevent misuse.
  • Industry-specific regulations. Because this technology is moving so quickly, accounting and tax-specific regulations haven’t yet caught up.
  • Data leakage. Protecting sensitive information from unauthorized access and leaks is a top priority. How can you stop employees from copying and pasting sensitive client or firm data into a Generative AI tool?
  • Intellectual property protection. AI-generated content can blur the lines of intellectual property rights.
  • Bias and discrimination. AI models can inadvertently perpetuate biases present in the training data.
  • Fake content and misinformation. Generative AI is prone to “hallucinations” or incorrect or misleading results. It’s easy to create realistic fake content without verifying authenticity.

Establishing usage policies and guidelines

Given the potential risks, firm leaders must develop comprehensive AI usage policies.

Proper guidelines help minimize the dangers of AI usage and give employees a reference point for ethical AI use. Trying to prohibit AI tools outright can lead to unauthorized use.

Consider the following findings from Microsoft and LinkedIn’s 2024 Work Trend Index Annual Report:

  • 75% of global knowledge workers are using generative AI;
  • 78% of AI users are bringing their own AI tools to work (BYOAI); and,
  • 52% of people who use AI at work are reluctant to admit using it for their most important tasks.

You don’t have to start from scratch — many of your existing data protection and privacy guidelines can be adapted for AI.

If you’re wondering where to start, create an exploratory committee to oversee AI implementation. This committee should include a cross-functional group of people from multiple departments and be led by IT. The committee can vet AI tools and opportunities, compare the cost to the potential ROI and establish priorities. This helps ensure a structured approach to implementing and using GenAI.

It’s also crucial to train employees, helping them understand how to ethically and responsibly use AI tools. This proactive approach safeguards the firm and empowers your team members to leverage AI’s benefits responsibly.

Generative AI offers firms exciting opportunities to accomplish more and free up employees for higher-value work, but it also creates challenges for CPA firms. By developing an AI usage policy, exploring AI tools in your firm and educating your team members on how to use AI responsibly, you can harness the power of AI while minimizing risks. Remember, while the technology is new, you likely established principles of governance, ethics and data protection long ago. Embrace the innovation, but do so cautiously and responsibly.

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Accounting

FASB proposes guidance on accounting for government grants

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The Financial Accounting Standards Board issued a proposed accounting standards update Tuesday to establish authoritative guidance on the accounting for government grants received by business entities. 

U.S. GAAP currently doesn’t provide specific authoritative guidance about the recognition, measurement, and presentation of a grant received by a business entity from a government. Instead, many businesses currently apply the International Financial Reporting Standards Foundation’s International Accounting Standard 20, Accounting for Government Grants and Disclosure of Government Assistance, by analogy, at least in part, to account for government grants.

In 2022 FASB issued an Invitation to Comment, Accounting for Government Grants by Business Entities—Potential Incorporation of IAS 20, Accounting for Government Grants and Disclosure of Government Assistance, into GAAP. In response, most of FASB’s stakeholders supported leveraging the guidance in IAS 20 to develop accounting guidance for government grants in GAAP, believing it would reduce diversity in practice because entities would apply the guidance instead of analogizing to it or other guidance, thus narrowing the variability in accounting for government grants.

Financial Accounting Standards Board offices with new FASB logo sign.jpg
FASB offices

Patrick Dorsman/Financial Accounting Foundation

The proposed ASU would leverage the guidance in IAS 20 with targeted improvements to establish guidance on how to recognize, measure, and present a government grant including (1) a grant related to an asset and (2) a grant related to income. It also would require, consistent with current disclosure requirements, disclosure about the nature of the government grant received, the accounting policies used to account for the grant, and significant terms and conditions of the grant, among others.

FASB is asking for comments on the proposed ASU by March 31, 2025.

“It will not be a cut and paste of IAS 20,” said FASB technical director Jackson Day during a session at Financial Executives International’s Current Financial Reporting Insights conference last week. “First of all, the scope is going to be a little bit different, probably a little bit more narrow. Second of all, the threshold of recognizing a government grant will be based on ‘probable,’ and ‘probable’ as we think of it in U.S. GAAP terms. We’re also going to do some work to make clarifications, etc. There is a little bit different thinking around the government grants for assets. There will be a deferred income approach or a cost accumulation approach that you can pick. And finally, there will be different disclosures because the disclosures will be based on what the board had previously issued, but it does leverage IAS 20. A few other things it does as far as reducing diversity. Most people analogized IAS 20. That was our anecdotal findings. But what does that mean? How exactly do they do that? This will set forth the specifics. It will also eliminate from the population those that were analogizing to ASC 450 or 958, because there were a few of those too. So it will go a long way in reducing diversity. It will also head down a model that will be generally internationally converged, which we still think about. We still collaborate with the staff [of the International Accounting Standards Board]. We don’t have any joint projects, but we still do our best when it makes sense to align on projects.”

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Accounting

In the blogs: Questions for the moment

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Fighting scope creep; QCDs as the year ends; advising ministers; and other highlights from our favorite tax bloggers.

Questions for the moment

  • CLA (https://www.claconnect.com/en/resources?pageNum=0): One major question of the moment: What can nonprofits expect from future federal tax policies?
  • Mauled Again (http://mauledagain.blogspot.com/): Not long ago, about a dozen states would seize property for failure to pay property taxes and, instead of simply taking their share of unpaid taxes, interest, and penalties and returning the excess to the property owner, they would pocket the entire proceeds of the sales. Did high court intervention stem this practice? Not so much.
  • TaxConnex (https://www.taxconnex.com/blog-): What are the best questions to pin down sales tax risk and exposure?
  • Current Federal Tax Developments (https://www.currentfederaltaxdevelopments.com/): In Surk LLC v. Commissioner, the Tax Court was presented with the question of basis computations related to an interest in a partnership. The taxpayer mistakenly deducted losses that exceeded the limitation in IRC Sec. 704(d), raising the question: Should the taxpayer reduce its basis in subsequent years by the amount of those disallowed losses or compute the basis by treating those losses as if they were never deducted?

Creeping

On the table

  • Don’t Mess with Taxes (http://dontmesswithtaxes.typepad.com/): What to remind them, as end-of-year planning looms, about this year’s QCD numbers.
  • Parametric (https://www.parametricportfolio.com/blog): If your clients are using more traditional commingled products for their passive exposures, they may not know how much tax money they’re leaving on the table. A look at possible advantages of a separately managed account. 
  • Turbotax (https://blog.turbotax.intuit.com): Whether they’re talking diversification, gainful hobby or income stream, what to remind them about the tax benefits of investing in real estate.
  • The National Association of Tax Professionals (https://blog.natptax.com/): Q&A from a recent webinar on day cares’ unique income and expense categories.
  • Boyum & Barenscheer (https://www.myboyum.com/blog/): For larger manufacturers, compliance under IRC 263A is essential. And for all manufacturers, effective inventory management goes beyond balancing stock levels. Key factors affecting inventory accounting for large and small manufacturing businesses.
  • U of I Tax School (https://taxschool.illinois.edu/blog/): What to remind them — and yourself — about the taxation of clients who are ministers.
  • Withum (https://www.withum.com/resources/): A look at the recent IRS Memorandum 2024-36010 that denied the application of IRC Sec. 245A to dividends received by a controlled foreign corporation.

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Accounting

PwC funds AI in Accounting Fellowship at Bryant University

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PwC made a $1.5 million investment to Bryant University, in Smithfield, Rhode Island, to fund the launch of the PwC AI in Accounting Fellowship.

The experiential learning program allows undergraduate students to explore AI’s impact in accounting by way of engaging in research with faculty, corporate-sponsored projects and professional development that blends traditional accounting principles with AI-driven tools and platforms. 

The first cohort of PwC AI in Accounting Fellows will be awarded to members of the Bryant Honors Program planning to study accounting. The fellowship funds can be applied to various educational resources, including conference fees, specialized data sheets, software and travel.

PwC sign, branding

Krisztian Bocsi/Bloomberg

“Aligned with our Vision 2030 strategic plan and our commitment to experiential learning and academic excellence, the fellowship also builds upon PwC’s longstanding relationship with Bryant University,” Bryant University president Ross Gittell said in a statement. “This strong partnership supports institutional objectives and includes the annual PwC Accounting Careers Leadership Institute for rising high school seniors, the PwC Endowed Scholarship Fund, the PwC Book Fund, and the PwC Center for Diversity and Inclusion.”

Bob Calabro, a PwC US partner and 1988 Bryant University alumnus and trustee, helped lead the development of the program.

“We are excited to introduce students to the many opportunities available to them in the accounting field and to prepare them to make the most of those opportunities, This program further illustrates the strong relationship between PwC and Bryant University, where so many of our partners and staff began their career journey in accounting” Calabro said in a statement.

“Bryant’s Accounting faculty are excited to work with our PwC AI in Accounting Fellows to help them develop impactful research projects and create important experiential learning opportunities,” professor Daniel Ames, chair of Bryant’s accounting department, said in a statement. “This program provides an invaluable opportunity for students to apply AI concepts to real-world accounting, shaping their educational journey in significant ways.”

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