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Private equity wants a larger piece of workplace retirement plan assets

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The first Trump administration opened the door to allow private equity into workplace retirement plans. Now, private equity firms are working to play a bigger role in workers’ portfolios, which experts say has potential risks and rewards for investors. 

“It’s a train that’s already been gearing up, and folks are starting to hop on,” said Jonathan Epstein, president of Defined Contribution Alternatives Association, an industry group that advocates for incorporating non-traditional investments into employer-sponsored retirement plans. 

Private equity is part of a broad category of alternative investments can include real estate funds, credit and equity in private, not publicly-traded, firms. Pension funds, insurance companies, sovereign wealth funds and high-net-worth individuals are traditional investors in these private markets.

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The argument from the private equity industry for incorporating such investments in workplace retirement plans is that these investments could give retail investors more diversification away from public markets and a shot at bigger returns. But such investments also raise concerns about liquidity and risk, experts say.

“It’s typically not easy to cash out the assets in a hurry,” said Olivia Mitchell, a professor of business economics and public policy at the University of Pennsylvania, and executive director of the Pension Research Council. “This could be a big challenge for 401(k) plan participants who either simply want to access their money or want to readjust their portfolios as they near and enter retirement.”

Private equity is less than 1% of retirement assets

Defined contribution plans include employer-sponsored retirement savings accounts such as 401(k) plans and 403(b) plans. There are an estimated $12.5 trillion in assets held in these accounts, as of the end of the third quarter in 2024, according to Investment Company Institute.

Private equity makes up less than 1% of those assets. A small number of large employer-sponsored retirement plans offer private equity investments as an alternative investment option within target-date funds or model portfolio funds.

Now, private equity firms like Apollo Global Management, Blackstone and KKR are trying to make inroads into defined contribution plans through new products. Apollo has told its investors that it sees significant opportunities for private equity in retirement and the firm is just getting started.

When private investments are added to retirement solutions, “the results are not just a little bit better, they’re 50% to 100% better,” Marc Rowan, a co-founder and CEO of Apollo, said on the private equity firm’s Feb. 4 earnings call. “Plan sponsors understand this.”

Apollo CEO on retirement investment opportunities

MissionSquare Investments offers private equity investments in retirement plans that it manages for public service employees.

“What we find is there’s an outflow in the public stock and bond [markets] and there’s an inflow into the private markets, but participants can’t get access to private markets,” said Douglas Cote, senior vice president and chief investment officer for MissionSquare Investments and MissionSquare Retirement.

The number of companies backed by private equity firms has grown significantly over the last 20 years as the number of publicly traded companies has declined. About 87% of companies in the U.S. with annual revenues of more than $100 million are now private, with 13% publicly traded, according to the Partners Group, a Swiss-based global private equity firm. 

‘Some plan sponsors are very much against this’

I’ve got all the paperwork here

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The law covering 401(k) plans requires plan sponsors to act as fiduciaries, or in investors’ best interest, by considering the risk of loss and potential gains of investments.

During President Donald Trump’s first term, the Labor Department issued an information letter to plan fiduciaries, telling them that private equity may be part of a “prudent investment mix” in a professionally managed asset allocation fund in a 401(k) plan. The Biden administration took a more cautious approach, warning that these investments aren’t “generally appropriate for a typical 401(k) plan.”

“Some plan sponsors are very much against this initiative to make direct investments to private equity available through the defined contribution plan,” said Bridget Bearden, research and development strategist at the Employee Benefit Research Institute. “They think that it’s pretty illiquid and very risky, and don’t really see the return for it.”

There are four main factors that have plan sponsors taking a conservative approach to private equity. 

1. Complexity and lack of transparency 

Unlike publicly-traded assets, basic information on private equity investments — like what firms are in a fund and what their revenues and losses are — can be challenging to obtain.

“It’s even hard for institutional investors, pension funds, endowments, depending on their capital contribution, it’s hard for them to even get information about some of the books and records,” said Chris Noble, policy director at the Private Equity Stakeholder Project, a nonprofit watchdog organization. “If you want to take advantage of retirement money, you should be subject to the same regulations that public companies are.”

2. Liquidity and valuation 

Private equity investments require longer-term capital commitments, so investors can’t cash out at any time, experts say. Redemptions are limited to certain times. There aren’t open markets to determine the valuation of a fund, either.

3. High fees

Fund managers also have to justify the higher and more complex fees associated with private equity. Exchange-traded and mutual funds collect management fees, while private equity firms can collect both management and performance fees. 

The average ETF carries a 0.51% annual management fee, about half the 1.01% fee of the average mutual fund, according to Morningstar data. Private equity firms typically collect a 2% management fee, plus 20% of the profit.

4. Threat of lawsuits 

Employers have shied away from private equity investments, in part because of fear they could be sued.

“They are concerned about the risk of exposing their employees to downfalls,” said attorney Jerry Schlichter of Schlichter, Bogard & Denton, who pioneered lawsuits on behalf of employees over excessive fees in 401(k) plans. “They’re also concerned about their own inability to fully understand the underlying investments, which they’re required to do as fiduciaries for their employees and retirees.”

But private equity supporters are starting to make an opposing argument, suggesting that plan sponsors who don’t include private assets are harming their participants with greater concentration of public assets and lower returns.

“Lawsuits could go after plan sponsors for not including alternative investments based on their performance track record,” said Epstein of DCALTA. “Even net of fees and net of benchmark returns, private markets have done extremely well over long periods of time.” 

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Here’s how tuition-free college aid programs can backfire

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Entrance to NYU Langone Hospital, New York City. 

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New York University’s Grossman School of Medicine made history in 2018 when it became the first top-ranked medical program to offer full-tuition scholarships to all students, regardless of need or merit. 

The number of applicants, predictably, spiked in the year that followed. But then, the share of incoming students considered “financially disadvantaged” sank to 3% in 2019, down from 12% in 2017, reports showed. 

“Tuition-free schools can actually increase inequity,” said Jamie Beaton, co-founder and CEO of Crimson Education, a college consulting firm. 

“Tuition-free colleges experience surges in application numbers, dramatically boosting the competitive intensity of the admissions process,” he said. “This in turn can skew admissions towards middle- or higher-income applicants who may be able to access more effective admissions resources, such as tutoring or extracurriculars.”

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“Our goal for tuition-free education was to clear pathways for the best and brightest future doctors from all backgrounds to attend NYU Grossman School of Medicine without the stress of taking on the average $200,000 in debt medical students typically incur,” Arielle Sklar, a spokesperson for the school told CNBC. “This allows students to align career choices with their passions in medicine rather than immediate economic pressures.”

Sklar, however, did not directly address the issue of declining low-income student enrollment.

Since the initiative by NYU’s Grossman School of Medicine, other top schools and programs have embraced the tuition-free model.

Harvard University was the latest undergraduate school to announce that it will be tuition free for undergraduates with family incomes of up to $200,000 beginning in the 2025-26 academic year, following similar initiatives at Vanderbilt University, Dartmouth, University of Pennsylvania and Massachusetts Institute of Technology.

Nearly two dozen more schools have also introduced “no-loan” policies, which means student loans are eliminated altogether from their financial aid packages.

In the case of Harvard, “you may see a trend of families with income closer to $200,000 outcompeting low-income students for slots,” Beaton said. “This may shift the proportion of Harvard students from the top 1% of income down, but it might also decrease the share of low-income students to the benefit of middle or middle-upper income families.”

Dartmouth president: Need to ensure American students are competitive

More generous aid packages and tuition-free policies remove the most significant financial barrier to higher education but attract more higher-income applicants, other experts also say. 

“Even though it sounds like lower-income students are going to be advantaged, it’s the middle class that’s going to win here,” said Christopher Rim, president and CEO of college consulting firm Command Education.

“These colleges are trying to build a well-rounded class, they need middle class and wealthy students as well,” he added. “They are not trying to take fewer rich kids — they need them because they’re the ones that are also going to be donating.”

For lower income students, “anything that increases the number of applications will be detrimental,” said Eric Greenberg, president of Greenberg Educational Group, a New York-based consulting firm.

Nearly all students worry about high college costs

These days, taking on too much debt is the top worry among all college-bound students, according to a survey by The Princeton Review. 

College tuition has soared by 5.6% a year, on average, since 1983, significantly outpacing other household expenses, a recent study by J.P. Morgan Asset Management also found.

This rapid increase means that college costs have risen much faster than inflation, leaving families to shoulder a larger share of the expenses, experts say.

For the 2024-25 school year, tuition and fees plus room and board for a four-year private college averaged $58,600, up from $56,390 a year earlier. At four-year, in-state public colleges, it was $24,920, up from $24,080, according to the College Board.

To bridge the affordability gap, some of the nation’s top institutions are in an “affordability arms race,” according to Hafeez Lakhani, founder and president of Lakhani Coaching in New York. 

However, overall, most institutions do not have the financial wherewithal to offer tuition-free or no-loan aid programs, added Robert Franek, The Princeton Review’s editor in chief. “More than 95% of four-year colleges in the U.S. are tuition driven,” he said. 

Even if a school does not offer enough aid at the outset, there are other ways to bring costs down, according to James Lewis, co-founder of National Society of High School Scholars.

“Get beyond, ‘I can’t afford that,”‘ he said. “A lot of institutions will have a retail price but that’s not necessarily what a student will pay.”

Many schools will provide access to additional resources that can lower the total tab, he said, either through scholarships, financial aid or work-study opportunities.  

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You have options if you can’t pay your taxes by April 15

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The tax deadline is days away — and the IRS is urging taxpayers to file returns on time and “pay as much as they can.”

However, if you can’t cover your total tax balance, there are options for the remaining taxes owed, according to the agency.

For most tax filers, April 15 is the due date for federal returns and taxes. But your federal deadline could be later if your state or county was impacted by a natural disaster.

If you are in the military stationed abroad or are in a combat zone during the tax filing season, you may qualify for certain automatic extensions related to the filing and paying of your federal income taxes.

Additionally, those living and working abroad also have extra time to file. 

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If you’re missing tax forms or need more time, You can file a tax extension by April 15, which pushes the federal filing deadline to Oct. 15.  

But “it’s an extension to file, not an extension to pay,” said Jo Anna Fellon, managing director at financial services firm CBIZ.

File by April 15 and ‘pay what you can’

If you can’t cover your balance by April 15, you should still file your return to avoid a higher IRS penalty, experts say.  

The failure-to-file penalty is 5% of unpaid taxes per month or partial month, capped at 25%.

By comparison, the failure-to-pay penalty is 0.5% of taxes owed per month, limited to 25%. Both penalties incur interest, which is currently 7% for individuals.

File on time and pay what you can.

Misty Erickson

Tax content manager at the National Association of Tax Professionals

“File on time and pay what you can,” said Misty Erickson, tax content manager at the National Association of Tax Professionals. “You’re going to reduce penalties and interest.” 

Don’t panic if you can’t cover the full balance by April 15 because you may have payment options, she said.

“The IRS wants to work with you,” Erickson added.

Options if you can’t pay your taxes

“Most individual taxpayers can qualify for a payment plan,” the IRS said in a recent news release.

The “quickest and easiest way” to sign up is by using the online payment agreement, which may include a setup fee, according to the agency.

These payment options include:

  • Short-term payment plan: This may be available if you owe less than $100,000 including tax, penalties and interest. You have up to 180 days to pay in full.
  • Long-term payment plan: You’ll have this option if your balance is less than $50,000 including tax, penalties and interest. The monthly payment timeline is up to the IRS “collection statute,” which is typically 10 years.  

The agency has recently revamped payment plans, to make the program “easier and more accessible.”    

Build emergency and retirement savings at the same time

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Regulated finance needs to build trust with Gen Z

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Parents want schools to step up in teaching kids financial literacy

Misinformation and lack of trust in traditional institutions runs rampant in our society.

The regulated financial sector is no different, particularly among young people. Roughly 38% of Gen Zers get financial information from YouTube, and 33% from TikTok, according to a recent Schwab survey.

As a former regulator and author of kids’ books about money, I am truly horrified by the toxic advice they are getting from these unqualified “finfluencers” — advice which, if followed, could cause lasting damage to their financial futures.

Most troubling are finfluencers who encourage young people to borrow. A central theme is that “chumps” earn money by working hard and that rich people make money with debt. They supposedly get rich by borrowing large sums and investing the cash in assets they expect to increase in value or produce income which can cover their loans and also net a tidy profit.

Of course, the finfluencers can be a little vague about how the average person can find these wondrous investments that will pay off their debt for them. Volatile, risky investments — tech stocks, crypto, precious metals, commercial real estate — are commonly mentioned.

‘The road to quick ruin’ for inexperienced investors

Contrary to their assertions, these finfluencers are not peddling anything new or revelatory. It’s simply borrowing to speculate.

For centuries, that strategy has been pursued by inexperienced investors as the path to quick riches, when in reality, it’s the road to quick ruin. There is always “smart money” on the other side of their transactions, ready to take advantage of them. For young people just starting out, with limited incomes and tight budgets, it’s the last thing they should be doing with their precious cash.

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Here’s a look at more stories on how to manage, grow and protect your money for the years ahead.

Debt glorification is not the only bad advice being peddled on the internet.

You can find finfluencers advising against diversified, low fee stock funds in favor of active trading (without disclosing research consistently showing active trading’s inferior returns). Or ones that discourage individual retirement accounts and 401(k) plans as savings vehicles in favor of real estate or business startups (without mentioning lost tax benefits as well as the heavy costs and expertise needed to manage real estate or high failure rates among young companies).

Some encourage making minimum payments on credit cards to free up money for speculative investments (without mentioning the hefty interest costs of carrying credit card balances which compound daily).

Why are so many young people turning to these unqualified social media personalities for help in managing their money instead of regulated and trained finance professionals?

One reason: the finfluencers make their advice entertaining. It may be wrong, but it’s short and punchy. Materials provided by regulated financial service providers can sometimes be dry and technical.

Where to get trustworthy money advice

Xavier Lorenzo | Moment | Getty Images

They may be boring, but regulated institutions are still the best resource for young people to get basic, free information.

FDIC-insured banks can explain to them how to open checking and savings accounts and avoid unnecessary fees. Any major brokerage firm can walk through how to set up a retirement saving account. It’s part of their function to explain their products and services, and they have regulators overseeing how they do it.

In addition, regulators themselves offer educational resources directly to the public. For young adults, one of the most widely used is Money Smart, offered by the Federal Deposit Insurance Corporation — an agency I once proudly chaired.

There are also many excellent regulated and certified financial planners. However, most young people will not have the budget to pay for financial advice. 

They don’t have to if they just keep it simple: set a budget, stick to it, save regularly, and start investing for retirement early in a low-fee, well-diversified stock index fund. They should minimize their use of financial products and services. The more accounts and credit cards they use, the harder it will be to keep track of their money.

Above all, they should ignore unqualified “finfluencers.” 

Check their credentials. Question their motives. Most are probably trying to build ad revenue or sell financial products. In the case of celebrities, find out who’s paying them (because most likely, someone is).

Regulated finance needs to reclaim its status as a more trustworthy source for advice. The best way to do that is, well, provide good advice. Every time a young adult is burnt by surprise bank fees, seduced into over borrowing by a misleading credit card offer, or told to put their retirement savings into a high fee, underperforming fund, they lose trust.

I know regulation and oversight are out of favor these days. But we need a way to keep out the bad actors, and practices to protect young people new to the financial world. It’s important to their financial futures and the future of the industry as well.

Sheila Bair is former Chair of the FDIC, author of the Money Tales book series, and the upcoming “How Not to Lose $1 Million” for teens. She is a member of CNBC’s Global Financial Wellness Advisory Board.

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