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The CFO’s role in navigating gen AI transformation

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Artificial intelligence, and generative AI in particular, catapulted onto the scene at lightning speed in November 2022. And today, 250 years after the first industrial revolution, experts believe we have entered the next (some say fourth, others fifth) industrial revolution as the latest advancements in automation and artificial intelligence (AI) are transforming industries and societies. This current industrial revolution is set to be one where humans and AI-powered technology will work hand in hand. 

In many ways, the effective adoption of AI, specifically gen AI, both in finance and across an entire organization, rests with each company’s chief financial officer. This has placed the CFO into the driver’s seat and at the forefront of company strategy. It is now within the CFO’s power to decide where to allocate resources and how to effectively integrate AI into their company’s daily activities. By striking the right balance between risks and growth opportunities, CFOs can navigate and manage genAI transformation, maximize returns from AI investment, and create value for organizations both large and small. 

The transformation pressure for CFO’s is firmly in place. And navigating and managing this transformation, both digital transformation and AI/GenAI, are the top two trends at the top of minds for CFOs and finance leaders, according to a December 2023 poll of the AICPA-CIMA Future of Finance Leadership Advisory Group. In addition to the focus on digital transformation and AI/gen AI, it is important to focus on the third-noted top issue of ‘Need for upskilling and reskilling.” The need for new skills like storytelling, data analytics, collaboration and strategic thinking are essential to elevate and accelerate finance and accounting teams to keep pace through these transformations.

I recently hosted a gen AI panel at the North America Finance Executives Summit, and along with two members of our AICPA-CIMA Future of Finance Leadership Advisory Group — Rachael Crump, chief accounting officer of Insight Enterprises, and Claire Bramely, CFO of Teradata Corp. — we addressed common misconceptions and barriers about AI, and shared AI implementation guidelines for CFOs and finance leaders to follow to ensure and enhance team efficiency, productivity, and accuracy. 

“While broadly being led by finance, it’s important for gen AI implementation to be a collaborative process. Ideas from [all over the organization] are important and keep the conversation on ways to implement open,” noted Insight’s Crump.

Key guidelines for CFOs to follow when implementing gen AI:

  1. Start small and start now: There’s a strong consensus among finance leaders on the need to initiate gen AI projects on a small scale. This approach allows for manageable experimentation and learning, reducing risk while gaining valuable insights. The repeated advice is to “just start” and “start somewhere,” emphasizing the urgency of engaging with gen AI without being overwhelmed by its scope.
  1. Prioritize data security and intellectual property protection: Security and protection of intellectual property are critical considerations. Ensuring that information is safeguarded while exploring gen AI capabilities is paramount to maintaining trust and compliance.
  1. Learn from others: The importance of learning from the experiences of others before diving in too deeply cannot be overlooked. This can help avoid common pitfalls and leverage best practices for more effective implementation.
  1. Build a roadmap and plan strategically: Developing a clear plan and roadmap for gen AI integration is essential. This includes organizing data, aligning initiatives across the organization, and focusing on areas where gen AI can deliver immediate value.
  1. Evolutionary, not revolutionary: Adopting an evolutionary approach to gen AI is advised. Move forward with incremental changes rather than attempting an overnight transformation. This method supports sustainable progress and allows for adjustments based on lessons learned.
  1. Finance as a key leader in gen AI implementation: The CFO and finance team should play a leading role in the adoption and governance of gen AI, leveraging its unique position to drive process improvements and analytical enhancements.
  1. Addressing skepticism and building support: Winning hearts and minds across the organization is crucial for successful gen AI initiatives. This involves addressing skepticism, demonstrating value, and ensuring there is a common understanding of gen AI’s benefits and objectives.
  1. Navigating through disillusionment: Prepare for questions about managing expectations and navigating through potential disillusionment with gen AI. The key is to maintain open dialogue, adjust strategies as needed, and keep focused on long-term goals.
  1. Emphasizing data quality and trusted AI: The quality of data and the trustworthiness of AI systems are foundational. Emphasizing trusted, safe AI practices and ensuring high-quality data inputs are essential for reliable and effective outcomes.
  1. Experimentation and value focus: Encouraging experimentation and focusing on use cases that offer tangible value are effective and recommended strategies. Starting with pilot projects can help demonstrate gen AI’s potential and build momentum for broader adoption.
  1. Engagement and involvement: There is a call to “get more involved” and to “just try it” that reflects a proactive stance towards gen AI, suggesting that hands-on engagement is key to understanding and leveraging this technology effectively.

When navigating gen AI-driven transformation within your organization, Teradata’s Bramley emphasized that, “It’s important to remember that the role of gen AI is a journey. Be evolutionary rather than revolutionary. This start-small, functional focus approach will ensure you gain value from your implementation.”  

The inevitability and transformative potential of generative AI in finance is unquestioned and advocating for a strategic, informed, and cautious approach to its adoption is key to success. For the CFOs driving AI strategy and implementation starting small, focusing on security, planning strategically, and building organizational support are essential steps toward harnessing Gen AI’s capabilities while navigating its challenges and opportunities.

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Accounting

Tax Fraud Blotter: Crooks R Us

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The shadow knows; body of evidence; make a Note of it; and other highlights of recent tax cases.

Newark, New Jersey: Thomas Nicholas Salzano, a.k.a. Nicholas Salzano, of Secaucus, New Jersey, the shadow CEO of National Realty Investment Advisors, has been sentenced to 12 years in prison for orchestrating a $658 million Ponzi scheme and conspiring to evade millions in taxes.

Salzano previously pleaded guilty to securities fraud, conspiracy to commit wire fraud and conspiracy to defraud the U.S., admitting that he made numerous misrepresentations to investors while he secretly ran National Realty. From February 2018 through January 2022, Salzano and others defrauded investors and potential investors of NRIA Partners Portfolio Fund I, a real estate fund operated by National Realty, of $650 million.

Salzano and his conspirators executed their scheme through an aggressive multiyear, nationwide marketing campaign that involved thousands of emails to investors, advertisements, and meetings and presentations to investors. Salzano led and directed the marketing campaign that was intended to mislead investors into believing that NRIA generated significant profits. It in fact generated little to no profits and operated as a Ponzi scheme.

Salzano stole millions of dollars of investor money to support his lavish lifestyle, including expensive dinners, extravagant birthday parties, and payments to family and associates who did not work at NRIA. He also orchestrated a separate, related conspiracy to avoid paying taxes on his stolen funds.

He was also sentenced to three years of supervised release and agreed to a forfeiture money judgment of $8.52 million, full restitution of $507.4 million to the victims of his offenses and $6.46 million to the IRS.

Marina del Rey, California: Tax preparer Lidiya Gessese has been sentenced to 41 months in prison for preparing and filing false returns for her clients and for not reporting her income.

Gessese owned and operated Tax We R/Tax R Us and Insurance Services from 2013 through 2019 and charged clients $300 to $800. Gessese would then prepare returns that included claims to deductions and credits she knew her clients were not entitled to, including falsely claiming dependents, earned income credits, the American Opportunity Credit, Child Tax Credits, business deductions, education expenses or unreimbursed employee business expenses. The illegitimate claims led to some $1,135,554.64 issued by the IRS for 2010 through 2018.

She failed to report, or underreported, her own income for 2010 through 2018, some of which included improperly diverted funds from clients’ inflated or fraudulent refunds, causing a tax loss of $488,276.

Gessese, who pleaded guilty in April, was also ordered to pay $1,096,034.01 to the IRS and $53,526.95 to her other victims.

Fullerton, California: In Chun Jung of Anaheim, California, owner of an auto repair business, has pleaded guilty to filing false returns for 2015 to 2022, underreporting his income by at least $1,184,914.

He owned and operated JY JBMT INC., d.b.a. JY Auto Body, which was registered as a subchapter S corp. Jung was the 100% shareholder.

Jung accepted check payments from customers that he and his co-schemers then cashed at multiple area check cashing services; the cashed checks totaled some $1,157,462. Jung withheld the business receipts and income from his tax preparer and omitted them on his returns.

He will pay $300,145 in taxes due to the IRS and faces a $250,000 penalty and up to three years in prison. Sentencing is Jan. 31.

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Tucson, Arizona: Tax preparer Nour Abubakr Nour, 34, has been sentenced to 30 months in prison.

Nour, who pleaded guilty a year ago, operated the tax prep business Skyman Tax and for tax years 2016 through 2018 prepared and filed at least 27 false individual federal income tax returns for clients.

These returns included falsely claimed business income that inflated refunds so that he could pay himself large prep fees. Nour’s clients had no knowledge that he was filing false tax returns under their names.

Nour was also ordered to pay $150,154 in restitution to the United States for the false tax refunds.

Farmington, Connecticut: Tax preparer Mark Legowski, 60, has been sentenced to eight months in prison, to be followed by a year of supervised release, for filing false returns.

From January 2015 through December 2017, Legowski was a self-employed accountant and tax preparer doing business as Legowski & Co. Inc. He prepared income tax returns for some 400 to 500 individual clients and some 50 to 60 businesses.

To reduce his personal income tax liability for 2015 through 2017, Legowski underreported his practice’s gross receipts by excluding some client payment checks. He then filed false personal income tax returns that failed to report more than $1.4 million in business income, which resulted in a loss to the IRS of $499,289.

Legowski, who pleaded guilty earlier this year, has paid the IRS that amount in back taxes but must still pay penalties and interest. He has also been ordered to pay a $10,000 fine.

Wheeling, West Virginia: Dr. Nitesh Ratnakar, 48, has been convicted of failing to pay nearly $2.5 million in payroll taxes.

Ratnakar, who was found guilty of 41 counts of tax fraud, owned and operated a gastroenterology practice and a medical equipment manufacturer in Elkins, West Virginia. He withheld payroll taxes from employees’ paychecks and failed to make $2,419,560 in required payments to the IRS. Ratnakar also filed false tax returns in 2020, 2021 and 2022.

He faces up to five years in prison for each of the first 38 tax fraud counts and up to three years for the remaining counts.

Orlando, Florida: Two men have been sentenced for their involvement in the “Note Program,” a tax fraud.

Jasen Harvey, of Tampa, Florida, was sentenced to four years in prison and Christopher Johnson, of Orlando, was sentenced to 37 months for conspiring to defraud the U.S.

From 2015 to 2018, they promoted a scheme in which Harvey and others prepared returns for clients that claimed that large, nonexistent income tax withholdings had been paid to the IRS and sought large refunds based on those purported withholdings. The conspirators charged fees and required the clients to pay a share of the fraudulently obtained refunds to them.

Overall, the defendants claimed more than $3 million in fraudulent refunds on clients’ returns, of which the IRS paid about $1.5 million.

Both were also ordered to serve three years of supervised release. Johnson was also ordered to pay $864,117.42 in restitution to the United States; Harvey was ordered to pay $785,858.42 in restitution. Co-defendant Arthur Grimes will be sentenced on Jan. 13.

Ft. Lauderdale, Florida: Tax preparer Jean Volvick Moise, 39, has been sentenced to three years in prison for filing false income tax returns.

Moise prepared false returns for clients to inflate refunds. He prepared returns which included, among other things, false dependents, false 1099 withholdings, false educational credits and false Schedule C expenses, often for businesses which did not exist. Moise’s fee was larger than the typical one charged by a tax preparer.

Moise filed hundreds of false returns that caused the IRS to issue more than $574,000 in fraudulent refunds.

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Accounting

Accounting in 2025: The year ahead in numbers

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With 2025 almost upon us, it’s worth thinking about what the new year will bring, and what accounting firms expect their next 12 months to look like.

With that in mind, Accounting Today conducted its annual Year Ahead survey in the late fall to find out firms’ expectations for 2025, including their growth expectations, their hiring plans, their growth expectations, how they think tax season will play out and much more. The overall theme: Thing are going well, but there are elements of friction holding them back, particularly when it comes to moving to more of a focus on advisory services.

You can see the full report here; a selection of key data points are presented below.

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Accounting

On the move: Withum marks over a decade of Withum Week of Caring

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Citrin Cooperman appoints CIO; PKF O’Connor Davies opens new Fort Lauderdale office; and more news from across the profession.

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