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The power of public criticism

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Management experts have long advised firm leaders to praise their people publicly and reprimand them privately. However, Nvidia CEO Jensen Huang, like Bridgewater founder Ray Dalio, advocates criticism in public.

As Huang describes in his new book The Nvidia Way, engaging in public criticism of your people fairly and constructively is a good way to normalize feedback. When public criticism becomes part of the company’s standard operating procedure, people no longer worry about humiliation and shame. As Huang explains, criticism is not the same as insulting. When done constructively, Huang argues that criticism is designed to help individuals and teams get better. 

From where I sit, public criticism can be constructive if the goal is to create a better firm and better client experience. Again, to make public criticism work for you, the first thing to do is normalize the feedback. Let’s face it: at most firms, people are not comfortable receiving constructive criticism about themselves or their colleagues — and that’s a problem. Because if you can get to the point that public criticism can be normalized at your firm, then your team can learn from each other’s mistakes. But if you keep all criticism private, no one can learn from it except the person being criticized — and many others will likely make the same mistake.

Instead, if you say: “Hey, we are going to have public criticism going forward. Not of the person, but potentially of the behavior or action.” That may make your people uncomfortable at first, but in the long run, public criticism will significantly accelerate learning at the firm level when you have shared mistakes.

Culture of accountability

In addition to normalizing feedback and accelerating learning through shared mistakes, public criticism is an excellent way to build a culture of accountability. An accountability culture is one in which everyone takes ownership of the things they do and say. Again, as a leader you must reinforce that the team is not going to be insulting each other. Instead, you’re going to be speaking openly and removing ambiguity by making expectations incredibly clear. And if there’s a problem, or if people are falling short, reaffirm that it’s OK to have these conversations in public. Because if you relegate all of your firm’s criticism to a private office, you’re impeding your team’s ability to learn and get better. And you’re making people fearful of open, unvarnished feedback.

As Nelson Mandela said, I never lose. I either win or learn.”

As I’ve found throughout my business (and parenting) career, growth only happens when you are willing to change and do something different than before. And the only way you will do that is if people are pointing out the things that need to be done differently. Winning is nice, but learning is more valuable.

The right way to criticize

I know some of you reading this article are ready to fire off comments about how public criticism creates a toxic culture. Again, being critical of something is different than insulting someone. By criticizing the right way, you won’t be damaging morale or creating a toxic culture. You need to be clear about what you’re criticizing, which is typically a specific point, with clear feedback about how to improve it. 

Again, the purpose of criticizing publicly is to make your firm better. You’re focusing on specific issues that must be fixed; you’re not denigrating someone’s character or threatening their compensation or job security. You’re not doing character assassinations or gaslighting them. Public criticism is not punishment. When engaging in public criticism, make it clear to everyone within earshot: “This is an opportunity for growth that we want you to have, but we don’t want to remove that opportunity for the rest of the firm.”

As I wrote in my article Autopsies without blame, you want to focus on the issue — not the person — to improve the performance of the firm. 

Real-world example

My team and I were recently in a group meeting with a client. The client said to one of the team members: “Hey, it’s great chatting with you; you’re always great about responding.” And then the client said somewhat jokingly to one of our seniors, “However, I do have a real problem getting hold of you,” while pointing directly at him. The client’s point was that our senior team needed to make themselves more available to clients. That was clearly a public criticism of our seniors and that as a client, she expected a higher degree of communication from senior people on the team. That dialogue was constructive for everyone involved. And we were able to go back and say: “OK, what do we need to adjust here to ensure that our most senior people are available to our best clients?”

Key takeaways

1. Make public criticism a regular part of your company’s culture and operations. Make it normal for people to communicate about things that have gone wrong. It’s not a one-time outburst or public humiliation exercise.

2. Celebrate accelerated learning through shared mistakes. 

3. Lean into the culture of accountability. 

Public criticism is an opportunity for growth, not a punishment. Once you frame it that way, it completely changes the way people communicate at your firm. Public criticism isn’t about protecting people’s feelings, it’s about delivering better experiences for clients and preventing multiple people from making the same mistakes. Tell anyone receiving public criticism: “We’re not talking about you as a person. We’re talking about an issue at hand. Let’s fix it together.”  By the way, this approach works just as well with remote teams and employees as it does in person.

It’s all about “wins and learns” in your regular team meetings. The lesson could be: Here was a mistake that occurred. This was negative feedback we got from a client. This was a mistake we made on a tax return. Here’s how it happened; here’s how we fixed it.” The win was that the client was very appreciative that we acknowledged the mistake and fixed it so quickly. You should feel comfortable discussing these things in public and encouraging your team to do the same.

Put mistakes on the open agenda and review them constructively rather than critically. That will go a long way to making continuous improvement part of your firm’s culture. The Japanese call that “kaizen” — getting 1% better every day.

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Accounting

Tax Fraud Blotter: Class dismissed

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Family plot; past and present; fat chance; and other highlights of recent tax cases.

Princeton Junction, New Jersey: Former accounting professor Gordian A. Ndubizu has been sentenced to two years in prison for evading federal income taxes and filing false returns.

He was convicted in August of all eight counts of an indictment charging him with four counts of tax evasion and four counts of filing false returns in tax years 2014 through 2017. During those years, Ndubizu was a professor of accounting at a university in Pennsylvania as well as the co-owner of Healthcare Pharmacy in Trenton, New Jersey.

Healthcare Pharmacy was organized as an S corp, the income of which flowed through to Ndubizu and his wife and was to be reported on their personal income tax returns. Ndubizu prepared fraudulent books and records for Healthcare inflating the pharmacy’s costs of goods sold to reduce and underreport the pharmacy’s profits flowing through to Ndubizu and his wife.

Among other falsehoods, Ndubizu identified wire transfers as payments to purchase goods sold by the pharmacy when those transfers were in fact to personal bank accounts under Ndubizu’s control and to bank accounts in Nigeria associated with an automotive company under Ndubizu’s control.

Each of Ndubizu’s returns for 2014 through 2017 underreported his income and falsely reported that he had no financial interest in or signature authority over any foreign bank accounts.

He failed to report some $3.28 million in income from the pharmacy, resulting in the evasion of some $1.25 million in tax.

West Palm Beach, Florida: Lobbyist Eston Eurel Melton III has pleaded guilty to tax evasion.

Melton failed to pay some $1.2 million in taxes for tax years 2005 through 2014. By July 2019, his tax debt, including penalties and interest, was some $1.7 million.

He evaded IRS efforts to collect the taxes in multiple ways. To dissuade the agency from seizing his residence, for example, he represented that he was attempting to sell the residence but then undermined his realtor’s efforts to make the sale. 

Melton also signed some $67,000 in checks to himself from his lobbying business, Global Projects, and the checks were negotiated for cash. A family member then deposited the same or similar sums in cash into her account; that family member then opened a lobbying business, Gryphon Partners, apparently competing with Global Projects. Gryphon’s revenue rose while Global’s fell, and many of Global Projects’ clients transferred to Gryphon.

Global and Gryphon paid him almost nothing after 2019, instead making all distributions to his relative. The latter bought a new area home and lived there with Melton, telling the closing agent that Melton should not be on the deed because the family member was buying the home with her own money. In fact, approximately two-thirds of the cash to close was proceeds of Melton’s lobbying work. Melton also transferred four life insurance policies and the title of two cars to his family member.

Sentencing is May 16.

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Arlington, Georgia: Reginald Knight, who has a prior federal conviction for tax fraud in Florida, has been found guilty of another tax scheme.

He filed a federal return in March 2018 that falsely claimed $3,211,907 in wages, $2,586,551 in withholdings, $1,848,000 in Schedule C losses and a refund of $2,165,154. Knight fabricated W-2s and Schedule Cs for two business entities, but neither business generated the income, paid the withholdings or suffered the losses Knight claimed. 

The IRS did not issue a refund and began investigating Knight in 2021, discovering that he’d filed returns with similarly exorbitant financials for the non-operating business for tax years 2014, 2015 and 2016; the IRS did not issue a refund for tax years 2014 and 2015.

The IRS did issue a $745,953 refund to Knight for tax year 2016, which he used to pay for the construction of a new home, made transfers to his investment account, purchased a vehicle and paid for personal living expenses totaling $442,667.30. The IRS recovered $315,466.97.

Knight faces up to three years in prison, to be followed by three years of supervised release and a $100,000 fine. He has a federal tax conviction in the Southern District of Florida from 2005 and was sentenced to serve five months in prison per charge, to be served concurrently.

Las Vegas: Resident Candies Goode-McCoy has pleaded guilty to conspiring to defraud the United States by making claims for refunds of false COVID-19-related credits.

McCoy conspired to file returns seeking fraudulent refunds based on the Employee Retention Credit and paid sick and family leave credit. From around June 2022 through September 2023, she filed 1,227 false returns for her businesses and others claiming these credits.

In total, these claims sought refunds of more than $98 million, of which the IRS paid some $33 million. McCoy personally received more than $1.3 million in fraudulent refunds and was paid about $800,000 from those on whose behalf she’d filed fraudulent returns. She spent the money in part on luxury cars, gambling, vacations and luxury items.

Sentencing is Feb. 23. She faces a maximum of 10 years in prison, as well as a period of supervised release, restitution and monetary penalties. 

Upper Marlboro, Maryland: Charles Anthony Keemer, 64, has pleaded guilty to aiding and assisting the preparation and filing of a false and fraudulent return.

Keemer prepared 1040s for clients in exchange for fees even though he was not registered as a tax preparer with any federal, state or local regulator, had neither education nor work experience in tax prep, and didn’t report income from the tax prep work on his income tax returns.

During tax years 2013 through 2016, he prepared and submitted hundreds of federal income tax returns for clients, e-filing the returns through online software. Keemer met clients at various locations in Maryland to receive payment for the returns.

He added materially false items to the returns to inflate the federal refunds, including fictitious Schedule C businesses and false expenses.

The tax loss caused to the IRS was some $128,691.

He faces up to three years in prison.

Mansfield, Texas: Tax preparer Festus Adenisimi, 65, has been sentenced to 57 months in prison and ordered to pay more than $10 million restitution for the false preparation of returns.

Adenisimi owned FA Tax, where he and other preparers prepared fraudulent returns for clients, often causing the IRS to issue refunds. He admitted to falsely preparing his own returns as well, and admitted that he fraudulently obtained two Paycheck Protection Program loans totaling $760,415 under COVID-19 relief.

Adenisimi, who pleaded guilty in September, was also ordered to pay $10,283,737.65 in restitution.

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Accounting

IFAC revises global accounting education standards for sustainability reporting

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The International Federation of Accountants has finalized a set of revisions to the International Education Standards to embed sustainability throughout the training of aspiring accountants, reinforcing the accounting profession’s role in supporting high-quality sustainability reporting and assurance while upholding integrity and professional quality.

The updates come at a time when the Trump administration has been rooting out environmental efforts across the federal government and beyond, pulling the U.S. away from other parts of the world, withdrawing from the Paris climate agreement and stopping sustainability efforts aimed at slowing the rapid pace of climate change.

“IFAC and our members work together to shape the future of the profession through learning, innovation, a collective voice, and a shared commitment to the public interest,” said IFAC CEO Lee White in a statement. “These revisions to the education standards ensure that professional accountants worldwide develop the right competencies to implement sustainability reporting and assurance standards effectively.”

The revisions to these foundational education standards establish a global baseline of sustainability competence to prepare accountants across the globe to implement sustainability-related disclosure and assurance standards. That includes standards issued by the International Auditing and Assurance Standards Board, the International Ethics Standards Board for Accountants and the International Sustainability Standards Board, as well as those under development by the International Public Sector Accounting Standards Board.

IFAC is embedding sustainability concepts throughout the IES learning outcomes addressing initial professional development, so accountants can connect financial and sustainability data and information. A new assurance competence area introduces learning outcomes that enable accountants to develop a strong foundational understanding of assurance fundamentals.

The revisions promise to improve accountants’ ability to assess sustainability impacts on business models, value chain, and organizational strategy. They will reinforce skills such as decision making, adaptability, collaboration and other forms of behavior.

Expanded explanatory materials in the standards offer extra guidance to facilitate implementation by professional accounting organizations, universities and training programs.

In addition, IFAC has modernized IES 6, Initial Professional Development – Formal Assessment of Professional Competence, to introduce two new principles, integrity and authenticity, as well as update the principle of equity, alongside enhanced guidance on hybrid and remote assessments.

IFAC is asking all of its stakeholders to start preparing for implementation of the revised education standards, with early adoption encouraged ahead of the July 1, 2026 effective date.

IFAC is also encouraging its members and other stakeholders to request permission to translate the revised standards into their local languages. They can request permission through the IFAC website here.

To support its members in adopting and using the revised standards, IFAC has developed a package of resources, including two fact sheets, a frequently asked questions document, and two bases for conclusions, which explain the changes to learning outcomes, including the rationale for what was changed and what wasn’t.

Two webinars will be held in April to give global audiences an overview of the revised standards and their application, as well as an opportunity to address specific questions.

Each of the revised standards — IES 2, 3, 4 and 6 — has been published in full ahead of the anticipated release of an updated Handbook of International Education Pronouncements in late 2025.

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Accounting

Canopy testing Questionnaire, Document Automation, Email Summaries

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Accounting practice management solution provider Canopy previewed three new products that are currently in beta testing, as well as announced new hires, including a new vice president of product. 

Speaking in a video update, Heather Hurst, the vice president of marketing at Canopy, said the company is currently testing a questionnaire feature, a document automation feature and an email summary feature. 

The Questionnaire feature will allow users to build custom forms with preconfigured settings, which can be used for things like organizers or client intake. The solution is currently in open beta testing, so it is available to all customers now, but will move to general release later this summer, said Hurst. 

The Document Automation feature being tested will eventually leverage AI to create consistent naming conventions based on a firm’s preferences. When individuals or companies upload documents into Canopy, this feature will ensure uniform naming structures, making document management more efficient. Email Summaries, meanwhile, will let practitioners quickly scan and process emails, which she said will be especially useful during busy periods. 

Davis Bell, CEO of Canopy, said in an email that Document Automation is in a small closed beta right now and the company doesn’t have anticipated release dates yet for the Email Summary feature.

Hurst also announced Hannah Bjornn as its new vice president of product. Prior to joining Canopy, she was managing partner at Remedy, a full-service product management consultancy. Prior to that, she was vice president of product with tax planning and client collaboration solutions provider Corvee, and before that was assistant vice president of product with employee benefits solutions provider PlanSource.

In addition to Bjornn’s appointment, Hurst said Canopy is also expanding its R&D team with multiple new hires across various functional areas. Bell, the CEO, declined to release the total number of new R&D hires but they are bringing on board a variety of product managers, QA, AI engineers, frontend engineers, and mobile engineers. 

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