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What tech vendors can learn from CPAs and their practices

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In the first two parts of this series (here and here), we explored what accounting firms can learn from accounting technology vendors. The first article discussed how vendor business models can inspire accountants to rethink their approaches to innovation and client experience, and the second article highlighted approaches tech companies use in talent management to attract and retain top talent. Now, in a reverse Uno move, let’s explore three ways vendors can learn from CPAs.

1. Camaraderie and Knowledge Sharing in Competition

Technology has introduced a wide array of tools and efficiencies to the accounting field, helping firms tackle capacity challenges and enabling accountants to work faster and more efficiently. The rapid pace of tech innovation has opened doors for transformative solutions—but also brought an overwhelming influx of vendors competing for attention. Given the overlapping nature of solutions, some vendors’ inclination is to take a zero-sum competition mode.

This doesn’t have to be the norm for competitors. Anyone attending events from major alliances and associations, such as the ITA Collective in Palm Springs last week, would quickly notice a striking phenomenon: leaders of competing CPA firms exchanging insights, strategies, and best practices. This openness exists because CPAs understand a fundamental truth—a rising tide lifts all boats. In a field with abundant work and too few qualified professionals, it’s in everyone’s interest to support one another, to collectively advance the profession.

Technology vendors could benefit from adopting this mindset. Tech companies, coming from varied backgrounds—some deeply rooted in the accounting profession, others arriving from different industries—are sometimes accustomed to protecting their innovations tightly. But accounting tech is different. Here, many vendors have simultaneously overlapping, complementary, and competitive features in their products. Acknowledging this dynamic and committing to a connected technology ecosystem can foster a more robust, sustainable market with greater revenue potential and deeper client trust. Adopting a collaborative approach will ultimately prove more valuable than a closed, competitive stance in our profession.

2. Integration with Local Communities

CPA firms have a special bond with the communities they serve. As trusted advisors, CPAs become pillars of their communities, guiding local businesses and individuals through complex financial landscapes. Their relationships with clients are often both professional and personal, rooted in a strong commitment to nurturing the community relationship as a whole.

Let’s compare this with the tech startups that are rooted in the city that I call home today: San Francisco. A city at the heart of the generative AI boom in Silicon Valley, San Francisco is a global epicenter of tech innovation. Yet it also highlights the disconnect between technology-driven wealth and broader community wellbeing. The waves of technology workers and hackers who are furiously working to build the future yet have little community involvement have led to uneven benefits (and also inspired the term “tech bros”).

Local community integration isn’t just about fostering goodwill; it’s a solid business strategy. 

Rooting a business in its community can lead to more empathetic product design and better team cohesion, and an edge in recruiting for the office hubs.

When naming my consulting firm, I chose the name Edgefield Group, inspired by the street I grew up on—Edgefield Street—to reflect the foundational sense of place and rootedness that CPAs embody in their work. Vendors could adopt this principle, fostering meaningful relationships within communities and embracing a relational approach that considers the broader impacts of their technology.

3. Slowing Down to Speed Up: Responsible Innovation

CPAs are known for their conservatism and for their role as stewards of financial data—a role that often requires a level of caution and accountability. This is in stark contrast to tech’s rapid development culture, famously epitomized by Meta CEO’s Mark Zuckerberg’s “move fast and break things” philosophy. While speed and disruption can yield breakthroughs, this approach doesn’t translate well to fields like finance and accounting, where trust and reliability are paramount.

The accounting profession’s cautious, deliberate nature offers a valuable counterpoint to the fast-paced culture of tech, especially regarding emerging technologies like AI and fintech. Take, for example, the recent AICPA Executive Roundtable, which focused on the theme of Responsible AI. This forum allowed vendors and CPA leaders to thoughtfully discuss the responsible use of AI in the profession, emphasizing the importance of anticipating potential risks and considering the long-term implications of technology.

Slowing down may seem counterintuitive, but it creates space for meaningful dialogue, ethical reflection, and deliberate innovation that will advance the technology realm faster. By embracing the “slow down to speed up” principle, tech vendors can craft solutions with a long-term view, protecting and upholding the profession’s values while still meeting the demand for efficiency and innovation. There is a growing need for companies to adopt this mindset, recognizing that sometimes the most responsible—and ultimately most profitable—way forward is to ensure every step is taken with care and consideration.

Conclusion

As the tech and accounting worlds continue to converge, it’s clear that each has much to learn from the other. While accounting firms can gain agility and fresh ideas from tech companies, vendors would do well to emulate CPAs’ collaborative spirit, commitment to community, and cautious approach to innovation.

Ultimately, by embracing these values, tech vendors have an opportunity to create greater value for the industry and the world. Whether through collaborative knowledge-sharing, local community involvement, or thoughtful, responsible development, these lessons from CPAs offer a pathway for vendors to foster sustainable growth and contribute meaningfully to the profession they serve.

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Accounting

Instead adds AI-driven tax reports

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Tax management platform Instead launched artificial intelligence-driven tax reports, harnessing AI to analyze full tax returns to glean tax strategies and missed opportunities.

The San Francisco-based company’s reports, which are designed for clarity and compliance, include:

  • Tax Return Analysis Report, which reveals tax-saving opportunities in tax returns for individuals (1040) and businesses (Schedule C, E, F, 1120, 1120S, 1065).
  • Tax Plan Report, which provides a real-time summary and action list of all tax strategies across all entities in a tax year and includes potential and actual savings, summaries for each tax strategy, and IRS and court case references.
  • Tax Strategy Reports for every tax strategy, with detailed calculations of deductions and credits, supporting documentation, and an actionable plan.

Instead users can collaborate with their tax professionals on the platform or search the Instead directory of firms that support the platform and offer tax planning and advisory services. 

Andrew Argue

Andrew Argue

“We are excited to bring our users the future of smart, effective decisions when it comes to filing taxes,” said Andrew Argue, co-founder of Instead, in a statement. “With Instead, users can easily uncover and implement tax strategies and opportunities that will save them money and have the transparent calculations to support a tax return. And this is just the beginning…we have some exciting things on our roadmap and look forward to sharing them very soon!”

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Accounting

Half of accountants expect firms to shrink headcount by 20%

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Fifty-two percent of accountants expect their firms to shrink in headcount by 20% in the next five years, according to a new report.

The Indiana CPA Society, in collaboration with CPA Crossings, released today a 2025 Workforce Transformation report. Paradoxically, while it found that most respondents anticipate their firms to reduce headcount, 75% said that their firms will need the same amount or more staff to meet future client demand. 

Sixty percent of respondents said that entry-level professionals are the role they anticipate needing fewer employees in the future due to automation. Nearly half as many responded saying experienced professionals (approximately 33%) and manager-level roles (approximately 25%). 

The report highlights the weaknesses of the pyramid-shaped practice structure that is the basis for most firm’s current talent management and workforce development systems. One challenge is the pyramid’s low retention design. 

“The pyramid practice structure was not designed to retain staff. It actually does the opposite. Upward mobility is statistically difficult to attain,” the report reads. “Firms have a lot of requirements for entry-level staff, but there is a lot less need for experienced staff. Firms eventually have a lot of entry-level professionals qualified to become experienced staff but only a few openings. It only gets more difficult as staff try to move from experienced staff to managers. For those who want to move from managers to owners, the wait could be 15 years or more — or maybe never.”

The report discussed the dwindling pipeline of incoming talent, saying, “Currently, there are not enough qualified staff to maintain a bottom layer that is wide enough,” and generational preferences, saying, “Gen Zers are looking for meaning and emotional connection. If they cannot find these connections in their work, it won’t take much for them to decide to move on.”

The final weakness of the pyramid model the report highlighted was advances in technology, particularly automation and artificial intelligence. 

“Advances in technology, especially with automation and artificial intelligence, could obliterate the work being done by the bottom of the pyramid,” the report reads. “This impact is beginning to be seen in accounting firms across the country as manual and time-consuming data entry and reconciliation tasks, once assigned to entry-level staff, are being automated. Firms are already seeing great benefits from this transfer, such as faster and more accurate data processing.”

The report suggests that firms take on a new practice structure that focuses on precision hiring, proactive retention, practical technology implementation, pricing expertise, practice area expansion or focus, and people acceleration. 

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Accounting

Senate Republicans plan major revisions to Trump tax bill

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The U.S. Capitol

Senate Republicans intend to propose revised tax and health-care provisions to President Donald Trump’s $3 trillion signature economic package this week, shrugging off condemnations of the legislation by Elon Musk as they rush to enact it before July 4. 

The Senate Finance Committee’s plan to extract savings from the Medicaid and — perhaps — Medicare health insurance programs could depart in key respects from the version of the giant bill that narrowly passed the US House in May. The release of the panel’s draft will likely touch off a new round of wrangling between fiscal conservatives and moderates. 

As the debate unfolds, businesses in the energy, health care, manufacturing and financial services industries will be watching closely.  

SALT dilemma

A crucial decision for Majority Leader John Thune, Committee Chairman Mike Crapo and other panel members will be how to handle the $40,000 limit on state and local tax deductions that was crucial to passage of the bill in the House. 

Senate Republicans want to scale back the $350 billion cost of increasing the cap from $10,000 to $40,000 for those making less than $500,000.   

House Speaker Mike Johnson and a group of Republican members from high-tax states have warned that any diminishing of the SALT cap would doom the measure when it comes back to the House for a final vote. At the same time, so-called pass-through businesses in the service sector are pushing to remove a provision in the House bill that limits their ability to claim SALT deductions. 

(Read more:What the House gave the Senate: Inside the ‘Big Beautiful’ bill.“)

The Senate Finance Committee is widely expected to propose extending three business tax breaks that expire after 2029 in the House version to order to make them permanent. They are the research and development deduction, the ability to use depreciation and amortization as the basis for interest expensing and 100% bonus depreciation of certain property, including most machinery and factories.  

Manufacturers and banks are particularly eager to see all of them extended. 

To pay for the items, which most economists rank as the most pro-growth in the overall tax bill, senators may restrict temporary breaks on tips and overtime, which Trump campaigned on during last year’s election in appeals to restaurant and hospitality workers. The White House wants to keep those provisions as is.

White House economic adviser Kevin Hassett said Trump “supports changing” the SALT deduction and it’s up to lawmakers to reach a consensus.

“It’s a horse trading issue with the Senate and the House,” Hassett said Sunday on CBS’s Face the Nation. “The one thing we need and the president wants is a bill that passes, and passes on the Fourth of July.”

The committee will also face tough decisions on green energy tax credits. Scaling those back generates nearly $600 billion in savings in the House bill. 

On Friday, rival House factions released dueling statements. 

The conservative House Freedom Caucus warned that any move to restore some of the credits would prompt its members to vote against the bill. “We want to be crystal clear: If the Senate attempts to water down, strip out, or walk back the hard-fought spending reductions and IRA Green New Scam rollbacks achieved in this legislation, we will not accept it,” the group said. 

In contrast, a group of 13 Republican moderates, led by Pennsylvania’s Brian Fitzpatrick and Virginia’s Jen Kiggans, urged senators to make changes that would benefit renewable energy projects, many in Republican districts, that came about through President Joe Biden’s Inflation Reduction Act. 

(Listen:The state of the ‘Big Beautiful Bill’ and more.“)

“We remain deeply concerned by several provisions, including those which would abruptly terminate several credits just 60 days after enactment for projects that have not yet begun construction,” the lawmakers said in a letter to the Senate. 

Banks are especially interested to ensure that tax credits on their balance sheets as part of renewable energy financing aren’t rendered worthless by the bill. 

Health-care perils

Medicaid and Medicare cuts present the most daunting challenge in the committee’s draft. While Republicans are generally in favor of new work requirements for able-bodied adults to be insured by Medicaid, some moderates like Senator Lisa Murkowski of Alaska have expressed concern over giving states just a year and a half to implement the requirement.  

Senator Lisa Murkowski House provisions instituting new co-pays for Medicaid recipients and limits on the ability of states to tax Medicaid providers in order to increase federal reimbursement payments are more disputed. 

Senators Josh Hawley of Missouri and Jim Justice of West Virginia have said they oppose these changes.  

To find savings to make up for removing these provisions, Republicans said last week that they are examining whether to put new restrictions on billing practices in Medicare Advantage. Large health insurers that provide those plans would be most affected by such changes. 

Yet overall, GOP leaders say the tax bill remains on schedule and they expect much of the House bill to remain intact. 

The Senate’s rules-keeper is in the process of deciding whether some provisions are not primarily fiscal in nature. Provisions that restrict state regulations on artificial intelligence, ending some gun regulations and putting new limits on federal courts are seen as most vulnerable to being stripped under Senate budget rules. 

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. 

Musk, the biggest political donor of the 2024 campaign, has threatened to help defeat anyone who votes for the legislation, but lawmakers seem to agree that staying in the president’s good graces is the safer path to political survival.

“We are already pretty far down the trail,” Thune told reporters on Thursday afternoon as his colleagues left for the weekend.

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