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Why CPAs must master the soft skills

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It’s not easy being a great accountant. Today’s finance leaders are measured by their ability to motivate teams, deliver results, and shape their business environment and culture. “Heads down, pencils moving” no longer flies. They must master a wide range of soft skills (aka “power skills”) to build a successful career. At the core of every thriving business is an outstanding finance leader with the ability to connect, inspire and act with resilience. Good leaders provide energy and communicate hope.

When a CPA transitions from individual contributor to leader of many people, his or her technical skills alone will not be enough to drive results. Their soft skills need to be perfected. In fact, a report by the Society for Human Resource Management found 97% of employers consider employee soft skills just as important as technical skills (if not more important). In addition, an AICPA report, CPA Horizons 2025, identified six core critical competencies for accountants which all happen to be soft skills: 1. Communication skills; 2. Critical thinking and problem-solving; 3. Leadership skills;4. Anticipating and serving evolving needs;5. Synthesizing intelligence to insight; and6. Integration/collaboration.

That’s part of what motivated me to write my new novel, Green Shade$: Accountants Aren’t Supposed to Die This Way. The hero, Dex McCord, CPA, understands better than most the value of his soft skills and how to leverage those skills to be a sought-after leader. While McCord is a fictional character, he is a composite of many of the best leaders I had in my quarter century in public accounting. McCord is a fearless manager with common sense and creativity. Through ongoing training, he has made an investment in himself and has mastered not only his soft skills, but the art of building a network — two of the most important things an accountant can do when progressing in the vocation. In fact, these abilities are essential for most people in the business world as their careers develop and roles transform.

Green Shades book cover

I highlight four wide soft skills that, if mastered like McCord, will help you improve the consistency of your results:

1. CommunicationYou should be able to boil down complex financial topics into simple messages that non-finance experts can understand — without talking down to co-workers. Recognize the impact that your emotionally intelligent communication skills have on your audience. 

2. Presentation – Accountants often present to the board of directors, investors, analysts, fellow employees and, when appropriate, the media. They can’t be introverted or camera-shy. Modifying your passionate behaviors will expand your sphere of credibility and influence.

3. Decision-makingIn many meetings, everyone is waiting for the CPA to decide what to do next. The ability to assimilate information quickly, weigh the options, and take responsibility are all key. Bring it all together by synthesizing complex issues and challenges. Turn them into opportunities.

4. LeadershipA command-and-control leadership approach may have worked in the past, but in nearly all corporate cultures today, workers require inspiration and a more collaborative approach. Leverage your team’s technical, social, and emotional intelligence to produce results.

For example, in Green Shade$, when McCord learned that his client was selling the company, he quickly took responsibility and synthesized a solution for a critical XBRL due diligence issue. He had the decision-making skills to appreciate that finance was less about reporting from the rear-view mirror perspective and more about bringing strategic insight into complex challenges. CPAs need to take it upon themselves to embark on their own learning journey. Many corporations employ chief learning officers that implement comprehensive soft skills education programs. Likewise, my employer, The American Management Association International offers over 20 CPE credited soft skills seminars including: The Voice of Leadership; Successfully Managing People; How to Communicate with Diplomacy, Tack and Credibility; and Building Better Work Relationships. 

Accountants will always be on the front lines, leading the tactical transformation of their company’s operations as controllers, chief financial officers, heads of internal audit, even “chief future officers” who develop a playbook for navigating the dangerous waters of business. Today, more than ever, the span of responsibilities for CPAs continues to increase in a flatter, global, more matrixed business environment. 

In addition to building soft skills, we all need to do a better job of marketing the CPA “cool” factor not just to students, but to the public at large. With the number of people sitting for the CPA exam down more than 40% since 2000, it’s imperative that this trend is reversed. If not, the talent shortage will increase reporting mistakes, reduce productivity, damage work-life balance and potentially drive small CPA firms out of business. The AICPA, local accounting societies, educational institutions and large public accounting firms need to lead the rebranding effort. There is no time to be non-committal and unimaginative. Let’s continue to highlight that being a finance maven offers adventures and financial stability, and more important, accountants make a difference in people’s lives. 

I am hopeful Green Shade$ becomes a must-read for everybody working in the accounting world and those interested in joining it. Readers will see how impactful soft skills are for accountants and auditors. It’s critical that we showcase the gifts of being a CPA — a solid business acumen, a global perspective and a sense of adventure. In particular, accountants must deploy the skills of being a good communicator, listener and long-term thinker while at the same time interacting with our customers (internal and external) and becoming true trusted professionals.

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Accounting

SEC subpoenas CSX over years of accounting errors

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A CSX locomotive

CSX Corp. received a subpoena from the U.S. Securities and Exchange Commission focused on previously disclosed accounting errors and certain non-financial performance metrics. 

The subpoena asked the railroad company to produce documents about accounting mistakes CSX disclosed in its previous quarterly report, according to a regulatory filing on Thursday. The company received the subpoena this month and is cooperating with the probe, CSX said in the filing.

“While the company believes its reporting complied with applicable requirements in all material respects, the company cannot anticipate the timing, scope, outcome or possible impact of the investigation, financial or otherwise,” CSX said. 

The filing didn’t include details about the non-financial performance metrics the SEC was scrutinizing. The Jacksonville, Florida-based company didn’t immediately respond to requests for comment. 

CSX in August disclosed that it had to correct accounting errors for several prior periods tied to engineering scrap and engineering support labor. Miscoding of engineering materials and labor resulted in the company understating purchased services and labor and overstating properties, the company said at the time.

The mistakes weren’t deemed material enough by CSX to trigger a formal restatement of previously published financial statements. It fixed the errors via revision, a correction that companies quietly tuck into their regulatory filings without the fanfare of a special SEC filing.

The concern extended as far back as 2021, and the revisions spilled over into how CSX made pension-related adjustments to other comprehensive income. They also required the company to reclassify certain balance sheet items, according to the August filing.

While the mistakes weren’t material to prior periods, CSX said they would have been significant to 2024’s full-year results if they were repeated in this year’s second quarter.

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Accounting

Tax Fraud Blotter: Party’s over

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Unaltered behavior; playing chicken; out on a rail; and other highlights of recent tax cases.

West Palm Beach, Florida: A federal district court has issued a permanent injunction against tax preparer Gregory Salgado, both individually and d.b.a. GMJ Real Investments Inc. and Cuba Salgado Tax & Real Estate.

Salgado is barred from preparing returns, working for or having any ownership stake in a tax prep business, assisting others to prepare returns or set up business as a preparer, and transferring or assigning customer lists to any other person or entity. The court also ordered him to pay $85,000 in gains from his tax prep business. Salgado agreed to both the injunction and the order to pay.

The complaint alleged that Salgado pleaded guilty in 2012 to filing a false personal return and filing a false return for another taxpayer and that the IRS assessed more than $500,000 in civil penalties against him for willfully underreporting tax on returns he prepared for clients.

According to the complaint, neither Salgado’s conviction, 33-month incarceration nor civil penalties altered his behavior. After his release from prison in 2015, Salgado continued to prepare thousands of returns for clients that either reduced their tax liability or inflated their refund claims. He did this largely by falsifying or overstating itemized deductions, fabricating or overstating business income and expenses and falsifying filing statuses and dependents.

Salgado must send notice of the recent injunction to each person for whom he or his business prepared federal returns, amended returns or claims for refund between Jan. 1, 2019, to the present. The court also ordered him to post a copy of the injunction at all locations where he conducts business and on his business’s website.

Cincinnati: Restaurateur Richard Bhoolai, 65, has been convicted of failing to pay taxes he withheld from employees’ wages.

He owned and operated Richie’s Fast Food Restaurants Inc., an S corp used to operate three area fried chicken restaurants since 1991. Bhoolai employed 22 to 34 employees between at least 2017 and 2018 and during that time withheld taxes from employees’ wages but did not pay them over to the IRS. Prior to that period, Bhoolai had not paid over such taxes from earlier years and the IRS had assessed a penalty against him.

Bhoolai instead used money from the businesses for his personal benefit, including gambling.

He faces up to five years in prison for each count of failure to pay taxes.

Bakersfield, California: Miguel Martinez, a Mexican national, has been sentenced to six years in prison for leading a $25 million fraud against the IRS.

From November 2019 through June 2023, Martinez, who previously pleaded guilty, led a scheme to file hundreds of fraudulent returns that claimed millions of dollars in refunds. He used stolen IDs to create fake businesses and report phony wage and withholding information for the businesses to the IRS. He then submitted hundreds of individual federal income tax returns in the names of still other individuals whose identities he had also stolen, claiming that those individuals worked for the fake businesses and were owed refunds based on the phony wage and withholding information.

Martinez used several people to allegedly help carry out the scheme, including a local tax preparer and a former IRS tax examiner who advised Martinez. In exchange, Martinez paid them thousands of dollars and took them out to lavish dinners.

The IRS paid out $2.3 million in refunds. When federal agents arrested Martinez and searched his three homes, he was found with $750,000 in fraudulent refund checks, ID cards for more than 200 individuals and multiple firearms that he could not lawfully possess due to his illegal status in the United States.

He also lied to government agents in the beginning of the investigation, initially saying that he had no knowledge of or involvement in tax prep for others and that he just sold gold and ran a party rental business. He also said that he did not know others who were involved in the scheme and had no relevant evidence.

Hands-in-jail-Blotter

Kansas City, Missouri: Tax preparer Ebens Louis-Loradin has been sentenced to 20 months in prison and ordered to pay $722,121 in restitution for a fraud in which he filed clients’ federal income tax returns that contained false information.

Louis-Loradin, a tax preparer since 2012 and who pleaded guilty earlier this year, prepared and filed 154 fraudulent returns that inflated his clients’ refunds by a total of nearly $1 million and boosted the fees he charged them.

He admitted that he engaged in the scheme from 2013 to 2020. Phony claims on the returns included dependents, inflated withholding amounts, credits for child and dependent care expenses, American Opportunity Credits and the Earned Income Tax Credit, itemized deductions and business losses.

The fraud caused a total federal tax loss of $953,873. Many of his clients, who told investigators they weren’t aware of the false items he placed on their tax returns, have been paying back the IRS for the refund overpayments.

Louis-Loradin also failed to file personal federal income tax returns for 2016 to 2018 and fraudulently used multiple IDs, including those of children, in his scheme.

Springbrook, Wisconsin: Gregory Vreeland, who owns and operates Wisconsin Great Northern Railroad of Spooner, Wisconsin, which provides recreational train rides and rail car storage and rail switching services, has been sentenced to a year and a day in prison for failure to pay employment taxes.

Vreeland, who previously pleaded guilty and who also co-owned and operated the Country House Motel and RV Park, was Great Northern’s president and the motel’s managing partner and was responsible for the companies’ financial matters, including the filing of employment returns. He failed to file employment tax forms for Great Northern from the end of 2017 through all of 2021 and failed to pay over the associated employee withholdings for that same period. Vreeland also failed to file employment tax forms for the motel from the third quarter of 2015 through the third quarter of 2020 and failed to pay over the associated employee withholdings for that same time. He used the withholdings to instead expand Great Northern’s operations and to buy a personal residence.

Vreeland received civil notices from the IRS for non-payment, which he initially ignored and made no attempt to cooperate with the service until it began levying his bank accounts.

Raleigh, North Carolina: Tax preparer Fwala Serge Muyamuna, 55, of Wake Forest, North Carolina, has pleaded guilty to 24 counts of aiding or assisting in the preparation of fraudulent returns and one felony count of obstructing justice.

Muyamuna was sentenced to 16 to 29 months in prison; the sentence was suspended and Muyamuna was placed on supervised probation for two years. Muyamuna was also ordered to serve four days in custody, pay $34,257.10 in restitution, perform 150 hours of community service and no longer prepare North Carolina tax returns.

Muyamuna, the manager, operator and tax preparer of Tax Experts/D & V Taxes and Accounting/DV Taxes, aided or assisted in the preparation of 24 false North Carolina individual income tax returns for clients for 2018 to 2021. Muyamuna also told a client to not cooperate with the investigation or speak with IRS agents.

Hanson, Massachusetts: Business owner Kenneth Marston has pleaded guilty to failing to pay employment taxes.

From 2015 through 2018, Marston owned and operated Bowmar Steel Industries, which engaged in steel fabrication, and Teleconstructors Inc., which provided installation services on cellular phone towers. During that time, Marston falsely treated his employees as independent contractors and failed to withhold employment taxes on more than $3.8 million in combined wages. Marston avoided reporting and paying $1 million in employment taxes owed to the IRS.

Failure to pay over taxes provides for up to five years in prison, three years of supervised release and a fine of $250,000 or twice the gross gain or loss, whichever is greater. Sentencing is Jan. 3.

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Accounting

Key business tax moves to consider, whoever wins on Nov. 5

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With the November election mere weeks away, there is still time for tax pros to ponder the strategies available to meet the proposals of each candidate.

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