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Why CPAs must master the soft skills

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It’s not easy being a great accountant. Today’s finance leaders are measured by their ability to motivate teams, deliver results, and shape their business environment and culture. “Heads down, pencils moving” no longer flies. They must master a wide range of soft skills (aka “power skills”) to build a successful career. At the core of every thriving business is an outstanding finance leader with the ability to connect, inspire and act with resilience. Good leaders provide energy and communicate hope.

When a CPA transitions from individual contributor to leader of many people, his or her technical skills alone will not be enough to drive results. Their soft skills need to be perfected. In fact, a report by the Society for Human Resource Management found 97% of employers consider employee soft skills just as important as technical skills (if not more important). In addition, an AICPA report, CPA Horizons 2025, identified six core critical competencies for accountants which all happen to be soft skills: 1. Communication skills; 2. Critical thinking and problem-solving; 3. Leadership skills;4. Anticipating and serving evolving needs;5. Synthesizing intelligence to insight; and6. Integration/collaboration.

That’s part of what motivated me to write my new novel, Green Shade$: Accountants Aren’t Supposed to Die This Way. The hero, Dex McCord, CPA, understands better than most the value of his soft skills and how to leverage those skills to be a sought-after leader. While McCord is a fictional character, he is a composite of many of the best leaders I had in my quarter century in public accounting. McCord is a fearless manager with common sense and creativity. Through ongoing training, he has made an investment in himself and has mastered not only his soft skills, but the art of building a network — two of the most important things an accountant can do when progressing in the vocation. In fact, these abilities are essential for most people in the business world as their careers develop and roles transform.

Green Shades book cover

I highlight four wide soft skills that, if mastered like McCord, will help you improve the consistency of your results:

1. CommunicationYou should be able to boil down complex financial topics into simple messages that non-finance experts can understand — without talking down to co-workers. Recognize the impact that your emotionally intelligent communication skills have on your audience. 

2. Presentation – Accountants often present to the board of directors, investors, analysts, fellow employees and, when appropriate, the media. They can’t be introverted or camera-shy. Modifying your passionate behaviors will expand your sphere of credibility and influence.

3. Decision-makingIn many meetings, everyone is waiting for the CPA to decide what to do next. The ability to assimilate information quickly, weigh the options, and take responsibility are all key. Bring it all together by synthesizing complex issues and challenges. Turn them into opportunities.

4. LeadershipA command-and-control leadership approach may have worked in the past, but in nearly all corporate cultures today, workers require inspiration and a more collaborative approach. Leverage your team’s technical, social, and emotional intelligence to produce results.

For example, in Green Shade$, when McCord learned that his client was selling the company, he quickly took responsibility and synthesized a solution for a critical XBRL due diligence issue. He had the decision-making skills to appreciate that finance was less about reporting from the rear-view mirror perspective and more about bringing strategic insight into complex challenges. CPAs need to take it upon themselves to embark on their own learning journey. Many corporations employ chief learning officers that implement comprehensive soft skills education programs. Likewise, my employer, The American Management Association International offers over 20 CPE credited soft skills seminars including: The Voice of Leadership; Successfully Managing People; How to Communicate with Diplomacy, Tack and Credibility; and Building Better Work Relationships. 

Accountants will always be on the front lines, leading the tactical transformation of their company’s operations as controllers, chief financial officers, heads of internal audit, even “chief future officers” who develop a playbook for navigating the dangerous waters of business. Today, more than ever, the span of responsibilities for CPAs continues to increase in a flatter, global, more matrixed business environment. 

In addition to building soft skills, we all need to do a better job of marketing the CPA “cool” factor not just to students, but to the public at large. With the number of people sitting for the CPA exam down more than 40% since 2000, it’s imperative that this trend is reversed. If not, the talent shortage will increase reporting mistakes, reduce productivity, damage work-life balance and potentially drive small CPA firms out of business. The AICPA, local accounting societies, educational institutions and large public accounting firms need to lead the rebranding effort. There is no time to be non-committal and unimaginative. Let’s continue to highlight that being a finance maven offers adventures and financial stability, and more important, accountants make a difference in people’s lives. 

I am hopeful Green Shade$ becomes a must-read for everybody working in the accounting world and those interested in joining it. Readers will see how impactful soft skills are for accountants and auditors. It’s critical that we showcase the gifts of being a CPA — a solid business acumen, a global perspective and a sense of adventure. In particular, accountants must deploy the skills of being a good communicator, listener and long-term thinker while at the same time interacting with our customers (internal and external) and becoming true trusted professionals.

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The tax outlook for president-elect Trump and the GOP

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President-elect Donald Trump and his Republican party clarified one aspect of the uncertainty surrounding taxes with a resounding victory in the election.

That means that the many expiring provisions of the Tax Cuts and Jobs Act of 2017 — which Trump signed into law in his first term — are much more likely to remain in force after their potential sunset date at the end of next year. Financial advisors and tax professionals can act without worrying that the rules will shift underneath them to favor much higher income duties.  

However, the result also presents Trump and incoming Senate Majority Leader John Thune of South Dakota and House Speaker Mike Johnson of Louisiana with a series of thorny tax policy questions that have tricky, time-sensitive implications, according to Anna Taylor, the deputy leader, and Jonathan Traub, the leader, of Deloitte Tax’s Tax Policy Group. Once again, industry professionals and their clients will be learning the minutiae of House and Senate procedures. Taylor and Traub spoke on a panel last week, following Trump’s victory and their release of a report detailing the many tax policy questions facing the incoming administration.

READ MORE: Donald Trump will shape these 9 areas of wealth management 

Considering the fact that the objections of former Sen. Bob Corker of Tennessee “slowed down that process for a number of weeks in 2017” before Republicans “landed” on a deficit increase of $1.5 trillion in the legislation, Taylor pointed out how the looming debate on the precise numbers and Senate budget reconciliation rules will affect the writing of any extensions bill.

“They’re going to have to pick their budget number on the front end,” Taylor said. “They’re going to have to pick that number and put it in the budget resolution, and then they’ll kind of back into their policy so that their policies will fit within their budget constraints. And once you get into that process, you can do a lot in the tax base, but there are still limits. I mean, you can’t do anything that affects the Social Security program. So they won’t be able to do the president’s proposal on getting rid of taxes on Social Security benefits.”

Individual House GOP members will exercise their strength in the negotiations as well, and the current limit on the deduction for state and local taxes represents a key bellwether on how the talks are proceeding, Traub noted. 

The president-elect and his Congressional allies will have to find the balance amid the “real tension” between members from New York and California and those from low-tax states such as Florida or Texas who will view any increases to the limit as “too much of a giveaway for the wealthy New Yorkers and Californians,” he said.   

“You will need almost perfect unity — more so in the House than the Senate,” Traub said. “This really gives a lot of power, I think, to any small group of House members who decide that they will lie down on the train tracks to block a bill they don’t like or to enforce the inclusion of a provision that they really want. I think the place we’ll watch the most closely at the get-go is over the SALT cap.”

READ MORE: Republican election sweep emboldens Trump’s tax cut dreams

Estimates of a price tag for extending the expiring provisions begin at $4.6 trillion — without even taking into account the cost of President-elect Trump’s campaign proposals to prohibit taxes on tips and overtime pay and deductions and credits for caregiving and buying American-made cars, Taylor pointed out. In addition, the current debt limit will run out on Jan. 1. 

The Treasury Department could “use their extraordinary measures to get them through a few more months before they actually have to deal with the limit,” she said. 

“But they’re going to have to make a decision,” Taylor continued. “Are they going to try to do the debt limit first, maybe roll it into some sort of appropriations deal early in the year? Or are they going to try to do the debt limit with taxes, and then that’s going to really force them to move really quickly on taxes? So, I don’t know. I don’t know that they have an answer to that yet. I’ll be really interested to see what they say in terms of how they’re going to move that limit, because they’re going to have to do that at some point — rather soon, too.”

Looking further into the future at the end of next year with the deadline on the expiring provisions, Republicans’ trifecta control of the White House and both houses of Congress makes them much more likely to exercise that mandate through a big tax bill rather than a temporary patch to give them a few more months to resolve differences, Traub said.

READ MORE: 26 tips on expiring Tax Cuts and Jobs Act provisions to review before 2026 

Both parties have used reconciliation in the wake of the last two presidential elections. A continuing resolution-style patch on a temporary basis would have been more likely with divided government, he said.

“Had that been what the voters called for last Tuesday, I think that the odds of a short-term extension into 2025 would have been a lot higher,” Traub said. “I don’t think that anybody in the GOP majority right now is thinking about a short-term extension. They are thinking about, ‘We have an unusual ability now to use reconciliation to affect major policy changes.'”

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M&A roundup: Aprio and Opsahl Dawson expand

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Aprio, a Top 25 Firm based in Atlanta, is expanding to Southern California by acquiring Kirsch Kohn Bridge, a firm based in Woodland Hills, effective Nov. 1.

The deal will grow Aprio’s geographic footprint while enabling it to expand into new local markets and industries. Financial terms were not disclosed. Aprio ranked No. 25 on Accounting Today’s 2024 list of the Top 100 Firms, with $420.79 million in annual revenue, 210 partners and 1,851 professionals. The deal will add five partners and 31 professionals to Aprio. 

In July, Aprio received a private equity investment from Charlesbank Capital Partners. 

KKB has been operating for six decades offering accounting, tax, and business advisory services to industries including construction, real estate, professional services, retail, and manufacturing. “There is tremendous synergy between Aprio and KKB, which enables us to further elevate our tax, accounting and advisory capabilities and deepen our roots across California,” said Aprio CEO Richard Kopelman in a statement. “Continuing to build out our presence across the West Coast is an important part of our growth strategy and KKB  is the right partner to launch our first location in Southern California. Together, we will bring even more robust insights, perspectives and solutions to our clients to help them propel forward.”

The Woodland Hills office will become Aprio’s third in California, in addition to its locations further north in San Francisco and Walnut Creek. Joe Tarasco of Accountants Advisory served as the advisor to Aprio on the transaction. 

“We are thrilled to become part of Aprio’s vision for the future,” said KKB managing partner Carisa Ferrer in a statement. “Over the past 60 years, KKB has grown from the ground up to suit the unique and complex challenges of our clients. As we move forward with our combined knowledge, we will accelerate our ability to leverage innovative talent, business processes, cutting-edge technologies, and advanced solutions to help our clients with even greater precision and care.”

Aprio has completed over 20 mergers and acquisitions since 2017, adding Ridout Barrett & Co. CPAs & Advisors last December, and before that, Antares Group, Culotta, Scroggins, Hendricks & Gillespie, Aronson, Salver & Cook, Gomerdinger & Associates, Tobin & Collins, Squire + Lemkin, LBA Haynes Strand, Leaf Saltzman, RINA and Tarlow and Co.

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Johnson says Congress will ‘do the math’ on key Trump tax pledge

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House Speaker Mike Johnson said Donald Trump’s plan to end income tax on tips would have to be paid for, injecting a note of caution into one of the president-elect’s key campaign pledges.

“This is one of the promises that he wants to deliver on,” Johnson said Sunday on CNN’s State of the Union. “We’re going to try to make that happen in the Congress. You’ve got to do the math.”

Johnson paired his comment with pledges to swiftly advance Trump’s economic agenda once the newly elected Congress is in place with Republican majorities in the House and Senate. The former president rolled out a series of tax-cut proposals during his successful bid to return to the White House, including rescinding taxes on overtime, Social Security checks and tips.

House Speaker Mike Johnson
Mike Johnson

Tierney L. Cross/Bloomberg

“You have got to make sure that these new savings for the American people can be paid for and make sure the economy is a pro-growth economy,” said Johnson, who was among allies accompanying Trump to an Ultimate Fighting Championship event at New York’s Madison Square Garden on Saturday night.

Congress faces a tax marathon next year as many of the provisions from the Republicans’ 2017 tax bill expire at the end of 2025. Trump’s declared goal is to extend all of the personal income tax cuts and further reduce the corporate tax rate.

A more immediate challenge may be ahead as Trump seeks to install loyalists as cabinet members for his second term starting in January, including former Representative Matt Gaetz as Attorney General, Robert F. Kennedy Jr. as secretary of health and human services and former Representative Tulsi Gabbard for Director of National Intelligence. 

Gaetz was under investigation by the House Ethics Committee for alleged sexual misconduct and illicit drug use, which he has denied. RFK Jr. is a vaccine skeptic and has endorsed misleading messages about vaccine safety.

Donald Trump Jr., the president-elect’s son who has been a key player in the cabinet picks, said he expects many of the choices will face pushback.    

“Some of them are going to be controversial,” Trump Jr. said on Fox News’ Sunday Morning Futures. “They’re controversial because they’ll actually get things done.”

‘Because of my father’

Trump Jr. suggested the transition team has options if any candidate fails to pass Senate muster.

“We’re showing him lists of 10 or 12 people for every position,” he said. “So we do have backup plans, but I think we’re obviously going with the strongest candidates first.”

Trump Jr. said incoming Senate Majority leader John Thune owes his post to the president-elect.

“I think we have control of the Senate because of my father,” he said. “John Thune’s able to be the majority leader because of my father, because he got a bunch of other people over the line.”

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